B-KOOL- SCENARIO

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, " ", . 1SITUATION B-KOOL IS A SOFT DRINKS MANUFACTURER, BASED IN CHICAGO.

The company is going to introduce a new drink to the market soon, which will appeal to the 8-14-year-old age group.

The drink has a high sugar content and an unusual taste because it is made from a mixture of exotic fruits.

CRITICAL INCIDENT TECHNIQUE

When it was tested with young people , the children used four words to describe it

B-KOOL will probably offer a contract to the agency which makes the best presentationhas the most creative ideas

The marketing department have to decide on the advertising campaign. To help them they have connected three agencies and asked them to present their ideas to the department.

Listen to Amy Chen talking to Larissa Klein, head of an advertising agency.

What five points does Amy Chen want the agency to cover in their presentation?

Marketing director, Amy Chen

NEW IDEAS FOR NAMES

A GOOD SLOGAN

IDEAS FOR THE DESING OF THE PACKAGING

KIND OF ADVERTISING TO USE

IDEAS FOR SPECIAL PROMOTION Five points to cover in presentationTV COMMERCIALS

MAGAZINES

POSTERS

THE INTERNET

RADIO

NEWSPAPERS

SPECIAL PROMOTIONS

Which two ways does Amy Chen NOT mention in her speech?Ways of advertising the new drinkPoints to cover in the presentation:Name of drink?Slogan?Packaging: can or bottle? Design, __________ and _____________.How to advertise? __________ during childrens television? Childrens magazines? Use the _________? One TV commercial or ___________ for each country? __________ sports? If yes, what time of day? What sort of programmes to ____________?Ideas for promoting the drink, e.g. __________ in schools or offer __________ with the logo on them?

Listen again and complete the notes that Larissa Klein made during the conversation

Points to cover in the presentation:

Name of drink?

Slogan?

Packaging: can or bottle? Design, colour and shape.

How to advertise? TV commercial during childrens television? Childrens magazines? Use the Internet? One TV commercial or different commercials for each country? Radio spots? If yes, what time of day? What sort of programmes to sponsor?

Ideas for promoting the drink, e.g. free cans in schools or offer cheap T-shirts with the logo on them?

Id like to _________ ________ _________, Emilio Sanchez on my left, and next to him, Karl Reiner.

Our _________ __________ is to present some ideas for your new product.

Our presentation _______ ________ ________ three parts.

If you _________ ________ _________? Well be pleased to answer them at the end of our presentations.

Listen to the beginning of the presentation and complete the gaps:

Id like to introduce my colleagues, Emilio Sanchez on my left, and next to him, Karl Reiner.

Our purpose today is to present some ideas for your new product.

Our presentation is divided into three parts.

If you have any questions, well be pleased to answer them at the end of our presentations.

Beginning Now, let me ___________ __________ __________ points.

Thank you very much _______ _______ ________ ________.

Are there ________ _________. Listen to the end of the presentation and complete the gaps

Now, let me summarize our main points.

Thank you very much for your attention.

Are there any questions?

Listen to the end of the presentation and complete the gapsMoving on now to the ___________This brings me to my next point

Please look at the screen. As you see, _______________

Im going to talk to you about .This is how Id like to organize my talk.Thats all I have to say. Now Mr. . will talk about Now Ill sum up

OTHER USEFUL VOCABULARYTASK: giving a formal presentationName of drink - ______________________________

Slogan - _____________________________________

Design of the packaging: can, bottle, carton? picture

Suggestions for advertising - TV commercials, radio spots, . - ____________________________________Special promotion free T-shirts, free cans of this drink, - ____________________________________________

STRUCTURE FOR THE PRESENTATION Language Leader Intermediate Track27Artist1Album1, track 27143627.42Track27Artist1Album1, track 27143627.42Track28Artist1Album1, track 2860367.83Track30Artist1Album1, track 3050023.875