Upload
igatlas
View
216
Download
0
Embed Size (px)
Citation preview
8/8/2019 10fns14-100511102646-phpapp01
1/20
The leader in session border control
for trusted, first class interactive communications
8/8/2019 10fns14-100511102646-phpapp01
2/20
SIP trunking Overcoming the obstacles and enjoying the benefits
Michael Leo Director, Enterprise & Contact Center
Solutions Marketing
8/8/2019 10fns14-100511102646-phpapp01
3/20
FutureNet APKT SIP Trunking May 2010
How Do Your Children Communicate?
IM / VideoCellular
8/8/2019 10fns14-100511102646-phpapp01
4/20
FutureNet APKT SIP Trunking May 2010 4
Agenda
What is SIP trunking
Challenges facing SIP trunking deployment
Benefits of deploying SIP trunking
Why you need a Session Border Controller when deploying SIPtrunking
SIP trunking example
Case studies
Net-Net
About Acme Packet
8/8/2019 10fns14-100511102646-phpapp01
5/20
FutureNet APKT SIP Trunking May 2010
What is SIP trunking?
Direct IP peering between SIP-
enabled IP PBXs and ServiceProvider SIP-enabled networksConverts TDM trunks on-site toSIP-based media streams to thecarrier networkBased on mature SIP standards
Based on reference architecture
defined by SIPConnect ForumReplacement of TDM-basedtrunking (PRI and CAS trunks)Logical SIP trunk overlayingIP network
8/8/2019 10fns14-100511102646-phpapp01
6/20
FutureNet APKT SIP Trunking May 2010 6
Positive outlook for SIP trunking
Still in early stages CY08, $130M in revenue,
208.5K SIP trunksNorth America drivingSIP trunking 74% total trunk shipments
in CY08
Infonetics: June 2009
$0
$1
$1
$2
$2
$3
$3
$4
CY08 CY09 CY10 CY11 CY12 CY13
R e v
e n u
e ( U S $ B )
0
1
2
3
4
5
6
T r u n k s ( M )
Revenue Trunks
SIP Trunking2008-2013 CAGR of 91%
8/8/2019 10fns14-100511102646-phpapp01
7/20
FutureNet APKT SIP Trunking May 2010
Challenges facing SIP trunking
Adoption Under 3% of current trunk installations,but growth is rapid (300%+/year)
Availability Limited pool of providers, but expanding rapidly
Standards Service Providers offers diverge greatly
Interoperability Legacy TDM platform must be converted to SIP
through voice enabled router
SIP signaling implementations can hamper
performance/security Some vendors only implement specificSIP signaling mechanisms
Security IP communications and UC networks require
security, just like data network
8/8/2019 10fns14-100511102646-phpapp01
8/20
FutureNet APKT SIP Trunking May 2010 9
Benefits of SIP trunking
Lower telecom costs by 30-70%
Improve stability by moving alltechnology into centralized data centers
Business continuity/disaster recovery
Answer all calls all the time no matterwhich number a customer calls on (localor toll free)
Improve productivity by furtherintegrating communication with people,process, and information
100% call recording for industrycompliance, quality monitoring, andspeech analytics
Foundation for UC deployments(audio/video conferencing, presence,chat)
8/8/2019 10fns14-100511102646-phpapp01
9/20FutureNet APKT SIP Trunking May 2010
SIP trunking driving rapid adoption for UC applications
Irwin Lazar, Nemertes Research VoiceCon SF, 11/4/09
8/8/2019 10fns14-100511102646-phpapp01
10/20FutureNet APKT SIP Trunking May 2010 11
Industry observations
SIP trunking services have been commercially available since 2005, but
only now are enterprises grasping the business case, which can be verycompelling within certain enterprise segments
Brian Partridge, Yankee Group analyst
SIP trunking revenues will be about twice as large a revenue stream ashosted PBX services by 2012, possibly representing about $10 billion
worth of annual revenue.Frost & Sullivan
There are some technical hurdles to overcome when deploying SIP trunks,but most of them were related to the fact that most firewalls and othertraditional security cannot handle the bidirectional nature of voice andother communications most of which can be overcome through the
use of a session border controller .Zeus Kerravala, The Yankee Group
8/8/2019 10fns14-100511102646-phpapp01
11/20FutureNet APKT SIP Trunking May 2010
Session real-time, interactive
communications voice, video &multimedia using SIP, H.323,MGCP/NCS, H.248, RTSP
Border IP-IP network borders1. Interconnect/peering:
between service providers
2. Subscriber access:enterprise, residentialor mobile services
3. Data center:retail or wholesale services
4. Enterprise: intra- &extra-enterprise
Control 1. Security2. Service reach
maximization3. SLA assurance4. Revenue & cost optimization5. Regulatory compliance
What is a session border controller?
Largeenterprise Mobileservices
PSTN
PSTN origination& termination
Directory servicesIP transit
PSTNtermination
IP contact center
Residential& business
services
8/8/2019 10fns14-100511102646-phpapp01
12/20FutureNet APKT SIP Trunking May 2010
VoIP & UC securitySIP trunking
SIP & H.323 interoperability
Data center disaster recovery
Remote site survivability
Contact center virtualization
Remote site & worker connectivity
via the InternetRegulatory compliance
recording & privacy
SBC solution controls four IP network borders
Datacenters
Contact center,audio/video conferencing,
IP Centrex, etc.PSTN
Serviceproviders
SIP
IPsubscribers
Internet
Tele-worker
Nomadic/mobile user
H.323
Regionalsite
SIP
Remotesite
Private network
1. SIP trunking border 4. Hosted services border
2. Private network border 3. Internet border
HQ/campus
Remotesite
IP PBX UC
8/8/2019 10fns14-100511102646-phpapp01
13/20FutureNet APKT SIP Trunking May 2010 14
Example case study
Fortune 1,000 healthcare organization
5,000 employees
500 agent call center
Challenge reduce costs byconsolidating trunking into acentralized data center
8/8/2019 10fns14-100511102646-phpapp01
14/20FutureNet APKT SIP Trunking May 2010 15
Current trunk costs
15
Trunk Type Access Trunks Usage Usage Features Sub Total
T1/PRI Inter-State Intra-State BasicToll Free 33 750 4250000 750000 750Default $300 0 0.02 0.05 $50
Sub Total $9,783 $0 $85,000 $37,500 $37,500 $169,783Long Distance 22 500 3750000 1250000 500Default $300 0 0.02 0.05 $3
Sub Total $6,522 $0 $75,000 $62,500 $1,500 $145,522Local 43 1000 0 2500000 1000Default $300 $35 0 0.01 $5
Sub Total $13,043 $35,000 $0 $25,000 $5,000 $78,043Support 2.5 people $20,000Taxes 10% $39,335Monthly Total $452,683Yearly Total $5,432,196
T D M
t r u n
k s
8/8/2019 10fns14-100511102646-phpapp01
15/20FutureNet APKT SIP Trunking May 2010 16
New SIP trunk costs
16
Trunk Type Access Trunks Usage Usage Features Sub Total
T1/PRI Inter-State Intra-State BasicToll Free 33 750 4250000 750000 750Default $300 0 0.02 0.05 $50
Sub Total $9,783 $0 $85,000 $37,500 $37,500 $169,783Long Distance 22 500 3750000 1250000 500Default $300 0 0.02 0.05 $3
Sub Total $6,522 $0 $75,000 $62,500 $1,500 $145,522Local 43 1000 0 2500000 1000Default $300 $35 0 0.01 $5
Sub Total $13,043 $35,000 $0 $25,000 $5,000 $78,043Support 2.5 people $20,000Taxes 10% $39,335Monthly Total 2,250 $160,000 $44,000 $452,683Yearly Total $5,432,196
Trunk Type Access Trunks Usage Usage Features Sub TotalEthernet Inter-State Intra-State Basic
SIP Trunks 4 1500 0 0 0Default $5,000 $25 0 0 $5Sub Total $20,000 $37,500 $0 $0 $7,500 $65,000Support 1.25 people $10,000Taxes 5% $3,750Monthly Total $78,750
Yearly Total $945,000
T D M
t r u n
k s
S I P t r u n
k s
8/8/2019 10fns14-100511102646-phpapp01
16/20FutureNet APKT SIP Trunking May 2010 17
Savings using SIP trunks
Reduction of telecom costs of$4.4 million dollars a year
Savings summary Access - 4 Ethernet/MPLS vs.
98 T1/PRIs Trunk aggregation - From
2,250 voice trunks to 1,500 SIPtrunks Flat rate usage - $25/month per
trunk including 1,000 minutesLD
Tariff/Rate Reductions - Lessadvanced feature costs liketransfers, no intrastate or localusage charges
17
8/8/2019 10fns14-100511102646-phpapp01
17/20FutureNet APKT SIP Trunking May 2010 18
SIP trunking case study - TruGreen
Application SIP trunking (VzB) for IP- PBXs to reduce
PSTN costs Net-Net SBC at trusted access and
interconnect borders supportapproximately 225 locations
Problems overcome High costs and inefficient PRIs and FX lines
for 225 individual TruGreen locations Protect data center from attacks Call routing & load balancing Need for high VoIP call quality Centralized routing table admin
Acme Packet advantage Interoperability with service
provider Acme Packet SBCs Net-SAFE security features Policy-based routing and load balancing Strong recommendations from other large
enterprises Better than Cisco!
Solution overview Acme Packet Net-Net 2600-SD
Datacenters
PSTN
Regionalsite
SIP
Remotesite
SIP trunking border
Private network border
HQ/campus
IP PBX CC
Private network
SIPSIP
http://images.google.com/imgres?imgurl=http://www.merrymaids.co.uk/cm_sitedata/page_images/673811227540723_trugreen-logo.gif&imgrefurl=http://www.merrymaids.co.uk/family-of-brands/&usg=__f-U1HlTDUbAn2jp0w7Yi3IS_dSQ=&h=100&w=210&sz=4&hl=en&start=3&sig2=AAjDCnneyQrRwgdcPAUUPg&um=1&tbnid=QD_ykeU57lW4wM:&tbnh=50&tbnw=106&prev=/images?q=trugreen+logo&hl=en&rls=com.microsoft:en-us&um=1&ei=qZLoSouxE4viNZWD2fEH8/8/2019 10fns14-100511102646-phpapp01
18/20FutureNet APKT SIP Trunking May 2010 19
Net-Net
TDM-to-IP transition well underway Reduce costs, improve communications efficiency Mobility, collaboration, presence and
video drive IP transition and complexity Compliance call recording, emergency services,
domain separation IP PBX extensively deployed but exist as islands
Unified Communications (UC) is the new focus Migrate mission critical applications onto IP network Integrate chat, voice and video into contact center
and business applications Introduce presence and mobility into application delivery process Transition call centers to multimedia customer care centers
SIP trunking can reduce voice trunking cost for an organization by50% of more Most implementations have a positive ROI in less than one year
SIP Trunking is not an all or nothing endeavor Start with moving outbound voice traffic to SIP trunks to get a quick
ROI with little risk and keep the existing PSTN trunks as a backup
8/8/2019 10fns14-100511102646-phpapp01
19/20FutureNet APKT SIP Trunking May 2010 20
Acme Packet at a glance
Session Border Control (SBC) category creatorand leader with 50-60% market share
980 customers in 104 countries,many with multiple applications/projects
Over 790 service providers Wireline, wireless & cable 183 tier 1 service providers 90 of top 100 13 of top 15 North American MSOs
Over 185 enterprise & contact centers 11 of Fortune 25
Premier distribution & integration partners- 100+ worldwide
Experienced, long-standing leadership team
450 employees in 31 countries,Burlington, MA headquarters
Public company (NASDAQ: APKT)with strong financials
Founding team
$116$142
$184
2008 2009 2010
$0.27
$0.35
$0.46
2008 2009 2010
Revenue ($M) EPS (non-GAAP)
guidance guidance
8/8/2019 10fns14-100511102646-phpapp01
20/20
Q&A
Visit www.acmepacket.com for more information Follow us on Twitter @ Acme_Packet
or at www.sip-enterprise.com