NA2D0005

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2010

* * * * * * *

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-1 ()1975 200 I can do everything

-1 () * 1986 * 1990 - - JOHNSON * 1995 - - VISION * 1999 HORIZON

* 2001 MATRIX

-2 () * 200350 * 2010

()1990-Johnson

JohnsonVisionHorizonMatrix

1995()VisionJohnsonVisionHorizonMatrix

939

JohnsonVisionHorizonMatrixVision Vision 1999 Horizon

JohnsonVisionHorizonMatrix 2001MatrixODMOBM(2013)

OEMODM OBM

OEM (Original Equipment Manufacturer ) 1.OEM OEM 2. OEM 3.

OEMODM OBM ODM (Original Design Manufacturer ) ODM OEM Design ODM ODM ODM ODM

OEMODM OBM

OBM (Original Branding Manufacturer ) 1. OBM 2. OEM ODM

-3 () * 1. ** 2.

-4 ()

/ 1~2 hrs/day/399~9991,500~1,800

hrs/day /3,000~10,000

-5 () 70%

-1 ()

1.2000 2.

-2 * * () 95% 40% 25-30 %

-3 ()

2001 95% ()

Porter(2001)

-4 ()() 1.450 2004

2. 3 18 60

-5 ()

6~8

-6 () 1. 2.

-7 ()

JOHNSON1990VISION 1995HORIZON1999MATRIX2001

?

JohnsonVisionHorizonMatrix:

:

?1.2.?

JohnsonVisionHorizonMatrix (MATRIX)

1. 2008

200820075.6220082.1 2009VISIONHORIZONMATRIXJOHNSON HEALTH TECH

2. 2009 60%37% 24%20125.2 2.82.4

3.4.200820132013

1.Icon 2.Nautilus3. 4.Precor

50%

Health Research International (HRI) 2010 3,200 6~10%

* * * * * * *

1. ()2.