2015
2008
Philip Kotler (1997)(The Marketing of Nations) (portfolio)
(robust)
2015 095
2015
3,000-5,000 2015
2015
2015
4-1
2015 2 096
3,000 5,000 2015 2015
()(a) GDP 3 (b) (c) 4-1 2015 GDP 2015 2015 (/2/1) (/1/2) 40,099
10,500 16,736 50,599 39,414 3,674 4,034 2,792 2,017 4,059 6,088
7,275 3,239 22,678 74,000 20,000 94,000 106,000 10,000 116,000
16,067 12,155 6,357 5,520 8,113 8,623
097
GDP 40%
2015
Philip Kotler (1997) 4-2
098
// 1 0 1
() CO 2 GDP GDP
099
2015
() 2015 4-3 2006 2001-2006 2015 2006-2015 13,933 21.47% 30,000
16,067 8.9% 12,845 59.77% 25,000 12,155 7.7% LCD LED 18,859 20.20%
17,000 5,520 4.5% 11,887 3.28% 20,000 8,113 5.9% 23,377 7.97%
32,000 8,623 3.6%
12,643 16.47% 19,000 6,357 4.6% ( )
100
1. IC 2001 2006 21.47% IC 2002
IC IC 2005 65 45 12
2. 2004 2001 2006 59.77%2006 TFT LCDTN/STN LCD OLED PDP TFT
LCDMicrodisplay TFT LCD 3D 101
2015
3. 2001 2006 16.47% ABSPTATPE
4. 102
2001 2006 20.20% 2% 2007 1~8 2007 1~8 2006
2008 13.50 2008 2008
5. 2001 2006 3.28% 2005 4 13 103
2015
6. 2001 2006 7.97% 2015 GDP 1.4
()104
3-5 2015
4-4 2006 2006 2015 2006-2015 5,926 5.11% 9,600 5.5%
5,625 9.67% 14,000 10.7% 3,412 17.37% 9,500 12.0% 3,725 4.63%
11,000 12.8% 6,836* 1.10% 10,000 4.4%
4,949 25.13% 11,000 9.3% 3G
*
1. 2006 5.11% 105
2015
2. DSL 2006 25.13% 2006 78.72% DSL M 106
2.5G3G4G 3G WiMAX e (Triple Play)
2012 Wi-Fi WiMAX 3G
3. GDP 15% 2006 9.67%
4. Apple 2006 17.37% 107
2015
2011
5. GDP 2006 4.63% 3 2007 108
6. GDP 2006 1.10% 2006 128 21
109
() 4-5 2015 () 2015 () 3,879 2,483 ( 2%)
1,814 2,902 ( 5%) 6,337 2,000 ( 1%) 2,188 1,220 ( 1.7%)
2015 2015 () 2015 ()
4-5
() 2,104 2,370 ( 3.5%) 1,731 1,150 ( 2%) 2,560 3,331 ( 4%) /
1,700 3,210 ( 5%) /
1. 1970 110
2001 (Cyber City) 2015 2,483 2%
(a) (b)(c)
2. 2005 464 2015 1,783 90 ( GDP 9%) 2001 2004 2015 2,902 5% (a)
(b)(c) (d)
111
2015
3. Workplace eMarketplace web-based (Originality)(Creativity) 3D
SOA (a)
112
(b)(c)(d) (e)
4.
2005 25.7 / 200 2015 1.7% (a)(b) (c)(d)
5. 113
2015
(a)(b) ()(c)(d) (e)
6. (LED) (a) (b)(c)
114
(d)(e)
7.
60 (a)(b) (c) (d)(e)(f)
8. 115
2015
2010 30% (a) (b)(c)(d) (e)
()
1. 116
IC IC (1) 12 8 (2) 12 DRAM Flash DRAM (3) IC IC IC (4) IC IC
(1) (2) (3) (4) /117
2.
2015
(1) (2)
3. B2BB2C B2C 118
B2B (1)/ / (2)
()( 3,000~5,000 )
1. (1) know-how (2) (3) 119
2015
2. (1) (2) (3)
3. (1) (2) (3)
4. 120
(1) (2) (3) (4) (5)
( ) (1) (2) (3) (4)
()(a) (b)(c) (d) 121
2015
4-2
(a) (b)(c) 122
123
2015
(portfolio) --
124
