-
[email protected]
019-267-5566
2002 All Rights Reserved!
www.m-republic.org
.
-
Entertainment Marketing (Index)
-
(Homo Ludens) (Homo Sapiens) . , / . (J. : )
->
1.
2.
3.
-
. . , vs .
?
?
,
New Paradigm @.@; ( , ~, .)
-
~!
-
!
C U @ ^^;
-
, Great Divide . FIFA2002 , , , , . ( ) .
-
[] Entertainment Industry
, . GDP 1996~1997 . .
E-Economy( )
854
1,185
1,573
531 TV,
667
305 (1,503 )
GDP()
(GDP, 1997)
() ()
[] Statistical Abstract of The United States(1999)
(VR)(NASA)
-
20 e. e(electronic) . , , E .
E-ParadigmShift( )
t-MKT i-MKT e-MKTm-
b-
h-
E-MKT
?Rolf Yensen : Dream Society
Bio-Tech-Knowledge
Emotional/Experiential/Entertainmenttraditional/existed
electronic/DIGITAL
-
( ) . . (E-Hormon) E-Hormon(, , , ) .
E-DNA?
()
E-Hormon
-
. (needs) . , Entertainment Marketing 3 .
()
/
)EXPO
. - David Bosshart -
()
. (:,,PPL)
()
()
.
.- ^^; -
-
,,, .
OSMU vs MSOUMU
Brand Contact Point
RU
E SU
Needs: EntertainmentWants: Movie, Music
MU : Multi-useRU : Re-useSU : Subsequential-useGU :
Global-use
IMC ApproachGU
-
. (, ) , .
(,)
(,)
PPL
Free Plug-In
-
1. :, , . CF . / .
007 => 00700 => =>
=> =>
-
2. PPL(Product Placement) :, , , / . CF . TV PPL .
9 (MBC)
(9 50~)
TV(11 10~)
Advertising
1. PPLAD(PPL+AD) PPL
2. => Outcome
3. Interactive PPL PPL
4. PPL Trials, PPLP
5. m-PPL mCRM PPL->
PPL publicity
PPL
Free Plug-In
-
- PPL - PPL
http://www.gogosi.com
- PPL
http://www.mythland.net
http://www.joycity.com
-
3. (Joint Promotion) / . . PPL / .
www.dramart.co.kr
-
4. (Ambush Marekting) :... , , ' (Parasite marketing)' . , ,
New Beetle :Auto Canvas /
AM
SENSE vs
-
5. (Branding) : , .
The Bulgari Connection- Fay Weldon -
[] ^^; : , , , ...
6. : . / .
: ! , 77 84( 840). (77) 7.7
-
7. :, , ( ) .
8. Free Plug-Ins : . ,
.
.
- -
-
-- . ( ) . .
/
,PPL
-
. . .
?
-
, . . , (SLC) (PLC) / . ( )
/
Star Contact Point(Identity)
SLC PLC
-
OSMU . () .
SK?
X
-
() . () => .
98
100 (
156
68) 6 20
. , /, .
-
. (Relationship) .
(, )
/PPL
,
() /
) ,
) SP
) , (?)LG
) -
) , ,
) -) -
Advertorial?Free Plug-In ^^:
-
e- . IT . , , , , , .
e-bizm-biz
h-biz
: e-JAPAN ( ) 2005 3,000 () 2000 10 IT .
-
2003 10 . (Global Standard) . (: 1 )
MAGIC (2010 Vision) & DREAM
Mobile Multimedia
()(HTLC)
()PT
()
()
Anytime, Anywhere, Anyone
Global Mobility Support
Integrated Wireless Solution (, .)
Customized Personal Service
()
()
()J- ()KPN
()
-
. , , , .
(70s~80s)
?
!
[Digital Transformation]
Off-line
On-line
-
10~20. . ( , , , ) .
, ,
10~20
TV
-
2 , ' -> -> -> -> ' . 10~15 4 .
1(/)
2(++)
4(Belt)
3()
5()
E-HUB .
-
[] (E-HUB)
E-HUB
BESETO Soccer League
E-Economy
-
Thank You!C U @ m-Repulic.org!
C U @ Enter-Forum!
