2012 Annual Results Presentation

March 2013

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Disclaimer and Forward Looking Statements

• This document carries the information and the opinion is not for the purpose of comprehensive research, financial services or legal opinion. Chow Sang Sang Holdings International Ltd. does not guarantee its accuracy and integrity. This document contains the information only to provide reference. They can not become or deemed to be sold or bought

or subscribe for securities or other part for the invitation.

• This document contains information, opinion that only reflect Chow Sang Sang Holdings International Ltd’s opinion on the date of the presentation. Chow Sang Sang Holdings International Ltd. can change anything on this document without notices. Chow Sang Sang

Holdings International Ltd. is not liable for any losses incurred from the usage of information or opinions obtained from this document.

• This document contains confidential information to be used solely for the purpose of

personal reference. In addition, this document may not be transmitted or transferred to any other person or in any way be incorporated into other files or data.

• This document and the related discussion may include forward-looking statements with risk

and uncertain factors. Forward looking wording such as believe, expect, planning, forecast, target, possible, hope, will, may, etc., will be used in this document. The reader of this document should not excessively rely on such forward-looking statements to form their

opinions. These forward-looking statements are based on our own company and other sources that we believe are reliable.

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Presentation Outline

I. Business Overview

II. Financial Highlights

III Future Plan and Strategy

IV. Q&A Session

V. Appendix

4

Business Overview

5

Company Structure

Jewellery Retail

Main business segment More than 360 self-operated

stores in Greater China Operates under “Chow

Sang Sang" and “Emphasis Jewellery”

Generated 81% of total revenue for 2012

Precious Metals

Wholesale

Other Investments

Securities Brokerage

Physical metals trading service

Commission based Generated 18% of total

revenue for 2012

8 HK offices and Internet platform

Commission based No proprietary trading Generated 0.2% of total

revenue for 2012

Investment Properties Shares of HKEX Generated 0.8% of total

revenue for 2012

Chow Sang Sang Group

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Business Overview: Jewellery Segment

7

Product mix: Jewellery

Gold based Items

Gem-set Items

Licensed Products (Hello Kitty)

International Brands (Gucci, Rolex, Tudor, Versace)

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Distribution Network

(1) Excluding Hong Kong and Macau (2) Reached 280 as of Mar 21, 2013

Covered cities

Guangdong

Fujian

Jiangsu Henan

Xinjiang

Gansu

Inner Mongolia

Heilongjiang

Jilin

Liaoning

Tianjin

Hebei

Shandong

Yunnan

Sichuan

Guizhou

Guangxi

Jiangxi Hunan

Hubei

Shanxi

Anhui

Zhejiang

Shanghai

Beijing

Taiwan

Hong Kong Macau

Eastern (47)

Hainan

Southern (1)

(97)

Chongqing

Shaanxi

Ningxia Qinghai

Tibet

Beijing Surrounding

Provinces (43)

Northern (87)

Beijing Flagship Store

Hong Kong Flagship Stores

Kunming Flagship Store

Shanghai Flagship Store

Chow Sang Sang directly runs and controls all of its retail stores with no franchise operations

Complementing the extensive retail network, the eshop.chowsangsang.com offers an online shopping service

Chow Sang Sang

Empasis Jewellery

China(1) 274(2) –

HK / Macau 44 14

Taiwan - 20 as at Dec 31, 2012

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Focus on Growth in Mainland China

Increasing No. of Stores in Mainland China

(No. of Stores)

23% 37% Same-store

Sales Growth

5%

New shops

+55

New shops

+50

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Financial Highlights

11

Operating Performance …

Gross Profit Turnover

(HK$ mm) (HK$ mm)

12

Operating Performance (Cont’d) …

Profit attributable to equity holders Operating Profit

(HK$ mm) (HK$ mm)

298

496 439

464

602 546

762

1,098

985

6.5%

6.4%

5.4%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0

200

400

600

800

1,000

1,200

1,400

2010* 2011* 2012

1H 2H Net Profit Margin *Restated

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…Driven by Retail Segment…

Results Breakdown Revenue Breakdown

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… Retail Performance …

Retail – Operating Results Retail – Revenue

(HK$ mm) (HK$ mm)

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…and Robust Demand from PRC Consumers

2010 2012 2011

Mainland customers’ contribution continues to increase

60% 66% 71% +6% +5%

Sales Attributable

to PRC Customers(1)

(1) China sales + HK/Macau sales by PRC customers

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Consolidated Sales Mix – (Retail)

2011

Gross margin: Gold : 11%-13% Non gold jewellery: 39%-42% Watches: 23%-25%

2012

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Consolidated Gross Profit Contribution – (Retail)

2011 2012

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Change of Average Selling Price

Hong Kong/Macau - Jewellery Hong Kong/Macau - Gold

China - Gold China - Jewellery

(HK$)

(RMB) (RMB)

(HK$)

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Stable Working Capital Trends

Average Receivables Turnover Days Average Inventory Turnover Days

Average Payables Turnover Days Cash Conversion Cycle

(No. of Days)

(No. of Days) (No. of Days)

(No. of Days)

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Financial Highlights

(HK$ million)% change

2010* 2011* 2012 11 vs 12Turnover 11,705 17,158 18,260 +6.4%

Jewellery Retail 8,265 12,645 14,861 +17.5%Other businesses 3,440 4,513 3,399 -24.7%

Gross profit 2,302 3,254 3,432 +5.5%Operating profit 996 1,467 1,261 -14.0%EBITDA 1,098 1,574 1,400 -11.1%Profit attributable to equity holders 762 1,098 985 -10.3%EPS (HK cents) 116.9 162.2 145.5 -10.3%Dividend per share (HK cents) 43.0 60.0 55.0 -8.3%*Restated

For the 12 months endedor as at Dec 31,

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Other Financial Information

(HK$ million)

2010* 2011* 2012Cash and cash equivalents 273 631 674

Available-for-sale investments1 889 635 671 Capital expenditure 109 190 267

Gearing2 19.7% 33.2% 27.1%Unused banking facilities 1,689 2,663 4,052

*Restated

1 Available-for-sale investments mainly represents HKEX shares which valued at quoted market prices

2 Total borrowings to total equity holders’ equity. Total borrowings includes interest-bearing bank borrowings, bullion loansand interest-bearing bank borrowings arising from securities and futures broking.

For the 12 months ended or as at Dec 31,

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Future Plan and Strategy

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Expansion with Distinctiveness in PRC

Large potential for growth: smaller store count compared to competitors

Selective shop positioning and careful geographic spacing to maximize efficiency & exposure but avoid overconcentration of stores

Target mid-high end consumers Brand development and fine-

tuning is more important than growth in the number of stores

Capitalize on Existing Presence Expansion Philosophy

Ensure consistent and superior service quality

Leverage on high-end shopping malls and department stores’ own positioning to enhance image

More flagship and premium-status stores

Self-Run Store Model

No more than 50 new stores in PRC in 2013, will review in 2H of 2013

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Product Mix and Branding

Clear presence and visibility of international brands

Collaboration with international brands for unique products

Leverage on licensed products such as Hello Kitty and Disneyland characters

Develop house brands - focus on quality and sophistication

Jewellery Focus and Product Differentiation

Continue with existing programs with focus: Capitalize on CRM database Expand e-Shop, synergizing with physical

stores Revamp VM at stores

Marketing Initiatives

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Improving Operating Efficiency

Build human capital

o Implement training programs to nurture and develop middle management staff in PRC o Incentive schemes to attract and motivate sales staff

Enhance inventory efficiency o strengthen the logistical network with supply hubs to facilitate “just-in-time” delivery

Invest in new plant with focus on R&D for quality enhancement and production efficiency

initiatives for sustainable growth

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Q&A Session

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Appendix

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Company History

1930-1970 1970-1980 1980-1990 1990-2000 2000-2012

1934

Chow Sang Sang

Goldsmith established

in Guangdong

2005

Became sightholder of Diamond

Trading Company

1973

First company in the industry

listed on Hong Kong

Stock Exchange

1998

Re-entered the

Mainland China market

2011

Opened the first Flagship Store in Taiwan

No. of Stores

9

Turnover (HK$ mm)

130

2009

Opened the first

Flagship Store in Beijing

2006

Launch brand

revamp campaign

2012

Stable growth in

China

352

18,260

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Industry Analysis – PRC Luxury Market Overview

CAGR: 9.5%

As of the end of December 2011, the total annual consumption of China's luxury market has reached

$ 12.6 billion, occupy 28% of global share Mainland China among the “luxury giants”, becoming

world’s number two market with addition of HK/Macau

Source: Bain & Company Luxury Industry Overview 2012 Source: 2011 World Luxury Association Official Report

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Industry Analysis – HK & PRC

Same store revenue generated from Chow Sang Sang jewellery sales in HK grew 9% y-o-y in 2012, beating the total jewellery, watches and clocks, and valuable gifts sales growth in HK of 7.6% y-o-y in FY2012.

Growth rate of retail sales for jewellery products in China stood at 16.0% y-o-y for FY2012, whereas the growth in retail revenue from Chow Sang Sang’s China operations hit 24% y-o-y in FY2012.

Source: HK Census & Statistics

Source: National Bureau of Statistics of China

21.35 21.35

16.50 16.10 18.00

16.70 15.00

17.90 17.70 18.40 18.10

22.50

0

5

10

15

20

25

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2H2011-1H2012 PRC Gold, silver and jewellery sales

RMB

billio

n

HK$ b

illion

* *

* In order to eliminate the impact of the different date of the “Chinese New Year” (CNY) each year, and enhance the comparability of data, in accordance with the national statistical system, the data in January and February 2012 were investigated and released together. Here the data is evenly divided as RMB21.35 billion.

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Industry Analysis – PRC Jewellery & Watches Forcast

Continued Strong Growth into 2016:

CAGR 11.2% estimated growth rate for PRC jewellery & watches market value from 2011 to 2016. The total value will increase from US$ 43,829.5 million (2011) to US$ 74,470.5 million (2016).

PRC jewellery & watches Market Value Forecast 2011–2016

CAGR: 11.2%

Source: MARKETLINE

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Infini Love Diamond – Supreme Ideal Cut Launched in Greater China in Apr 2012

Infini Love, the most premium diamond brand under Chow Sang Sang was officially launched in April, 2012. The Supreme Ideal Cut of Infini Love represents the height of diamond craftsmanship and the ingenious heritage from Antwerp, the diamond capital of the world. Each Infini Love diamond is crafted with state-of-the-art of technology, with the highest standard of precision. Infini Love diamond, the proprietary ownership by Chow Sang Sang is only available at 350+ self-operating stores across Greater China. The product launch was supported by a well- integrated marketing communication and media blast.

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Yú Yú – New Signature Collection Launched in May 2012

Signify the innovation of the brand, a new signature collection Yú Yú (meaning “fish”), representing the brand value of Chow Sang Sang, was fully launched with support of a all round media communication including online and social media in the Greater China to build awareness, create noise and trigger motivation to buy.

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International Brands Strategic Partnership

Maintained strong partnerships with 16 distinctive international jewellery brands from Europe and Japan.

Exclusive distribution rights of Gucci Jewellery in HK, Taiwan and Macau.

Official agent of Rolex and Tudor in Hong Kong and Mainland China. A total of 23 POS as of today.

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Enhancement in Product Portfolio

Strengthen product R&D to further the development of in-house brands and gold gifting. Product collections included La Pelle Pearl, Yú Yú signature diamond product line and fine jewellery development of Jade, semi-precious stones and carat plus diamonds to capture the high end sector. Product campaign supported by marketing communication and VIP roadshows in tier one cities in China.

Internet business expansion plan. Strategic alliance with influential internet portal including Tao Bao- Tmall, 360buy.com, amazon.com

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2012 New Stores

Chongqing, China Shenyang, China

Causeway Bay, HK

Rolex /CSS stores @ Mongkok, HK

Rolex /CSS stores @ Tseung Kwan O, HK