أل سي آر

摩托車モト الدراجات الناریة мото гран-при

2012 WHITE BOOK

Inspiring people to enjoy MotoGP since 1996...

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“On that bike I learned to wheelie... and my dream has begun”

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“I am still breathing the scent of my dad’s old motrobikes”

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A dear friend of mine wrote a topic which impressed me e lot… “everybody would like to live on the top of a mountain but few people understand that the biggest joy is to climb it ”.Deeply thinking I agree with him… often we complain about our everyday difficulties and we envy all those who have an easier life without understanding that we feel happy and alive through the challenges, the adventures and the new goals. On the eve of a new “start” we have prepared all things necessary and we feel happy to line up with a young Champion… Lucio Cecchinello

FOR MORE INFORMATIONSwww.luciocecchinello.com

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“It was an unforgettable sensation”

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“My father was there with me in every moment ”

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The first time I rode a motorbike my father had to hold me in the back otherwise I would have fallen down. I was only 4 and it was a Honda QR50 cross pocket bike. It took me a while to get it out of the garage because I was scared of the noise from the engine. Maybe I was born to do this ”job” and now that I am racing in MotoGP my father does not hold me in the back anymore but he is still a very important support to me. You can not even imagine how strong this Honda Rcv is and every corner and every gear is a real fight. I can not “tame” it by myself…. I need my crew beside me.

Stefan Bradl

FOR MORE INFORMATIONSwww.lcr.mc

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“Our people...”

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Someone has started in his father’s workshop based in a little Catalan town, someone has graduated as an Engineer at Auckland University, someone has tried to become a “rider” along the streets of Belfast’s streets, someone has started by coincidence and someone has strongly wished to be there.. Different stories of different people coming from 10 different countries for the same reason and the same passion. The difference between the possible and the impossible is the determination of people and the will to chase a common dream…

Lcr Team Staff

FOR MORE INFORMATIONSwww.lcr.mc

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“We only have one future, and it will be made of our dreams, if we have the courage to challenge convention”

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Tokyo, 20th of March 1954

Since I was a young child I have dreamed that my own machine would someday win a world championship. The technology in the world is drastically improving day by day. However I have enough confidence to achieve my dream with my own idea which I have believed in for a long time. Now my ambitions can not wait any longer and I declare my intentions to challenge for victory at the Isle of Man TT races.

Soichiro HondaFOR MORE INFORMATIONS

www.world.honda.com

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Honda is one of the leading automotive companies in the world operating in more than 100 countries with more than 170’000 employees. In 2011 Honda delivered more than 26 million products around the world. Always conscious of the environmental impact of its operations, Honda is working hard to take environmental responsibility to ever higher levels around the world. Sales results during the year 2011 reached more than 16,5 million of two wheels vehicles, about 2 million of four wheels vehicles and 3,3 million of other power products. Motorsport competition is a strong part of Honda Dna and the MotoGP championship represents for Honda the top racing activity developed with the extraordinary and unique Rcv Motorbikes.

FOR MORE INFORMATIONSwww.world.honda.com

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Still, Alluminium, Carbon, Magnesium, Titanium, the ultimate engineering components and a big dose of passion gave birth to RC213V... Honda expects this machine to be competitive enough to win the championship again this year.

FOR MORE INFORMATIONSwww.lcr.mc

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“In every corner of the world”

CAlENdAR AvAIlAblE ON www.lcr.mc

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FOR MORE INFORMATIONSwww.motogp.com

MotoGP has a long history with Grand Prix events having taken place worldwide throughout the last 63 years. Every circuit on the MotoGP calendar has its own unique atmosphere, features, history and layout from the flat, floodlit, desert terrain of Losail International circuit in Qatar to the majestic, winding beauty of Mugello in the Tuscan hills of northern Italy. Historical venues such as Assen and Le Mans, exciting venues such as Laguna Seca and Sachsenring, spectacular venues such as Phillip Island and Indianapolis made the audience grow year by year with over 2 million spectators on track.

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Ladies and Gentlemen it’s time to unveil our new bike and our new rider...

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What’s behind the scenes? A life dedicated to a passion…

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All this would have not been possible without you…

MOTORCyClES, AuTOMObIlES, POWER PROduCTS, JETSwww.world.honda.com

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MOTORCyClES CASES - bAGS - ACCESSORIES - HElMETSwww.givi.com.my

RACING FuEl ANd RACING lubRICANT SuPERIORwww.lubrificants.elf.com

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ENTERTAINMENT FOR MANwww.playboy.com

ONlINE INSuRANCEwww.linear.it

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GIvES yOu WINGSwww.redbull.com

dESIGN ANd MANuFACTuRE ElEMENTSwww.rizoma.com

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CAR WINdOW SCREENwww.doctorglass.com

FORGEd ANd SPECIAl FITTINGS WORldWIdEwww.viar.it

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ONlINE POCKER, CASINO, GAMES ANd bETTINGwww.paddypower.com

ROAd & TRACK bRAKING PARTSwww.nissinbrake.com

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lOyAlTy PROGRAMSwww.dinamicapromotion.com

SHOESwww.lumberjack.it

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TyRESwww.bridgestone.com

HANd GRIPSwww.progrip.it

RACING WHEElSwww.ozracing.com

WORldWIdE ONlINE SHOPwww.carpimoto.com

WEEKly MOTORSPORT MAGAZINEwww.speedweek.de

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ElECTRICAl & ElECTRONICS INSTAllATIONSwww.specialimpianti.it

HuMAN SCIENCE - TECHNOlOGy INNOvATIONS www.qstp.org.qa

INduSTRIAl FlOORS ANd buIldING INduSTRIAl SOluTIONSwww.comacoitaliana.com

CHEMICAl PROduCTS ANd SySTEMS FOR buIldINGwww.dracospa.com

CUSTOMER: Sig. Bottini - Intra-Intek

Anteprima - Logo prespaziato Intra

Data:. 24/02/11

INduSTRIAl WASTE dISPOSAlwww.ghibeca.it

COMPANy GAdGETSwww.intraservizi.com

MOTORCyClES SPROKETSwww.pbr.it

INduSTRIAl vEHIClESwww.piolanti.com

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COLORI PANTONE:Pantone YELLOWPantone REFLEX BLU

RACING WINdOW SCREEN RACING EXHAuST SySTEMSwww.arrow.it

TOOlSwww.beta-tools.com

MOTORCyClES ACCESSORIESwww.tnk.it

CZECH bEERwww.effenbert.com

AdvANCEd SuSPENSION TECHNOlOGywww.ohlins.se

MOTORCyClES CHAINSwww.rk-excel.co.jp

MuSIC RAdIO ENTERTAINMENTwww.radiomontecarlo.com

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CREdITS

PHOTOGRAPHERS:

James Pipino

davide Esposito

david Piolè

Alex Chailan

Milagro

CREATIvE ANd GRAPHIC CONCEPTS:

Emanuele vallorani

Errico Gasperoni

Enrico barbieri

TEXTS:

Elisa Pavan

Sayaka Miyazaki

Tanja Gvozdenov

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2012 WHITE BOOK

About White book

Since the early 1990s, the term “white paper” has also come to refer to documents used by businesses as marketing or sales tools.

These types of white papers are almost always marketing communications documents designed to promote a specific company’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper.

Such white papers are often used to generate sales leads, establish thought leadership, educate customers and shows company’s spirit.

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2012 WHITE BOOK

أل سي آر

摩托車モト الدراجات الناریة мото гран-при