2014 MEDIA KIT - Music Choice Home Pagecorporate.musicchoice.com/.../3624/Music_Choice_Media_Kit_2014.pdf · 2014 MEDIA KIT . MUSIC CHOICE VIDEO ... Source: Nielsen via NPOWER, July

2014 MEDIA KIT

MUSIC CHOICE VIDEO ON DEMAND

Sample VOD Navigation

Viewer watches commercial Viewer watches content

Viewer selects a genre

or category

Viewer selects content

by artist

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • musicchoice.com/advertising

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Why MC?

Why advertise with MC?

• Nielsen-rated network

– Integration into Mediaocean by end of year

• Targeting ability – both to demo and contextually

• Less clutter – pre-roll ads (no pods)

• Truly engaged audience


P12-34 A18-34

1 MTV 850 1 MTV 550

2 Music Choice 827 2 Comedy Central 517

3 MTV2 816 3 Adult Swim 494

4 Adult Swim 754 4 VH1 491

5 Comedy Central 674 5 MTV2 458

6 Fuse 655 6 E! 432

7 VH1 625 7 ABC Family 408

8 ABC Family 607 8 Music Choice 405

9 Nick at Nite 588 9 Fuse 403

10 Teen Nick 575 10 Spike 400

Nielsen Network Rankers

High audience concentration of key demographics –

better than or comparable to most youth-oriented networks

Source: Nielsen via NPOWER, July 2013, Full Day, L+7 VPVH Ranker. Excludes Spanish-language and sports networks.


URBAN

Hip-Hop & R&B

Rap

R&B Soul

POP

Adult Hits

Hit List

Teen Pop

Kids Only

ROCK

Rock

Alternative

LATINO

Pop Latino

Música Urbana

COUNTRY

Today’s Country

VOD Programs

MC offers a variety of genres, so we can target your

VOD advertising to better reach your core demo

Note: In Nielsen NPOWER, MC’s music genres are listed as Programs.


( ) X ( ) X ( ) =

Demo Guarantee Methodology

Set-top box

orders

P2+ VPVH P12-34

Composition

Guaranteed P12-34

Impressions

1,000,000 1,701 49% 833,490


Source: Nielsen via NPOWER, July 2013, Full Day. MSA reporting is unavailable at this time.

FLIGHT MONTH(S) TENTPOLE

1Q 2014

February Black History Month

March-April Music Break

2Q 2014 June-July Songs of Summer

3Q 2014

August Back to School

September Hispanic Heritage

4Q 2014 November-December MC 100

2014 Programming Highlights

Programming is tentative and subject to change.


Original Programming

INTERACTIVE TALK SHOW

Music Choice brings fans and artists together with You & A,

the talk show where viewers ask and artists answer questions.

LIVE PERFORMANCE SPECIALS

Live Undefined offers fans a real, raw listening experience,

uncovering the true talents of some of their favorite acts.

STYLE SHOWCASE

Style By takes a look at the biggest trends from today’s top music

videos and the stylish artists who set them.

HIP-HOP SERIES

Chronicles traces the paths today’s biggest hip-hop acts took to the

top, from their early interest in music to who helped pave their way.

POP COUNTDOWN

1ST Rank counts down the week’s top videos, highlighting fan

favorites, previewing ones to watch, and going behind-the-scenes

on music videos.

NEW ARTISTS

Primed, our flagship emerging artist series, aids in music discovery,

inviting today’s stars on the rise to introduce themselves to viewers.

Programming is tentative and subject to change.


MUSIC CHOICE PLAY

Music Choice Play

SWRV is now Music Choice Play, bringing the network under the

umbrella brand

• Music Choice Play is the only music video network where

viewers control the content 24/7

• New programming will premiere on Music Choice Play

and then be available on VOD

• Prime programming is broadcast weekday afternoons and

evenings, reaching Millennials after school/work, when they’re

most prone to engage


New Programming

You & A, our first cross-platform show, allows our audience to get to

know their favorite artists on a more personal level as they answer

fan questions and participate in fun, interactive segments.


New Ways to Interact

Viewers participate in the network through apps and Twitter - they

can comment, rate, vote or upload UGV to host a segment or show


New On-Screen

The relaunch includes full-screen videos, simplifying the user

experience and allowing viewers to see more of their favorite artists


MUSIC CHANNELS

Music Channels Remain Popular

50 Music Channels in every genre, decade and lifestyle

• 47 million monthly viewers watch up to 24 hours per week

• 74% of viewers watch with someone else

• In 55 million households in 192 markets, all top 50 DMAs

Source: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013.


Future Interactive Programming

Music Choice will introduce Trivia, inviting viewers to play along, earn

points, and redeem for prizes, including signed artist merchandise


Second-Screen Experience

Music Choice can be accessed from any device, with options

allowing customers to customize and share their music experience


Advertising Opportunities

Customized programs tailored to your campaign goals

• Ad adjacencies

• Custom animated overlays

• Show sponsorship

• Brand/product integration

• Custom playlists/episodes

• Artist/partner activation

• Hosted third-party content

• Programming blocks

• Second-screen activation

• Sweepstakes

• Events


ADVERTISER INTEGRATIONS

Activation: adidas Originals

The Challenge:

• adidas requested custom content to reinforce the

brand’s association with hip-hop music and integrated

their spokespersons, targeting P13-24

The Solution:

• MC created a custom Hip-Hop Style Playlist featuring videos

from some of today’s most stylish Hip-Hop stars, including

adidas partners B.o.B and Big Sean

MC built custom opening, transitional and closing graphics

around adidas brand messaging and provided custom

voiceovers throughout the playlist

adidas also received pre- and mid-roll spots and an

animated overlay

• A targeted VOD and Music Channel campaign further reached

and engaged P13-24

LEFT-RIGHT: Playlist open, transition


Activation: Coke “Shake Up Christmas”

The Challenge:

• Coke was seeking media outlets to promote their

“Shake Up Christmas” partnership with the band Train

The Solution:

• MC VOD

Train “Shake Up Christmas” music video added to

appropriate genre folders

Custom segment in the MC Original Show Speaking Of…

with Train interview/ EPK footage about recording

“Shake Up Christmas;” included Coke ad adjacency

Targeted F18-49 pre-roll schedule

• Music Channels

Song added into rotation on Sounds of the Seasons,

Hit List and Pop Hits Channels

Music Choice created custom facts and wallpaper that

ran with the song

LEFT-RIGHT: Train artist interview feature, Music Channel execution


Activation: Disney VOD “The Avengers”

The Challenge:

• To promote the home theater and VOD release of “Marvel’s The Avengers”, Disney approached MC to develop custom content, targeting P12-24

The Solution:

• MC created the “Live to Rise” sweepstakes, offering fans a chance to see Soundgarden in concert, who performed the lead song on the film’s soundtrack. The sweeps was promoted in the Heroes of Rock Playlist. Integrated marketing elements included:

– Videos from Soundgarden and other top rock bands from the soundtrack

– Behind-the-scenes clips from “Marvel’s The Avengers”

– Pre- and mid-roll spots and an overlay driving to the film

– An overlay containing the exclusive text-to-win code for the “Live to Rise” sweeps

• Disney also ran a targeted VOD campaign, which included pre-roll spots and overlays

LEFT-RIGHT: Playlist open, sweepstakes overlay


Activation: Disney “Oz The Great and Powerful”

The Challenge:

• To promote VOD release of “Oz The Great

and Powerful”, Disney approached MC to develop

custom content, targeting K9-14 and A18-49

The Solution:

• Music Choice created a custom segment in our countdown show

1st Rank around “Oz The Great and Powerful,” highlighting the

music video for Mariah Carey’s “Almost Home” – a song she

wrote for the movie. Integrated marketing elements included:

– Music video integration

– Ad adjacency leading into custom segment

– Pre- and mid-roll spots and animated overlay

LEFT-RIGHT: Custom segment open, animated overlay


Activation: Kia Soul

The Challenge:

• Kia asked Music Choice to come up with a creative

solution to extend their iconic “Hamster” advertising

campaign for the Kia Soul to reach 18-34 year old

potential car buyers

The Solution:

• Music Choice created custom animated overlays that built off

Kia’s “Hamster” messaging

• The overlays ran on targeted music videos along with pre-roll ads

LEFT-RIGHT: Screen grabs from the custom animated overlay


Activation: Kmart “Dream Out Loud”

The Challenge:

• Kmart wanted to drive awareness, purchase intent and

in-store traffic for Selena Gomez’s “Dream Out Loud”

clothing line among F12-17 during the peak Back to

School shopping period

The Solution:

• MC created a custom episode of The Cut, where the guest artist

counts down their top 5 videos around a theme

– MC secured Selena Gomez to choose her top trendsetters,

which allowed her to easily segue into a mention of her love

of fashion and “Dream Out Loud” clothing line

– Kmart also received pre- and mid-roll spots and custom

animated overlays

– Selena also provided a hosted open for a “Best Of” playlist

featuring her top videos

• A targeted VOD and Music Channel campaign further reached

tween and teen girls

LEFT-RIGHT: Sponsor in show open, guest Selena Gomez on The Cut


Activation: Sony Pictures “Sparkle”

The Challenge:

• Sony Pictures was seeking a music television partner

to hyper-target African-American Adults 18-49 to boost

excitement and attendance for the theatrical release

of “Sparkle,” starring Whitney Houston in her final role

The Solution:

• MC created the Best of Whitney Houston Playlist, hosted by

Jordin Sparks, who stars alongside Whitney in “Sparkle.” In the

show, Jordin takes viewers through her favorite Whitney music

videos and shares stories from “Sparkle.” Ad elements included:

– Pre- and mid-roll spots, custom graphics, animated overlays,

trivia about Whitney Houston and “Sparkle”, and film clips

woven into the show

– Targeted VOD campaign, including pre-roll spots and custom

animated overlays

– Added value: tune-in ad panels on the Music Channels and

spot on social media

LEFT-RIGHT: Custom playlist open, overlay on a hosted segment featuring Jordin Sparks


Activation: Unilever Axe “One Night Only”

The Challenge:

• Axe Music created a “One Night Only” secret

concert series and sought outlets to distribute content

shot at these shows to further build brand buzz

The Solution:

• MC created a robust custom content package for Axe, including:

– Dedicated One Night Only VOD folder

– Concert series footage integrated into MC original

programming, such as:

• Performance pieces running as “live” music videos

• Artist soundbites woven into Naked and OpinioNation

vignettes

• “Best of..” artist playlists

• Additional marketing elements included dedicated artist

programming blocks on the Music Channels and a targeted

VOD pre-roll campaign

LEFT-RIGHT: AXE Music ‘One Night Only’ promo panel, Dedicated VOD folder, custom content with T.I.


The Challenge:

• Universal was seeking a music television partner

to promote the movies-on-demand release of

“Pitch Perfect”, targeting F12-24

The Solution:

• MC created the Perfect Pitch Playlist around the film’s

soundtrack, featuring music videos from the original artists of

songs performed in the movie. Ad elements included:

– Pre- and mid-roll spots, custom graphics, voiceover, and

animated overlays

– Playlist also included a promotional music video by the cast

of the film and fans

• Universal also ran a targeted VOD campaign, including pre-roll

spots and overlays

• Added value: playlist tune-in ad panels on the Music Channels,

promo spot online, and social media tune-in messaging

LEFT-RIGHT: Playlist open, bonus music video


Activation: Universal VOD “Pitch Perfect”

Activation: Walt Disney Pics. “Step Up 3D”

The Challenge:

• To boost excitement and attendance for the film “Step Up 3D”, Disney was looking for a promotional outlet to feature dancers from the film, targeting P13-34

The Solution:

• MC created a custom version of the original show Do That Dance, hosted by talent from the film, who showed viewers how to do the dance moves

– Ad units included pre- and mid-roll spots and custom animated overlays

– Vignettes from the show ran on SWRV alongside :30 second ad adjacencies

• Dancers and the film’s director also hosted a custom playlist with the best dance videos

– Ad units included pre- and mid-roll spots and overlays

• Pre-roll spots and overlays also ran on pop and dance videos targeting P13-34

LEFT-RIGHT: Do That Dance custom original with overlay, the film’s director and dancers host a playlist


Activation: Warner Bros. “Rock of Ages”

The Challenge:

• Warner Brothers Pictures wanted to boost excitement

and attendance for the film “Rock of Ages,” targeting

Adults/Women 18-49

The Solution:

• MC created the Rock of Ages Playlist celebrating the lifestyle,

culture and music of the 80s, weaving clips from the 80s-inspired

film alongside classic music videos from stars such as Bon Jovi,

Journey and Quarterflash, whose songs were featured in the film

• Ad elements included:

– Pre- and mid-roll spots, custom graphics, animated overlays,

trivia about 80s music and culture, and film clips woven into

the show

– Targeted VOD campaign, including pre-roll spots and

custom animated overlays

– Added value: tune-in ad panels on the Music Channels and

spot on social media

LEFT-RIGHT: Custom playlist open, 80s trivia


AD SPECS AND CREATIVE GUIDELINES

Ad Specs & Creative Guidelines

Video On Demand and Music Choice Play

SPOTS

DEADLINE: 1 week before flight start

• Provide 2 copies of your :15 or :30 spot on Beta or DigiBeta

• Commercial audio must be full mix mono on both channels

• No multi-reel tapes will be accepted

• Digital submissions must be 525i 29.97 10 bit

(720 x 486) QuickTime files

• HD files can also be accepted via ftp or thumb drives

Please include commercial instructions with tapes:

• Client

• Product

• ISCI Code

• Length

• Flight Dates

Commercial Clearance:

Submission of a commercial to air on Music Choice shall constitute

the advertiser’s and/or agency’s warranty that all elements of

commercials have been cleared for air with respect to all intellectual

property rights: this includes but is not limited to rights of privacy and

master, mechanical, performance and synchronization rights for

music. Changes of commercial copy within two weeks of current

flight will be accommodated as soon as operation permits.




OVERLAYS/LOWER-THIRDS OR SPONSOR GRAPHICS

All overlays are created in HD

MC is creating your overlay or sponsor graphics:

DEADLINE: 3 weeks before flight start

Send logo, product image(s), and tagline/copy points

• HD files are preferred

– Preferred format: PSD

– Acceptable formats: EPS, JPEG, TIFF or TARGA

– 16:9 aspect ratio (1920 x 1080 pixels)

– Minimum graphic resolution: 72 dpi

• SD files are also accepted

– Preferred format: PSD

– Acceptable formats: EPS, JPEG, TIFF or TARGA

– 4:3 aspect ratio (720 x 486 pixels)

– Minimum graphic resolution: 72 DPI

• Billboard copy or tagline must be submitted with logo

– Overlays are on-screen for approximately 10 seconds;

please keep that in mind when submitting copy

• Include any required copyright and rating information




OVERLAYS/LOWER-THIRDS

You are providing an overlay:

DEADLINE: 2 weeks before flight start

• Overlays run on the lower left corner of the screen;

see below for placement

• Length: :05-:09 seconds

• Size: 525 x 135 (about 1/4 the size of a standard SD screen)

• Aspect: 1.0 pixels

• Format: provide final overlay on Beta or DigiBeta tape,

or digitally submit a 1280 x 720 @ 29.97 fps QuickTime file

• Codec: Animation with alpha channel



MC Music Channels

AD PANELS

MC’s Music Channels feature one larger sized ad panel to better

deliver your message to viewers.

Refer to the guidelines on the following pages for creating ad panels

or submitting artwork for MC to create your ad.


MC is creating your ad panel:

DEADLINE:

2 weeks before flight start

• Minimum size: 72 dpi

• Preferred file format: PSD

• Acceptable file formats:

EPS, AI, JPEG or TIFF

• Needed: logo, product(s)

images, key message points,

tagline (if applicable)

• The most effective ad panels

have simple, straightforward

designs – image, logo,

copy blurb

You are creating your ad panel:

DEADLINE:

1 week before flight start

• Size 480 x 544

• Minimum font size: 18 pt.

- Ensure fonts are legible

in both size and weight

- Bolder fonts work best;

avoid thin ornate fonts

- Leave clear space

(no text) around the

edges of the ad

• Aspect Ratio: Square

• Color Profile: SDTV NTSC

• File Format: JPEG

(do not save for web)


MC Music Channels

AD PANELS



Delivery Instructions

SPOTS

(FOR VIDEO ON DEMAND

AND MUSIC CHOICE PLAY)

Send tapes and traffic

instructions to the

Traffic Manager:

Barry Schwartz

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]

ALL OTHER MATERIALS

(FOR AD PANELS &

CUSTOM GRAPHICS)

Send materials to your

Account Team and the

Marketing Team:

Rob McCaw

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]

Materials may also be sent via an FTP site.

Please include:

• Agency Name

• Contact Name

• Phone Number/Email

• IP Address/Login Information


Documents

2014 MEDIA KIT - Music Choice Home Pagecorporate.musicchoice.com/.../3624/Music_Choice_Media_Kit_2014.pdf · 2014 MEDIA KIT . MUSIC CHOICE VIDEO ... Source: Nielsen via NPOWER, July