1 Introduction to Entrp and Business Development 1225793989824096 9

KEWIRAUSAHAAN DAN PENGEMBANGAN BISNIS

Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@

OBJECTIVES1.Memberikan pemahaman tentang sistem bisnis, baik yang terkait dengan konsep bisnis, pelaku bisnis dan kewirausahaan, perencanaan bisnis maupun pengembangan usaha dan keberlanjutannya.2.Memberikan kemampuan integratif dan ketrampilan untuk mampu merencanakan, mengoperasikan dan mengembangkan sistem usaha bisnis.3.Membekali sikap dan perilaku etikal dalam berbisnis


RULE OF CONDUCTMin 80% Present in ClassPresent in Class Before Starting the LectureDont Use Sandal, Kaos Oblong and Hand Phone During the LectureHaving Good Attitude


REFERENCES1. Bandowsky: Corporate Imagination Plus, Five Step to Translating Innovative Strategies Into Action, The Free Press, New York, 1990 2. Finch: How to write a Business Plan, Kogan Page Limited, London, 20023. Frederick, Davis & Post:Business and Society, McGraw Hill,1998.4. Harper: Starting your own business, McGraw Hill, 1991


REFERENCES

5. Nesheim: High tech start up, the complete handbook for creating successful new high tech companies, The Free Press, New York, 2000 6. Robert: Entrepreneurs in high technology, Lesson from MIT and beyondOxford University Press, Oxford, 19917. Westwood: How to Write a Marketing Plan, Kogan Page Limited, London, 2002


ASSESSMENTRequirements: Min 80% Present in Class Having Good AttitudeScore/Grade :Mid Semester Test (UTS) : 25%Final Test (UAS): 25%Homework (PR) : 50%Group : 35% (Business Plan)Individual : 15% ( paper and others)


SAPNo./MggPokok Bahasan UraianA. Sistem Bisnis 1 Konsep Bisnis Konseptual framework sistem bisnis Aspek struktural dan fungsional sistem bisnis, Siklus bisnis 2.Analisis Stakeholder &Konsep stakeholder, Klasifikasi and interest stakeholder Lingkungan Bisnis Interaksi stakeholder, lingkungan bisnis3 Fungsi Bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM) Keterkaitan antar fungsi4Proses Manajemen Bisnis Proses Manajemen (Pengertian, Planning, Organizing, dan Corporate Covernance Actuating dan Controlling), Corporate Governance ( pengertian, prinsip dan azas, dan instrumen)B. Kewirausahaan5 Konsep KewirausahaanPengertian kewirausahaan Peran dan fungsi enterpreneur dalam dunia usaha. Enterpreuneur bakat atau latihan ?6Inovasi dan KewirausahaanPengertian inovasi Inovasi teknologi dan teknopreuner7 Starting the BusinessFaktor keberhasilan dan kegagalan bisnis Bagaimana memulai usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan perilaku berbisnis8Mid Test Bahan dari minggu 1 s/d 7


SAPMggPokok BahasanUraian C. Business Plan9. Konsep Business PlanPengertian Peran dan fungsi Komponen utama dan out line business plan10. Marketing Plan Description of the industry,Analysis of potential customer and competitor,Profile of target market and geographic area to be served, Marketing mix ( product, price, promotion and place), Projected sales and market share11Operation plan Operation capacity, Operation Technology and Equipment, Material and utilities,Operation planning and control Operation Management12Financial Plan Capital Requirement, Sources of financing, Projected balance sheet, Projected income statement,Projected cash flow, Key operating ratio, Projected return 13. Presentasi Business Plan Dikerjakan secara berkelompok dan dipresentasikan oleh setiap kelompokD. Keberlanjutan Usaha14BPR Pengertian dan konsep ProsesInstrumen dan tools15Balance Score CardPengertian dan konsep, Proses, Instrumen dan tools16Uas : Bahan dari mgg ke 9 s/d 15


INTRODUCTIONCONCEPTUAL FRAME OF BUSINESS


Systematical Presentation

Mind Set of BusinessBusiness SystemBusiness Cycle


Mind Set Business

Business ?Linking Science-Technology -BusinessBusiness Problem


Business ? Customer

ProductBusiness


Existence of Business

Market Driven Technology Driven (Customer Focus) ( Product Focus)


Linking Technology

Science BusinessObject : Natural Syst. Artificial Syst. Real SystemOutput : Theory Product/service Value AddedPerformance : Truth Benefit EfficiencyValidity : Absolute Relative ContextualStart : Curiosity Need Need/Problem


Real System

Man +Natural System and/or Artificial System


Efficiency

Effective + Min Cost

Objective Achievement/Actual


Contextual

2 + 2 = ?


ProblemDifference

Expectation Reality Objective Achievement


Problem Solving Model

Data /InformationReal SystemMModel StandardProblemSolutionDecisionAction


Problem Solving ApproachDefine ProblemGenerate AlternativesChoose Standard ModelGet The Best SolutionMake DecisionImplementation/Action


Business SystemObjectivesStructural AspectStakeholderFunctional AspectManagement SystemInteractionsEnvironmentExternal Internal


Business Firm ViewTraditional View Business as Economic InstitutionBusiness as Sociopolitical InstitutionSystemic ViewBusiness as Multipurpose Institution


Traditional ViewBusiness as Economic InstitutionBusiness as economic entity that interact with society only through transaction in the marketplace

Business as Sociopolitical InstitutionBusiness as sociopolitical entity that interact with society through complex interaction for increasing wealth and prosperity of society


Business as an Economic InstitutionBusiness FirmChoice of EmployeesUses ofResourcesQuantities ofOutputPrice & ProductQuality


Business as Sociopolitical InstitutionBusiness FirmInternationalEnvironmentChanges inIdeologies &ValuesIncreased Govt.Intervention: Statutory Law Admnistrative LawUpgrading of Ethical StandardIncreased Influenceof external or publicInterest GroupChanging Att.ofSociety towardBusinessIncreased Importanceof InternalStakeholder Group

Improved Communication&Increased Impt ofMedia


System View of BusinessBusiness as an living organism that interact with and affected by environment for economic and social motive ( multipurpose motive ) by using the limited resources

Key To Survival is Capacity to adapt efficiently the changing condition posed by the environment


Business as Multipurpose InstitutionMarket:CompetitionStakeholder:ExpectationBusiness:EconomicSocialPoliticalGovernment:Political ActionLegislative ActJudicial ActionRegulatory ActEquity Efficiency

MarketProcess

Public PolicyProcessEconomic ResponseSociopolitical Response


Business CycleOpportunity

Feasibility

Engineering Design

Construction

Operation and Maintenance


Entrepreneur ?Orang yang memulai/mendirikan usaha sendiri ( bisnis ) dengan ciri tertentu yaitu:menciptakan sesuatu yang barumenciptakan sesuatu yang berbedamengubah nilai nilaiMencari perubahan, merespons perubahan dan memanfaatkannya sebagai peluang


BackgroundLapangan kerja baru pada periode stagnasi/krisis diciptakan bukan oleh perusahaan besar, tapi oleh usaha kecil dan menengahDi Amerika ( 1960-1980) menurut The Economist 600.000 perusahaan baru didirikan tiap tahun Laju pertumbuhan 3x lebih tinggi dari pertumbuhan perusahaan besar dari kelompok Fortune 500


Kenapa ?Inovasi

EntrepreneurshipDan Entrepreneurial Management


Opportunity

Opportunity ?Sources


Opportunity ? Any situation that could be beneficially managed


Sumber Peluang InovasiThe UnexpectedThe IncongruityProcess NeedChangeStruktur Industri dan struktur pasarDemografiPersepsi, mood dan maknaNew Knowledge


Sources Of OpportunityChange of Government PolicyEconomic ActivityPolitical and Social AffairProblemNeedImprovementEtc


Key Success FactorsCustomer FocusTrust base (Amanah)CompetenceCompleting the LoopFocus (Khusyu)Urge to excel


Thank you for your attention


Documents

1 Introduction to Entrp and Business Development 1225793989824096 9