(SoD)2007411

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Progress in devices: 3C Convergence(Computer)(Communication)(Consumer)Voice driven (2G) Content driven (3G) Service driven (4G)

Effect: Mobile Data Service Broadband Mobile Service voicedata

Global Mobile Services Revenue (2004~2009)Mobile Service Market CAGR 9%Voice & other calls CAGR 6%Data Services CAGR 23%Source: Nokia 2005

Progress in networks : IP ConvergenceBMC: Broadcast-Mobile ConvergenceIPDC for Mobile TVFMC: Fixed-Mobile ConvergenceIP Multimedia Subsystem (IMS)TIMECableWirelessTelecomMediaANALOGDIGITALANALOGAMPSDIGITALGSM/HSDPAANALOGCircuit SwitchDIGITALPacket SwitchANALOGFormat SpecificDIGITALSharedVoiceVideoDataVideoVoiceDataVideoVoiceData Platform AgnosticAll IP / IMSVideoData

Effect: Mobile Service RevolutionDelivering Integrated Services on Any DeviceOne BillOne Customer

: Mobile Services New TechnologiesIP, Convergence, Broadband WirelessHSDPAUMAWiMAXDVB-HIMSP2PNew PlayersNew service provider competitionMSNYahooGoogleSkypeYouNew Business ModelsBundle, flat fee, freeDoCoMoKDDIVerizonWeb 2.0Geographic DiversityNext 1b subscribersConsolidationOperator seek scale

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SoD (1)ODM/OEMturnkey solutions2009220%deployoperator

SoD (2)(MP3)GPSWeb 2.0Infrastructure(Broadband WirelessIMSDTV Broadcasting) iPod + iTune New Music Industry/Service Provider deploy (develop oncerun any where)

: 2010IMS Mobile IPTV Mobile IPTV & IP Multimedia : 2-3GPSGoogleWAPUSIMOfficeE-MailVoIPMSNPoCIMS Client PlatformMobile IPTV PlatformIMS Service ProviderMobile TV Service Provider201030IPTV & IMS Client PlatformTV & IP multimedia IPTV Service API for Handset and Digital HomeIMS Service API for Handset and Digital Home

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SoD : IMS Client PlatformIMS20095-103GPPR7

IMSIMS120,1,300(Mobile)2006Ericsson IMSIMS, Nokia , Lucent 2009 IMS IMS

SoD : Mobile TV Client Platform 20101.253002007 DVB-HIMS-Mobile TV Service Scenario

SoD : JAVA enabledNative Apps.Best user experienceDifficult to updateMin. target audienceOne client for one application on only one deviceJava Download Apps.Across devicesMedium target audienceOne client for one application typesBrowser Apps.Easy updateAcross operatorsMax. target audienceOne client for all application types

JAVABrowser Apps. Download Apps Browser model Document centricMark-up Language (HTML/XML)Download (Native) ModelApplication centricProgramming Language (C/C++/JAVA)Browser Apps. Download Apps Browser Apps. Native APIBrowser user experience download model e.g. Java Game

JAVASiemens CFX65MTK 6217LiteOnEzze MP100DBTEL J7DBTEL M7DBTEL 6228DBTEL 6566DBTEL M950%,JAVA

SoDMaybe it is IMS-Client since PDA/Smart Phone is not enough!!!

SoD FY98FY97FY96~FY95FY99 IMS Client -JSR 281Core APIFighting Game Tech. PrototypeFighting GameGame PrototypeFighting GamePart of Game EMSSIMS Client IMS Enable TV PhoneIMS Enable Phone 3D MMIMobile TVDVB-H/IPDC/ESG Mobile TV Service API- JSR 272Rich Media EnvironmentLASeR MPEG-4 Part 20IMS-IPTVH.264/AAC+ DSPH.264 HD/ SVCCoreComponentsJSR APIUIMobile 3D -JSR 184IMS Client -JSR 281Service API 3D NavigationPilot AP. IMS-VoIP IMS- Mobile TV IMS- P2P IPTVEMSS: Embedded Multimedia Software SolutionMobile 3D 2.0 -JSR 297For shading lang.

Evaluation Hedge) ()-:KPI -()()

SoDDVB-H JSR272Operator IMS core networkJSR 281LASeR 2008 2010 MTV Interactive Service Booming Mobile TV with JSR 2722009 IMS Combination ServiceDVB-H Player Mobile TV with ESG IMS Client MTV ServiceFY97: Renasas MTV Service Mobile TV Phone7005( MIC)FY98: IMS Combination Service Smart Phone 3,800 III solution 30%42.5FY99: Interactive Mobile TV & IMS Combination Service Smart Phone7,000 462128123

Mobile TV (Broadcast-Mobile convergence) & IP Multimedia Service (Fixed-Mobile convergence)201022%, 2.5smart/PDA phone1.25 430 40WindowPDAMobile TV & IP Multimedia 70(28-30%)IPTV, IMS3D 10-15%:MIC 2006/11214462

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, Teleca, Openwave, TTPCom, AccessBenQ, Simens, Ericsson, Moto, NokiaNokia, Moto, Samsung, Sony-EricssonRI/TCKRI/TCKJSR Spec Lead

2D NAVI (GPS)3D NAVILBSMP3PMPPMP+CameraPhoneMP3PhoneIMSMobileTV+All in OneMulti-roomSTBHDSTBPVRSTBSTBIPTV devicesPND

/2-3Embedded SystemJava

-MobileTV/IMSPNDOBU5STB

IMS VCCVoice Call Continuity, 3GPP R7, IMSPS/CSVoIP.GSM, UMTS, CDMAIPIMS-VCCWLAN IMSCS/PSVoIPIP

SVC(Scalable Video Coding)H.264(temporal scalability)(spatial scalability)(SNR scalability)(full scalability)

Rich Media EnvironmentMPEG (MPEG4-part 20)Lightweight Scene Application Representation (LASeR)OMARich Media Environment3GPPDynamic and Interactive Multimedia Scene (DIMS)

LASeRLightweight Applications Scene RepresentationISO/IEC 14496-20 (MPEG-4 Part 20)A/V, Text and graphicsLASeRReal-time .LASeR10KpbsRich Media Content

Service Convergence

2007/4/3FY98/99FY97SVCCODECV2oIP, 4/9cclai, jenwen, hpchan, apple, wenjenIMSMOBILE TV

2007/4/2 5..

2007,3,30RoadmapHigh-light

2007,3,27 FY98/99(Roadmap)

2007.3.23According to these day's discussion, CEO want us 1. ,,,. 2. total solution,,IP,first-tier.In summary: , 1. 2. , 3.

2007.3.21CEO Chen toldus his expectation about III research1. all topics need 3 years plan2. one major achievement /year3. IP(Intelligence Property)-based solution package-wenjen

2007.3.7 3D GameRoadmap

2007.3.5

2007.2.14IMSMobile TVScenario GartnerHypecycleService -> Convergence -> De facto , 2-30, 704028IMS Client/

, w/, core competence, , ,

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MIC 2006/11, 201012 smart/PDA phone22%2010Symbian(40%) Windows(40%) (20%)2010 Window Smart Phone ODM 70% Mobile TV & IP Multimedia : (2010)112 128 (Mobile Content) !!

: (2010)Mobile phone 12smart/PDA phone 12x 22% = 2.64 Window based 2.64 x 40% = 1 smart phone ODM 70% 1 x 70% = 7,000Smart phone US$200Mobile TV & IMS 5% US$200 x 5% = US$10(III solution ) Total = 3,500x 10 = US$3.5

JSR 239 : JAVA version OpenGL |ESJSR 297: Mobile 3D Graphics API 2.0 JSR 297 : JSR 184 version 2.0 (for OpenGL |ES 2.0 have shader, shading language.)1.0 vs 1.1: de-bug2.0 vs 1.0 : 1.3,680 x 20% (Taiwan) = 740 740 x 2 (USD) = 1,500 (USD) = 5 (NT)2, FY98 23,500 x 30% ( windows ) x 0.55 (Taiwan ODM) = 3800 3,800 x 10 ( USD ) x 35% (III) = 13,300 (USD) = 1.33(USD) = 42.5 (NT)3.FY99 : (2010)Mobile phone 12smart/PDA phone 12x 22% = 2.64 Window based 2.64 x 40% = 1 smart phone ODM 70% 1 x 70% = 7,000Smart phone US$200Mobile TV & IMS 5% US$200 x 5% = US$10(III solution ) Total = 3,500x 10 = US$3.5

5%ODM2 IPTV/IMS Home GatewayODMOBMPDA(70%) smart phone 230

230

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Smart Phone 10 % -> 22 %ODM 2 % -> 30 % ( windows smart phone 40 % x ODM 70 % )

OEM 15%, smart phone ODM2%(MIC 2006/11 )Mobile TV (Broadcast-Mobile convergence) & IP Multimedia Service (Fixed-Mobile convergence)PCWindow ,smart phone ODMOBM,PDA(70%),smart phoneIII 2010 visionODM2%-> 30% ( windows smart phone 40 % ODM 70 % ) Mobile TV & IP Multimedia visionsmart phone,smart phoneIP Multimedia Mobile TV & IMS smart phone (),component provider solution providerFY95smart phone,FY97/98Interactive Mobile TV & IMS Clientsolution providerRI/TCKHD STBHigh Density STBVII: Vehicle Infrastructure IntegrationTIA: Telecommunication Industry AssociationMBtech: Mercedes-Benz TechnologyCVTA: Connected Vehicle Trade AssociationOther entities: OSGi, CVIS, GSTVCCLASeRSVCJSR281, JSR272,MPEG-21 part13XHTMLInternetPCPC.Audio/Video.

LASeRGraphic Animations, Audio, Video and Text are packaged and streamed altogether. Contrary to existing technologies on mobile that are mostly aggregation of various components, not necessarily well integrated together (e.g. XHTML + SMIL + SVG + CSS + Ecmascript + ), LASeR grounds its design from what made the success of Macromedia Flash on the Web: a single, well defined and deterministic component that integrates all the media. This integration ensures both the richness and quality of the enduser experience.Full screen and interactivity with all streams. With the use of vector graphic technology, content can easily be made to fit the screen size. This feature enables to provide an optimal content display although the screen resolution is highly varying. In addition, virtually all pixels can be used as elements of the user interface. This allows the design of rich and user-friendly interfaces, similar to what people used to have when interacting with their devices.3. Real-time content delivery. LASeR has been designed for an efficient delivery over constrained networks. More specifically, Rich Media LASeR content can be delivered intopackaged pieces, allowing display as soon one piece is received (as opposed to adownload an play mechanism). This concept of streaming, already into place for audioand video data, has been generalized to scene description and Rich Media. As such,services can be designed such has there is always some information of interest on thescreen.4. Last but not least, LASeR has been designed to deliver Rich Media Service starting from10 Kb/s. The key technology used here is vector graphics compression and dynamicupdates of the scene. This feature enable to drastically limit the waiting time of the endusersas opposed to a standard Web-like approach where the complete page is re-sent eventhough only small changes had been made. Needed for low bitrate networks such as GPRS,this functionality is also useful on higher bit rate network where Rich Media services canbe sent at low rate, therefore preserving bandwidth to improve audio and video quality.