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March 3rd , 2010
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Industrial Needs
long module level lifelong module level life
(CCFL/LED)(CCFL/LED)Real-time fieldmaintenance!ReliabilitReliabilit
Replaceable Light BarReplaceable Light Bar
Harsh outdoorenv ronment a apta e
wide temperaturewide temperature
r en y o env ronmen
RoHS compliance/RoHS compliance/Halo en freeHalo en free
White LED technologyWhite LED technology
AUO Proprietary & Confidential
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Technolo Trend
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General Display Technology OutlookGeneral Display Technology Outlook
LEDLEDRGBWRGBW
FEDFED
TouchTouch
AUO Proprietary & Confidential
3D3D
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1. Green technology1. Green technology
Green panels are the market main stream and will take 55% of the market share in2011.
are the global trends.
Products match with environment friendly standards.
EU flowerEPEAT Top runner
AUO Proprietary & ConfidentialWhite SwanBlue angelEnergy starTCO 03, 05, 06
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LED BLU Penetration ForecastLED BLU Penetration Forecast
5.7 ~ 7: 100% LED BL now 8.4 ~ 10.4: CCFL transferring to LED right now
.
100(% )
LED Penestration R ate
80
90
50
60
20
30
40
Notebook
TV
2009 2010(e) 2011(e) 2012(e) 2013(e) 2014(e) 2015(e) 2016(e)
0
10G D
AUO Proprietary & Confidential
Source: Displaysearch, AUO Marketing
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Industrial LED BacklightIndustrial LED Backlight
Industrial package type
CCFL Type Expected Lifetime: 50,000 hrs (typ. ) Ceramic cup (top-view) Eutectic die bonding
- Higher heat dissipation
-
LED Type
AUO Proprietary & Confidential
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LED AdvantagesLED Advantages
Lower power consumption
AUO Proprietary & ConfidentialCondition: Inverter & LED driver power efficiency were not included.
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Environment FriendlyEnvironment Friendly
Model Size CCFL (W) LED (W) Power Reduction (%) CO2 Reduction (kg) Cost Saving (USD)
An example of AUO 10.4 ProposalAn example of AUO 10.4 Proposal
=
. . . .
Save electrical billUSD $11.4/ set
29% off CO2generation 66 kg CO2reduction per set.
A tree can absorb 1 ton of CO2 through its life !
AUO Proprietary & Confidential
. 2
Ex. (6.6-4.7) Watt x 50,000 hrs / 1000 95 KWhrs95 KWhrs x 0.69 66 kg CO2 (Reduction)
Ex. 1.9 Watt * 50,000hrs * 12 cent/KWhrs
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RGBW Technology IntroductionRGBW Technology Introduction
- Why RGBW Technology? Enhance Transmittance
Reduce Power Consum tion
r = + =r = =
CF T%AreaSub-pixel number Contribution of W sub-pixel
AUO Proprietary & Confidential
T% increase (1/2)/(1/3)=1.5T% increase (1/2)/(1/3)=1.5
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G121XN01 V0 model with RGBW TechnologyG121XN01 V0 model with RGBW Technology
12.1 series power consumption comparison
"
Pixel DesignPixel Design
Pixel
Structure
.
PatternRGB
Stripe
RGBW
Square
Type Rectangular
Luminance 500nits
B/L structure CCFL LED LED
Feature GW aligned
20% power saving (CCFL20% power saving (CCFLLED)LED)20% power saving (CCFL20% power saving (CCFLLED)LED)
ower consump on . . .
12.1 RGBW & RGB comparison12.1 RGBW & RGB comparison
AUO Proprietary & Confidential
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2. Touch Technology2. Touch Technology
User friendly interface and touch function of display applications have been widelyadopted for bringing the convenient digital life to consumers.
AUO Proprietary & Confidential
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ATPATP-- AUO MultiAUO Multi--touch Paneltouch Panel
Feature
- Voltage Sensing Touch Panel
Integrated touch panel function into driver
Slim module
Better optical performance and Anti-glare
Two different types
Voltage sensing type( Stylus I/P or Nail I/P )
Charge sensing type (Finger I/P or Conductor I/P)
u - ouc
Provide 8 points coordinates(Voltage sensing type) Gesture recognition(Charge sensing type) Charge Sensing Touch Panel
Product Applications
POS
KIOSK
AUO Proprietary & Confidential
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Industrial Touch ComparisonIndustrial Touch Comparison
Type Resistive Surface Capacitive Projected Capacitive
Process printing lines Coating ITO for X-Y axis
Finger Support 11/gesture (2 point with
one reference)2/above
MTBF 1,000,000-2,000,000 5,000,000-10, 000,000 Above 10,000,000
Application
POSVoting machines
Factory automationMedical e ui ment
Outdoor KiosksTicketing machines
ATMsWeb hones
Outdoor KiosksTicketing machines
ATMsWeb hones
Strength Cost-effectiveOutdoor in rain, snow,
ice, and dustOutdoor in rain, snow,
ice, and dust
AUO Proprietary & Confidential
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AUO 15 Touch SPECAUO 15 Touch SPEC
Electrical
Interface USB
Controller 3Tango (Pixcir) +1MCU (Atmel)
System support
Windows 7 & Vista (no driver required)
Windows 2000 & XP (driver by Pixcir)nux
Mechanical
Surface Treatment 3H
Cover Lens
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3. 3D Display Technology3. 3D Display Technology
Application
Gaming
Features
Glasses free Seeing 3D without glasses! Medical
Security
2D/3D switchable
Keep normal frame rate
AUO Proprietary & Confidential
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Ana l h3D Display Categories3D Display Categories
w/ glasses Pattern Retarder
Shutter glasses
3D Display
w/o glasses Lenticular Lens
AUO Proprietary & Confidential
Multi-planner
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22W: I22W: Industry 3D Displayndustry 3D Display
Barrier cellarr er ype ruc urearr er ype ruc ure
Image cell=
2D/3D Switch2D/3D SwitchPrinciple of Barrier TypePrinciple of Barrier Type
Back Light Image Cell
Barrier Cell
AUO Proprietary & Confidential
Barrier CellBarrier Cell
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22W: I22W: Industry 3D Displayndustry 3D Display
Features Glasses free Seeing 3D
without lasses!
2D/3D switchable
Keep normal frame rate
Applications Casino Gaming
22W Sample Ready 22W Mass Production17 Prototype Demo
2009/Q3 2009/Q4
AUO Proprietary & Confidential
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Diversification of Industrial DisplayDiversification of Industrial Display
Display performance improvement leads to new technologies and applications
Field Emission DisplayE-paper Display
MedicalESL
-
MedicalGaming
Lottery
Decorative Display
e-SignageKiosk
POS
Broadcasting
Door phoneBroadcasting
e-Signage
AUO Proprietary & ConfidentialATM
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4. e4. e--Paper Technology : SiPix MicrocupPaper Technology : SiPix Microcup
Advantage of Microcup
Outstandin bi-stabilit
Microcup Electrophoretic Film
R2R manufacturing processAUO Proprietary & Confidential
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ePaper ApplicationePaper Application
ee--ReaderReader ee--SignageSignage
Electronic Shelf LabelElectronic Shelf Label
Indicator Dis laIndicator Dis laAUO Proprietary & ConfidentialSmart Card DisplaySmart Card Display
Decorative DisplayDecorative Display
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Product PortfolioProduct Portfolio ---- ESLESL
Product LineProduct Line
2.0/ 2.9/ 4.3
AUO ESLAUO ESLESL Film structureESL Film structure
Key FeaturesKey Features
1.Low power consumption
2.Good bi-stability3.Recyclable for Tag application
4.Save trees and papers
AUO Proprietary & Confidential5.All in one driver IC
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5.5. FFieldield EEmissionmission DDisplayisplay--FED TechnologyFED Technology
StructureStructure
With more than 10 thousand emitters
AUO Proprietary & Confidentialuse o um na e eac p xe
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Advantages of FEDAdvantages of FED
Offer both CRT & LCDs advantages
Electron Gun
Phosphors
Lifelike Color
CRTCRT FEDFED
ELF Field
High Contrast
Quick Response
Good Uniformity
Wide View Angle
Emitter Phosphors
Back Light TFT Glass
Slim / Light ed
B/L
LCDLCD Cost Competition
Low EMI
Power Saving
No
N
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A lication Trend
AUO Proprietary & Confidential
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Industrial Display Application CoverageIndustrial Display Application Coverage
ATM
POSKIOSK
Medical
enera
Display
FAGaming
-Broadcasting
AUO Proprietary & Confidential
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POS application trendPOS application trend
Asia will be the main POS market in the world wide.Annual demand:
China 2~3 million units
Japan 1.7 million units
row ng ar e : orea, n a e c.
sese --serv ceserv ce
MultiMulti--Function POSFunction POS
17Economic POSEconomic POS
Dual Monitor
Integrate Touch
12 & 15
AUO Proprietary & Confidential
Low Cost & Slim Design
.
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ATM application trendATM application trend
Asia is the biggest ATM market in the world now and occupied proportion isaround 1/3.
China is the leader in Asia market and it keeps growth rate over 2-digit stably.
DIEBOLD is the top ATM Manufacturer and shares 32% China ATM market.
Interior ATMInterior ATM
SemiSemi--Outdoor ATMOutdoor ATM
Sunlight Readable15
Convenience ATMConvenience ATM
AUO Proprietary & Confidential
Convenient Shop use
e ew ng e12.1
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Gaming application TrendGaming application Trend
LCD Panel is replacing CRT panel in gaming market rapidly inrecent years.
>22Video Game MachineVideo Game Machine
n egra en egra e am ngam ngMachineMachine
VA t e
New TrendNew TrendInformation Broadcaster19 & 22
Slot machineSlot machine
AUO Proprietary & Confidential
VA type(LCD only)
High Quality
Touch
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HMI application trendHMI application trend
-- Human Machine InterfaceHuman Machine Interface
15.6W & 17W
3.5 4.3 5.7 6.X7W & 9W
10.4 & 12.115 & 17
Key Characteristic for next generation:
LED or Hi h Qualit CCFL li ht source is basic re uirement.
Brightness needs at less 350 nits
Wide Tem erature & Wide View an le are wanted
Long life is defined 3 or 5 year up.
AUO Proprietary & Confidential
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Medical Panel Application TrendMedical Panel Application Trend
LED or High Quality CCFL light source is basic requirement.
, , ., , .
Advance Tech is wanted. Ex: AMVA or IPS
20.x ~ 42
Medical ImageMedical Image
Surgical MonitorSurgical Monitor
Patient MonitorPatient Monitor17 ~ 42
Excellent Quality8~12bit/2~5MPDICOM / PACs
AUO Proprietary & Confidential,
Long Life & StablePACs
High Quality8 bit/2MP up
AMVA / IPS
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Door Phone/Security Display TrendDoor Phone/Security Display Trend
Door Phone main size is changing from 5.x to 7 due to low pricestrategy.
Intelli ent HouseIntelli ent House
10.2
SystemSystem
Door PhoneDoor Phone
SecuritySecurity5.x & 7
Touch
AUO Proprietary & Confidential.
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AUO Proprietary & Confidential