20 – 22 September 2016Shanghai New International Expo CentreShanghai, China

www.il-china.com

China International Trade Fair for Household Products and Accessories

中国(上海)国际时尚家居用品展览会

An Effective Trade PlatformFirst held in 2007, Interior Lifestyle China is part of the brand family of Ambiente, the world's most important consumer goods trade fair. It has always been committed to helping leading international companies enter the Chinese market, increase brand awareness, and expand distribution channels. Besides, Interior Lifestyle China is also a platform for emerging brands and new designers to connect with the retail market while optimising their products and updating design conceptions.

A Comprehensive Marketing CampaignInterior Lifestyle China provides companies and brands with not only the chance to display products but also the opportunity to benefit from an all-round promotion campaign. The event presents a series of themed programmes all year round such as road shows, theme conferences, and online platforms (Wechat & Weibo) to bring your products into people's daily lives through a powerful media network and multiple promotion platforms.

Better Life Starts Here

Interior Lifestyle China 2016Interior Lifestyle China presents a wide range of international and domestic high-end interior designs and products reflecting new lifestyle and industry trends. It's a leading and trendsetting event in China's lifestyle market.

Venue: Halls N4 & N5, Shanghai New International Expo Centre, 2345 Longyang Road, Shanghai

Home Sweet Home

花木路 Hua Mu Road

2号门Gate 2

5号口Exit 5

入口厅Entrance Hall

梅花路 Meihua Road

1号口Exit 1

Huamu Road Station (Line 7)

Spode

Royal Worcester

Dining Trends

Well-known kitchen and tableware brands from all over the world with their latest product series displayed in a refined style.

Home Living

An interesting selection of home-style products such as furniture, interior lighting, rugs and artwork. This conceptual model is used to present everything needed to turn a house into a home.

Chic Gifts

Trend-setting gifts and handicrafts ideal for the retail market and also for corporate purchases and high-end customisation.

Design Zone

Exciting forward-looking design from young designers up to established brands, created for a modern lifestyle and trendy giving.

China Premier Supplier Zone

Latest products from premier suppliers, including tableware, kitchenware, gifts and a variety of interior home decoration items.

Exhibitor Profile

Apous Atelier Mio

PortmeirionLohas

Participation Fee

Raw Space (36 sqm min.)

Zone A (prime location): RMB 1,960 / sqm

Zone B (standard): RMB 1,430 / sqm

Standard Booth (9 sqm min.)

Zone A (prime location): RMB 2,330 / sqm

Zone B (standard): RMB 1,640 / sqm

Additional Fees (occur upon your request)2 sides open, 5% extra3 sides open, 10% extra4 sides open, 15% extra

6% VAT included in all prices

Early bird discount before 31 March 2016* Exhibitors can enjoy a 10% early bird discount when applying

before 31 March 2016.

Materials Submission for Marketing Campaign

Booth application deadline 30 June 2016

Space allocation before 31 July 2016

Show period 20 – 22 September 2016

1

2

3

4

5

Schedule & Pricehao shi design

Ai Mei Jia

Gabriel

Exhibitors

Visitors

Visitor Feedback

Exhhibition Space: 20,000 m2

In 2015, a total of 379 exhibitors from 14 countries / regions including China, the Czech Republic, France, Germany, Hong Kong, Iran, Italy, Japan, Russia, Switzerland, Taiwan, Thailand, Turkey and the United Kingdom attended Interior Lifestyle China.

Shanghai Greenlife's

We are an agent for overseas household product brands so came to look for brands we could

cooperate with. This fair features many brilliant brands and provides us with a wide range of

choices, and we plan to cooperate with some of the exhibitors here.

—— Mr Xie Lei, Deputy Marketing Manager

Royalcover Hometex

This is the first time I have attended, and I can find many premium brands here. I've talked with

a lot of exhibitors here and have already placed orders with some of them.

—— Ms Cathy Wang, Designer

Interior Lifestyle China 2015 attracted 20,610 visitors from 60 countries / regions, among which 97% were Chinese.92% of visitors were satisfied with the exhibition.

Scene by Scene

Great Cook Gold crystal

Bela Design

Portmeirion Group UK Ltd (UK)

Our products have been very popular with visitors to our booth, and retailers

in particular love them. We've had very positive feedback from buyers. Based

on what's happened so far, we will be back next year.

— Mr Phil Atherton, Group Sales and Marketing Director

PSP Peugeot (France)

The people we've met with have been very high-end buyers so overall it's

been good. We've got some good contacts with distributors and online sales

portals that match our target and we can work with. The long term potential

is still here. It is huge potential really, as targeting just a small percentage of

the population is enough.

— Mr Aymeric Geant, Sales Executive Vice President

Kyoto Contemporary (Japan)

Chinese buyers really like our Japanese products, even our expensive items,

people like them and buy them. The capacity of Chinese buyers to purchase is

getting higher and higher, so the last two days have been very busy for us.

— Mr Kotaro Nishibori, Director

Exhibitor Feedback

E F A

B

C

D

E

F

A

B

C

D

E

A

BC

D

E

2015 Fair Review

Origin of brandsProduct groups＊

Dining Trend

Chic Gift

Home Living

Design Area

63%

56%

47%

16%

0% 20% 40% 60% 80%

Visitors' business sector

29%

22%

22%

10%

17%

70%

30%

A

B

A

A

B

C

D

B

Retail

Wholesale

Services

Industry

Other

China

Overseas

Origin of visitors (from China)

49%

33%

10%

5%

2%

1%

Shanghai

East China

South China

North China

Central China

West China

Visitors' occupational position

26%

23%

21%

11%

5%

3%

11%

Self-employed entrepreneur

Department head, group head

Division manager, operations manager

Other salaried staff

Managing director, board member

In training

Other

Top-Management Have influence on purchasing / procurement decisions

52% 85%

Visitors' interest＊

Houseware

Kitchenware

Arts & crafts

Gift items

Furniture

Interior products

Home textiles

Tableware

Garden & accessories

Seasonal decoration

56%

37%

36%

30%

30%

27%

21%

21%

12%

10%

0% 20% 40% 60%

Objectives of visiting＊

View/get to know product variants

View/get to know innovations, new developments

Initiate new business relations

Expand specialist knowledge

Conduct purchases

Achieve an overall impression of the market situation

Prepare purchasing decisions

Exchange experience

Cultivate existing business relations

Compare competitors

36%

31%

29%

28%

25%

21%

21%

20%

10%

6%

0% 10% 20% 30% 40%

* total percentage is over 100% because of multiple selectionSource: exhibitor registration

Source: exhibitor registration

Source: Exhibitor and Visitor Survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

Source: Exhibitor and Visitor Survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

Source: visitor registration statistics

Source: Exhibitor and Visitor Survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland* total percentage is over 100% because of multiple selection

Source: Exhibitor and Visitor Survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland* total percentage is over 100% because of multiple selection

A

B

C

D

E

F

G

A

BC

D

E

F

G

Fringe Programme

Organiser Exclusive strategic media partner

Curator

Participating Brands

* audio installation created by MY studio

品筑国际home-united.com

Special Partner

Interior Lifestyle China VIP Buyers Club

First established in 2015, Interior Lifestyle China VIP Buyers Club is

comprised of 336 high-end buyers including upscale department

stores, large scale retailers, wholesalers, importers and hotels. A

broader portfolio of VIP buyers will be invited to the 2016 show and

expected to bring extended business opportunities in the future.

VIP Buyers visiting in 2015 (Selection)

OKYANG

Special Display

On Design Shanghai – Interior Lifestyle China "Beyond Architecture"

In 2015, Shanghai Promotion Center for City of Design and Messe Frankfurt, with the involvement of professional curators, worked together to organise the "Beyond Architecture": Special Exhibition of ON DESIGN shanghai -- Interior Lifestyle China, where more than 30 original designers, artists and architects interested in crossover design joined to explore and vitalise the aesthetics of life from a broader view and to highlight the originality and inclusiveness of design.

Forums and Seminars

Experts and senior managers from foreign and domestic retail companies shared their unique management concepts and market information of the lifestyle industry. The main topic of 2015 was "Lifestyle in an Internet+ Age", and speakers included internet business players, editors and designers.

Further Activities

A series of activities took place all year round in addition to the fair itself such as cooking shows, home displays and more.

Jean Dubost

Theme Displays

These displays brought the perspectives of well-known curators from China and abroad to share the latest trends and their application in "real life" scenarios.

2015 Interior Lifestyle China theme – A Return to Life

Life is a status. It can be simple daily life, casual outings or devoted working. They compose an integrated system with no separation. Interior design brings us back to the warmth, authenticity and beauty of life.

Theme Area by Elle Decoration –"Sense of Life"

In an exclusive cooperation, Interior Lifestyle China and ELLE DECORATION presented the interior exhibition of the year themed "Return to 'The Sense of Life'". The use of household products was associated with humans' sensory experiences in two theme display areas, namely the Voice and Touch of Life. It is for a better and new beginning that we return!

Bentu Design

SOZEN

Sense of Life Forum

On Design Shanghai – Interior Lifestyle China "Beyond Architecture"

Home Style Award

In cooperation with iF International Forum Design GmbH and iF Design Asia, the Home Style Award honoured outstanding design works and gave exhibitors a further opportunity to promote their design expertise to buyers.

Carl Liu Founder of Carl Liu Design

Kazushige Miyake Founder of Miyake Design

Ma QingyunAIA ArchitectDella and Harry McDonald ChairDean, School of Architecture, University of Southern CaliforniaMember of Los Angeles Planning CommissionMADA s.p.a.m. Partner, Design Principal

www.ifdesign.de

Thomas FeichtnerFounder of Studio Thomas Feichtner

Erdmann Kilian Director of Marketing Communication of Messe Frankfurt Exhibition GmbH

2015 Jury

Gold winners of 2015

Liu Lidan CEO of designaffairs china

2016 Global Fair Schedule

12 – 16 February 2016 Frankfurt, Germany 27 – 30 August 2016 Frankfurt, Germany

1 – 3 June 2016 Tokyo, Japan 7 – 9 November 2016 Tokyo, Japan

22 – 24 June 2016 New Delhi, India

Manses

12 Zodiac metal gift card / Yang Weijie

Happiness Casserole / 3+2 design studio

Osti 01 / Land designlab

YIJIA / ZhaoYun

Cockhorse / Xue Ying

Award evening

Abbas Nishaburi

Subj

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015.Interior Lifestyle China 2016

20 – 22 September 2016

20 – 22 September 2016 09:00 – 17:00

22 September 2016 (Open to Public) 12:00 – 17:00

Shanghai New International Expo Centre, Shanghai, China

20,000 sqm (2015)

379 from 14 countries / regions (2015)

20,610 from 60 countries / regions (2015)

Messe Frankfurt (Shanghai) Co Ltd

Jiangsu United Asia International Exhibition Co Ltd

Messe Frankfurt (Shanghai) Co LtdMs Betty Zhang / Ms Holly Yuan Tel: +86 21 6160 8545 / 8475Fax: +86 21 5876 9332interior@china.messefrankfurt.comSina Weibo: www.weibo.com/ilchina

Jiangsu United Asia International Exhibition Co Ltd (UAEC)Ms Zhang MingmingTel: +86 25 8452 1101 ext. 897Fax: +86 25 8469 2610ilc@uaec-expo.com

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