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经济信息工程学院 徐赟 博士Email: [email protected]通博楼 B517
23/4/18 2
Welcome to SWUFE
Please introduce: Your name Your educational background: Major Your past job experience
What do you expect from this course?
Why do we study this course?
What is IT
IT – any computer-based tool that people use to work with information and support the information and information processing needs
What is information system (IS)
‘An integrated, man/machine system for providing information to support the operations, management, and decision-making functions in an organization'.
Gordon B. Davis, a MIS founder and a professor of Management, Minnesota University
Pay for bus/subway with smartcard Withdraw money from ATM Check course registration Buy groceries at Supermarket Send SMS Make telephone calls
MIS example
MIS
is
ever
ywhe
re
23/4/18 9
Two Approaches of MIS study
SOCIOLOGYSOCIOLOGY
POLITICAL POLITICAL SCIENCESCIENCE
PSYCHOLOGYPSYCHOLOGY
COMPUTER COMPUTER
SCIENCESCIENCEOPERATIONS OPERATIONS
RESEARCHRESEARCH
MANAGEMENTMANAGEMENT
SCIENCESCIENCE
TECHNICAL APPROACHESTECHNICAL APPROACHES
MISMIS
BEHAVIORAL APPROACHESBEHAVIORAL APPROACHES
A Sociotechnical Perspective on Information Systems
Organizations mutually adjust to one another until fit is satisfactory
How does IS influence our life?
: 当时盛况15 万报名者4 亿电视观众
收益蒙牛: 20 多亿销售额 /1 亿投入湖卫: 2800 多万冠名费 + 每 15秒 11.25 万 仅决赛 7 场短信收入 1400万天娱:品牌 + 签约歌手运营商:与天娱、湖卫、掌上灵通分享短信收入
Copyright@黄丽华,复旦大学管理学院 12
Obama’s Social Media Strategy
Main Topics In This Course
TechnologyHardware, software, Networks, Internet
ApplicationsDatabases , Organizational systems, Electronic commerce
DevelopmentStructure Analysis & Design
Management Managing the Digital Firm, The impacts of information systems
Databases
How can we store large amounts of data efficiently ?
How can we update information once and use it many times ?
How can we extract information that meets certain criteria ?
How do we design a database given a verbal description of a situation ?
Organizational systems
What kinds of decisions do managers at different levels of an organization make ?
What information is needed to make these decisions ?
What type of software is helpful to managers making these decisions ?
E-commerce
How do small and large companies benefit from e-commerce ?
What are the risks in e-commerce and how might they be controlled ?
As you perform e-commerce transactions on your computer, how do you protect yourself from security threats ?
Ethics, Security and Privacy
IT has a tremendous impact on the issues surrounding the rights of the individual versus the rights of the organization Computerized monitoring Individuals right to privacy Intellectual property
Information SystemDevelopment
开心农场——数据流程图开心农场之 0 层图
种菜 1 层图
偷菜时序图
Information System Use
Information System Management
不上 ERP 等死上 ERP 找死
Course Structure
= ++
lecture Case Study
Discuss
Readings BEFORE coming to class
Interactive
29
Participation
听到,我会忘记( Tell me, and I will forget)
看到,我会记住( Show me, and I may remember )
参与,我会明白( Involve me, and I will understand)
Complementary
23/4/18
31
Motivation
1. 数字时代的信息系统 : 技术、管理、挑战及对策 (第 3版 ) 中文版。
(美)杰瑟普(美)瓦拉季奇 著,陈炜 等译 人民邮电出版社
1. Management Information Systems for the Information Age (6th Edition) , Stephen Haag, Maeve Cummings, Amy Phillips. 机械工业出版社
2. 管理信息系统(原书第 9 版),作者: Laudon, K.C. & Laudon,J.P. 著,薛华成编译 , 机械工业出版社
3. Document downloadhttp://xuyun.cai.swufe.edu.cn/Teaching/ME/
4. http://www.cio.com5. http://www.isworld.org/6. http://home.aisnet.org/7. http://www.51cto.com/8. http://www.csdn.net/
Reference
40% - Coursework 20% - Class participation 20% Individual homework
60% - Exam
Venue: Lecture – this room, Lab – 支付中心
Assessment
Case study
What is TAURUS ? What are the key events in TAURUS
development? What are the influences of these events?
What cause the final failure of TAURUS? Technology factors? Other factors?
The impact of IS
1. Emergence of the Digital Firm
2. Globalization
3. Rise of the Information Economy
4. Transformation of the Business Enterprise
Emergence of the Digital Firm
Digitally enabled relationships with customers, suppliers, and employees
Core business processes accomplished via networks
Digital management of key corporate assets
Rapid sensing and responding to environmental changes
Globalization
Management and control in a global marketplace
Competition in world markets Global workgroups Global delivery systems
The growth of the information economy
Information Technology Information Technology Capital InvestmentCapital Investment
Organizations and IS
Transformation of the Business Enterprise
• IT flattens organizations IT flattens organizations • Rise of the postindustrial organizations and Rise of the postindustrial organizations and
virtual firmsvirtual firms• Mutually adjusting relationship between Mutually adjusting relationship between
technology and the organizationtechnology and the organization• Increasing the flexibility of organizationsIncreasing the flexibility of organizations
Flattening Organizations
Flattening Organizations
Postindustrial organizations and virtual firms
Virtual Team
Security First Network Bank was the first pure internet bank and was founded in October 1995.
Mutually adjusting relationship
Oracle campus’s challenge
Increasing the flexibility of Increasing the flexibility of organizationsorganizations
Information systems give both large and small organizations additional flexibility to overcome the limitations posed by their size.
Customization and personalization
NIKEID !
The online miAdidas Process
Dell Computer
Credit Card 建行信用卡
阿里巴巴 2009 年网商研究报告
What are the impacts?
Vs.
Economic impacts
Transaction cost theory:Transaction cost theory: Firms seek to Firms seek to economize on the cost of participating in economize on the cost of participating in markets (transaction costs).markets (transaction costs).
IT lowers market transaction costs for firm, IT lowers market transaction costs for firm, making it worthwhile for firms to transact making it worthwhile for firms to transact with other firms rather than grow the with other firms rather than grow the number of employeesnumber of employees.
Economic impacts
Economic impacts Agency theory:Agency theory: Firm is nexus of contracts Firm is nexus of contracts
among self-interested parties requiring among self-interested parties requiring supervision.supervision.
Firms experience agency costs (the cost of Firms experience agency costs (the cost of managing and supervising).managing and supervising).
IT can reduce agency costs, making it possible IT can reduce agency costs, making it possible for firms to grow without adding to the costs of for firms to grow without adding to the costs of supervising, and without adding employees.supervising, and without adding employees.
Economic impacts
What we learned today…
Why do we study this course?
What are the major topics
How to benefit most from and contribute most to this course?
The impact of IS
Next time….
Information system development
Lab 1: Acquiring software How do individuals and organizations
acquire software
Read to understand the following concepts:Outsourcing, Insourcing, Application service provider (ASP), Software-as-a-service (SaaS), Cloud computing
Backup
MIS CS (computer science)
Focus Organization Software
ObjectiveMore efficient or effective business
Reliable computer program
Core skill Problem solving Logic/procedures
Core taskDetermine business requirements for information systems
Deliver information systems to meet defined requirements
Theoretical vs. applied
Balanced Applied
Generic job title
Analyst/Designer Builder
Typical starting job title
Business systems analyst Application programmer
Career goalsSenior organizational manager
Programming manager
College home Business Science