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Экономические исследования и разработки Выпуск 1, январь 2018 год Научно- исследовательский электронный журнал

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  • 1, 2018

    -

  • -

    1/2018

    www.edrj.ru

    2018

  • 33

    65

    401

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    . : 1 2018. 150 .

    ISSN 2542-0208

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    No 685-10/2015.

    www.edrj.ru

    33

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  • 1-2018

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    1-2018

    7

    336.3

    .., ..

    Modern state and structure of Russias public debt

    . . ,

    .

    . . ,

    .

    [email protected]

    Shevchenko Marina Vladimirovna

    Institute of Economics and Management

    V.I. Vernadsky Crimean Federal University

    Simferopol

    Petrosyan Anait Arsenovna

    Institute of Economics and Management

    V.I. Vernadsky Crimean Federal University

    Simferopol

    . . . 2011-2017 .

    : , , , , , .

    Abstract. Public debt is an important element of public finances. Identification of the problematic aspects of the public policy of the state and determination the directions of its improvement need a detailed analysis of the public debt. The state and structure of Russias public debt for the period 2011-2017 are reviewed in the article.

    Keywords: public debt, domestic debt, external debt, government securities, debt service, debt policy.

    ,

    .

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    1-2018

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    1-2018

    9

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    1-2018

    10

    - ;

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    .

    1

    2011-2017 . ( )

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    , . . 4143,6 5318,7 6515,1 7589,3 10597,7 11120,1 11073,5

    (), % - 28,4 22,5 16,5 39,6 4,9 -0,4

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    1-2018

    11

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    1-2018

    12

    2

    2011-2017 .

    , . . , %

    01.01.2011 472,25 16,1

    01.01.2012 637,33 15,2

    01.01.2013 906,60 18,2

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    01.01.2015 1765,46 24,4

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    1-2018

    13

    3

    2011-2016 . ( ), %

    2011 2012 2013 2014 2015 2016

    (-) 45,5 43,5 45,2 47,0 35,2 37,1

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    1-2018

    14

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    1-2018

    15

    2015 . (. . 4).

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    1-2018

    16

    1. .., .. ? //

    , . 2016. 4. . 49-60.

    2. .. //

    . 2016. 6. :

    http://human.snauka.ru/2016/06/15513 ( : 21.01.2018).

    3. / . :

    https://www.minfin.ru/ru/perfomance/public_debt/ ( : 22.01.2018).

    4. .. :

    ( ).

    : https://www.scienceforum.ru/2016/pdf/21400.pdf ( : 21.01.2018).

    5. , .. : , , //

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    () - . , 2017. . 112-115.

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    http://www.cbr.ru/statistics/?PrtId=svs ( : 22.01.2018).

    7. / . :

    http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/publications/catalog/doc_113871

    7651859 ( : 22.01.2018).

    8. .. . .:

    , 2012. 56 .

    9. . . : http://st.finam.ru/ipo/comments/_Saint-

    Pit_External_Debt_sept2015.pdf ( : 22.01.2018).

    10. Indicators / The World Bank. Access mode: https://data.worldbank.org/indicator ( :

    22.01.2018).

    11. International Debt Statistics 2018 / The World Bank. Access mode:

    http://datatopics.worldbank.org/debt/ids/ ( : 22.01.2018).

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    1-2018

    17

    33.338

    ..

    Trends in the market of sports accessories as a mirror of social trends in society

    4

    , .--

    :

    ..., ...

    ,

    , .--

    Ponomareva Ksenia Vladimirovna

    Student 4 course

    Don State Technical University

    Russia, Rostov-on-Don

    Scientific adviser:

    Boroday VA, Ph.D. Professor of the department

    Service, Tourism and Hospitality Industry

    Don State Technical University

    Russia, Rostov-on-Don

    : , . , . . , , - , .

    : , , , , , .

    Abstract: The article deals with the development of the sports goods market and electronic devices, reveals its main drivers. It is shown that at the present time the society pays much attention to sport and a healthy lifestyle. This is due to a number of reasons - from bad ecology and constant stress situations to the loss of a person's understanding of their place in the world. The market for wearable devices is expected to grow quite fast, but much will depend on such factors as the well-being of society, the introduction of sports and recreational corporate programs, the interest of more people in a healthy lifestyle and regular sports activities.

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    1-2018

    18

    Keywords: Sports industry, lifestyle, smart gadgets, social trends, mobility, functionality.

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    1-2018

    19

    , , , .

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    1-2018

    20

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    1-2018

    21

    Garmin, Fitbit, Xiaomi, Apple

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    Flex 2 ( $100),

    .

    , [11]. Fitbit, Garmin

    .

    -.

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    1-2018

    22

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    1-2018

    23

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    1-2018

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    5. .., ..

    // . , , , ,

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    1-2018

    25

    330.4

    .. Evaluation of the production function of the Russian economy

    ..

    ...,

    -

    Nikonorov V.M.

    Candidate of Economic Sciences, Associate Professor of WESH

    St. Petersburg Polytechnic University of Peter the Great

    . . . - . : , , . .

    : , , , , . Abstract. The author has considered one-sector economy. Production function I have assumed multiplicative

    function as a basis. Unlike function of Cobb-Douglas has added an additional expensive factor - "information". On reliable statistical material I have found dependence between GDP of the Russian Federation and expensive factors: work, capital, information. I have checked approximation by the found function calculated and the GDP actual values of the Russian Federation.

    Keywords: Production function, work, capital, information, linearization.

    . ( )

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    ).

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    1-2018

    26

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    1-2018

    27

    minmax

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    xx

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    (3)

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    4 2008 0,305 0,319 0,232 0,190

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    6 2010 0,383 0,133 0,364 0,322

    7 2011 0,591 0,162 0,469 0,402

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    () (.3). 2005.

    ln(0).

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    1-2018

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    3

    lnYn lnLn lnKn lnIn

    2 2006 - 2,497 - 2,625 - 3,164 - 2,555

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    Yn=1,07 x Ln 0,036 x Kn 0,513 x In 0,333 (5)

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    1-2018

    29

    4

    ( )

    Yn Ln Kn In Yn

    2 2006 0,082 0,072 0,042 0,078 0,082

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    8 2012 0,703 0,223 0,562 0,623 0,646

    9 2013 0,767 0,210 0,648 0,997 0,812

    10 2014 0,894 0,194 0,747 0,932 0,850

    11 2015 0,956 1,068 0,840 0,940 0,963

    12 2016 1,000 1,000 1,000 1,000 1,073

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    30

    , .

    .

    1. .

    - .

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    .

    1. Cobb W. Douglas P.H. A theory of production // The American Economic Review. Vol.18. 1.

    2. .. : , , . .: ,

    1986.

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    , 1999.

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    1-2018

    31

    33.338

    ..

    Technology management of communicative strategies of the employer

    ,

    Chernyshov Aleksey Konstantinovich

    Candidate of Economic Sciences, Associate Professor

    Department of Economics and management

    Ural State University of Economics

    . . , - , , . , , . job- - - , .

    : , , , , , . Abstract. We consider one of the stages of building the employer brand - the formation of its communication. It is

    shown that the main task in brand communication is to create the right messages, properly "tune" them and bring them to the right people, using suitable channels for this. Promoting the brand of the employer, it is necessary to understand that a project of this kind can only become effective in the long term. Today, job-sites grow out to play their reference and information role and become some sort of hubs-communicative nodes involved in implementing the company's strategy.

    Keywords: Identity, brand, communication, efficiency, strategy, visualization.

    ,

    - .

    , , [1].

    ,

    : , ,

    . , ,

    , , , .

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    1-2018

    32

    . -

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    1-2018

    33

    ,

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    1-2018

    34

    , job- (-

    ) - [7].

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    1-2018

    35

    ;

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    1-2018

    36

    - ,

    , [13].

    , , , ( ,

    , , ),

    ,

    [14].

    Alumni-

    .

    1. .. HR- // :

    :

    I - . 2017. . 78-85.

    2. .., .. -

    // : . 2017. 11 (105). . 2.

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    : . 2017. 9 (103). . 31.

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    37

    7. .. // :

    : ,

    II - . 2017. . 332-341.

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    1-2018

    38

    33.338

    .., .. -

    The architecture of the management model is the choice of the alternative

    ,

    .,

    ,

    ,

    ()

    .--,

    Arkhipov Petr Ivanovich

    Candidate of Economic Sciences, Associate Professor

    Department of Management

    Tver State University

    Tver, Russia

    Borodai Vladimir

    Doctor of sociological Sciences, Professor of the department

    Service, tourism and hospitality industry

    Don State Technical University (DSTU)

    Rostov-on-Don, Russia

    . ,

    . ,

    .

    , XXI .

    , , ,

    . , ,

    , -

    , , .

    : , , , , .

    Abstract. The article shows that the question of determining the economic vector for the further development of

    Russia has now been actualized. It is noted that the Russian management model is excellent for continuing the transformation

    and implementation of corrective measures. This is due to the fact that the Russian population of the 21st century has

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    1-2018

    39

    practically market thinking. In addition, the initial path of establishment of market institutions, infrastructure, legislation,

    judicial practice, etc. took place. It is concluded that it is important not to miss the time, not to repeat the mistakes made

    earlier, as a result of which the country's economy instead of a reasonable market-planned symbiosis can go along monopots,

    in particular, the command economy.

    Keywords: Strategy, small business, efficiency, import substitution, investment.

    ,

    . ,

    .

    ,

    [1].

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    1-2018

    40

    ,

    1990- ,

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    ,

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    1-2018

    41

    ,

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    15 2014 N 328

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    1-2018

    42

    ()

    (20172022 ) . ,

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    1-2018

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    1. .., .. -

    // : . 2017. 11 (105). . 2.

    2. .. -

    // - - . - -

    -: - . 2012. . 11-15.

    3. .. HR- // :

    :

    I - . 2017. . 78-85.

    4. .., ..

    // : . 2017. 11 (105). .

    3.

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    1-2018

    44

    33.338

    .. HR-

    Mainstreaming digital technologies in Russian HR practices

    ,

    . ..

    Dzhunusova Dilara Alimbekovna

    andidate of economic Sciences, associate Professor

    Department of "Economics and enterprise management"

    Kurgan state agricultural Academy

    them. T. S. Maltsev .

    . HR- , . , digital- HR-, , . . Digital- HR- , .

    : , , , , , .

    Abstract. The article discusses the relevance of digital technologies in the economy of modern business. In Russian HR practice advanced digital technology coexist with archaic methods, preserved from the Soviet era. However, increasingly, digital tools are used in HR-practices, including to increase the effectiveness of recruitment, development and motivation of employees. Progress in the field of technology development and availability of new methods for personnel management will allow in the near future to move to a qualitatively new stage in this field. Digital activity in the recruiting process in addition to the traditional HR strategy of the company, to increase the speed of problem solving and productivity managers.

    Keywords: Digital technology, recruiting, automation, profitability, employment, efficiency.

    , HR- .

    digital- ,

    . HR-

    , ,

    [1].

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    HR- ,

    . HR-

    ,

    , , .

    , , .

    Ward Howell, 2016 :

    87% , .

    HR- (76%),

    (70%), , (46%),

    (39%). 30%

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    1-2018

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    . TNS,

    (34%). (

    Superjob.ru) .

    , [4].

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    1-2018

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    ,

    , , , .

    . .

    , , . E-learning

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    1-2018

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    , . ,

    , , .

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    1-2018

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    . , , [12]. HR-

    , .

    : , CEO

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    // : . 2017. 11 (105). . 2.

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    // : :

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    5. .. // :

    : ,

    II - . 2017. . 332-341.

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    6. .., .., .. /

    : . 2017. 9 (103). . 31.

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    :

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    , , ,

    . 2017. . 214-224.

    8. .., ..

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    . 131-146.

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    12. .. // :

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    290-300.

    13. ..

    // : , :

    I - . 2017. . 371-

    383.

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    1-2018

    51

    33.338

    .., ..

    Transformation of the service business in line with innovative development

    ,

    . ,

    ,

    ()

    .--,

    Feoktistov Ruslan Sergeevich

    Candidate of Economic Sciences, Associate Professor

    Kuban State Agrarian University

    Krasnodar, Russia

    Borodai Vladimir Alexandrovich

    Doctor of sociological Sciences, Professor

    Don State Technical University (DSTU)

    Rostov-on-Don, Russia

    . . , . , , . , . , , .

    : , , , , .

    Abstract. The article shows the need for the personnel of service companies to form an innovative culture and appropriate thinking. It is shown that a change in thinking is a complex task. It requires a lot of time, the will and perseverance of management, deep business transformation. And plus this, an infrastructure must be created that supports the generation and implementation of new ideas. Three whales of successful implementation of innovative thinking - the complexity, personal commitment of management plus the involvement of the maximum number of employees, as well as readiness for risks and mistakes.

    Keywords: Innovative potential, corporate culture, efficiency, motivation, strategic orientation.

    ,

    . .

    , ,

    : , ,

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    1-2018

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    . ,

    [1]. ,

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    1-2018

    53

    , -

    .

    ,

    ,

    . , - ,

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    260 . . ,

    485 2040 . 2014

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    1-2018

    54

    .

    . , Neste,

    LOral, Webexpert, , Enel, Mbel & Zeit

    . - , ,

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    1-2018

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    , ,

    . LOral , .

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    1-2018

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    , .

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    , Webexpert.

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    1. .. HR- // :

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    I - . 2017. . 78-85.

    2. .., ..

    // : . 2017. 11 (105). .

    3.

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    1-2018

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    3. .. -

    // - - . - -

    -: - . 2012. . 11-15.

    4. .., .. -

    // : . 2017. 11 (105). . 2.

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    33

    .. Relationship between life expectancy at birth and some factors

    .., : ..

    1. , - ,

    . -,

    2. ..., , - ,

    . -,

    Lebedeva K.R., Supervisor: Dyukina T.O.

    1. student, St. Petersburg State University,

    Saint-Petersburg, Russia

    2. Candidate of Economic Sciences, Associate Professor, St. Petersburg State University,

    Saint-Petersburg, Russia

    . ,

    . , , , .

    : , , , , .

    Abstract. In the article the author explored the factors which influenced a significant effect on the expected life expectancy at birth. On the basis of empirical data, a correlation was found between the variation in GDP, total expenditure on health as percentage of GDP, GNI per capita and life expectancy.

    Keywords: life expectancy, correlation coefficient, GDP, GNI per capita, health.

    , - ,

    , .

    ,

    .

    [1].

    , . XXI

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    1-2018

    59

    ,

    . :

    30 ,

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    data, methods and results. [ ] / Geneva: World Health Organization. 2001, 254 pages.

    URL: http://www.who.int/iris/handle/10665/67772 ( : 20.12.2017).

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    . 2003. 519 .

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    26.12.2017).

    https://creativecommons.org/licenses/by/4.0/deed.ru|http://www.who.int/iris/handle/10665/67772http://www.worldbank.org/

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    1-2018

    62

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    .., ..

    Using franchising to improve the sustainability of an enterprise in a competitive environment

    ..,

    ...,

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    ..,

    331

    ( )

    . .. .

    Gaysarova A.A.,

    Candidate of Economic Sciences, Associate Professor of the Department of Enterprise Economics

    Institute of Economics and Management (structural unit)

    KFU them. VI Vernadsky Simferopol

    Kim A.R.,

    student of group EP 331o

    Institute of Economics and Management (structural unit)

    KFU them. VI Vernadsky Simferopol

    . ,

    . , .

    : , , , , , .

    Abstract. The essence of franchising as a form of business cooperation is disclosed in the work, and its basic forms are also considered. The relations of franchising participants were studied, which helped to form a set of advantages and disadvantages of this type of entrepreneurial activity.

    Keywords: franchising, franchisor, franchisee, commodity franchising, industrial franchising, business franchising.

    .

    , .

    .

    https://creativecommons.org/licenses/by/4.0/deed.ru|

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    1-2018

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    1-2018

    68

    332.812

    .. -

    Toolkit for assessing the quality of housing and communal services

    .. ,

    - , . Larin S.N.

    PhD in Engineering, Leading Researcher

    FGBUS Central Economical and Mathematical Institute RAS, Moscow

    . - - . - - , - . - , - - .

    : - , , , , , , .

    Abstract. The main purpose of this article is to substantiate the choice of methodological tools for assessing the quality of housing and communal services, taking into account the impact of innovative mechanisms of interaction of economic entities of housing and communal services on the assessment. The object of this study is the activity of economic entities in the sphere of housing and communal services in providing housing and communal services of proper quality to owners and tenants of housing, and the quality of housing and communal services and the choice of methodological tools for their evaluation are determined by the subject of the study. The article reveals the definition of the economic category of the quality of housing and communal services, presents a new methodical approach to measurement and tools for assessing the quality of housing and communal services, taking into account the degree of satisfaction of owners and tenants of housing with the quality of provided housing and communal services.

    Keywords: housing and communal services, subjects, interaction, innovative mechanisms, methodological tools, quality assessment, services.

    , 17-02-50004()

    , , -

    .

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    1-2018

    76

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    ( - 20.01.2018).

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    http://maxpark.com/community/4701/content/ 3451982 ( 20.01.2018).

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    https://creativecommons.org/licenses/by/4.0/deed.ru|http://docs/http://maxpark.com/community/4701/content/%203451982

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    1-2018

    77

    [ ]. : , 2017. 02(126). URL http://

    ej.kubagro.ru/2017/02/pdf/06.pdf. IDA [article ID]: 1261702006. http://dx.doi.org/ 10.21515/1990-4665-

    126-006.

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    06.05.2011 354.

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    .: , 15.02.2010, 7, .769.

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    2020 . 80- 26 2016 .

    https://creativecommons.org/licenses/by/4.0/deed.ru|http://dx.doi/consultantplus://offline/ref=6017382C10EE53F9D2531C68DCC517473E0A919E7717F7620A87EE299CB4C7CFB29C0A7612F40887OFJCL

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    1-2018

    78

    330.34

    .., ..

    Possible scenarios for the development of the Russian economy in conditions

    existing sanctions restrictions

    .., ..

    1. ,

    2. - ,

    - ,

    Larin Sergey Nikolaevich, Sokolov Nikolay Aleksandrovich

    1. Candidate of Technical Sciences, Leading Researcher

    2. Candidate of Physical and Mathematical Sciences, Leading Researcher

    FGBUS Central Economical and Mathematical Institute RAS, Moskow

    . 2017-2020 . , . , . . , . , , . , , , , 2017 . , .

    : , , , . Abstract. In the article some of the forecast scenarios of the development of the Russian economy in 2017-2020 are

    considered taking into account the negative influence of sanctions restrictions. They are developed by specialists of leading foreign and domestic organizations whose main activity profile is related to forecasting the development of the economy of individual countries or a particular country and assessing its dynamics. In this regard, the object of the study in this article was chosen by the Russian economy, and the subject of the study were the forecast scenarios of its development for the next three years. The main objective of the study was to identify the presence of the influence of key factors and the prospects for realizing new opportunities for recovery and transition to a sustainable growth of the Russian economy. To solve it, we considered a number of forecast scenarios for the development of the Russian economy and identified key factors that facilitate their implementation. In addition, a comparative analysis of forecast scenarios developed by specialists from leading foreign and domestic organizations was carried out. Its results, as well as statistical assessments of the current state, made it possible to formulate the conclusion that, despite the negative impact of the sanctions package, the Russian economy in 2017 demonstrated higher rates of recovery growth and outstripping development in a number of leading industries. This fact is a convincing confirmation of the Russian economy's significant potential for recovery and transition to sustainable growth, as well as opportunities to minimize the negative impact of sanctions restrictions in the short term.

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    1-2018

    79

    Keywords: Russian economy, sanctions restrictions, impact assessment, development scenarios.

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    1. . . URL

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    ( 06.11.2017).

    3. . URL http://www. worldbank.org/ (

    06.11.2017).

    4. Standart & Poors. URL

    http://www.standardandpoors.com/ru_RU/web/ ( 07. 11.2017).

    5. Fitch. U