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11' 7 1/d Ncfll' r-~r7~Gtcy-o

ISSN:0866 - 7802" S608

12 - 20143 THANG 1 KY

Toa soan & tri stf530 dai lQ Binh Duong, Phuong Hiep Thanh, TP.Thii Dau MQt, tinh Binh DuongEmail: tapchiktktbd@edu.com

( 3 THANG 1 KY)

ISSN: 0866· 7802

S608-f

Tap chi• A'

KINI -rE ·

Tang Bien t~pPGS.TS. Nguyin Thanh

*Ph6 Tang Bien t~pTS.NB. Trdn Thanh VU

HQi d6ng Bien t~pThuong true:

ThS. Bui VUTungcns«Cac uy vien:

GS.TS.Nguyen Van Thanhos.TS. Hoang Vancia«GS.TS. Hoanh Tht ChinhPGs. TS.D6 Linh HiepPGs.-rS Nguyen Quc5cT~PGS.TS Pham Van DU(JcPGS.TS PhuongNgoc Thach.PGs. TS. Va Van NhtPGS.TS. Phuac Minh Hi¢pPGS.TS. Phung Dinh ManPGS.TS. Pham Minh TiinTS. isB£ch PhuongTS. DS Nguyin tt«H6ng HuangTS. Nguyin Xudn DungTS. Nguyen Tuong DungThS. is Tht B£ch Thuy

*ThU' ky Toa soan

ThS. Nguyin ThiNgoc Huang

**Giay phep hoat dQng bao chi inS6: 36/GP-BTTTT

C~p ngay 05.02.2013S6 hrong in: 3000 cuon

***Ch~ ban va in t~i Nha in:

Lien Tirong, Quan 6, Tp. HCM

12·2014_ A

KY -rIDAT"•

MUCLUC. . Trang

Kinh t~ - Kj thuij,t

1. Nguyln Ki Tuan, DilO Thanh Can: Gidiphap phat triin

kinh ti h9P tac xii trong nong nghiep tinh Kien Giang trong

giai doan hi~n nay 1

2. Ha Nam Khtinh Giao, Huynh Di?p Triim Anh: Thuc trang va m(Jt

s8 gidi phdp nhJmphdt triin du Itch D6ngNai 12

3. KhJng Van Thtmg: Thllc trang sdn xuat kinli doanh cua doanh

nghiep co v8n dau tu true tiip nuac ngoai tt;liVi~tNam

giai doan 2000-2013 27

4. Da Thj Thanh Vinh, Di)ng Thanh Binh: PMt trdn van hoa doanh

nghiep cho cong ty c6phdn tu van Dau tu xdy dung Kiin Vi~t...35

5. Vong Thinh Nam: Nghien CUll, xdy dung h~ th8ng chi tieuphat

triin bJn vicng nganhchiin nuoi ga cong nghiep tai Vi~tNam ....51

6. Vii Van Thirc: Hoat d(Jng!dim tra, !dim soat n(Jib(J tai

ngdn hang nong nghiep va ph at triin ruing than Vi~tNam 61

7. Phqm Nguyln Ng(JcAnh: PMt triin bJn viing cac khu cong nghiep

tren dia ban tinh Binh Duong - nhin tit goc d(Jmdi trutmg 71

8. Nguyln QuJc Nghi,is Thj Diiu Hi~n, Vii Thj PhuO'1IgTruyin:

Gidi phdp ndng cao 1(Yithi canh. tranh cho xoai catHoa L(Jc, tinh

tu« Giang theo each tdp c4intit quan ddm cua khach hang .....78

9. Nguyln Ieng Vii: Thiit 14ipmo hinh tinh toan muc nude trieu tren

song tai khuV1!C can Gia, thanh.ph6 H6 Chi Minh 90

Chinh tri - Xii hpi

10. Cdnh' Chi Hoang: PMt triin luc IU(1nglao d(Jng

cong nghiep tinh EJ6ng Nai trong h(Jinhdp qu8cti 101

11. Cu Duc Th(J: Dao duc each mang trong nJn kinhti thi tnarng

dinh huang xii h9i chu nghia 110

12.Nguyin Van Kifm: EJ8i moi cong tac qudn/y, gop phdn

ndng cao chat luong giao due dai h9C dap ung yeu cdu

h(Jinhdp qu8cti giai doan hien nay 115

Nghien ctru - Trao oJi

13.Le Thanh Df!,t: KMi niem giai han va m8i quan h? voi cac

khai niem co ban cua giai tich 120

14.Biti Xuiin Thanh: M8i quan h? giiia "nha~ nghia" va

"loi ich" trong duong t8i chinh tri cua Mt;ln~TU 129- >

Thong tin Khoa hflc - Baot{lO

-•ISSN: 0866·78

JOURNAL lN20~~~~~

ECONOMICS · TECHNOLOGY'"Editorial Office and management530 Blnh Duong Avenu. Hi~p Thanh Ward. Thii Dau MQt City, Blnh Duong Province(EVERY3 MO~

Email: tapchiktktbd@gmail.com

TABLE OF CONTENNTS Page

Editor - in - chiefAssoc.ProfDr. Nguyen Thanh

*Deputy Editor - in - chiefDr. Tran Thanh Vu

Editorial boardPermanent

MA. Bui Vu Tung ChanMember

Prof Dr. Nguyen Van ThanhProf Dr. Hoang Van ChauProf Dr. Hoang Thi ChinhAssoc.Prof.Dr Do Linh HiepAssoc.ProfDr. Nguyen Quoc TeAssoc.ProfDr. Pham VanDuocAssoc. Prof Dr. Phuong Ngoc ThachAssoc.ProfDr. Vo VanNhiAssoc.ProfDr. Phuoc Minh HiepAssoc.ProfDr. Phung Minh ManAssoc.ProfDr. Pham Minh TienDr. isBich PhuongDr. Nguyen Thi Hong HuongDr. Nguyen Xuan DungDr. Nguyen Tuong DungMA. Le Thi Bich Thuy

*Managing EditorDr. Nguyen Thi Ngoc Huong

**Publishing licenceNo: 36/GP-BTTTT

Date 05/0212013In number:3000copies

***Printing at: Lien TUOngprinting,

District 6, HCM city

Economic - Technical

1. Nguyen Ke Tuan, Dao Thanh Can: Solutions to develop

cooperative economics in agriculture inKien Giang province

in the present time 1

2. Ha Nam Khanh Giao, Huynh Diep Tram Anh: Dong Nai,

tourism development, factor analysis to explore 12

3. Khong Van Thang: Current status of production and business

enterprises offoreign direct investment in Vietnam

in the period 2000 - 2013 27

4. Do Thi Thanh Vinh*, Dang Thanh Binh: Suggestions to

develop business cultures for kien viet construction investment

consultancy joint stock company. 35

5. Vong Thinh Nam: Study on indicators system for sustainable

development of breed industrial chicken in Vietnam 51

6. Vu Van Thuc: Internal control at vietnam bank for Agriculture

and rural development 61

7. Phqm Nguyen Ngoc Anh: The stable development of the

industrial parks in Binh Duong - environment aspect looking ....71

8. Nguyen Quoc Nghi, Le Thi Dieu Hien, Vo Thi PhU'O'1IgTruyen:

Solutions to enhance the competitive advantage of Hoa Loc

sweet mango in Tien Giang province approaching from the

view of customers 78

9. Nguyen Ieng Vu: Establishing a modelfor calculating the song

dynasty rise in Can Gio, Ho Chi Minh 90

Politics - Society

10.Canh. Chi Hoang: Labour force development industrial Dong

Nai integration in international 101

11. Cu Due Tho: Moral revolutionmarket economysocialis oriented110

12.Nguyen Van Kiem: Innovating management contribute to

improving higher education quality that meet requirements

integration period current international 115

Research - Exchange

13.Le Thanh Dat: Definition of limitations and relationship to the

basic concepts of achievement award 120

14.Bui Xuan Thanh: The relation between "benevolence" and

"benefit" of mencius '(Manb Tu)political line 129

Information Science - Training

Tap chiKiDh ti . Ky th~

, '" "'? ., ~ , N

THUC TRANG VA MOT SO GIAI PHAP NHAM PHAT TRIEN.. DU LlCH DONG NAI

Hii .Nam Khtinh Giao*, Huynh DifP TriimAnh**

TOM TAT

Drmg Nai la tinh thuoc mien Dong Nam B(J, n&m trong vung ph at triin kinh Ii trong diim

phia Nam. Tinh co 1(Yithi so sanhvJ du lich voi cac dia phuong khdc, nhung du lich D6ng Nai van

chua phat triin dung tiJm ndng. Nghien cuu nay nh&m lam ro thuc trang va goiy miit s6giai phdp

nhdm phat triin du lich cua tinh D6ng Nai.

Nghien cuu su dung phuong phap phdn tlch SWOT kit h9P phdn tich nhdn t6 khtim pha

(EFA), tuang quan h6i quy, su dung phdn mem SPSS 16.0 di tim ra cac nhdn t6 tac d(Jng din viec

ph at triin du lich cua tinh. Kit qua cho thdy co6nhom nhdn t6 tac d(Jng din viec thu hut khacb du

lich din D6ng Nai la: (1) Tai nguyen du Itch nhdn van,(2)Am thuc va dich V'f:I hJ tra, (3) Dich V'f:I

du Itch, (4) Co sa ha tdng,(5) San phdm du Itch va thai d(J nguai ddn,(6) Diim thu hut du Itch. Tit

do, cac giai phapduac dJ xudt vai tinh D6ng Nai nh&m phdt triin du Itch.

Tir khoa: tinh Dang Nai,phdt triin du Itch, phiin tich nhiin ta khdmphd

DONG NAI , TOURISM DEVELOPMENT, FACTOR ANALYSIS TO EXPLORE

ABSTRACT

D6ng Nai is a South-East province, which is located in the Southern main pointfor economic

development. The province has a tourism advantage in comparison to the other provinces, however,

D6ng Nai s tourism have not developed up to his potential. This research aims at clarify the reality

and suggests some solutions to develop D6ng Nais tourism.

This research plays the SWOT analysis together with the reliability Cronbach s Alpha,

exploratory factor analyzing and multiple regressioning by SPSS16. The results of data analyzing

shows that there are6 main factors affectingthe attraction of tourism into D6ng Nai:(1) The

resources of human civilizational tourism,(2) The comestibles and the supporting services, (3)

Tourism services, (4) Physical infrastructure, (5) Tourism products and Peoples behavior, (6)

Tourism attractivenesses. From that, there are some solutions suggested to develop D6ng Nai s

tourism.

Keywords: Dong Nai, tourism development, factoranalysis to explore

* PGs. TS. Khoa Dao tao Sau Dai h(JC,Truong Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng:0903306363** PGs. TS. Khoa Dao tao Sau Dai hoc,Truong Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng:0903306363

12

lpha,

lyzing

) The

S, (3)

r, (6)

Nai's

pha

Thl;PC trs <1g va ...

1. TONGQUAN

D6ng Nai n~m trong vung kinh t€ trong

di~m phia Nam, each TP.H6 Chi Minh 30

km, each HaNQi 1.695 km, giao thong thuan

ti~n ca dirong bQ, duong s~tva dirong song.

(Duirng slit di qua qu8e191, quoc 1951, qu8e

1920, quoc 19 56; cs.cang duong thuy nhu:

.Cang Long Binh Tan, CangGo Ddu; San

bay quoc t~ Long Thanh).Tinh c6 nhieu lang

ngh€ thu cong va nhtrng khu du lich bat ngan.

Tinh c6 nghe nghiep truyen thong n6i tieng

1ftg6m suva nhieunghe nghiep tieu thucong

nghiep nhu dan lat, may tre la, gia cong d6 my

nghe, lam cac san pham ill g6 cong nghe, ch€

bi€n nong san, san xu~t gach ng6i, due d6ng,

due gang ... Tinh c6 nhieu di tich lich sir, van

hoa va cac diem du lich c6 tiem nang: Van

mi€u Tr~n Bien (Bien Hoa), d€n tho NguySn

HOuCanh, khu dulich Biru Long, khu dulich

ven song B6ng Nai,lang bum Tan Tri€u, khu

du lich sinh thai Thac Mai - h6 mroc n6ng,

Bao 6, chi€n khu D, Van mi€u Tr~n Bien,

mQ c6 Hang Gon, dan da Binh Da, khu du

lich thac Giang Di€n, khu dulich Dong

CMu Vien (Xuan Tan, Long Khanh), khu du

lich Vuan Xoai, khu ditich dp qu6c gia -mii

Clnra Chan (mii Gia Lao), H6 Nui Le (Xuan

L9C); Vuon Quoc Gia Cat Tien la mQt khu

nrng nguyen sinh rong Ion, diroc UNESCO

cong nhan la khu sinh quyen cua th€ gioi.

Theo thong ke cua Phong Nghiep vu Du

lich, S6 Van h6a, Th€ thao va Du lich tinh

B6ng Nai, uoc t6ng hrot khach d€n tham quan

trong 6 thang dAu nam 2014, vui choi giai tri

va luu tru dat 1.236.000 hrot, dat 42,6% k€

hoach. Doanh thu du lich dat 394 tYd6ng, dat

51,1% k€ hoach.se hrot khach d€n tham

quan va vui choi giai tri giam 10% so voi

cling Icy nam tnroc, do cac san pham du lich

con don di~u, thieu tinh dQc dao, cham d6i

moi, nhi€u co s6 luu tni du lich chua dat yeu

du theo quy chuan. Hoat dong lu hanh tren

dia ban con nho, le sire canh tranh chua cao.

Viec tim ra cac giai phap nham phat trien du

lich D6ng Nai tro nen cAnthiet.

2. co sa LY LU~ pIlAT TRIEN

DULleH

Gatrell (1994) dinh nghia: "Di€m d€n la

nhfmg vung dia ly c6 nhfrng thuoc tinh, tinh

nang, S\I h~p d~n va dich vu d€ thu hut ngiroi

sir dung tiem nang". Trong cac nhin chien

hroc, Buhalis (2000) cho r~ng: "Di€m d€n Ia

h6n hop cua cac san pham dich vu, cung dp

tich hop kinh nghiem cho ngiroi tieu dung".

Page& Connell (2006) dinh nghia: "Di€m d€n

la mQt h6n hop c6cac d~c di€m d6ng g6i s~n

san pham dich vu, kha nang ti€p c~, thu hut,

tien nghi, cac hoat dQng va dich vu h6 tro".

Nhu v~y,di€m d€n phai c6 mot pham vi nh~t

dinh v€ co so va dich vu cu th€ cho du khach,

Theo Kotler (2002): "Ti€p thi dia

phucmg la mot k€ hoach t6ng hop d6ng bQ

gioi thieu v€ mot dia phucmg voi nhtrng

d~c di€m n6i bat, cac uu th€ hien c6 va viSn

canh phat trien lau dai cua dia phuong d6

nham thu hut cac nha d~u tu, kinh doanh,

nhirng nguoi du lich, nhfrng dan cu d€n dia

phirong d6 tim nhfrng co hQi dAu tu kinh

doanh hay thoa man cac nhu du tieu dung

cua minh, ill d6 thuc dfty kinh t€ xa hQi cua

dia phucmg". Cac y€u t6 thu hut dia phirong

c6 th€ chia thanh cac y€u t6 cirng(S\I 6n

dinh kinh t€, nang suat, chi phi, quan niem

v€ s6 htru, cac mang lucri dich vu va h6trc

cua dia phucmg, co so ha tAng va thong

tin, vi tri chien hroc, k€ hoach va chucmg

trinh khuyen mai), y€u t6 mem (phat trien

13

Tap chi Kinh Ii . Ky Ihu(l:l -

3. THT!C T~G pIlAT TRIEN DU LJCH TiNH DONG NAI

Tai nguyen du lich nr nhien cua tinh r~t phong phu va da dang (Bang 1).

Bang 1: Tai nguyen du Itch tv nhien cua tinh D6ng Nai

chuyen biet, ch~t hrong cuoc song, nang

hrc lao dong va dQi ngfi chuyen man, van

h6a, ca.nhan, quan ly,S\I nang dong va linh

hoat, tinh chuyen nghiep trong tiep c~n thi

tnrong, quan tri doanh nghiep).

Porter (2008) cho r~ng: "N~n tangco

ban d~ hoat dong cua doanh nghiep dat mire

tren trung binh trong dai han la 19i th€ canh

tranh b~nvimg", Cling theo Porter (2008),

cac y€u t6 tao nen tinh b~n vfrng cua 19i

th€ canh tranh phu thuoc: (1) Gia tri cua

kha nang chien hrcc tao nen viec dap irng

nhu du va mong doi cua khach hang, (2)

Tinh hiem c6 cua kha nang chien hroc hay

con goi la nguon hrc duy nhat, (3) Tinh ben

vtrng cua kha nang chi€n hroc - dQ kh6 bi

bat chuoc.

N ghien CUu cua Tuyen& ctg (2010)

chi ra cac y€u t6 tac dong d€n viec thu hut

khach du lich Da Lat - Lam D6ng g6m: (1)

D~c diem, (2) DQng co, (3) Thong tin, (4)

Ch~t hrong san pham' dich vu, (5) Gia ca,

(6) Hinh anh dia phuong.

Giao & ctg (2012) chi ra cac nhan16anh hirong d€n viec Marketing du lich dia

phuong B€n Tre gom: (1) Nguon lao dQng

lanh nghe cho doanh nghiep va dich vu

phuc vu nguoi lao dong, (2) Chinh sach

h6 tro hoat dong dAu nr va san xuftt kinh

doanh, (3) Lao dong ph6 thong, dao tao

nghe va dich vu phuc vu lao dong, (4) Ha

tang co sa va chi phi.

Phan loai cac diem du Iich theo dia hinh

Stt Ten dia phuong N1ii,Song, Cong

Tong so Rungdoi

Ho Thac Suoi Cu lao, vien,

dao vUdn

1 Thanh phc Bien Hoa 10 1 2 5 2

2 Thi xa Long Khanh 3 3

3 Huyen Vinh Cuu 3 1 1 1

4 Huyen Long Thanh 5 1 1 1 1 1

5 Huyen Nhon Trach. 3 1 1 1

6 Huyen Thong Nhat 2 2

7 Huyen Trang Born 3 1 1 1

8 Huyen Xuan LQc 7 1 1 1 4

9 Huyen Cam My 6 2 2 1 1

10 Huyen Dinh Quan 4 1 1 2

11 Huyen Tan Phu 4 1 1 1 1

Tong so 50 4 7 8 8 3 8 12

(Ngudn: S6' VHTTDL Dang Nai)

14

ia ca,

an t6

ich dia

dQng

[ch vu

sach

t kinh

ao t~o

(4) H~

Congvien,Vlidn

2

3

1

1

Thl,l'C.tr~ng va ...

D6ng Nai co Utinguyen du lich nhan van phong phu, co th~ dinh hinh phat trien met s6 loai

hinh du lich thich hop: Du lich v~ nguon, nghienciru lich sir; Du lich hanh huong; Du lich van

hoa k~t hop du lich thien nhien (Bang 2).

Bang 2: Tai nguyen du Itch nhdn van cua TinhDong Nai

Loai hinhTrong do, cap

xeph~g

Stt Yen dia phuong Di tichDi tich Tong so

thang canh, kien Qudc ditichlich su,each

true, nghe thuatT'mh

giamang

hoac khao co

1 TP.Bien Hoa 11 9 6 14 20

2 Huyen Long Thanh 3 1 2 3

3 Huyen Nhon Trach 1 2 2 1 3

4 Huyen Vinh Ciru 1 3 1 3 4

5 Thi xii Long Khanh 2 1 1 2 3

6 Huyen Dinh Quan 1 1 2 2

7 Huyen Thong Nhat 1 1 1

8 Huyen Trang Born 1 1 1

(Nguan: BanQuan ly Di tich Danh thang Dang Nai)

D~c biet, mot s6 di tich van hoa lich sir phan b6 xen ke trong cac khu rung tao thanh mot dang

tai nguyen dulich sinh thai d~c s~c:cac khu rung vanhoa lich sir va bao v~ moi tnrong (Bang3).

Bang 3:Rung gan voi di tich van hoa ItchsuD6ng Nai

Stt Ten di tich Ten rung d~e dung Ghi chu- Di tich nay thuoc

1 Thanh dia vuong quoc Phil Nam Vuon quoc gia Cat Tientinh Lam Dong

2Can cu Khu uy, Trung uongC\lC Khu Bao ton Thien nhienmien Nam va Van hoa Dong Nai

3 H~ thong hang dong Rung d~c dung Gia ty Chua duoc xep hang

4 Chien khu rung SacRung ngap man (RungSac Nhon Trach)

(Nguan: ScrVHTTDLD6ng Nai)

Ben canh mot s6I€ hQi mang tinh quoc gia (T~t Nguyen Dan, T~t Trung thu, Gi6 t6 Hung

Vuong, QU6c khanh ...), co th~ chia cac I€ hQicr D6ng Nai thanh cac loai sau: L€ hQi lang xii

truy~n thong (cling dinh, cling via troi dftt, cling ba, ta tai phan, ...); L€ hQi cua cac dan tQc it

nguoi (cling Ilia moi, du diroc mila, dam trau, c~u an ...); L€ hQi10' niem nhfrngS\I kien lich sir

15

(Ngudn: SiYVHTT&DLD8ng Nai)

Tap chi Kinh t~· Ky thu<lt

D6ng Nai (L~ hQi truyen thong each mang tai Chien Khu D, Chien th~ng La Nga, chien thang

san bay Bien Hoa ...).

Hien D6ng Nai co khoang 41 dan tQc it ngiroi da:co mata vung dfit Dong Nam bQ ill r~t

lau doi, thuong cu trua go d6i, vung co mroc 'ngot theo tuyen song rach, chu y€u la song

D6ng Nai (Bang 4).

Bang 4: Dan t9c him dia sinh song quanh rimg d(lc dung

Stl len dan tQcban dia Ten rung d~c dung Dia ban cu tni

1 Chau M~, Stieng VUdn quae gia cat Tien Trongranhgioirung

2 Chau RoKhu Bao ton thien nhien va Van

Trong ranh gioi runghoa DongNai

Theo thong ke cua Sa VHTT&DL D6ng Nai,cac cosa luu tru (CSLT) du lich phan b6

khong d6ng d~u, t~p trung chu y€u tai khu trung tam do thi va rai raca cac huyen, Rieng tai

thanh ph6 Bien Hoa da:co khoang 350 cosa hru tni du lich. Di~u nay, lam cho tinh trang thi€u

phong tai cac khuV\IC vung xa trung tam tro nen thieu co nhu cfru t6 clnrc nhfrng su kien Ion,

nh~ chuan bi cho 1~hQi rirng D6ng Nai s~p toi thi cong tac ngii nghi 1avfin d~ dn quan tam d~

giai quyet (Bang 5).

Bang 5: Ca sa luu tru du lien tren dia him tlnh D6ng Nai din ndm 2013

Khach san SoCSLT Sobuong

4sao 1 l32

3 sao 1 84

2 sao 6 297

1 sao 1 30

CSLT dat tieu chum toi tilleu 0 0

CSLTkhac 592 6317

Tong so 601 6.860

(Nguen :SiYVHTT&DLD8ng Nai) "

Cac cosakinh doanh khach san - nha hang dat tieu chuan nha hang nam 20131a 330 cosa,tang 294co sa so nam 2003. Ben canh do, con co khoang 22.901co sa nho, can tina quy mo

hQ ca th~... phuc vu nhu c~u an uong cua nhan dan 1ao dQng trong tinh (Bang 6).

16

Tic met xufit phat di€m thap, dulich D6ng Nai c6 rmrc tang tnrong rfit fin tirong: 33% v€

ai) hrot khach va 32% v€ doanh thu, binh quan trong 11 nam,tic 2003 d€n 2013, d~n d~u v€ t6c dQ

tang tnrong trong cac nganh kinh t€ tai D6ng Nai, g6p ph~n quan trong vaoSl,I chuyen dich kinh

b6 tS theo huang cong nghiep - dich vu - nong nghiep cua diaphuong, Nam 2013, doanh thu du

tai lich dat 698 tY d6ng, d6n 2.800.830 hrot khach, trong d6 c6 54.862 hrot khach qu6c tS, chiem

'eu ti trong g~n 2%tren t6ng hrot khach (Bang 7).

so,

lOa

On,

ai)

Thl,PC f.r~ng va ...,

Bang 6: Ca sakhach san - nha hang tinh D6ng Nai

Nitm 2002 2003 2004 2005

S6 don vi khach san - nha hang 23 36 41 55S6 hQ tu nhan kinh doanh nha hang, bar, can tin - - 12.269 12.100

Niim 2006 2007 2008 2009

S6 don vi khach san - nha hang 79 115 147 -S6 he>tu nhan kinh doanh cosa luu tru, nha hang 12.637 16.868 16.505 16.814

Niim 2010 2011 2012 2013

S6 don vi khach san - nha hang 157 228 302 330

S6 he>tu nhan kinh doanh cosa luu tni, nha hang 17.504 19.048 22.156 22.901

(NguAn: C1}C Th8ng ke DAng Nai)

Bang 7:Kit qua hoat il9ng du Itch 2003-2007 va 2009-2013

CHITIEU 2003 2004 2005 2006 2007Tong doanh thu TYdong 53,307 69,65 146,34 168,50 210,05

Lu hanh TYdong 3,97 3,66 6,80 8,02 13,61Luu tni TYdong 9,19 20,20 60,26 45,96 69,86An u6ng Tydong 29,70 33,20 79,28 57,16 74,66Khac TYdong 10,45 12,60 57,36 51,92Tongluot khach luct 370.748 502.868 707.392 860.226 1.100.769

Trona do, khach qu6c te IU<;It 9.668 16.357 19.195 25.002 21.343

111~ % 2,61 3,25 2,71 2,91 1,94

CHITIEU 2009 2010 2011 2012 2013Tong doanh thu tYdong 350.00 415,850 497,227. 615,000 698,000Lu hanh tYdong 32.00 31,700 44,040 52,000 71,868Luu tru tYdong 108.00 128,400 150,115 192,000 221,772An u6ng tYdong 117.00 128,500 150,589 187,800 197,007Khac tYdong 93.00 127,250 152,483 183,200 207,535Tong IU<;ltkhach IU<;It 1.740.000 2.069.700 2.953.166 2.506.115 2.800.830Trongdo,khachqu6cte IU<;It 38.360 42.600 44.383 52.200 54.86211l~ % 2,2 2,05 1,50 2,08 1,96

(NguAn: SaVHTT &DL DAng Nai)

17

TC;lP chi Kinh Ii· Ky Ihu4)t

D~u nr VaG linh VlJC du lich duoc xac dinh la nganh kinh doanh nen viec d~u tu ngansachcua

tinh VaG linh VlJC du lich ~p trungVaG cac du an kStduha tkg va quy hoach chi tiSt mang tinh xuc

tac nham khuyen khich, huy dQngd~u nr du lich ill cac thanh phan kinh tS (Bang 10).

Bang 10:T6ng v6n d6utudu lich 2001 - 2013

Nam DVT 2001 2002 2003 2004

Tong von dautu VaG linh Trieu dong 9.150 50 4.962 11.515

vue duIich

Nam 2005 200(} 2007 2008 2009

Tong von dau tuVaG linh Trieu dong 8.894 19.655 8.023 11.763 17.200vue du lich

Nam DVT 2010 2011 2012 2013

Tong von dau tuVaG linh Trieu dong 50.000 585.000 30.000 0vue duIich (kh6ng covon choha tang)

(Nguan: SO'K~ hoach D§u nr Dang Nai)

Ben canh do, tinh cling moi goi duoc mQt s6 dir an d~u nr du Iich ill cac thanh phan kinh tS

trong va ngoai mroc. Tuy v~y, kha nang thu hut d~u nr mroc ngoai condt han chS. Giai dean ill

2001-2013, D6ng Nai co 40 du an d~u tu du lich, trong do 9 du an da:hoat dong kinh doanh 6n

dinh, 19 du an dang trong qua trinh d~n bu, quy hoach, hoan chinh thu tuc va 17 du an dll thu

h6i gifty phep hoac hSt han thoi gian gioi thieu dia di€m (Bang 11).

Bang 11:Tinh trang cac du an d6utu du Itch din 2013

Tong so du an Tinh trang dlj andau hi du lich -

Dang hoqt Dang b6i thuong hogc Thu hdi giay phephoac hetd9ng dang quy hooch. chi tilt han gidi thieu dia diem

40 9 14 17

(Nguan: SO'K~ hoach D§u nr Dang Nai)

Cong tac tuyen truyen quang ba, xuc tiSn du lich dang nrng biroc duoc quan tam, thuc dAy.

Nhin chung, hieu qua cua hoat dong xuc tien du lich chua cao, chu ySu gioi han trong cac hoat

dQng gioi thieu du lich, nang cao str hi€u biSt cua du khach v~ D6ng Nai clnr chua th~tsv du

manh d€ dinh huong thi tnrong, gop phan khoi day nhu du cua du khach, va moi dirng lai (;

rmrc thu hut phuc vu khach nQi tinh, con roi rac donIe, chua d~u tu dung mire cho cac hoat dQng

xuc tiSn d~n dSn chua du sire hftp d~n du khach ngoai tinh va khach qu6c tS.

Tom hroc thirc trang phat trien du lich D6ng Nai co th€ tim thfty trong phan tich SWOT

(Bang 13).

18

het

Nai)

dAy.

hoat

\l dli

lai (y

d9ng

OT

Tturc V€lng va ...

Bang 13:Phdn tlcli SWOTvJ du lich tinh D6ng Nai

S (Strengths - diem manh): W (Weaknessess -han che):

(51) An ninh tot, nguoi dan hieu khach (d~e trung(WI) TM nguyen nhieu nhung phan tan, da dangchung cua ca nude). nhung thieu quy mo. Cac di tich, cong trlnh, diem(52) Da dang vetai nguyen va tiem nang, ca ve tai tham quan khong thuantien de thiet ke thanhnguyen thien nhien va nhung gia tri nhan van: san phdm dulich hoan ehinh. Cac canh rung da(53) Vuon Quae gia cat Tien duoc UNE5CO cong dangchung 10Mnhung thieu soluong tung 10M.nhan la Khu du tm sinh quyen the gioi, dang duocCac danh thang, den dai, nha co, di tich ... deu coxem xet cong nhan la di san thien nhien thegioi, nhung quy mo nho hoac khong Ion.(54)Cackhu khu rung phia bae co dien tiehIon, m~t (W2) Thieu cac tacphdm vanhoc, nghe thuat Iond(>chephu eao, phongphu cac10Md(>ngthuc v~t. viet vecac dia danh va con nguoi, cac danh nhan(55) Song Dong Nai la con song Ion, co nhieu thacvan hoa dia phuong.nude, hai ben bo co nhieu di tich lich su thoimd (W3) Ket noi giao thong Vdi dia phuong rat tot,c6i phuong Nam va nhieu dinh chua. nhung den cac diem mang tai nguyen du lich kern,(56) Ho Tri An co mat hO nlt rongva dep. chua thuan ti~n eho du khach. Vi~e dau tu cosdha(57) Co nhieu lang nghe, nhieu san phdm thutang cua nha nude trien khai cham.cong, nhieu mon anva trai cay la nhung d~e san (W 4) Cong tac quang ba, tiep thi hinh anh diadia phuong. phuong chuatot.(58) Nhieu di tich each m~g (W5) Keu goi dau tu trong du Itch chua hap dan(59) Giao thong thuan lei, dangduoc mo rong cac nha dau tu, Cong tac trien khai dau tu du lichrnanh me, gan san bay Tan 50n Nhat, sap tci can cham, nhieu du an quy hoach vuong den bu, giclico san bay quae te Long Thanh. toa keo dai,(510) Quj' dat rong. (W6) Chua taoduoc nhung san phdm du Itch co(511) 'Co san du khach n9i vung (TP.HCM, Binhh~ thong, nhung san phdm du lich d~e thu.Duong, Dong Nai) (W7) Thieu co sd luu tni, d~e bi~t la tai cachuyen,

(W8) Ngudn nhanIuc yeu va mongo

o (Opportunities- Co hQi): T (Threats-Thachthuc):(01) Vi~t Nam dn dinh chinh tri, uy tin ngay cang (Tl) Tinh trang suy giam va st,t suy thoai kinh tetang tren truong qudc te. VNva the gioi chua ket thiic.(02) Thailand khung hoang kinh te va ehinh tri, (T2) Dich benh (cum A/H5Nl, heo tai xanh ... ) taiehia se mot luong khach dang ke tho Vi~t Nam. VN dang tac d(>ngxau den nhu cau du lich.(03) Viec trien khai cac goi kieh cau cua ehinh(T3) Su canh tranh quyet li~tcua cac tinh thanhphu, viec hoan thue thu nhapca nhan va chuong trong khu vue,trinh '1n tucng Vi~t Nam" cua TongcueDu lich, (T 4) Vi~e dau tu ha tang (dien, nude, thong(04) 5an bayqudc te Long Thanh sap duqe xay dung,tin lien lac, giao thong ... ) ehocac diem den(05) Su quan tam cua lanh dao tinh ve linh vuegiau tai nguyen (cac canhrung, cac di tich,dich VI,l va du lich, cac vung dan t(>e... ) doi hoi ngudn vdn Ion,(06) Co ehe thong tboang va viec cai each hanhthu hdi van cham.chanh manh mecuatinh DN (T5) Ngudn nhan luc yeu va chua duocdao(07) Cuoc song nguci dan Dong Nam b9 (thi truong tao.6 khu vue nha nude, tai cap huyen, khongchinh cua du lich Dong Nai)ngay cang tang nhanh. phai huyen naocling co nguci phu trach, eho(08) Khuynh hucng du lich tim ve thien nhien, du kiem nhiern va khong co aitung qua daotao

ve du Itch.

(Ngu8n: Phan tich cua nh6m nghlen ciru)

, .

19

Tap chiKink t&· Ky th~

4. MO HiNH NGIDEN ctruK~ thira cac nghien ciru trong va ngoai mroc, co xem xet d~n thuc ti6n cua tinh D6ng

Nai, nhom nghien ciru d~ xuftt cac nhan t6 tac dQng d~n viec thu hut du lich D6ng Nai

(Bang 14).

Bang 14:Cac nhdn t6 tac d9ng din thu hut khach du Itch D6ng Nai

Tai nguyen du lich DL4. Khi h~u va thai tiet de chiutu nhien (Xl) DL3. V! tri thuan loi de den du lich bang duong thiry

DL2. V! tri thuan loi de den du lich bang duong bQ

Tai nguyen du lich DLlS. Cac cong vien, quang truong, daitucng niem, tuong dai depnhan van (X2) DL14. Cac bao tang van hoa, lich su, khu luu niem danh nhan hap dan

DLl6. Co cac cung duong dep de di dao va chup anh

DL13. Co co sd ton giao de thuc hien nghi Ie hoac hap dan de tham quan

Co sd ha tang (X3) DLSC. Mang lucri dien thoai co dinh va di dong dap ung nhu cau

DLSD. Mang internet nhanh va on dinh

DLSB. Phuong tien giao thong (taxi, xe om, tau, pha, xe buyt ... ) day du

Dich vu du Iich (X4) DL2S. GiM tri ve dern (phong tra, quan ca phe, karaoke ... ) thu hut

DL24. Co cac phong trien lam nghe thuat, do gom, san phdm kien true

DL26. Co dich vu cham soc sue khoe va ngoai hinh, thu gian

DL23. Cac khu the thao, giMtri mang tinh chat van dQng thu hut khach

DL27. Co cac trung tam thuong rnai, sieu thi, khu phd mua sam, cho

Dieu kien dia DL33. Co su thanh binh cua dia phuong, nhat la ve demphuong (XS) DL34. Ng1iai dan dia phuong gin gift canh quan va di tich

DL32. Moi truong v~ sinh, an tom

DL3S. Gia ca sinh hoat tai dia phuonghop IfDiem du lich (X6) DLl8. Khu earn trai, khu du lich tien nghi, an toan

DLl9. Cac then, ap co sinh hoat hay hoat dong dQc dao thu hut khach

DLl7. Cac khu bao ton thien nhien hap dan

Nang luc phuc vu DL30. Nguo! dan dia phuong than thien, niem nd(X7) DL29. Khach du lich duoc su h6 tro cua cong an, bao v~,clan dia phuong

DL3l. Ban hai long ve chat luong phuc vu cua nhan vien du lich

DL28. Hang hoa, do luu niern phong phu va dQc dao

Am thuc va dich vu DL9. Thuc an duoc che bien phu hop vcrikhdu vi cua banh6 tro (X8) DLlO. Co cac co sd y te, cac chct so cap cuu phuc vu khach du lich

Dl.l l. Nha v~ sinh cong cong sach se, day du

DL8. Nha hang sach se, gia ca phu hop

(Ngu6n: Nh6mnghien cirud~ xuit)

20

Thl,PC er{Jng va ...

5.PHAN rtcn DUL~U KHAo sAT

5.1.Mau khao satD6i tUl/ng khao sat lakhdch. du Ijch

t{Ii DJng Nai, phuong phap thu~n ti?n.

186 bang trii 1m thu th~p sir dung dUI/C,

au tieu chuan dl tiin hanh phiin tich

nhiin t6 (Hair & ctg, 1998). se khach du

ljch co muc dich tham quan (9,7% voi 19

phieu), nghi duong (47 phieu, 24%), tham

than nhan (41 phieu, 20,9%), kinh doanh (9

phieu, 4,6%) va nhi~u muc dich k~t hop (80

phieu, 40,8%). v~ thai gian hru tni, da s6

khach du lich ducc khao sat co thai gian

hru tni Ia 3 dem (70 phieu, 37,5%), 2 dem

,ydu Bang 15:Dp tin c~y va gia trj thang do

(56 phieu, 28,6%), 4 dem (32 phieu, 16,3%)

phu hop voi s6 dem luu tni binh quan cua

khach du lich d€n D6ng Nai. V~ hra tuoi, da

s6 khach dulich duoc khao sat tir 20 - 35

tu6i (124 phieu, 63,3%) va tir 36 - 50 tu6i

(37 phieu, 18,9%)

5.2. Ddnh gia dp tin c~y va gia trj

thang doDe>tin c~y va giahi thang do diroc daub

gia thong qua h~ s6 tin c~y Cronbach's Alpha

(>0,6) va h~ s6 nrong quan bien - t6ng (>0,33).

K€t qua pharr tich diroc tom t~t trong bang 15.

true

4 Dich vu du Iich

s6BIEN

QUANSAT

srr THANGDO

H~s6TU'ONG

QUANBIEN--> •

TONGNHONHAT

GHI·

CHUCRON-BACH'SALPHA

1Tai nguyen du lichtu nhien 0,444 Lo~

nhom3 0,562

2 Tai nguyen du lich nhan van 0,850 0,6574

3 Co sa ha tang 0,814 0,6323

5 0,827 0,555

Dieu kien dia phuong5 4

Loainhom

0,781 0.239

0,6446 I Dit~mdu lich 3 0,831

0,7507 I Nang luc phuc vu 3 0,895

8 I Am thuc va dich vu ho tro 3 0,6500,841

5.3.Phiin tich nhiin t6khdmpha

Qua 2 I~n phan tich nhan t6 kham pha

(EFA), h~ s6 tai nhan t6 th&p nh&t Ia 0,5, k€t

(NguAn: Phan tich cua nhom nghien ctru)

quah~ s6 KMO 0,777>0,5, Sig.= 0,000<0,01,

. rut gon lai duoc 6 nhom nhan t6 (Bang 16).

21

T~P chiKinh t~ • Ky thu~

Bang 16:Cdc nhom nhiin ta tdc ilrng vi~c thu hut khdch du Ijch ciia Dang Nai

DL13. C6 cosCi ton giao de thuc hien nghi Ie hoac hap dan de tham quan

Tai nguyen du lich DLl4. Cac bao tang van h6a, lichsit, khu luu niern danh nhan hap dan

nhan van (XDLl) DLlS. Cac cong vien, quang truong, dai tucng niern, tuong dai dep

DLl6. C6 cac cung duong dep de di dao va chup anh

DL24. C6 cac phong trien lam nghe thuat, do gom, san pham kien true

Dich V\1 du Itch DL2S. Giai tri ve dem (phong tra, qUID ca phe, karaoke ... ) thu hut

(XDL2) DL26. C6 dichV\1 cham s6c sue khoe va ngoai hlnh, thu gian

DL23. Cac khu the thao, giai tri mang tinh chat v~n dong thu hut khach

San pham du lich DL29. Khach du Itch duoc su ho tro cua cong an, bao v~, dan dia phuong

va thai d¢ nguoi DL30. Nguoi dan dia phuong than thien, niemnCidan (XDL3) DL28. Hang h6a, do luu niern phong phu va d¢c dao

.., DL9. Thuc an dU<;1Cche bien phu hop vdi khdu vi cua banAm thuc va dich

DLlO. C6 cac cosCi y te, cac chat so cap cuu phucV\1 khach du ItchV\1 ho tro (XDL4)

DLll. Nha v~ sinh cong cong sach se, day du

Diem thu hut duDLl8. Khu earn trai, khu du Itch tien nghi, an toan

DLl9. Cac then, ap c6 sinh hoat hay hoat dong d¢c dao thu hut khachItch (XDLS)

DLl7. Cac khu bao ton thien nhien hap dan

Co sCi ha tangDLSC. Mang luoi dien thoai co dinh va di dong dap ung nhu cau

DLSB. Phuong tien giao thong (taxi, xe om, tau, pha, xe buyt ... ) day du(XDL6)

DLSD. Mang internet nhanh va on dinh

(Ngunn: Phan tich cua nhom nghien ciru)

5.4. Kit quaphiin tich tuang quan va hai quy

Y=2,374+0,386XDLl +0, 136XDL2+0,006XDL3+0,304XDL4+0,002XDL5+0,029XDL6

K€t qua cho thftysir hai long cua du khach

khi du lich tai D6ng Nai chiu tac d¢ng rihiSu

nhftt boi nhan t6 Tai nguyen du lich nhan van

(B. = 0,386), k€ d€n Ia nhan t6Am tlnrc va

dich V\1 h6 tro (B4= 0,304), k€ d€n la nhan t6

Dich V\1 du lich (B2= 0,136), k€ d€n la nhan t6

Co sa ha tang (B6= 0,029), k€ d€n la nhan t6

San pham du lich va thai d¢ nguoi dan(B3 =

0,006), cuoi cung1ft nhan t6 Di€m thu hut ou

lich (Bs = 0,002).

Tir cac ket qua cua bao cao xu ly s6 lieu

va mo hinh cac y€u t6 thu hut khach du

lich cua tinh f)6ng Nai, nh6m nghien ciru

da: xac dinh ducc nhtrng nhan t6 chinh tac

dong d€nS\l hai long cua du khach khi d€n .

du lich tai D6ng Nai. Tu d6, nh6m nghien

ciru c6 co sa d€ diSu chinh kip thai nham

giup cho du lich D6ng Nai tro nen hftp dftn,

thu hut du khach nhieu honnfra trong thai

gian toi.

22

uan

Thl,PC rflng va ...

6. DE XUAT cAc GIAI PHAp THU HUT KHACH DU LJCH CiJA TINH

6.1. CoosO'd~ xu§t giai phap: (1) Thuc

trang du lich cua Tinh D6ng Nai; (2) Phan

tich SWOT hoat dong du lich; (3) Chien hroc

phat trien du lich Vi~t Nam d€nnam 2020,

t5.mnhin d€n nam 2030; (4) K€t qua phan tich

dfr lieu khao sat vS danh gia cua du khach,

6.2.Ml}c tieu tang quat ciia giiiiphdp:

- Phat huy nhtrng tiem nang, loi th€ vS tai

nguyen du lich, d~y manh hoat dong du lich

D6ng Nai tro thanh nganh kinh t€ quan trong,

co tac dong tich cue vao kinh t€ - xa hQi cua

dia phirong.

- D~u nr xay dung cac coSo' v~t ch~t kY

thuat du lich, nang cao ch~t luong va da dang

san pham du lich mang tinh dac thu cua dia

plnrong co tinh h~p d~nva canh tranh cao,

huang d€n d6i nrong khach co chi tra cao.

- Dfty manh xa hQi hoa phat trien du lich,

tranh thu moi nguon hrc trong va ngoai mroc

d€ d~u nr phat trien du lich, Tang cuong xuc

tien du lich, mo rong hop tac voi cac dia-

phuong trong va ngoai mroc trong do chu

trong lien k€t voi cac dia phuong trong khu

vue d€ phat trien du lich.

- Nang cao hieu lire, hieu qua quan ly nha

mroc ill tinh d€n co So' va chu trong dao tao,

b6i duong nguon nhan hrc du lich ca ngan

han, trung han l~n dai han.

- Phat trien du lich g~n liSn voi phat trien

thuong maiva gifr gin ban s~c van hoadan tQc

d€ dong gop tich cue vao sir phat tri€n kinh

t€ xa hQi cua tinh theo huang b€n vfrng.

6.3. Cdc giiii phdp chu yiu

Thu: nhat, biio t6n va phdt triin tai

nguyen du lich nhiin van ciia tinh:Tren co

sa su phong phu vS tai nguyen du lich nhan

van, co the dinh hinh phat trien mot s6 loai

hinh du lich thich hop:

.Du Itch vJ nguon, nghien CUu Itch su: tim

hi€u lich sir hinh thanh va phat triencua vung

d~t D6ng Nai tai Can cir khu uy mien Dong

Nam bQ, Trung irong C\1Cmien Nam, dia dao

Nhon Trach, Nha Xanh, Bao tang D6ng Nai.

Du Itch hanh huang: Chua Gia Lao (Nui

Chira Chan), Chua Ong, ChuaDai Giac, Chua

Long ThiSn, Chua Biru Phong. ... Ianhfrng

noi phu hop phat trien loai hinh du lich hanh

lnrong.

Du Itch van hoa kit hap du licit thien

nhien: tham quan nrng k€t hop nghien CUu

di tich lich sir (k€t n6i viron qu6c gia Cat Tien

va Can cu Khu uy mien Dong Nam bo), tham

quan di tich lich su k€t hop sinh hoat van hoa

(tham quan Can cir khuuy, Trung irong C\1C

mien Nam, sinh heat van nghe cong chieng,

giao hru van hoa voi ngiroi Chau Ro tai ~p Ly

Lich, huyen Vinh Ciru), du lich song kSt hop

tim hi€u van hoa (CU lao BaXe, Chua Long

Thi€n, d€n tho Nguy€n Htru Canh ...).

Thli' hai, gin giu net van hoaam th{l'Cva

ciii thifn cdc dich VI} h6 tr!!:

Am thuc: Phat tri€n cac d~c san tieu bieu la

buM va cac mon an, thirc u6ng duoc chS bien

ill bum nhu nrou bum, che bum,goi biroi,

nem bum; b~p Tan Tri€u (huyen Vinh Ciru),

nrou B€n G6 (huyen Long Thanh), nrou can,

corn Lam (huyen Tan Phu), xoi phong ..

Cai thien cac dich v¥ h8 tro: Co cac co

So' Y tS, cac ch6t so cftp ciru phucV\1 khach du

lich. Nha v~ sinh cong cong sach se, d~y du

Thtr ba,phdt triin cdc dich VI} du lich:

Phat trien cac phong trien lam nghe thuat, d6

, g6m, san pham kien true. Phat tri€n dichV\1

cham soc sire khoe va ngoai hinh, thir gian,

T'J-p chi Kink ti • Ky thu<it

Truce mat, cAn OOaOOchong dinh hinhcac

Ioai qua hru niem du lich, cac san pham d~c

s~c co tinh d~c thu cua tirng dia phirong d@

thu hut khach du lich, nlnr: bieu trung dulich

D6ng Nai, t~p aOOcard postal v€ danh th~ng

va cac diSm du lich hap din cua D6ng Nai,

cac biSu nrong tam linh Cay da ba g6ca Nui

Chira chan, Chua Dai giac, Chua Biru Phong,

Chua Ong ... v..v ...

Th". sdu, dai vOi vijc dao t90 vaphd:

triin ngu6n nhiin l{rc du lich: Tnroc m~t,

dn chu trong t6 clnrc cac lap dao tao, b6i

duong ngan ngay thee chuyen d€ hoac linh

Vl!C, phat trien nhanlire du lich dam bao s6

IUQ11gtheo tirng loai hinh du lich, quy mo

phat trien, co kiSn thirc chuyen mon, trinh dQ

chuyen nghiep dap irng yeu du phat trien du

lich va hQi OO~pqudc tS. Kien quyet khong

dS tinh trang nguoi th~m gia cong tac du lich

nhirng chira qua lap dao 410, b6i ,duOng v€

dAuill, quan 11',phuc vu du lich.

Th". bay, vi phdt triin th] truimg, xtu:

tiin qudng btiva thuong hifu du lich: Chu

trong phat triSn manh thi tnrong du lich D.Qi

dia, chu trong phan dean khach nghi duong,

vui choi giai tri, nghi cu6i tuAn va mua s~m

thong qua cac loai hinh du lieh city tour, du

lich sinh thai, du lich song, xay dung mQt s6

clnrong trinh kich du du lich giam gia cho

du khach nhan dip cac ngay l~, tSt trong nam.

Khuyen khich viec dAuill phat triSn cac khu

vui choi, giai tri cao cap 41i cac khu, diSm du

lich hien co OO~mdSn phuc vu, khai thac cac "

d6i nrong cong nhan, sinh vien,h9C sinh. V€

phat trien thirong hieu du lich: Nghien ciru va

lira chon mot vai doanh nghiep du lich m~OO

dS co kS hoach quang ba hinh anh, phat triSn

thirong hieu co vi thS canh tranh cao trong

khu Vl!C va ca mroc. "

cAn hru tam dSn cac loai hinh giai tri v€ dem '

(phong tra, quan ca phe, karaoke ... ), cac khu

thS thao, giai tri mang tinh chfit v~n dQng thu

hut khach.

Th". tu, dai vOivijc phdt triin hj thang

hI! tang va CO' SO' v~t chat kj thu~t phuc

vI! du lich: Ben canh viec Nha mnrc dAuill

quy hoach, phat trien h~ thong ha tAng giao

thong, thong tin, truyen thong, nang IUQ11g;

cap thoat mroc, moi tnrong va cac linhVl!C

lien quan dam bao d6ng bQ dS phuc vu yeu

du phat trien du lich; DAuill nang cap phat

trien h~ th6ng ha tAng van hoa, xii hQi nlnr

h~ thong OOa bao tang, nha hat, cosa kham

chtra b~OO, cham soc sire khoe, ... du di€u

kien, tien nghi phuc vu khach du lich; din

tao di€u kien thuan loi cho cac t6 chirc, ca

nhan lam du lich v€ thu tuc hanh chinh, cap

giay phep kinh doanh, xay dung dS phat trien

h~ thong cosa v~t chat Icy thuat phuc vu du

lich dam bao chat IUQ11g,tien nghi dap irng

nhu du cua khach du lich (cosa hru tru du

lich, OOahang, cosadich vu thong tin,ill van

du lich, co sa dich vu d~t gift chB, dai 11',1ft

hanh, huang din; plnrong tien va cosa dich

vu phuc vu v~n chuyen khach du lich, cosadich vu phuc vu tham quan, nghi duong, vui

choi, giai tri, thS thao, h9i nghi va cac muc

dich khac ... ).

Thtr niim, dai vOiyeu cauphdt triin sdn

phamdu lich: dn co mot quan diSm va chu

tnrong khuyen khich cac thanh phan kinh tS

tham gia xay dung khong chi dua vao nguon

tai nguyen du lich s~n co ma con nghien ciru

OOudu vui choi, giai tri, nghi duong cua cac

thanh phArrxii h9i dS hinh thanh cac loai hinh

du lich co chat IUQ11g,d~c s~c, phong phu da

dang, co gia tri gia tang cao, dam bao dap irng

OOucAu cua khach du lich nQi dia va qu6c tS.

24

cac

d~c

g d~

lichr

ang

Nai,

Nui

ong,

htit

miit,

, b6i

Hnh

o SO

mo

dQ

ndu

ong

Iieh

g ve

xuc

Chu

nQi

5ng,

sam

, du

t s5

cho

am.

Tturc 'iirijlng va ...

Thu tdm,vi dOutu va chinh stich pluit

triin du lich: Nha mroc c~n don gian h6a

cac thu tuc hanh chinh trong viec dp phep

kinh doanh dich vu lu hanh, v~n tai du Iich

tren song, tren bQ; cong khai ban d6 quy

hoach phat trien du lich tren dia ban tinh, k~

ca quy hoach phat trien cac ben dirng, b€n d6

tren song phuc vu du lich. Khuyen khich d~u

nr cac khu, diem du lich moi, cho yay v5n

Uti dai, d6ng thai c6 bien phap thao gO-mot

s5 kh6 khan virong miic v~ thu€ trong viec

chuyen d6i muc dich su dung d~t ill nong

nghiep hoac him nghiep sang phuc vu dulich

dS cac nha ~~u tir du lich yen tam. Thirc hien

chinh sach khuyen khich xa hQi h6a, thu hut

cac nguon hrc ca trong va ngoai mroc d~u ur

phat trien ha t~ng, cosa v~t ch~t ley thuat du

lich, phat trien nhan hrc va quang ba, xuc ti€n

du lich.

Th'u chin, dai vOiciing tdc quiin Ij nha

nutic vi du lich: Tang cuong nang lireco

quan quan ly nha mroc v~ du lich cua tinh;

ph5i hop, lien k€t gitra du lich voi cac nganh

trong tinh va cac dia phuong d~ phat trien du

lich. Thi€t l~p duong day n6ng v~ du lich d~

tu v~n, huang d~n, kip thai thao gO-nhirng

kh6 khan, virong mac cho cac nha d~u tu, cac

doanh nghiep, cac t6 clnrc va ca nhan c6 t6

clnrc hoat dQng du lich, k~ca cho du khach

d€n D6ng Nai. T6 clnrc viec thong ke, then

doi, quan ly v~ nQi dung, chat lUQ'11gcac loai

hinh hoat dQng du lich tren dia ban dS ill d6

nghien CUu d~ xuat hinh thanh mQt h~ thong

chi tieu cc ban danhgia heatdQng du lich

lam co sa cho viec xay dung va giao chi tieu

phat tri~n du lich hang nam cho cac nganh

va cac diaphuong. Tang cuong ph6bien,

huang d~n cac khu, di~m du lich ap dung h~

thong cac tieu chuAn nganh, truce mat la h~

thong nha v~ sinh phuc vu du lich. Nang cao

vai tro va trach nhiem cua chinh quyen dia

phirong trong viec bao dam moi tnrong, van

minh du lich, an ninh, tr~t tv, an toan xa hoi

tai cac khu, diem du lich.

KETLU~NThong qua phan tich SWOT, khao sat

va van dung phuong phap phan tich cac

, nhan t5 kham pha, phan tich nrong quan h6i

quy, nh6m nghien ciru da tim ra 6 nhan t5

c6 tac dQng d€n viec thu hut du khach:(1)

Tai nguyen du lich nhan van, (2)Am thuc

va dich vu h6 tro, (3) Dich vu du lich, (4)CO'

sa ha t~ng, (5) San pham du lich va thai dQ

ngiroi dan, (6) Di~m thu hut du lich. Tir d6,

d~ xu~t d€n tinh D6ng N ai nhtrng giai phap

di~u chinh sir tac dQng cua cac nhan t5 thong

qua cac chinh sach d~ nang cao hoat dong

thu hut du khach vao tinh. Viec chon m~u

thuan tienc6 th~ gay kh6 khan trongviec

khai quat h6a, va d6 ding chinh la huong

nghien ciru ti€p theo.

TAl LI~U THAM KHAo

1. A. Bruce & K. Landon (2004),Tli duy chien luoc, NXB Tong hop, TP.HCM.2. Ban Quill ly Di tich Danh thang Dong Nai (2013), Soli~u thongke,3. Buhalis, D., 2000. Marketing the competitive destination of the future,Tourism Management, 21

(1): 97-116.4. Christopher Lovelock& Iochen Wirtz (2004).Services Marketing - People - Technology - Strategy,

Fifth Edition, Prentice Hall. .

25

Tap chi Kinh Ii . Ky Ihw;il

5. C\ICThong ke Dong Nai (2013), Nien giam thong ke Dong Nai.6. Foster D. (1999),Measuring Customer Satisfaction in the Tourism industry.Third International &

Sixth National Research Conference on Quality Management.7. Gartrell, R.B. (1994).Destination Marketingfor Convention and Visistor Bureaus,2nd ed. Dubu-

que: Kendall/ Hunt Publishing Co.8. Ha Nam Khanh Giao & ctg (2012),Marketing dia phuong tinh Ben tre,S6 khoa hoc Cong nghe

tinh Ben tre.9. Martin Roll (2009),Chien luoc Thuong hieu CMuA, Nha xudt ban Lao dong - Xa hoi .10. Nguyen Van Dung (2009),Chien luoc va chien thuat quang ba Marketing Du lich,Nha xuat ban

Giao thong van tai .11. Porter M. (2008),Loi the canli tranh (ban dich),Nxb Tre, TP.HCM.12. Kotler P.& ctg (2004),Marketing au: dia phuong CMuA, Thanh phd Ho Chi Minh13. Kotler P.,Micheal Alan Hamlin, Irving Rein, Donald H. Hailer,Tiep thi dia phuong ChauA (ban

dich) - Chuong trinh Quan ly kinh te Fullbright.14. Kotler P., Micheal Alan Hamlin, Irving Rein, Donald H. Hailer (1993),Places Marketing,Free

Press, NY.15. S6 van hoa the thao du lich Dong Nai (2013), Nien giam thong ke Dong Nai.16. Tong C\ICDu lich viet Nam (2000),Non nuoc Vi~t Nam,Ha NQi.17. Tuyen& ctg (2010),Khao saty kien cua khad: du lfch nude ngoa: ve'nhiing diem manh - diem yeu

cua du lfch Va Lat - Lam Dong,Truong D~ hoc Da Lat

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