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โดย นางสาวฐาปนีย์ เกียรติไพบูลย์ ผู้อำนวยการกองสารสนเทศการตลาด ททท.
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2.3 ก���������� ��!��"�ก#$ก���ก��"%&�� Social Network ��� ���.2.4 TAT Mb. Application 2.5 ������ก���;��;���<�$ก ���. ;=��ก� Thailand Super Deal
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1916 Radio
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2010 &Beyond
�A�� ก��C<���%#��K�ก�>EB�B��A"ก� "Aก=B%B�%J?�
Jane travels to Thailand
and uploads a VDO on
Travelistic
Tom search and sees the VDO
while planning a trip to Thailand
www.travelistic.com
Tom likes this VDO a lot and put it
on his blog/SN. It is seen by his
1000 daily readers.
Technology
Make travelers more
Smarter
Intelligent to Use
Intelligent to Search
Intelligent to ShareSmarter
Intelligent to ShareIntelligent to Compare and
Intelligent to purchase
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Success Case for e-Tourism Marketing
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Responsible Travel / Voluntourism Meditation/Pilgrimage Tourism
Medical Tourism
Green Travel (Carbon Zero Tour)
Off the beaten track or UNSEEN in your Destination
Villegebased / Agrotourism Tourism
Farmstay / Homestay Tourism
Social Media $����?!@�ก#$ LongTail �K��?��%J �?A��J<���$�"���#<�E�C����
http://www.wheelchairtours.com/
Wheelchair Travel in Thailand
Green Leaf
Standard
Thailand Tourism
Awards
Clean Food
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Sample : BLOG
1. Uploading Trip Idea 2. Uploading Opinion,
Review
3. Uploading
Travel Guide
4.Uploading
Video
Yahoo travel Trip Advisor Lonelyplanet Youtube
5. Uploading
picture
6.Uploading
official content only
7. Create / Join user
net group/Blog
Trip Advisor
Flickr WikipediaYahoo travel/
Blogspot
Lonelyplanet Youtube
Uploading Video ก��+ Viral ��ก��
Tourist Police 1155 Your First Friend
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with more than 32 million unique monthly visitors,
more than 35 million trusted reviews and opinions
� ก� O& Review �� TripAdvisor 2��� ก ��'#!�& link
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�#%��@!��ก��"% ก� Travel Review Site ���%� 1 ���;"ก www.TripAdvisor.com/Owners
“Once that I’m going online, 90% of my
client are foreigners and they booking
online both direct and via OTA”.
#���� booking +�����
1. Get Consumer insights
2. Interact with traveler
• Build up relationship• Online crisis/Reputation management
��"-�� Forum ��%5
Keep Inform / Reputation mamangement
Online Crisis &
Reputation Management
Online Crisis &
Reputation Management
Big Cleanup Day (1day) 294 Like 68 very positive Comments total of
58,811 impressions in only 3 hrs. T
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Eng/International Thai
Content
HomeAbout
Thailand
Overview
Fast Facts
Geographic
History& Culture
Religion
Travel andTransport
Travel toThailand
Travel around
FAQ
InteractiveMaps
Travelers’
Where to go
Regions
Cities
City Guide
Accom
Transport
What to see & do
Events Calendar
Activities
Sights &attractions
Tour & Packages
Where to stay
Accom.Directory
Food &Drink
RestaurantDir.
CulinaryClasses
Recipes
Shopping
ShoppingDir.
ShoppingGuide
Shopping inThailand
What tobuy
TravelDeals
Accom
Flight
Tours
Tickets
Restaurant
Travel Ideas& Inspiration
SuggestedItineraries
Travelexperience
Travel Stories
Insider’s Guide (Tips)
Traveler
Travel Directory
Accom
Transport
Attractions
Restaurant
Shop
Multimedia
Guide &Map
E-Brochure
InteractiveMap
Photos, VDO, Audio
Photos
New Site Map “Content” Value Asset
Religion
Nature
Weather
Politic
Economy
Language &Comm
News
Travelers’Essentials
Agent inYour country
Offer fromYour country
FlightFrom oversea
Transport
Tours,packages
Specialoffers
Attractions
Things to do
Events
MAP
Resources
Visitor Centers
Related links
Restaurant
Shopping
Transport
Travelerreviews
Photos
Videos
Shop
TourOperators
Travel Agents
Photos
Videos
Wallpaper
Screensaver
Others
E-game
E-card
�����/�����1�(���ก��ก������(�����กก���$(�� #��3�#�/"ก� 0��6��� Promote their business and contact details
� Promote their products
� Promote their special offers
� Promote their events
� Promote their consumer news
� Lead visitors to their websites
� Lead booking and inquiries to them via email
Click to their website
Travelers browsing websiteand interested in their products
TourismThailand.org
Send inquiry from TAT to them via email
For Travel Supplier: '(��� �"� ��.0+,����ก�0ก ��(����!�3
Operator.TourismThailand.org
For Travel Supplier:
'(��� �"� ��.0+,����ก�0ก �� 4" �ก��&�(����!�3 Operator.TourismThailand.org
For Travel Supplier: �&,��ก��ก+$�&# )��>$��� $� � � summit +$�&# � $�/���0���$����)%�+��)�?
&AB���ก� ก�$��%B�� e-mail $ก�� �"��B�� Click �J< Activate link �H<�$��JE�B$���%�=��� =@X�J<�%B%��#�ก��"B�
Register CompletedRegister Completed
Professional Business Template
Tour & Package Restaurant Shop Travel Deal
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More Suppliers / Agents Participation
Event & Festival Supplier / Agent Info Attraction
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User-generated Content
User Account
Insider Tips
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More Interactive
Interactive MapTravel Time Culculator
Join Mini-site ����������C#&�C�)
2.2 Trade and Supplier portal Development www.Thaitravelmart.com(new phrase)
ThaiTravelMart.com �K� website �J<�K�������ก�>EB �#ก�"�กWX� Business to Business (B to B) �ก�&AB���ก� ก������J<?� ��E�� ก�$�$!@�ก#$ �"� ก��#%���=A�=B� Online ;%?�J website �K�FA�?�ก"�>�ก��C<������B��A"
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E-Learning Center
Promotion Materials for Trade
TAT’s Trade Event Notification
I upload
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TA
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TAT’s Social MediaTAT’s Social Media
TA
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Mission : Giving people the power to share and make the world more open and connected
�D//����"�����ก,�� 100% ��กก��� ��6-$-���-�&-����� �! Engage ก ��& #ก)$�6�$�+$�>2��� Brand
The Official Social Media for Thailand Tourism
161,442 People Like This as of April, 2011
Join AmazingThailand Fans in
Amazing Thailand
Register at : www.Facebook.com
���. ���. >�B�K��������$B��B��A"������"����� A%=@?���Fก">EB��ก�����J<?���
TAT GovernorFacebook.com/IamSuraphon
Twitter.com/Iamsuraphon
Hotel Chain “Accor Hotel Bangkok”
French Restaurant
�@��������J<?� �"%�D�E"���]ก"�]ก �� @�J
�B��?�CD�&B
Register at : www.twitter.comwww.twitter.com/Thailandfanclub
www.twitter.com/Go2Thailand
Eng / Worldwide Communities
Thai
Follow @ThailandFanClub@Go2Thailand
ก�*�/���)��&�%���0/
- TAT’s E-Citizens Support 0 �� ก������H%���&�2
- Align with TAT’s PR Inter & Domestic Campaign
- Segmentation & Niche Marketing
- Fresh Content, Quick Response and 24/7 management
- Sukjai Characters: Feel Like Friend
- Bring On-Offline Activities
- Creative & Innovative Activities on Facebook platform
ก^E"�ก��� Social Media EB���D�EB���D���? �#_���D� �`�$�E?E�%
:���9�!��#,�),� ���� #��ก���%$�%��;����� ('����,��%���� ��3����9�!��#,�),������ก��ก��'/(��-���ก��,������� ��+�( '/(��-����/,��#���"��������0� '/(��3���#!" ����� ��� +��
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2.4 TAT Mb. Application
�� ��$���#�4ก��4�ก����"���$�%���9�!��=��#�� +�� Smart Phone
��ก�> 2008 -2011
>��Jก 5 �P�B�E�B�Jก�=%ก�X���=�$�>�B internet &���C�LC� smart phone �กก�� PC �"� Labtop
is now available to download on ...
TAT’s Official Application is now activatedhttp://Mobile.tourismthailand.org
Amazing Thailand App
The “Amazing Thailand” mobile application covers a
CONTENT
mobile application covers a variety of over 10,000 content
to help travelers get the most out of their visit to
Thailand.
‣ Search on Map
‣ Near By
‣ Filter Search
‣ Share on facebook
‣ Share to twitter
‣ Send email to friend
FEATURES
2.5 �)�ก��������&ก��+�� Thailand Super Deal 2011
�������กก��������� ����������ก�������������� ������������������ ! www.Tourismthailand.org 34������ ! �����ก�� www.ThailandSuperDeal.com
�������กก��:�;� ����������ก��<�����=>�:�;?������ ! �����ก����=;ก�����@��A��A�B! ���<����<��C���:�;������������� ��D434��D�E��?C�กA�D����กก��:A>�C�� ������ ���������?@�<���
Free Powerpoint Templates
��F��D��!ก4��?�ก���G���� ���������<�ก�������กก��:A;�����:� (Super Deal) 34����=>�:�;�����������D������4������C�=A �กG��A4<�ก����� !�D����ก�� Deal ���I �ก:A>��A���ก�<ก����������=;� �����A4��=;�J��D�4Dก�����������4�!34� Social Network ������4� �����ก�� A>�3 ���=��M�E��� - กA����� 2554
+ +
www.tourismthailand.orgwww.thailandsuperdeal.com
Call Center 08-784-7844
Mobile SMS E-Direct Mail
eDM1 eDM2
***eDM3 referral to
friends/family
�� ������������������ก��• DJ PR. �"� � GreenWave 106.5
Call to Action : ��ก�����J<?����=�L�E�C�$���CD� Deal ���I ��#�#����
TAT DB
• DJ PR. �"� � GreenWave 106.5 •Banner Ads /�0123456�7"�ก ��890�:� Sanook , Kapook , Pantip , Mthai 0�C�DE�•Facebook Ads•Exclusive interview•P.R. D���� �D:��L•EDM M:��N�� Database 888. O"� �����9D� ก1:� 500,000 ��P•P.R. M:��ก��6��Q:�1 O"� Blogger•3S�ก9Tก���/����08Uก�"08V P10����48P 06����9WX��P� 8V �9�O�2� 0����8�����V
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study ���Istudy ���I- �"��#<��AB$�ก���������"B� - �#<�ก� �B��A"�#<�"���� ��"��B�? (Photo, VDO, Review)
- ก�"��C�>�B�������"%����"�������?@ก��>�B