商务函电商务函电世纪商务英语

齐齐哈尔职业学院外语系

Unit 1 Establishing Business Relations

Lesson 1 Importer’s Self-introduction

Lesson 2 Exporter’s Self-introduction

Lesson 3 Inquiring about Foreign Trade Policy and Supply

Introduction When new firms or old ones want to start or enlarge busines

s, they may want to establish business relations with prospectiv

e dealers.

Main Points of Establishing Business Relations

Opening: the purpose or writing,

the source of information

his intention (establishment of business relations)

Body: the details of requirements

self-introduction and the business scope of his firm

The reference as to his firm’s financial

position and integrity;

Requirements for further information

Closing: expectation of cooperation or an early reply

Main points of replies1. Agree to establish business relations:

Opening:

a. thanks for the incoming letter;

b. Willingness to establish business relatios;

Body:

c. reply to the requirements in the incoming letter; and / or

Closing:

e. hope for doing business.

2. Disagree to establish business relations for some reasons

Opening:

a. thanks for the incoming letter;

Body:

b. Regret for the inability to establish business relations;

c. Stating the reasons;

Closing:

d. expectation of future cooperation.

Main points of replies

Lesson one Importer’s Self-introdution

Importer’s self-introductionSpecimen 1

Macdonald Evans Co., Ltd.﹠ 58 Lawton Street, new York, USA August 20, 2006Fujian Shoes Import Export Corporation﹠45 Baoding Street, Fuzhou, Fujian, ChinaAttention: Mr. Wugang, Sales DepartmentDear Sirs,We have obtained your name and address from Fort Co., Ltd., ﹠and we are writing in the hope that you would be willing to establish business relations with us.We have been leading importers of casual shoes for many years. At present, we are interested in extending our range and appreciate your catalogues and quotations.If your prices are competitive, we would like to place a trial order with you.We look forward to your early reply.Yours faithfully,Macdonald Evans Co., Ltd.﹠Michael EvansMichael EvansMichael EvansManager

Macdonald Evans Co., Ltd.﹠ 58 Lawton Street, new York, USA August 20, 2006Fujian Shoes Import Export Corporation﹠45 Baoding Street, Fuzhou, Fujian, ChinaAttention: Mr. Wugang, Sales DepartmentDear Sirs,We have obtained your name and address from Fort Co., Ltd., ﹠and we are writing in the hope that you would be willing to establish business relations with us.We have been leading importers of casual shoes for many years. At present, we are interested in extending our range and appreciate your catalogues and quotations.If your prices are competitive, we would like to place a trial order with you.We look forward to your early reply.Yours faithfully,Macdonald Evans Co., Ltd.﹠Michael EvansMichael EvansMichael EvansManager

Specimen 2 Reply to the above

Fujian Shoes Import Export Corporation﹠ 45 Baoding Street, Fuzhou, Fujian, China August 31, 2006Macdonald Evans Co., Ltd.﹠58 Lawton Street, New York, U.S.ADear Sirs,Thank you for your leeter of the 20th August. We are desirous to enter into business relations with your company.Our shoe industry concentrates on designing and producing various traditional and vogue men’s and women’shoes. We have developed and marketed a series of products, such as slippers of EVA, indoor slippers, cotton slippers, embroidered slippers of new style, Children’s shoes and cotton shoes. We can satisfy different market needs both at home and abroad.In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range available at present.

Fujian Shoes Import Export Corporation﹠ 45 Baoding Street, Fuzhou, Fujian, China August 31, 2006Macdonald Evans Co., Ltd.﹠58 Lawton Street, New York, U.S.ADear Sirs,Thank you for your leeter of the 20th August. We are desirous to enter into business relations with your company.Our shoe industry concentrates on designing and producing various traditional and vogue men’s and women’shoes. We have developed and marketed a series of products, such as slippers of EVA, indoor slippers, cotton slippers, embroidered slippers of new style, Children’s shoes and cotton shoes. We can satisfy different market needs both at home and abroad.In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range available at present.

Should you be interested in any items, please let us know. We are looking forward to your specific enquiries.Yours sincerely,Fujian Shoes Import Export Corporation﹠WugangWugangManager

Should you be interested in any items, please let us know. We are looking forward to your specific enquiries.Yours sincerely,Fujian Shoes Import Export Corporation﹠WugangWugangManager

Tag

quotation 报价

order 订单，订购的货物

latest catalogue 最新目录

item 商品 specific enquiries 具体询盘

export range 出口产品范围

place an order with sb. for sth

look forward to sth./doing sth

competitive appreciate

extend.

establish business relations with

in the hope that

Arm yourself

in the hope of sth./doing sth.

build up/ set up/ enter into business relations with sb.

We shall appreciate it if…It is appreciated if (that)…We shall appreciate you doing…We shall appreciate sth.

Quality of your goods can compete with that of other products;

competitive price

Choose the best answer.1) We would very much if you send us a few sample books.a. appreciated b. appreciate if c. appreciate you d. appreciate2) We send a copy of our export list the main items available at present.a. covered b. covering c.cover d. are covered3) We should like to receive your enquiries ______ our hardware.a. about b. to c. for d. into4) We wish to establish direct business relations _____ you.a. with b. for c. from. d. to5. We are _____ your detailed requirements.a. forwarding b. looking to c. looking foreard d. looking forward to

Exercises

Translate the following sentences into English.1) 我们想介绍一下我们的业务范围 .

2) 我们从史密斯先生处得知你方的名称与地址 , 他与我们做了很多年的生意 .

3) 尽早告知你方感兴趣的商品为盼 .

4) 我们己收到从国外寄来的很多询价单 .

5) 他们以前从英国进口机器 , 现在想同我们建立业务关系 .

6) 我公司是拉各斯市最大的电器用品进品商 , 主要经营电器用品进口业务 .

7) 如果你方价格有竞争力 , 我们相信我们之间能达成大量的交易 .

8) 如蒙你方能将此信转交给此事负责人 , 我们将不胜感激 .

9) 我方在 12 月 1 日的信中通知你方 , 我们愿与你方订购 500 辆飞鸽牌自行车 .

Lesson Two Exporter’s self-intruduction

Specimen 1 Exporter’s self-intruduction

Dear Sir or Madam,Through the courtesy of Tokyo Chamber of Commerce and Industry, we are given to understand that you are one of the leading importers of textile produvts in your country. As this item falls within the scope of your business activities, we are writing to you with a keen desire to enter into business connections with you.We specialize in the exportation of Chinese textile products, such as Textiles Knitwear of Ladies’, Men’s, Children’s and Youth fashion, Sportswear and Jeans. We can also design and produce equipment and machines for textile.Our products are excellent in quality and reasonable in price.To gice you a general idea of our business lines, we enclose a copy of your export list, showing the main items now in supply and we hope that you would contact us if any item is of interest to you.We look forward to receiving your early reply, and assure you that your requirements will have our best and prompt attention.Yours faithfully,

Dear Sir or Madam,Through the courtesy of Tokyo Chamber of Commerce and Industry, we are given to understand that you are one of the leading importers of textile produvts in your country. As this item falls within the scope of your business activities, we are writing to you with a keen desire to enter into business connections with you.We specialize in the exportation of Chinese textile products, such as Textiles Knitwear of Ladies’, Men’s, Children’s and Youth fashion, Sportswear and Jeans. We can also design and produce equipment and machines for textile.Our products are excellent in quality and reasonable in price.To gice you a general idea of our business lines, we enclose a copy of your export list, showing the main items now in supply and we hope that you would contact us if any item is of interest to you.We look forward to receiving your early reply, and assure you that your requirements will have our best and prompt attention.Yours faithfully,

Specimen 2

Dear Sir,We acknowledge with thanks for the receipt of your letter of May 6, 2006, and take the pleasure of establishing business relations with your corporation.Your textile products are so attractive that we are confident of securing large orders for you. We shall be obliged if you could send us quotations and sample books.We look forward to your favorable reply.Yours faithfully,

Dear Sir,We acknowledge with thanks for the receipt of your letter of May 6, 2006, and take the pleasure of establishing business relations with your corporation.Your textile products are so attractive that we are confident of securing large orders for you. We shall be obliged if you could send us quotations and sample books.We look forward to your favorable reply.Yours faithfully,

Favorable Reply

Tag

sample books favorable reply

Chamber of Commerce and Industry

business connections export list

scope of our business activities

be given to understand get to know

fall within belong to

give you a general idea

business line

enclose v. send with

Showing;in supply

through the courtesy of obtain… from

Arm yourself

business line be in line of be in line with be out of line with

Exercises

Fill in the blanks with proper forms of the given words.attract confident interest contact supply enclose1). We are anxious to make business _____ with your corporation.2). We _____ our Enquiry Note No. 367 and wish to receive your favorable reply.3). We trust you will find our quotation _____.4).One of our clients is _____ in Chinese Butterfly Brand sewing machines.5). We can _____ you with all kinds of Men’s leather shoes.6). Although the price we give you is slightly higher than the other suppliers, we have the _____ that the quality of our products is better.

Lesson Three Inquiring about Foreign Trade Policy and Supply

Specimen 1 Stressing Forgeign Trade Policy

Dear Sirs,We are indebted for your address to the Commercial Counselor’s Office of the Algerian Embassy in Beijing. They informed us that you are in the market for various chemicals used in petrochemicals.It’s on this subject that we approach you today in the hope of establishing mutually beneficial trading relations.We are a state-operated corporation handling exclusively the export and import of chemicals.In order to acquaint you with our line, we enclose herewith a copy of our export list, showing the main items now suppliable. Should you need anything not mentioned on the list, we shall do everything necessary, upon receipt of your detailed requirements,to secure the said items for you.

Dear Sirs,We are indebted for your address to the Commercial Counselor’s Office of the Algerian Embassy in Beijing. They informed us that you are in the market for various chemicals used in petrochemicals.It’s on this subject that we approach you today in the hope of establishing mutually beneficial trading relations.We are a state-operated corporation handling exclusively the export and import of chemicals.In order to acquaint you with our line, we enclose herewith a copy of our export list, showing the main items now suppliable. Should you need anything not mentioned on the list, we shall do everything necessary, upon receipt of your detailed requirements,to secure the said items for you.

In our trade with customers in the Asian-African countries, we always adhere to the principle of equality, mutual benefit and the exchange of needed goods. It is our hope, by joint efforts, to promote both business and friendship to our mutual advantage.We look forward to receving your enquiries soon.Yours faithfully,Encl, As stated

In our trade with customers in the Asian-African countries, we always adhere to the principle of equality, mutual benefit and the exchange of needed goods. It is our hope, by joint efforts, to promote both business and friendship to our mutual advantage.We look forward to receving your enquiries soon.Yours faithfully,Encl, As stated

Specimen 2 Asking for Supply

Dear Sirs,We know you from the website, and are interested in your novel design. We sincerely hope we can have a chance to establish business relationship with each other.Our firm is Taiwan based, and we are mainly handling dressing including windows, furniture, bath, etc. we have good experience and stable customers. Products are mainly shipped to Eurpoe and Australia. Now in order to meet the requirement of a customer who is from France, we want to prepare some patterns of tieback and curtain clip.Attached please find the information. They are all hand-made with material wire, fabric and bead. They are used as tieback. Could you please check if they are suppliable by you? If yes, please get back to me soon. Thank you! If you have any questions, please contact us soon.Truly yours.

Tag

tieback curtain clip

Commercial Counselor’s

Office

the principle of equality, mutual benefit and the exchange of needed goods.

Algerian Embassy in Beijing

Upon receipt of;acquaint

Handle v. deal in, trade in, be in the line of

beneficial adj. advantageous

approach v. touch, contact approach sb.for sth.

be in the market for want to

buy; want to sell

inform v. tell, give information, advise

be indebted for one’s address to sb

Arm yourself

We will inform you of the date of shipment.

We acquaint ourselves with the import and export

beneficial trading relations

We will ship the goods upon receipt of the L/C.

Exercises

Translate the following sentences into English.我们公司有意要购买你们公司的棉布。我们主要经营电器用品进口业务。通过双方努力，我们终于使贸易与友谊进一步得以促进。请与我们联系你方所需。很高兴通知你方，我们可以供应你方所需。