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  • 2

    ARKETING 2012

    1 2011

    2012

    : [email protected] : [email protected] : . [email protected] ART DIRECTOR : . [email protected] : . [email protected] : [email protected] : . , . , ., . : : - : , : : : [email protected] : ,

    ,International Life , ,

    34 , . .

    44Digital Marketing 49 , , , , 1987 .

    53 59

    97

  • 3

    ARKETING 2012

    . 236, 176 72 .: 210-9578130-1-2, Fax: 210-9578170

    copyright , , , .

    & .. &

    -- ..: 150,00 - : 250,00 - : 350,00

    : 80- : 130,00 - : 180,00

    : 200,00: 150,00 - : $400,00

    : $450,00 - : $450,00

    , , . 65 , 70

    . best seller Chip Heath& Dan Health

    97 , , 106

    , . , 81

    106

    81

  • editorial 4

    ARKETING 2012

    ,

    .

    , ,

    ,

    ,

    ,

    . ,

    ,

    . , ,

    .

    ,

    .

    , , ,

    ! .

    , !

    , , .

    !

    ,

    ,

    , !

    ,

    .

    Agency System,

    .

    , ! ,

    , , .

    , / . ,

    18 , , / 3

    ,

    .

    , International,

    , ,

  • ARKETING 2012

    6 M o n e y S h o w 2 0 1 1

    International Life,

    ,

    , Ergo,

    , Inter-

    american, , Next Deal

    ,

    , Mega Brokers,

    .

    .

    ,

    .

    , (

    , )

    .

    ,

    ,

    . 5 -

    www.meloik.gr.

    ,

    Morax ,

    : Olympia

    GoldenResort, FunPromotion, Delatolas Express Cargo Red

    Courier.

    2010,

    :

    , 16 2011, 20 2010, MONEY SHOW 2011. Morax 20 .

    . Interamerican

    !

    20

  • 7

    ARKETING 2012

    2011 Athens Hilton.

    , .

    Mega Brokers, .

    O , . International Life, .

    , .

    Interamerican, .

    Ergo, .

    Next Deal, .

  • ARKETING 2012

    8 M o n e y S h o w 2 0 1 1

    :

    1. Allianz,

    2. E ,

    3. International Life,

    :

    4. Allianz,

    5. ,

    6. International Life,

    :

    7. ,

    8. International Life,

    /:

    9. Allianz,

    10. ,

    :

    11. Allianz,

    12. ,

    13. International Life,

    :

    14. ,

    15. International Life,

    :

    16. Allianz,

    17. E :

    &

    :

    18. Allianz, Marsh, .

    19. , Mega Insurance

    Brokers,

    20. International Life,

    Development Insurance Network,

    .

    21

    Interamerican

    2010.

    Interamerican,

    .

    Olympia

    GoldenBeach .

    Money Show 2011.

  • ARKETING 2012

    10 M o n e y S h o w 2 0 1 1

    ( ) , , , , OfficeManager, , , Morax, .

    , Sales Director Delatolas Express Cargo, , .

    Money Show 2011.

  • 11

    ARKETING 2012

    H Eureko Achmea

    Eureko

    Interamerican, 1

    Achmea.

    , Achmea,

    ,

    .

    ,

    brandname.

    Achmea , ,

    .

    Interamerican

    expertise center

    ,

    .

    Achmea 200

    .

    Interamerican,

    , , ,

    , .

    Interlife

    Smart Phones Tablets,

    ,

    .

    , ,

    . Inter-

    life App Store Apple,

    (Basic, Triplex, Quatro,

    Minikasko, Teilkasko, Vollkasko). ,

    ,

    .

    . H Interlife,

    .

    H Interamerican Achmea, Eureko Sigorta Oranta .

    Interlife iPhone Interlife App Store Apple, !

    Achmea Zeist, .

  • Allianz

    .

    Secure Drive

    All For 1.

    ,

    Allianz Assis-

    tance ,

    . ,

    SIM

    Allianz Assistance!

    :

    ,

    Allianz Assistance,

    .

    :

    ,

    ,

    Allianz Assis-

    tance.

    :

    Allianz

    Assistance,

    ,

    .

    Allianz WeatherSafe

    : WeatherSafe

    ,

    ARKETING 2012

    12

    & Allianz Secure Drive (!) Allianz Assistance , ! All Weather Safe : . ! . !

  • .

    Allianz WeatherSafe

    ( )

    weathersafe.allianz.com/gr

    :

    :

    7 ,

    2,3

    .

    :

    3

    .

    :

    .

    MeteoGroup GmbH.

    , Allianz,

    .

    13

    ARKETING 2012

    Secure Drive Weather Safe Allianz

    Allianz

    Allianz , Allianz Group,

    ,

    .

    2010 Allianz

    317.000 15

    , 1.260 , 446

    265

    .

    Allianz 2010 236,4 .,

    19,5

    .

    , Allianz

    Allianz .....,

    420 .

  • &

    MetLife Alico, .

    MetLife Alico.

    , , , Direc-

    tor Corporate Solutions , Regional Vice President - Product & Oper-

    ational Management. . MetLife

    Alico ,

    ( 300%

    31/8/11). ,

    ,

    ,

    .

    Alico MetLife 2010,

    (Solvency II),

    , MetLife. H

    2012, , ,

    .

    ARKETING 2012

    14

    MetLife Alico 300% , MetLife Alico

    . , .

    . , Regional Vice President -Product & Operational Management.

    . , Director Corporate Solutions MetLife lico .

  • ARKETING 2012

    16

    : 7,4% ( 2011), , , .

    ,

    .

    ,

    ,

    ,

    )

    ) Solvency II.

    ,

    .

    350

    19 .

    , 80

    , ,

    100

    (.. ).

    2008,

    17.

    :

    72

    , 55

    , 42 15

    . . ,

    89,4%,

    7,9%, -

    2,4%

    0,3%.

    , ,

    . 2010,

    , 5 10

    71,0%

    91,7% .

    5 10

    41,2% 61,9% .

    , 2011,

    11,3%,

    4,5%.

    2011

    102,5 . ,

    1 . .

    . : ()

    70%

    ()

    ()

    . ,

    ,

    2010

    545

    . .

    ,

    , ,

    .

    ,

    .

    A

  • 17

    ARKETING 2012

    nteramerican: UNICEF, ActionAid

    UNICEF,

    , .

    , 18

    , 800

    , , ,

    . Interamerican UNICEF

    , , .

    ,

    ActionAid,

    2009, 67

    (,

    , , ..).

    ,

    ,

    , 2011

    18 ,

    .

    2011

    bazaar . ,

    , 2011

    Interamerican .

    ,

    .

    29 Inter-

    american,

    .

    ,

    ,

    ,

    2011,

    ,

    .

    Interamerican

    . ,

    211,5 .

    6% , combined

    ratio 96,8%.

    44,9 .,

    46% .

    ,

    ,

    ,

    ,

    ,

    , back to front

    IT. ,

    ,

    ,

    .

    Aigaion Aigaion

    .

    .

    , ,

    .

    6, 7 8

    2011, .

    Aigaion Bazaar.

    nteramerican !

    Interamerican

    ,

    .

    Web Motor Claims

    . , UNICEF , . , - INTERAMERICAN.

  • 18

    ARKETING 2012

    ,

    ,

    ,

    ,

    ,

    ,

    .

    Interamerican

    business IT.

    ,

    ,

    .

    ,

    ,

    ,

    ,

    www.interamerican.gr,

    ,

    .

    standards OnE

    .

    Interamerican

    ,

    , ,

    ,

    , . ,

    Interamerican.

    Smart Move -

    Smart Move

    ,

    8 -

    , , , , ,

    , .

    500 -

    60 ,

    Auto Smart

    .

    www.smart-

    move.gr .

    .

    ()

    , ,

    , 48

    ,

    .

    2011

    48,

    ,

    ,

    ,

    .

    .

    ,

    14 2011,

    ( 700 .

    ,

    72 . )

    .

    , ,

    ,

    .

    ,

    , .

    ... - E

    (...)

    7

    .

    .

    2

    , 1.200

    300

  • 19

    ARKETING 2012

    ,

    .

    EFG Eurolife

    -

    Mekelle EFG Eurolife

    2

    .

    EFG Eurolife

    .

    www.eurolife.gr

    .

    , AXA,

    2 4

    2011 -

    .

    .

    ,

    , -

    2011, -

    2012.

    Agency System ,

    Agency System .

    , Interamerican

    Interamerican -

    1.550 .

    -

    , -

    .

    Interamerican

    ,

    Million Dollars Round Table (MDRT),

    -

    .

    Interamerican .

    2012.

    .

  • 20

    ARKETING 2012

    M -

    -

    .

    - 35

    60 .

    .

    MetLife Alico SOS

    MetLife Alico

    SOS

    .

    ,

    -

    .

    SOS

    .

    ,

    , -

    .

    &

    . . , Execu-

    tive Vice President MetLife Group Inc.,President & CEO, Central

    & Eastern Europe.

    . -

    , ,

    , , , , ,

    , , , , ,

    .

    -

    2011

    .

    Ergo

    Ergo,

    , -

    . ..

    ERGO

    -

    ,

    ,

    , -

    , -

    -

    ,

    .

    -

    ,

    -

    .

    management Ergo.

    .

  • 21

    ARKETING 2012

    ega Brokers

    Mega Brokers -

    , -

    .

    2011, 2012

    .

    , Mega Brokers ,

    ,

    .

    :

    &

    -

    :

    2012 -

    1928 cc.

    90% -

    Lifecard -

    .

    65

    .. ,

    ,

    .

    ( 3,35%) &

    .

    -

    .

    ,

    .

    -

    -

    - -

    Easy Life, -

    60 .

    &

    7 2011 &

    , -

    ISO 9001:2008

    ONECERT.

    ACM/UKAS MANAGEMENT SYSTEMS 245.

    .

    ,

    , -

    .

    , , -

    ,

    , Mega Brokers.

  • 22

    ARKETING 2012

    . -

    ,

    .

    !

    ,

    , , ,

    .

    17 ,

    ,

    ,

    ,

    , ,

    .

    ,

    ,

    ,

    , , ,

    , ,

    !

    60

    , ,

    .

    ,

    -

    , -

    ALCO,

    .

    , -

    -

    2011.

    , 88% , 9

    10, -

    ,

    .

    ,

    90%,

    .

    65%

    .

    71% ,

    .

    40%

    ,

    37% . , -

    , 25%

    .

    Carglass

    Carglass 2001 -

    . Belron, Carglass,

    ,

    32 -

    ,

    .

    .

    -

    .

    NPS (Net Promoter

    Score) Carglass

    GFK NOP, . .

    , ,

    160 -

    Carglass -

    1 10

    .

    8.000

    .

    ,

    .

    , ,

    .

  • 23

    ARKETING 2012

    Carglass 83%

    .

    ,

    -

    ,

    .

    , ,

    32

    Belron, Carglass

    .

    , ,

    (BESCA),

    Belron,

    46

    .

    ,

    NPS 100%, -

    Gone the extra mile,

    -

    , 46

    .

    , ,

    94%,

    Showed

    long term consistency,

    .

    Carglass & o

    .

    , Carglass 3.700

    ,

    .

    ,

    .

    Ergo

    Ergo

    Customer Ambassador

    .

    .

    ,

    -

    ,

    .

    , -

    .

    -

    .

    , Customer Ambassador

    Ergo

    :

    -

    .

    Ergo

    :

    e-mail, [email protected]

    website,

    ,

    210 370 5550.

  • 24

    ARKETING 2012

    ARAG Rechtsschutz ARAG SE

    rag

    . ARAG Allgemeine

    Rechtsschutz-Versicherungs-AG

    Societas Europaea (SE)

    .

    01/12/11 .

    ARAG

    ARAG SE.

    .

    , SE,

    ARAG .

    ARAG -

    , -

    ARAG

    .

    -

    , 12

    .

    ARAG

    .

    .

    ,

    . Paul-Otto Fassbender,

    ARAG. , -

    ,

    , ,

    .

    , ARAG

    Allgemeine Rechtssschutz-Versicherungs-Aktiengesellschaft

    ARAG SE.

    , - SE -

    ARAG -

    ,

    .

    .

    ARAG RS Holding

    ARAG AG,

    - ARAG Holding SE -

    .

    ARAG SE ARAG Holding SE

    .

    . -

    -

    , -

    ,

    .

    -

    , -

    .

    ,

    -

    .

    ,

    .

    . ..

    -

    8.12.2011,

    , -

    .

    :

    1.

    2.

    3. .

    4.

    5.

    6.

    7.

    ,

    -

    .

  • 25

    ARKETING 2012

    ,

    .

    ,

    . ,

    ,

    .

    .

    , ,

    ,

    ..

    , ,

    ,

    , .

    ,

    ,

    .

    ,

    65% ,

    (, ,

    ..).

    .

    : , , .

  • K Y,

    Global Reporting Initiative (GRI-G3), Inter-

    american. ,

    40 , .

    Interamerican, ,

    Coca Cola, 9 ,

    40 5 .

    ,

    .

    . , ,

    Interamerican

    ,

    . , . ,

    Sustainable Development,

    GRI

    Interamerican.

    Terra Nova.

    T

    . ,

    ,

    , Global Compact

    UNEP FI , ,

    , ..

    ARKETING 2012

    26

    Interamerican 119 , Interamerican . , CocaCola 3 .

    1 2

  • , , ,

    ,

    , :

    , ,

    ,

    ,

    , ,

    , ,

    ,

    (

    , , ,

    , ).

    TUV Hellas.

    Interamerican

    10 (Global Compact) ,

    . , Interamerican

    advanced

    Global Compact , B+

    GRI-G3.

    27

    ARKETING 2012

    3 4

    5 6

    : . ,

    Interamerican . , SustainableDevelopment.

    : . ,

    . , Interamerican.

    : . ,

    , . , Sustainable Development . , Interamerican.

    ,,

    Interamerican .

    Interamerican: C. Mousinho,

    . , . , . . , Medifirst.

    . . KE Interamerican . .

    1

    2

    3

    4

    5

    6

  • ARKETING 2012

    28

  • 29

    ARKETING 2012

    :

    . -

    1984 Morax

    , (

    59 ), !

    ,

    .

    ,

    !

    28

    !

    , ,

    ,

    !

    .

    ,

    ,

    ,

    ,

    .

    ,

    100%,

    ,

    ,

  • , 2011.

    ,

    !

    , ,

    .

    !

    ,

    !

    ..

    ,

    180

    !

    ARKETING 2012

    30

    ,

    !

  • ,

    !

    ,

    ,

    . ,

    ,

    , ,

    , ,

    .

    Morax,

    .

    ,

    .

    17

    ,

    210 9578130, 20

    3 .

    ,

    .

    e-shop Morax.

    31

    ARKETING 2012

    ,

    !

    -

  • ()

    2011.

    59

    96%

    .

    , 22

    ( 99%) 48

    ( 93,6%).

    ,

    2011

    3,62 .

    6,2%

    2010.

    ,

    (

    ) :

    1,56 .,

    8,5%.

    2,06 .,

    4,4%.

    3,9%

    7,4%.

    ARKETING 2012

    32

    8,5%

    1

    (. )

    2011 2010 (%)

    1.556,41 1.700,38 -8,5%

    2.064,74 2.160,67 -4,4%

    3.621,16 3.861,04 -6,2%

    ,

    ,

    2011 ,

    2010.

    2011

    -

    2010 .

    2

    2011 2010 (%)

    3. 250.013.905,59 308.713.387,60 -19,0%

    7.

    21.895.351,97 25.472.413,15 -14,0%

    8.

    309.795.869,19 339.017.254,47 -8,6%

    9. 94.080.433,78 106.862.568,91 -12,0%

    10.

    1.082.624.411,05 1.077.967.951,09 +0,4%

    13. 61.611.043,77 66.528.717,00 -7,4%

    3

    2011 2010 (%)

    I. 974.706.515,58 1.211.444.849,22 -19,5%

    III.

    283.444.894,13 194.652.060,72 +45,6%

  • 34

    ARKETING 2012

    ,

    ,

    .

    International Life

    Agency .

    35 ,

    ,

    , ,

    ,

    .

    .

    ,

    Unit Manager, International Life

  • . .

    .

  • 36

    ARKETING 2012

    ,

    , . ;

    ;

    2006

    ,

    , target group

    ,

    ,

    .

    .

    .

    , ,

    ,

    service

    .

    2011 Unit manager.

    E Management,

    Managers

    Leaders growing leaders no companies,

    GAMA

    Quincy Crawford.

    20 full time

    A ,

    ,

    ,

    .

    ;

    ;

    ;

    500.000 .

    anager

    1.300.000 .

    .

    11% 1%.

    .

    ,

    ,

    .

    ;

    .

    Unit

    manager,

    MDRT,

    .

    . , ,

    Unit manager,

    .

    ;

    ;

    ,

    , .

    ,

    .

  • ,

    ,

    .

    ,

    .

    .

    ,

    :

    .

    .

    ,

    .

    ,

    ,

    ,

    .

    anagers

    , .

    ,

    .

    ;

    .

    ,

    .

    ;

    .

    , .

    .

    ;

    ,

    ,

    ,

    .

    ,

    .

    ;

    ,

    ,

    ,

    37

    ARKETING 2012

    anagers

    .

    ,

    .

  • .

    Limra

    ;

    Limra, MDRT Gama,

    .

    ,

    ,

    ,

    30

    .

    8

    2010

    , 11 2010,

    International life

    MDRT Vancouver

    .

    M

    ,

    Interna-

    tional life

    .

    ;

    ,

    .

    .

    ,

    ;

    .

    ,

    ,

    .

    .

    ;

    ;

    ,

    ,

    .

    ,

    ,

    .

    .

    38

    ARKETING 2012

    ,

    ,

    .

  • ,

    Solven-

    cy,

    ,

    .

    International life

    .

    ,

    24

    24.

    .

    . DNA

    ,

    ,

    .

    ,

    ,

    , .. , market-

    ing, ,

    ,

    .

    ;

    ,

    ,

    ,

    agency system

    ,

    ,

    , .

    , ,

    .

    ,

    .

    .

    .

    ;

    . ,

    .

    ,

    ;

    .

    ,

    ,

    .

    ;

    ( ).

    39

    ARKETING 2012

    ,

    .

    .

  • ,

    .

    ,

    , .

    ,

    .

    ,

    .

    .

    ,

    .

    ,

    .

    ;

    :

    , , ,

    . ,

    , .

    ;

    .

    .

    .

    ,

    , ,

    ,

    .

    .

    .

    .

    .

    40

    ARKETING 2012

    24 24. ,

    . online

    ,

    .

    1976.

    onours in usiness dministra-

    tion () aster of Arts (MA)

    .

    International Life

    Agency .

    2006

    (2007)

    (2008 2009 2010) .

    4 MDRT court of the table

    . 2010

    MDRT (MCC) Inter-

    national life.

    LIMRA

    (2008 2009)

    2010.

    Morax

    International Life 2011.

    1 2011 Unit anager

    Inter-

    national Life

    GAMA.

    .

  • ARKETING 2012

    42

    *

    , . homo economus. homo rationalist.

    , ,

    , , .

    , , .

    , , ,

    .

    ,

    .

    .

    , , ,

    .

    ,

    .

    .

    marketing,

    .

    .

    .

    ;

  • .

    .

    , , ,

    , , ,

    ...

    . ;

    ; ; ;

    .

    ,

    , , , , .

    ,

    ,

    , ,

    .

    ,

    ,

    .

    .

    ,

    ,

    ,

    .

    43

    ARKETING 2012

    ,

    .

    *

    Communication Director

    People Communication

    Art (

    ).

  • 44

    ARKETING 2012

    ,

  • ,

    . .

    ,

    19 (!) ,

    ,

    1993.

    ,

    ,

    2005 ,

    .

    H

  • 46

    ARKETING 2012

    /;

    1990 A

    100

    . 1993

    Management

    O 1994

    . 1997

    1

    750 . 1998

    . 8

    .

    30.000

    80 %;

    anager ;

    ;

    12

    standards

    . 7

    .

    anager

    200.000 2011.

    ;

    anager

    .

    anager.

    anagers

    .

    anager

    .

    service

    ,

    .

    5 .

    :

    2006 1.000.000

    2007 1.000.000

    2008 1.350.000

    2009 1.550.000

    2010 1.220.000 *

    2011 1.180.000

    .

    (* 2010

    )

    5 .

    2010 2011;

    ;

    ,

    .

    .

    150

    45,

    .

    . Cross Selling

    800 .

  • 47

    ARKETING 2012

    800.000

    80%.

    .

    ;

    ,

    .

    ,

    .

    .

    ;

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  • 48

    ARKETING 2012

    .

    ,

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    .

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    ,

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  • 49

    ARKETING 2012

    Internet.

    . .

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    . ,

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    .

    ARKETING 2012

    50

    Internet

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    51

    ARKETING 2012

    Internet

    business divi-sion,

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    .

    Digital Marketing Business

    Development Director Clickwise

    (www.clickwise.gr).

    .

    Online

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  • 53

    ARKETING 2012

    2012

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  • 54

    ARKETING 2012

    .

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  • 55

    ARKETING 2012

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  • ARKETING 2012

    56 C l a s s i c s

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    ARKETING 2012

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    ARKETING 2012

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    60 C l a s s i c s

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  • 65

    ARKETING 2012

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  • ARKETING 2012

    66

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  • 67

    ARKETING 2012

    Meeting

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    68

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  • 69

    ARKETING 2012

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    70

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    80 C l a s s i c s

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    ARKETING 2012

    L i f e C o a c h i n g

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  • ARKETING 2012

    82 L i f e C o a c h i n g

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  • 83

    ARKETING 2012

    19

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    84 L i f e C o a c h i n g

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    ARKETING 2012

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    86 L i f e C o a c h i n g

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    ARKETING 2012

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  • ARKETING 2012

    88 L i f e C o a c h i n g

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    ARKETING 2012

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    90 L i f e C o a c h i n g

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    91

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    ARKETING 2012

    92 L i f e C o a c h i n g

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    94 L i f e C o a c h i n g

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    ARKETING 2012

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    ARKETING 2012

    96 L i f e C o a c h i n g

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    ARKETING 2012

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    98

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