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Safety is an active verb2013 Microsoft Computing Safety Index WorldWide Report
Objectives and Methodology
2
3
2013 is the third year of the Microsoft Computing Safety Index (MCSI), Microsoft’s key tool for tracking the computing safety behavior of almost 10,500 consumers worldwide. The original 2011 MCSI survey was conducted in Brazil, France, Germany, the United Kingdom, and the United States. The 2012 MCSI was expanded to include 20 countries and regions (shown below) where 60 percent of the globe’s 2.4 billion Internet users live. The 2013 survey followed suit and was conducted in May, 2013.
The MCSI measures the actions (or steps) that consumers take to help keep themselves and their families safe online based on self-reports of their own experience. The more steps they report taking, the higher their online safety score, with 100 being the highest rating possible. Adults 18 and older were recruited from online research panels in each country/region, with samples that reflect the age and gender mix of those who go online there. This is the most comprehensive picture of which we are aware.
One of the goals of the Index is to measure consumer use of various safety settings built into upgrades of operating systems. Doing this requires guiding respondents to check the settings on their computers. For this reason, survey participants were limited to responding on devices, whether computer, smartphone, or tablet, that use some version of the Windows operating system.
Specific changes to questions that accommodate new technology and greater use of mobile access are shown on Slide 26 in the Appendix of this deck.
2013 Microsoft Computing Safety Index
Since its inception, the research for building the MCSI has been conducted for Microsoft by TNS Global Research.
TNS is the world’s largest custom research company providing consumer, employee, and business insight to clients and governments from 75 offices worldwide.
20 Country/Regi
onAU BE BR CA CN EG FR DE IN ID JP KR MY MX RU SG ES TR UK US
Sample size 10,484 530 515 530 527 529 488 527 538 524 538 524 512 516 524 523 526 526 525 530 532
Internet users (millions)
1.45 B 20 8 80 28 511 17 51 67 120 55 102 41 18 43 61 3.9 31 35 52.9 245
4
Safer computing is built in three levels
Through statistical analysis, researchers grouped individual questions and assigned points to each so that each respondent receives a score of 0 to 100.
Because the Index has been designed to reflect the evolving issues consumers face online, specific items are added and deleted from the Index year to year.
Pro
activ
e in
volv
em
ent in
pro
tectin
g se
lf onlin
e
Foundational: Settings and characteristics of users’ computing environments that can keep them safe
Technical: Tools that can help users stay safer online
Behavioral: Actions users take—or don’t take—to stay safe and avoid or fix problems
Smart choices of sites
Strong passwords
EducationBehavioral30 points
Social network settings
Mobile device safety
Browser settings and
phishing filters
Technical 40 points
Software
updates
Antivirus
Firewall
Up-to-date, genuine version of Windows (Vista or newer)
Secure wireless network
s Foundational
30 points
2013 MCSIKey Findings
5
6
$1.2$1.4
$4.5
$2.4
$3.9
$2.6
$1.9
$0.9
$1.5
$1.1
$1.9
11.5
16.3
24.5
11.3 11.3 12.1 11.79.9
15.5
22.4
33.4
$ billions lost (USD)
Online bullying victim
Personalreputation
Professionalreputation Phishing
Data leak(from a bank, credit bureau,
employer)ID theft
(not phishing)
Online impersonati
on
Illicit access
(email or social
network)
Botnet(computer
enlisted in it)Persistent
pop-ups Virus
(not a botnet)
Global loss*
$23 Billion
USD
179,750 years
The high cost of trouble on the Internet
*Estimated financial and time loss as reported by survey respondents to mitigate risks.
7
Internet users report problems they experienced in past year
Online bullying victim
Personal reputation
Professionalreputation Phishing
Data leak (bank, credit
bureau, employer)
ID theft (not phishing)
Online impersonatio
n
Illicit access (email or
social network)
Botnet (computer
enlisted in it)Persistentpop-ups
Virus(not a botnet)
9%
17%13%
15%11%
9%13%
18%
9%
30%
24%
Australia 4% 8% 5% 10% 3% 5% 5% 10% 3% 27% 13%Belgium 2% 3% 1% 6% 1% 2% 2% 8% 2% 16% 4%Brazil 8% 29% 23% 14% 9% 7% 11% 14% 9% 38% 18%Canada 3% 7% 4% 7% 3% 4% 3% 9% 2% 23% 13%China 14% 25% 19% 31% 22% 14% 22% 29% 16% 39% 37%Egypt 35% 30% 22% 24% 11% 16% 22% 27% 13% 43% 39%France 1% 2% 1% 5% 1% 1% 1% 3% 0% 11% 2%Germany 1% 7% 5% 7% 3% 5% 5% 8% 2% 16% 15%India 12% 18% 19% 20% 12% 12% 16% 19% 14% 29% 26%Indonesia 10% 30% 24% 14% 12% 11% 11% 28% 11% 31% 19%Japan 1% 3% 1% 1% 1% 1% 3% 2% 1% 6% 5%Korea 1% 18% 7% 4% 13% 13% 8% 7% 5% 27% 21%Malaysia 9% 33% 25% 19% 12% 10% 19% 22% 11% 36% 23%Mexico 10% 18% 17% 8% 6% 6% 8% 21% 9% 38% 17%Russia 8% 14% 9% 7% 5% 7% 9% 27% 12% 54% 43%Singapore 5% 12% 8% 12% 8% 7% 11% 15% 7% 25% 18%Spain 3% 10% 8% 7% 3% 6% 6% 15% 6% 33% 15%Turkey 11% 14% 10% 6% 6% 5% 8% 12% 4% 26% 18%United Kingdom 1% 3% 2% 5% 1% 3% 5% 8% 3% 17% 8%United States 3% 6% 4% 7% 3% 4% 5% 9% 4% 20% 11%
8
$1.2$1.4
$4.5
$2.4
$3.9
$2.6
$1.9
$0.9
$1.5
$1.1
$1.9
$ Billions lost USD
Damage to professional reputation is the most costly loss worldwide
Global avg. loss per victim (USD)
$164 $97 $535 $158 $200 $218 $158 $87 $129 $50 $143
Online bullying victim
Personalreputation
Professionalreputation Phishing
Data leak(from a bank, credit bureau,
employer)ID theft
(not phishing)
Online impersonatio
n
Illicit access
(email or social
network)
Botnet(computer
enlisted in it)Persistent
pop-ups Virus
(not a botnet)
9
Median cost of problems by country/region
Online bullying victim
Personalreputation
Professionalreputation Phishing
Data leak(from a bank, credit bureau,
employer)ID theft
(not phishing)Online
impersonation
Illicit access(email or
social network)
Botnet(computer
enlisted in it)Persistent
pop-ups Virus
(not a botnet)
US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local
Australia AUD $481 525 $318 348 $196 214 $128 140 $183 200 $275 300 $92 100 $115 125 $78 85 $110 120 $92 100
Belgium EUR $3,978 3,015 $132 100 $1,979 1,500 $99 75 $143 109 $660 500 $117 89 $666 505 $396 300 $132 100 $313 238
Brazil BRL $78 175 $44 100 $44 100 $89 200 $445 1,000 $89 200 $89 200 $164 370 $333 750 $47 105 $67 150
Canada CAD $484 500 $102 105 $484 500 $174 180 $194 200 $366 378 $484 500 $78 80 $48 50 $92 95 $87 90
China CNY $33 200 $81 500 $163 1,000 $49 300 $93 569 $65 400 $49 300 $16 100 $49 300 $16 100 $24 150
Egypt EGP $21 150 $36 250 $43 300 $51 358 $41 290 $21 150 $143 1,000 $100 700 $43 300 $14 100 $17 120
France EUR $1,320 1,000 — — $198 150 $416 315 $924 700 $637 483 $561 425 — — $158 120 $264 200 $125 95
Germany EUR $69 52 $132 100 $363 275 $181 138 $693 525 $264 200 $198 150 $356 270 $132 100 $79 60 $132 100
India INR $51 3,000 $21 1,250 $34 2,000 $41 2,450 $74 4,400 $127 7,500 $85 5,000 $34 2,000 $34 2,000 $38 2,250 $25 1,500
Indonesia IDR $90 900,000 $35 350,000 $15 150,000 $23 225,000 $100
1,000,000
$50 500,000 $50 500,000 $20 200,000 $25 250,000 $25 250,000 $20 200,000
Japan JPY — — $350 35,000 $500 50,000 $600 60,000 — —
$1,500
150,000 $260 26,000 — — $768 76,839 $10 1,000 $1,350 135,000
Korea KRW — — $27 30,000 $36 40,000 $90 100,000 $29 32,500 $45 50,000 $45 50,000 $77 85,000 $36 40,000 $18 20,000 $45 50,000
Malaysia MYR $63 200 $125 400 $94 300 $157 500 $314 1,000 $94 300 $119 380 $63 200 $71 225 $31 100 $47 150
Mexico MXN $40 500 $178 2,250 $53 675 $257 3,250 $198 2,500 $198 2,500 $59 750 $79 1,000 $79 1,000 $40 500 $40 500
Russia RUB $15 500 $36 1,175 $31 1,000 $31 1,000 $92 3,000 $39 1,250 $15 500 $12 400 $12 400 $15 500 $15 500
Singapore SGD $2 2 $118 150 $552 700 $158 200 $217 275 $197 250 $374 475 $236 300 $79 100 $158 200 $43 55
Spain EUR $389 295 $16 13 $69 53 $66 50 $79 60 $198 150 $73 55 $115 88 $165 125 $66 50 $53 40
Turkey TRY $52 100 $260 500 $338 650 $99 190 $260 500 $260 500 $164 315 $101 195 $78 150 $36 70 $26 50
United Kingdom GBP $31 20 $31 20 $153 $100 $153 100 $590 385 $153 100 $613 400 $766 500 $123 80 $77 50 $77 50
United States USD $350 N/A $100 N/A $2,600 N/A $328 N/A $230 N/A $100 N/A $300 N/A $88 N/A $100 N/A $105 N/A $126 N/A
10
Consumers see themselves as best able to protect their information“Who do you feel is most effective at helping you maintain the online security, privacy, and safety of your personal information online?”
Most Effective Self BusGov’
t
20-Country/Region
61% 20% 9%
Australia 63% 15% 10%Belgium 66% 15% 5%Brazil 66% 22% 8%Canada 69% 16% 6%China 46% 30% 16%Egypt 44% 22% 16%France 70% 10% 7%Germany 72% 10% 3%India 55% 24% 11%Indonesia 74% 18% 6%Japan 63% 31% 1%Korea 56% 22% 15%Malaysia 66% 18% 10%Mexico 65% 24% 6%Russia 60% 29% 3%Singapore 59% 16% 20%Spain 41% 20% 15%Turkey 48% 21% 22%United Kingdom 70% 14% 6%United States 64% 16% 4%
61%
20%
9% 9%
1%
57%
28%
12%
2% 1%
2013 2012
11
2013 2012
14.7 14.2
9.5 9.3
10.4 10.8
BehavioralTechnicalFoundational
Global score is virtually unchanged versus 2012
34.6
34.3
Behavioral TechnicalFoundation
alTotal vs. 2012
20-Country/Region
10.4 9.5 14.7 34.6
Australia 11.6 10.3 17.6 39.5 Belgium 9.3 9.1 16.3 34.7 Brazil 10.7 9.4 14.0 34.1 Canada 11.1 9.3 16.8 37.2 China 9.5 8.5 13.4 31.4 Egypt 11.7 9.7 12.7 34.1 France 8.2 7.5 13.7 29.4 Germany 8.4 7.6 16.6 32.5 India 12.7 10.6 12.7 36.1 Indonesia 13.1 12.8 11.8 37.7 Japan 5.4 4.3 13.7 23.4 Korea 7.5 7.1 12.5 27.1 Malaysia 13.8 14.1 14.4 42.3 Mexico 10.9 10.4 15.0 36.3 Russia 10.3 9.7 13.7 33.8 Singapore 11.2 11.2 16.3 38.7 Spain 10.3 9.8 14.5 34.6 Turkey 13.3 11.5 15.3 40.2 United Kingdom 10.5 8.6 17.1 36.1 United States 7.6 9.6 15.9 33.1
MCSI reveals safety behavior is not improving
12
Consumers report they aren’t using all available foundational protections
Up-to-date Windows (Windows Vista or
newer)
Installed antimalware software on my PC or
laptop
Turn on and leave on my computer firewall
Run software updates or turn on automatic
updates
Use secured wireless networks
72%
54%
40% 40%33%
62%
53%
44% 42%
33%
2013 2012
Some say they are not using the most basic tools that could stave off trouble
13
In fact, many are better protected than they realize
Installed antimalware software Turned on and left on firewall Turned on automatic updates
54%
40% 40%
95%
84% 82%
Before checking After checking
Directing users to check their system settings reveals a more positive picture
See Slide 22 for a description of how computer settings were checked.
14
Reported use of foundational protections by country/region
Up-to-date Windows (Vista or newer)
Installed antimalware software on my PC or laptop
Turn on and leave on my computer firewall
Run software updates or turn on automatic updates
Use secured wireless
networks Before checking
After checkingBefore
checkingAfter checking
Before checking
After checking
20-Country/Region 72% 54% 95% 40% 84% 40% 82% 33%
Australia 83% 66% 97% 49% 87% 53% 87% 37%
Belgium 78% 48% 97% 49% 82% 52% 92% 38%
Brazil 75% 50% 98% 40% 88% 35% 85% 26%
Canada 78% 60% 96% 51% 87% 52% 89% 34%
China 47% 49% 96% 51% 83% 30% 70% 45%
Egypt 63% 50% 87% 39% 78% 34% 64% 21%
France 77% 39% 96% 41% 86% 42% 91% 20%
Germany 74% 63% 98% 53% 86% 49% 86% 34%
India 61% 49% 95% 25% 74% 33% 71% 36%
Indonesia 60% 49% 95% 34% 78% 26% 66% 23%
Japan 76% 56% 92% 39% 91% 30% 91% 20%
Korea 53% 51% 96% 48% 91% 30% 84% 25%
Malaysia 74% 55% 95% 31% 79% 32% 70% 38%
Mexico 74% 48% 97% 36% 83% 39% 82% 42%
Russia 68% 60% 95% 30% 77% 48% 75% 20%
Singapore 83% 58% 94% 37% 88% 43% 86% 42%
Spain 69% 57% 96% 34% 87% 38% 83% 39%
Turkey 74% 54% 92% 35% 82% 36% 79% 47%
United Kingdom 84% 61% 96% 44% 90% 49% 90% 39%
United States 83% 59% 96% 40% 88% 47% 91% 29%
15
Key technical tools are not widely used
Use among smartphone owners
10%
15%
19%
21%
21%
21%
23%
29%
33%
33%
36%
36%
Limit what strangers can see on social networks
Limit amount of personal info available online
Change social network privacy settings
Use a PIN or password to lock a mobile device
Limit what friends can see on social networks
Use screen names and gamer tags, not my real name
Use phishing and web browser filters
Hide my computer's identity from websites
Use a mobile security app or feature
Edit or delete info to protect my online reputation
Use search engines to monitor and manage my personal info online
Used a service to edit or delete information about me online
Respondent use of each of the 12 technical tools
16
Use of technical tools by country/region
Limit what strangers
can see on my social
networking site
Take steps to limit the amount of personal
info available
about myself online
Change my social
network privacy
settings to limit what I
share
Use a PIN or password to
lock my mobile device
Limit what friends can see on my
social networking
site
Create screen names and/or
gamer tags that are not
my real name
Use phishing and web browser filters
Take steps to hide my computer's
identity from
websites
Edit or delete
information about me that might impact my
online reputation
Use a mobile security
application
Use search engines to
monitor and manage my
personal information
online
Used a service to
edit or delete
information about me
online
20-Country/Region 36% 36% 33% 33% 29% 23% 21% 21% 19% 21% 15% 10%
Australia 43% 48% 37% 39% 29% 29% 23% 23% 21% 16% 13% 6%Belgium 38% 39% 30% 43% 33% 28% 23% 13% 11% 13% 17% 3%Brazil 38% 36% 32% 18% 31% 18% 25% 21% 23% 24% 16% 13%Canada 35% 47% 32% 34% 28% 33% 24% 27% 16% 12% 12% 4%China 33% 34% 32% 16% 16% 14% 27% 25% 20% 20% 13% 11%Egypt 30% 26% 36% 42% 35% 20% 14% 20% 27% 28% 20% 18%France 29% 30% 20% 41% 27% 24% 19% 15% 7% 15% 13% 3%Germany 26% 33% 26% 39% 21% 12% 22% 19% 10% 22% 14% 4%India 34% 41% 38% 35% 34% 16% 20% 21% 25% 30% 21% 17%Indonesia 47% 36% 47% 44% 40% 22% 21% 23% 29% 33% 23% 26%Japan 20% 7% 9% 11% 15% 25% 16% 7% 5% 11% 7% 3%Korea 23% 33% 17% 26% 19% 10% 20% 11% 17% 22% 14% 8%Malaysia 48% 44% 46% 51% 46% 31% 26% 28% 30% 35% 24% 28%Mexico 47% 30% 45% 32% 39% 21% 21% 24% 27% 16% 13% 12%Russia 46% 40% 41% 28% 31% 29% 19% 21% 12% 19% 10% 8%Singapore 42% 42% 43% 41% 33% 25% 20% 27% 25% 22% 14% 11%Spain 40% 31% 33% 37% 32% 23% 18% 20% 23% 17% 14% 11%Turkey 45% 33% 47% 38% 36% 21% 26% 24% 26% 25% 25% 12%United Kingdom 34% 41% 30% 33% 24% 25% 22% 19% 14% 16% 10% 5%United States 30% 40% 26% 27% 19% 27% 18% 23% 11% 18% 7% 6%
onlyonly
17
30%
31%
31%
31%
37%
45%
45%Conduct transactions on reputable sites ONLY
Create passwords using uppercase and lowercase letters, numbers, and symbols
Educate myself about the latest steps to protect against identity theft
Use unique passwords for each account or website
Educate myself about the latest steps for protecting my online reputation
Am selective when texting
Use websites with https://
Some respondents behave cautiously, but are not proactiveUsers report not behaving in risky ways, but miss taking active steps to protect themselves
18
Behavioral steps by country/region
Conduct transactions on reputable sites
ONLY
Create passwords
using upper and lower case
letters, numbers and
symbols
Educate myself about the latest
steps to help prevent identity
theft
Create unique passwords for
each account or website I use
Educate myself about the latest steps to protect
my online reputation
Am selective about what I share in text messages
Use secure websites (https://)
20-Country/Region 45% 45% 37% 31% 31% 31% 30%Australia 49% 51% 40% 33% 29% 41% 32%Belgium 54% 40% 23% 20% 15% 31% 42%Brazil 47% 42% 41% 17% 46% 29% 32%Canada 54% 51% 33% 34% 22% 37% 33%China 45% 47% 37% 33% 25% 12% 28%Egypt 36% 46% 51% 45% 48% 20% 27%France 48% 36% 16% 17% 11% 27% 43%Germany 44% 49% 24% 22% 12% 19% 34%India 37% 39% 55% 41% 55% 36% 33%Indonesia 52% 42% 53% 41% 48% 50% 21%Japan 19% 25% 28% 18% 16% 9% 14%Korea 44% 45% 32% 15% 22% 14% 13%Malaysia 46% 48% 59% 48% 58% 27% 36%Mexico 45% 49% 30% 43% 28% 34% 30%Russia 46% 55% 26% 36% 26% 42% 17%Singapore 44% 44% 41% 29% 39% 39% 27%Spain 41% 41% 31% 31% 26% 42% 32%Turkey 63% 48% 48% 36% 42% 38% 43%United Kingdom 45% 49% 35% 32% 26% 36% 28%United States 39% 42% 36% 34% 21% 28% 26%
2013 MCSI Additional Findings
19
20
Average number of safety steps by country/region7
behaviors
12 technical
tools
5 foundational settings
Before checking After checking20-Country/Region 2.5 2.9 2.4 3.4
Australia 2.8 3.1 2.9 3.7Belgium 2.3 2.7 2.7 3.6Brazil 2.5 2.9 2.3 3.4Canada 2.7 2.8 2.8 3.6China 2.3 2.6 2.3 3.3Egypt 2.7 2.9 2.1 2.7France 2.0 2.3 2.2 3.4Germany 2.0 2.3 2.7 3.5India 3.0 3.2 2.1 3.2Indonesia 3.1 3.9 1.9 2.9Japan 1.3 1.3 2.2 3.4Korea 1.9 2.2 2.1 3.3Malaysia 3.2 4.3 2.3 3.1Mexico 2.6 3.2 2.4 3.5Russia 2.5 3.0 2.3 3.2Singapore 2.6 3.4 2.6 3.7Spain 2.4 2.9 2.4 3.5Turkey 3.2 3.5 2.5 3.5United Kingdom 2.5 2.6 2.8 3.7United States 2.3 2.3 2.6 3.7
Of the 5 foundational settings, respondents reported using 2.4; after checking, it was actually 3.4.
Of 12 technical tools to manage online reputation and safety, the average respondent used only about 3.
Of the 7 behaviors to improve online safety, the average respondent demonstrated 2.5.
Checking for foundational settingsDuring the survey, respondents were asked about five foundational elements of their PC’s safety:• Up-to-date Windows (Vista or newer) • Antimalware software installed• Firewall protection• Automatic software updates• Use of secure wireless connections
At the end of the survey, they were guided to verify their answers on the three that are prone to confusion and easy to check: antimalware software, firewall protection, and automatic updates. Many respondents reported discovering that they were better protected than they had known.See Slide 27 for the % conversion of safety steps by country/region
Proactive Tips for Greater Online Safety
21
Top tips for online safety*1: Defend your devices
Strengthen your devices’ defenses
Avoid downloading malware
2: Protect sensitive personal information
Look for signs of a secure webpage (https://)
Save financial transactions for home
Keep sensitive info to yourself
Avoid scams
3: Create strong passwords
Use unique, long, and strong passwords & PINs
Keep them secret22
*Click the links for detailed information on each tip.
4: Take charge of your online reputation
Pay attention to what’s online about you
Cultivate an accurate, positive reputation
5: Use social networks more safely
Use Settings or Options to manage your
privacy
Accept new friends wisely
Be careful what you post
6:
Take extra steps to help keep kids safer on
line
Play online with kids
Manage and monitor kids’ computer use
Get reports of kids’ computer use
“Do 1 Thing” to stay safer online
23
We can take many steps to help protect ourselves and our families online.
Microsoft is asking you to “Do 1 Thing” to stay safer online. Take any of the actions below and Microsoft will make a donation to TechSoup Global, a nonprofit organization using technology to solve global problems and foster social change!
• Share your #Do1Thing story on the new Microsoft Safer Online webpage: Microsoft.com/SaferOnline
• Change your profile pictures to the #Do1Thing icon (bit.ly/MSFTdo1thing) & tells us on
Twitter or Facebook.
• Post, tweet, blog, or share the icon or webpage with your social circles using the hashtag #Do1Thing.
Sample post: Tell @Safer_Online the 1 thing you can do to stay safer online! #Do1Thing #SID2014 http://bit.ly/1e4XvQM
24
Appendix
25
20 /CountryRegion
AU BE BR CA CN EG FR DE IN ID JP KR MY MX RU SG ES TR UK US
MCSI sample 10,484 530 515 530 527 529 488 527 538 524 538 524 512 516 524 523 526 526 525 530 532
Internet users (millions)
1.45 B 20 8 80 28 511 17 51 67 120 55 102 41 18 43 61 3.9 31 35 52.9 245
2013 MCSI samples
50% 49% 48% 50% 51% 53% 49% 49% 52% 49% 49% 52% 50% 49% 51% 55% 53% 49% 51% 50% 48%
49% 51% 52% 50% 49% 46% 51% 51% 48% 50% 51% 48% 50% 51% 49% 45% 47% 50% 46% 50% 52%
Female
Male
44% 43%25%
44%27%
72%
28% 27%49% 53% 54% 63% 54% 47% 37% 41% 45%
61% 59%34% 28%
39% 43%
39%
41%
43%
21%
37% 37%
37% 35% 35%30% 39% 49%
43%51% 45%
32% 32%
43% 49%
16% 14%36%
15%30%
7%
35% 36%14% 12% 11% 7% 7% 5%
20%8% 10% 7% 8%
23% 23%55+
35-54
18-34
25%31%
18%
30%
20%
37%
12%
22%15%
22%30%
15%19%
30%34%
26%
37%30%
24% 26% 23%
54%57%
27%
53%
33%
84%
36%42% 44%
50%
63%
38%
80%
54%
62%
47%
77%71%
60%54%
40%TabletSmartphone
26
Building the 2013 Index
Conduct transactions on reputable sites ONLYUse websites with an https:// connection for highly sensitive transactionsCreate unique passwords for each account or website I useCreate passwords using uppercase and lowercase letters, numbers, and symbolsEducate myself about the latest steps to help prevent identity theftEducate myself about the latest steps to protect my online reputationNEW: Being selective about what I share through text messages
Create screen names and gamer tags that are not my real nameChange my social network privacy settings to limit what information I shareTake steps to limit the amount of personal information available about myself onlineUse phishing and web browser filtersTake steps to hide my computer`s identity from the websites I visitUse search engines to monitor and manage my personal information onlineEdit or delete information about me online that might impact my online reputation Used a service to edit or delete information about me online NEW: Use a mobile security application or feature (Smartphone users only)NEW: Use a PIN or password to lock my mobile device (Smartphone users only)NEW: Limit what friends can see on my social network siteNEW: Limit what strangers can see on my social network site
Up to date operating system (Vista or newer)Turn on and leave on my computer firewallInstall or update antimalware software on my PC or laptopRun software updates or turn on automatic updatesUse secured wireless networks
Behavioral30 points
Technical 40 points
Foundational30 points
New questions accommodate evolving technology and greater use of mobile devices
27
All safety steps by country/region
Conduct trans-actions
on reputable sites ONLY
Create passwds using upper-
and lower- case
letters, numbers and
symbols
Educate
myself about the
latest steps
to prevent identity
theft
Create unique passwd
s for each
account or web-
site I use
Educate
myself about the
latest steps
to protect
my online
reputation
Am selective about what I
share in text
msgs
Use websites with
https://
Limit what
strangers can see on
my social network site
Limit the amt
of personal info
available about
me online
Change my
social networ
k privacy settings to limit what I share
Use a PIN or
passwd to lock
my mobile device
Limit what
friends can see on my social network site
Create screen names
and gamer tags
that are not my
real name
Use phishin
g & web
browser filters
Take steps
to hide my PC’s
identity from
websites
Edit or delete
information about me that might impact
my online
reputation
Use a mobile security app
Use search engines
to monitor
and manage my
personal info online
Use a service to edit
or delete
info about
me online
Use up-to-date Window
s (Vista
or newer)
Installed antimalware
software on my PC or laptop
Turn on and leave on
my computer firewall
Run software updates or turn on automatic updates
Use secured wireless network
s
Before checkin
g
After checkin
g
Before checkin
g
After checkin
g
Before checkin
g
After checkin
g
20-Country/Region 45% 45% 37% 31% 31% 31% 30% 36% 36% 33% 33% 29% 23% 21% 21% 19% 21% 15% 10% 72% 54% 95% 40% 84% 40% 82% 33%
Australia 49% 51% 40% 33% 29% 41% 32% 43% 48% 37% 39% 29% 29% 23% 23% 21% 16% 13% 6% 83% 66% 97% 49% 87% 53% 87% 37%
Belgium 54% 40% 23% 20% 15% 31% 42% 38% 39% 30% 43% 33% 28% 23% 13% 11% 13% 17% 3% 78% 48% 97% 49% 82% 52% 92% 38%
Brazil 47% 42% 41% 17% 46% 29% 32% 38% 36% 32% 18% 31% 18% 25% 21% 23% 24% 16% 13% 75% 50% 98% 40% 88% 35% 85% 26%
Canada 54% 51% 33% 34% 22% 37% 33% 35% 47% 32% 34% 28% 33% 24% 27% 16% 12% 12% 4% 78% 60% 96% 51% 87% 52% 89% 34%
China 45% 47% 37% 33% 25% 12% 28% 33% 34% 32% 16% 16% 14% 27% 25% 20% 20% 13% 11% 47% 49% 96% 51% 83% 30% 70% 45%
Egypt 36% 46% 51% 45% 48% 20% 27% 30% 26% 36% 42% 35% 20% 14% 20% 27% 28% 20% 18% 63% 50% 87% 39% 78% 34% 64% 21%
France 48% 36% 16% 17% 11% 27% 43% 29% 30% 20% 41% 27% 24% 19% 15% 7% 15% 13% 3% 77% 39% 96% 41% 86% 42% 91% 20%
Germany 44% 49% 24% 22% 12% 19% 34% 26% 33% 26% 39% 21% 12% 22% 19% 10% 22% 14% 4% 74% 63% 98% 53% 86% 49% 86% 34%
India 37% 39% 55% 41% 55% 36% 33% 34% 41% 38% 35% 34% 16% 20% 21% 25% 30% 21% 17% 61% 49% 95% 25% 74% 33% 71% 36%
Indonesia 52% 42% 53% 41% 48% 50% 21% 47% 36% 47% 44% 40% 22% 21% 23% 29% 33% 23% 26% 60% 49% 95% 34% 78% 26% 66% 23%
Japan 19% 25% 28% 18% 16% 9% 14% 20% 7% 9% 11% 15% 25% 16% 7% 5% 11% 7% 3% 76% 56% 92% 39% 91% 30% 91% 20%
Korea 44% 45% 32% 15% 22% 14% 13% 23% 33% 17% 26% 19% 10% 20% 11% 17% 22% 14% 8% 53% 51% 96% 48% 91% 30% 84% 25%
Malaysia 46% 48% 59% 48% 58% 27% 36% 48% 44% 46% 51% 46% 31% 26% 28% 30% 35% 24% 28% 74% 55% 95% 31% 79% 32% 70% 38%
Mexico 45% 49% 30% 43% 28% 34% 30% 47% 30% 45% 32% 39% 21% 21% 24% 27% 16% 13% 12% 74% 48% 97% 36% 83% 39% 82% 42%
Russia 46% 55% 26% 36% 26% 42% 17% 46% 40% 41% 28% 31% 29% 19% 21% 12% 19% 10% 8% 68% 60% 95% 30% 77% 48% 75% 20%
Singapore 44% 44% 41% 29% 39% 39% 27% 42% 42% 43% 41% 33% 25% 20% 27% 25% 22% 14% 11% 83% 58% 94% 37% 88% 43% 86% 42%
Spain 41% 41% 31% 31% 26% 42% 32% 40% 31% 33% 37% 32% 23% 18% 20% 23% 17% 14% 11% 69% 57% 96% 34% 87% 38% 83% 39%
Turkey 63% 48% 48% 36% 42% 38% 43% 45% 33% 47% 38% 36% 21% 26% 24% 26% 25% 25% 12% 74% 54% 92% 35% 82% 36% 79% 47%United Kingdom 45% 49% 35% 32% 26% 36% 28% 34% 41% 30% 33% 24% 25% 22% 19% 14% 16% 10% 5% 84% 61% 96% 44% 90% 49% 90% 39%
United States 39% 42% 36% 34% 21% 28% 26% 30% 40% 26% 27% 19% 27% 18% 23% 11% 18% 7% 6% 83% 59% 96% 40% 88% 47% 91% 29%
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