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2021 MEDIA

Fleet World Group Stag Publications Ltd • 18 Alban Park • Hatfield Road • St Albans • Herts • AL4 0JJ

t +44 (0) 1727 739160 f +44 (0) 1727 739169 e info@fleetworldgroup.co.uk w www.vanfleetworld.co.uk

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Under the editorship of LCV industry expert John Kendall, Van Fleet World – available in print and online – has established a

reputation as the most authoritative publication in the sector,providing high-quality advice and guidance for senior LCV fleetdecision-makers. VFW contains articles on finance, taxation and

legislation, which are specifically written for director-level readers,as well as road tests, industry news and operator profiles.

Van Fleet World magazine is committed to the commercial vehiclemarket so select VFW issues will be printed as an independent issue

throughout 2021. Although printed separately to Fleet World, Van Fleet World will continue to be distributed to the

same director-level readership.

Where the magazine coincides with Fleet World Group events, or events that FWG is actively involved in, that issue of

Van Fleet World will also benefit from an extended print-run for distribution at the event.

This continued focus on planned stand-alone issues demonstratesVFW’s recognition of the importance of the LCV marketplace.

It provides end-users with increased access to information, while satisfying the demands of providers to this

segment of the automotive industry.

Where Fleet World features are relevant to both the car and vanmarkets, these will largely be included in the combined issues.

However, the topics that are primarily aimed at the van fleetoperator, will be highlighted in the stand-alone issues.

32%

Director

Manager

Operational63%

5%

32%

CIRCULATION BY AREA OF BUSINESS CIRCULATION BY INDUSTRY CIRCULATION BY RESPONSIBILITY

6%9%

Public sector

Blue chip

Service

Fleet

Retail

Industry

Automotive

21%9%

9%

13%

15%

16%

17%

32%

Fleet

Management

HR

Finance

Operations

Sales

32%

6%

8%

11%

12%

31%

15,001*ABC Audited Circulation for Van Fleet World.

63%The percentage of readers of Van Fleet World at director level or above.

Regular features

• VFW News

• Fleet Operations

• Road Tests

• Masterclass

• Interviews

• Event coverage

• Covid-19 best practice

January - December 2019*

READER PROFILE

IN NUMBERS IN PRINT

ADVERTISING RATES

12 ISSUES 6 ISSUES 3 ISSUES 1 ISSUE

Quarter Page £1,210 £1,300 £1,425 £1,520

Half Page £2,345 £2,480 £2,560 £2,785

Full Page £4,270 £4,405 £4,500 £4,670

Double Page Spread £8,145 £8,360 £8,575 £8,980

SPECIAL POSITIONS

Front Cover - - - £7,500

Outside Back Cover - - - £5,500

Inside Front Cover £4,505 £4,625 £4,700 £4,910

Inside Back Cover £4,505 £4,625 £4,700 £4,910

SPECIAL PROMOTIONS

Loose inserts (up to 10g) £240 / 1000 (quotations for higher grammage on request)

Tip-on cards, bound-in inserts and cover mount prices on request.

ONLINE

DIGITAL

ADVERTISING RATES*

vanfleetworld.co.uk provides LCV fleetoperators with the latest news, features,interviews and comment from all areas of the van market. It is optimised fordesktop, laptop and mobile, as well asfeaturing on Apps such as Apple News to ensure great results and the widest possible reach.

*per month

LEADERBOARD MPU

from £2,250 from £2,250

HOME PAGE TAKE-OVER DOUBLE MPU

POA from £4,250

[ FIRST  DRIVE ] DIGITAL  e-ZINES INDIVIDUAL SPOTLIGHT  e-ZINES

from £5,250 per model from £2,750 per model

EMAIL CAMPAIGNSVan Fleet World INSIGHT offers a clear route to delivering abespoke marketing message to LCV fleet-decision makers.

2021 MEDIA

AUDIENCE by Van Fleet Size

BESPOKE  EMAIL  CAMPAIGN

from £2,400

[ FIRST DRIVE ]Bespoke actual First Drives from Fleet World magazine in interactive digital format. The [ FIRST DRIVE ] can either be reached via clicking through links from the FW/VFW

website – or via providing the link, hosted by Van Fleet World, which can then be used inperpetuity for promotion to your own database/dealer marketing, and can include demo

requests, CTA etc. It is fully dynamic and scalable so will work equally well on all platforms.

VIEW  [ FIRST DRIVE ] SAMPLE

Size % of readership< 25: 48%26-50: 5%50-100: 10%10-200: 6%201-400: 6%401-1000: 6%1000+: 18%

DIGITAL NEWSLETTERS

Fleet World Confidential is anelectronic newsletter mailed to thetop fleet executives in the UK,including fleet managers, motormanufacturers and leasing companypersonnel. Sent out by email fivetimes a week to a 100% requestedcirculation, it provides a uniqueinsight into the news affecting thefleet industry.

ADVERTISING RATES*

LEADERBOARD BUTTON

from £1,250 from £900

*per month

REACHES

86kPER MONTH

> DIGITAL MAGAZINE <evfleetworld.co.uk

Providing LCV fleet operatorswith everything they need toknow about Electric Vehicles,

from procurement and management, all the way

through to driver best practice during Covid-19.

2021 MEDIA

INTERACTIVE VIDEOS CASE STUDIESNEW MODELS VEHICLE SPOTLIGHTS INDUSTRY INSIGHTS

ADVERTISING RATES

FRONT COVER VIDEO > £4,500

INTERACTIVE ADVERT > £1,750

VEHICLE SPOTLIGHT > £1,975

[ FIRST  DRIVE ] DIGITAL  e-ZINES> from £5,250 per model

INDIVIDUAL SPOTLIGHT  e-ZINES> from £2,750 per model

VIEW  SAMPLE

VIEW  SAMPLE

VIEW  SAMPLE

ONLINE

LEADERBOARD / MPU SUPER LEADERBOARD / DMPU

from £2,250 from £4,250

evfleetworld.co.uk is the online resource focusing on theincreasingly electrified fleet industry and is regularly updatedwith news, features, road tests, interviews and comments.

FREQUENCY > BI-MONTHLY

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EV ADDITIO

DPD adds right-ha

drive eTTGEs to its

delivery fleet

NSand

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FLEET

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propose a

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a road map to

doption

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January14th December 2020

23rd December 2020

Published 13th January

• New models - what to look out for in 2021 • Telematics & Data - LCV industry-specific

February14th January 202125th January 2021Published 15th February

• Vehicle Security: Immobilisers, Locks,Security boxes & Van content insurance

MarchSTAND-ALONE  ISSUE

12th February 202124th February 2021Published 15th March

• Racking & Manual Handling

April12th March 202124th March 2021Published 14th April

• Vehicle Wrapping & Graphics

MaySTAND-ALONE  ISSUE

12th April 202123rd April 2021Published 14th May

• Commercial Vehicle Show Preview

June11th May 202125th May 2021Published 14th June

• Daily Rental, Flexible Hire & Leasing

JulySTAND-ALONE  ISSUE

11th June 202123rd June 2021Published 13th July

• Commercial Vehicle Show Review

August9th July 202123rd July 2021Published 13th August

• LCV Finance options

SeptemberSTAND-ALONE  ISSUE

10th August 202124th August 2021Published 14th September

• Fleet Show 2021 Preview• Specialist/Bespoke conversions

October10th September 202124th September 2021Published 13th October

• Minibuses

NovemberSTAND-ALONE  ISSUE

11th October 202125th October 2021Published 12th November

• Tyres & Tyre Care/Management

December9th November 202122nd November 2021Published 9th December

• 2021 round-up. What’s coming in 2022

CONTACT

t +44 (0) 1727 739160 e info@fleetworldgroup.co.uk w www.vanfleetworld.co.uk

• VFW News • Case studies • Fleet Operations • Road Tests

• Interviews • Event coverage • Masterclass

Regular features

2021 FEATURES LIST

DATEEDITORIAL DEADLINEAD COPY DEADLINE

FEATURES

2021 Great British Fleet Guide & Awards

*SUBJECT TO CHANGE

*