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Community Based Tourism

“Malaysia Homestay Experience Programme”

NORIMAN B. ROJULAI Ministry of Tourism Malaysia

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Launched in 1995, initiative under Malaysian’s

Rural Tourism Master Plan

Aimed increasing participation of the rural

community in the tourism industry.

To reduce rural-urban migration.

Homestay concept focused on the lifestyle and

experiential tourism. The uniqueness of

lifestyle, cultural activities and the rural

economic activities are the main attractions.

Where tourists stay with host families to interact and

experience the daily life as well as experiencing Malaysian

culture

MALAYSIA HOMESTAY EXPERIENCE

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MRRD : Ministry of Rural & Regional Development MOTOUR : Ministry of Tourism MOA : Ministry of Agriculture INFRA : Institute For Rural Advancement

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RURAL

TOURISM

HOMESTAY

MOTOUR MRRD MOA

Value added

Agriculture /

Fisheries

INSTITUTIONAL FRAMEWORK FOR CBT IN MALAYSIA

Agency Responsibilities

MOTOUR Provides directions, policies and guidelines for

registration and development of CBT/homestay

program

Provide enhancement training

Funds for infrastructure such as access road,

multipurpose hall, public toilet, soft & hard landscape,

signage and etc.

Marketing and promotion through Tourism Malaysia

MRRD

Provides infrastructure for rural development.

Training and capacity building for rural community

MOA Financial and technical assistance to improve added

value activities (tourism) for the agriculture sector

PLANNING & IMPLEMENTATION AGENCIES

RELATED TO CBT IN MALAYSIA

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OBJECTIVES

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• Unique experience of lifestyle & culture

• Rural hospitality

• Educate/exposure to tourist on Malaysian customs, tradition & way of life

Tourist

• Share the benefits of the tourism industry

• Boost household income through rural tourism entrepreneur development & job creations

• Educate & train rural community in hospitality & tourism industry

Rural Community

• Educate & expose the young generation on Malaysian local traditions

College/Student

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Optimum standards for security and cleanliness

Packages to include rural cultural and economic

activities as well as traditional games and sports

Homestay operators to inculcate the “act and think

tourism” mind-set

BASIC CRITERIA

BASIC CRITERIA

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Minimum of 10 houses for each

homestay cluster with 3 rooms per

houses

Long house requires minimum of 10 houses for each long house

homestay

Ease of accessibility to the homestay

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Agro-Tourism Plant A Tree Cultural Perfomance

Cottage Industry Product Eco-Tourism Traditional Game

HOMESTAY PROGRAMME PERFORMANCE

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February 2013, MOTOUR has registered:

160 (Homestay Cluster)

3,424 (Homestay operators / House)

4,734 (No. of rooms)

Comparison on Homestay Performance for 2012 & 2011 :

No Item 2012 2011 Increment

(%)

1 Total Tourist Arrival:-

- Domestic

- International

325,258

259,423

65,835

254,981

195,324

59,657

27.6%

32.8%

10.4%

2 Total Revenue (RM) 18.5 mil 15.7 mil 17.9%

3 Occupancy rate 38.1% 33.1% 15.1%

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Services include:

SMS / MMS

go2homestay.com website & social network, like facebook, twitter

Mobile application for smartphone – Blackberry, Iphone and Android:

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Promotion via Social Network:

Facebook

Twitter

Youtube

Malaysia is in the first

ranking for largest amount

of facebook users

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Date: 21-23 Oktober 2012

Place: Singapore Expo Hall

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Date: 18-20 January 2013

Place: National Stadium Bukit Jalil

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Date: 7-9 December 2013

Place: Melaka International Trade Convention

(MiTC)

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KUALA MEDANG HOMESTAY, KUALA LIPIS, PAHANG

NOODLE & SALAK JUICE PROJECT

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FELDA SEMENCHU HOMESTAY, KOTA TINGGI, JOHOR

COCONUT JELLY & INSTANT COFFEE DRINK PROJECT

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PELEGONG HOMESTAY, NEGERI SEMBILAN

RUBBER LEAF FLOWER PROJECT

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HOMESTAY PLANT A TREE

PROGRAMME

(PAT)

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Encourages tree-planting in Homestays as part of its initiative to promote

environmental awareness & conservation.

Homestay visitors can purchase saplings at the nurseries & plant them during their

stay.

Encourage repeat visits among tourists to come back & witness the development

of the tree that they had planted.

Up December 2012:

14,023 saplings had been

planted

RM43,196.00 of revenue

for saplings purchases.

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Homestay Go Green

Parks and Garden

1MG1MC Campaign Landscape

Homestay Enhancement

Act Tourism

Tourism English

Mesra Malaysia

Eco-Host

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HOMESTAY GALI HILIR, RAUB, PAHANG

ROOM (WEDDING STYLE)

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HOMESTAY SERI TANJUNG, MELAKA

MOCK MALAY WEDDING

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JOGET LAMBAK DANCE

KUDA KEPANG DANCE

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RUBBER TAPPING AT THE PADDY FIELD

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Classifying & rating Malaysia’s Homestays.

Homestay classification will be evaluated based on:

Service quality offered

Activity packages offered

Homestay management

Promotion

Provides choices to tourists and encourages healthy

competition among Homestay operators.

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NATIONAL BLUE OCEAN STRATEGY (NBOS)

Increase volunteers in tourism industry (voluntourism)

Youth Involvement in Voluntourism

Public-Private Sectors Collaboration

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Ministry of Agriculture & Agro-Based Industry

Malaysia

Ministry of Rural & Regional Development

Ministry of Information Communication & Culture

Ministry of International Trade & Industry

Ministry of Housing & Local Government

Ministry of Energy, Green Technology &

Water

Implementation Coordination Unit

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ACHIEVEMENTS

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ASEAN HOMESTAY STANDARD

Malaysia leading the ASEAN

Homestay Standard Development.

ACHIEVEMENTS

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ACHIEVEMENTS :UNWTO ULYSSES

AWARD 2012

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CITATION: UNWTO ULYSSES AWARD 2012

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NEWSPAPER CUTTING:

UNWTO ULYSSES AWARD 2012

The Star, Malaysia

21 Nov 2012, page 14

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HOMESTAY SG.HJ. DORANI,

SELANGOR

TESTIMONIAL

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TESTIMONIAL

HOMESTAY SANTUBONG,

SARAWAK

VISIT MALAYSIA YEAR 2014 43

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The income generated by Homestay Programme

benefits not only the homestay operators but also

to the whole community when they engage in

cultural activities, selling of souvenirs and

participate in handling tourist packages.

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CONCLUSION

Big potential in fulfilling niche segment market for both

international and domestic tourists.

Requires long term approach and aims to maximize the

benefits to the local communities and limit the negative

impacts of tourism on the community and environmental

resources.

Malaysia Homestay Experience provides the

local community with alternative incomes and

becomes a poverty reduction tool.

KEMENTERIAN PELANCONGAN