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a:1*,A"/& %"+1#,& 9":,0,& 1& 6,& %$0"%1:,( _,& %,& *".$& 0"*2410,516,/,& %,& $&#"3*".4,H&0"%"/&*":,&3,&%#$/$&;/:,41&#"&0"*2410,516,/,&%,&+1%$&$%4,0"#&1&"%4,9:$%&%"J"#":$4&/($(&9"34,/&4,&1;9:,K,A"/&1&9:1*,A"/(&a:"+-$*&4,;/,42#,&0"J,&9:$4";"/&4,&9":,0,/,H& "%4";4"& 9:1& 0"%1:,<$& 1& %$0"%1:,<$& 4,& 14>":*,516,/,& 0"6,& $& 9:$%*$/& 4,&9:$4$;2#,<$(& h,& :$9$:/",:"/& 4,& 9:$%,#,/$-1& 1& 9:1$*4151& 4,& 14>":*,516,/,& /($(&41#41"/& ;1*+"-1A01& :$A410& 410"J,B& 4$& ;$& 1%$4/1A41H& 4"& ;,*"& 9"#$K$& 1-1& 9"*,-02&;-1A41(& a":,%1& /"6& >,0/& 1%$6,/,& 0"6,& 1;9:,K,A"/& ;,0,& %,& 6,& 9:$4$;1& 410"J,B& 4$&"%J"#,:,& 4,& 14>":*,511/$& 0"1& 9:1*,A"/& 4,& 14>":*,511& J1& 9:1*,H& 0,0"& 9":,%1&:,3-1A41/$& 0"45$9/2,-41& :$5$9/":1H& & 4"& 1& 9":,%1& :,3-1A41"/& 4,A14& 4,& 0"%1:,<$& 1&%$0"%1:,<$H&3,$%4"&;"&4$0"1&%"9"-41/$-41&/$B0"/11&0"1&;$&9"6,#2#,,/&C9:(&+2A,#,&#"&0,4,-"/D(& & h,& 9":,0,/,& #"& 0,4,-"/& %$6;/#2#,,/& :,341& -"0,-41& >,0/":1& 0"1& $&%$>":*1:,,/(&_,&%,&;$&13+$J4$&4$%":,3+1:,<$/"&#"&9":,0,/,&9":,%1&9:$A01&#"&0,4,-"/H&
0"*24151:,<$/"&$&;$0,0"&9:$4$;2#,<$&4,&9":,0,H&/($(&14>":*,516,&9"*$c2&%#,&;2+6$0/,&#"&0"*2410,51;01"/&9:"5$;f1;9:,K,A&C"4"6&0"6&6,&1;9:,K,&9":,0,/,D&1&9:1*,A&C"4"6&0"6&6,&9:1*,&9":,0,/,D(&_,&%,&*".$&14>":*,516,/,&%,&;$& 1;9:,/1H& *":,& %,& 9";/"1& 4$0"6& *$%12*& C0,4,-DH& 0"6& K$& 41& 9:$/;/,#2#,& ;:$%;/#"& 3,&9:$4$;2#,<$&4,&9":,0,/,(&=",&#;2B4";/&#"&4,B1"#&9:1*$:&$&,*+,-,.,/,(&`"45$9/1/$&1&:$B$416,/,&0"1&J1&1*,*$&#"&4,B1/$&J-,#1&4$&*".$*$&#"&/,0"#&"+-10&%,&J1&9:$4$;$*$,9,& *":,& %,& J1& 9:$4$;$*$ #"& ;1;/$*& 4,& 34,51H& ;1*+"-1H& 1-2;/:,511& #"& "%:$%$4& 0"%(&M#1$&;1*+"-1&9,/2#,,/&413&0,4,-"/&1&%",c,,/&%"&9:1*,A"/&0"%1:,41&14>":*,511H&0"6&J1& %$B1>:1:,& /($(& ;1*+"-1/$& J1& 9:$/#":,& #"& "%:$%$4& /$:*14& C9"1*D(& a:"5$;"/& 4,&0"*2410,516,&/$A$&4,&"#"6&4,A14f&1;9:,K,AH&"%-2A2#,&0"6&9"1*&;,0,&%,&J"&9:$4$;1H&/"6&9"1*&J"&0"%1:,& CJ"&9:$/#":,&#"&;1*+"-1 - 3+":"#1H&+20#1H34,51D&1&$*1/1:,&C3+":2#,H&91B2#,D(
1 McLuhan, H. M., Understanding media - the extensions of man, Random House, New York, 19872 McLuhan, H. M. & Fiore, G., The medium is the massage, Bantam, New York, 19773 Wiener, N., The Human use of Human Beings, New York,
9
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4Moles, A. A., Sociodinamiqe De La Culture, Menton, Den Haag, 1979.5 Wiener, N., Cybernetics, Wiley, New York, 1968.6 ICOGRAD, International Council of Graphic Design Associations,
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7 Dreyfuss, H., Symbol Sourcbook, McGraw Hill, New York, 19718 Mesaroš, F., !"#$%&'()*"+#&"&,-."*/+pW^qT&rXT&RsW^tRuvT&w[v\^WH&x^yW[sH&'z{|(H
11
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12
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9 Mesaroš, F., Tipografski oblikovanje, ~T�^&yW^qTrX^&�XRS^H&x^yW[sH&'z�|(H
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13
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10 DEFGHIJFKL/MNL/Povijest knjige, Nakladni zavod Matice hrvatske, Zagreb, 1985.
14
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11 Kancir, J., Standardizacija sustava pisma hrvatskog jezika, magistarski rad, FOI, Varaždin, 1998.
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12 Mesaroš, F., !"#$%&'()*"+#&"&,-."*/+pW^qT&rXT&RsW^tRuvT&w[v\^WH&x^yW[sH&'z{|(
16
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13 Žiljak, V., Stolno izdavaštvo, DRIP, Zagreb, 1989.
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17
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14 DPQFHIJFKL/RNL/Suvremena ambalaža I, O0"-;0,&041J,, Zagreb, 1982.
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18
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15 Bauer, K., Ambalaža je nezamisliva bez piktograma i ideograma, Ambalaža br. 9., Tectus, Zagreb, 1998.,
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16 STQUVJFKL/WNL/Komunikologijsko oblikovanje programa 0"1,'2."3+*$4,."*'5"6'+.'+7&'("+-*$4+('*,2898,+:09,-"2";8'
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17 DVXFKL/YNL/Oznake na ambalaži, Ambalaža br. 11, Tectus, Zagreb, 1999.,
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"#$%&'(#')(#, FOI, Varaždin, 1996.19 Rodin, A., Uloga EAN-KODA u sistemu distribucije proizvoda-primjena na ambalaži, paletama i kontejnerima,
Jugoslavensko savjetovanje, Zagreb, 1987.
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20 Export Packaging, New US Food and Drug Administration Food Labelling Regulations, International Trade Centar,May, 1994., Export Packaging, The Potencial Impact of Environmental Legislation on Export Packaging from Developing
Countries, International Trade Centar, October, 1991.
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h,&/"6&4,A14&9:1& &"+"62#,<$&4,&,*+,-,.,/,H&#"&+"6,/,&*4"J2&9:$5134"&%,&14>":*1:,*$&3,&;"%:.14,/,H%"/H&0"-1A14,/,H&0#,-1/$/"/&4,& 9:"13#"%"/& #"& ,*+,-,.,/,(&M;#$4& /",&B/"& 9";$%2#,,/& "%:$%$41& ,>141/$/1& +"6,/,&4,;&*".$&%,&4$&29,/1&1&4,&9"/$0-"/"&4,&9:"13#"%"/&1&9:"13#$%2#,A"/(&&_,&,>141/$/1/$&4,& +"6,/,& p(& �[SS[W& 0,.2#,f& b/,0#1/$& ,>141/$/1& 34,A1/$-4"& J"& "-$;42#,,/&
+"6,/,& 1*,& 4$0"-02& ";4"#41& >240511& #"& 20:,;2#,<$& 4,&,*+,-,.,/,f&9:1#-$02#,<$&4,)*,41$/"H&%,&"+$3+$%1&9:$9"34,#,<$&4,&,*+,-,.,/,&#"&9:"%,#4151/$H& /$0;/"#1/$& ;$& 6,;4"& A1/-1#1H& *,0;1*,-4"& *".$& %,& ;$& 9"/;$/1*$& 4,&"%:$%$4,& 9"34,/,& ,*+,-,.,H& J1& 9:$4$;2#, 14>":*,511/$& 3,& 9:"13#"%"/H& %$6;/#2#,& 4,&A"#$0"#"/"&:,;9"-".$41$ /($( ;"3%,#,&9"31/1#41&,;"516,511&3,&9"/:"B2#,A"/(&&@9":$%&G. Keller: b_-,/4,/,& +"6,& 4,& 4$0"1& & ,*+,-,.41& 9:"13#"%1& #"& 9"J"-$*1"/& +:"6& 4,&9"/:"B2#,A1& & ;$& ;*$/,& 0,0"& 14>":*,516,& 3,& #1;"0"& 41#"& 4,& 0#,-1/$/$4& 9:"13#"%(((&+1%$6K1&3-,/"/"&$&34,0&3,&4$B/"&9";$+4"&;0,9"H&"%+:,4"&1&;1J2:4"(&)0"&9:"13#"%"/&;$&9,02#,&#"&/,0,&#:$%4,&,*+,-,.,H&/"J,B&*":,&%,&;$&:,+"/1&3,&9";$+4"&%"+,:&0#,-1/$/&4,&9:"13#"%"/(d
23 Keller, G., Uloga boja u dizajnu ambalaže i prodaji proizvoda, Savjetovanje Ambalaža i marketing, Zagreb,1972.24 Favre, J. P., Collor Sells Your Package, ABC Edition, Zurich, 1969.
43
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`"4&0:,6"/&4,&'z&#$0(&O#,65,:$5"/& P. Lusher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
#"&#:;0,&;"&/",&K$&4,91B$f&b_,& >$4"*$4"/& 4,& 9,*/$<$& 9";$+4"/"& 34,A$<$& 1*,& +"6,/,(& a:"13#$%2#,A1/$&4,;/"62#,,/&;#"6,/,&,*+,-,.,&%,& 6,&"+"6,/& /,0,&%,&/,,&*"*$4/,-4"&9,c,&#"&"A1, 0"J,&$&9:"13#"%"/&;*$;/$4&9"0:,6&%:2J1&;-1A41&9:"13#"%1H&%:2J1&+:$4%"#1& H& "%4";4"&%:2J1&9:"13#"%1/$-1( @"&/$0"/&4,&#:$*$/"&9"/:"B2#,A"/&;$&4,#1042#,&"%:$%$41&9:"13#"%1&%,& J1&9"#:32#,& ;"&"%:$%$4,& +"6,(&a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“
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25 Keller, G., Uloga boja u dizajnu ambalaže i prodaji proizvoda, Savjetovanje Ambalaža i marketing, Zagreb,1972.26 McCaughey, D. G., Graphic Design for Corugated Packaging, Jelmar Publishing CO, New York, 1995.
44
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27 Fruht, M., Kreacija privredne propagande, Savremena administracija, Beograd, 1975.,
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!"#$%" &) ' = 40(( ,) = 30((,* = 100((
+, = 0,5 +- = 0,7 +. = 0,5 / = 0,5
0, = 2,5 0- = 4 1 = 0,75 2 = 7
3 = ) 4 1,5 5 = 5
6 = 3 + 7 + +,2
0, = 3 0- = 5 7 = 17 8 = 10,5
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*: = 0,6) + 8
+, = 0,5 +- = 0,7 +. = 0,5
0, = 2,5 0- = 4 1 = 0,75 2 = 7
3 = ) 4 1,5 5 = 5
6 = 3 + 7 + +,2
7 = 20,5 8 = 16,5 /; = 1,5<, = 10=<- = 15=
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+, = 0,5 +- = 0,7 +. = 0,5
0, = 2,5 0- = 4 1 = 0,75 2 = 7
7 = 25 8 = 15,5 ? = 6 @ = 10 A = 60
*: = 0,6) + 8 *B = 0,1) + C + 6 D(E+ F-G
5 = 10 6 = 25
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@-(�o&?3:,+"/0,&4,&9:"/"/19&#"&9:"J:,*"/&SolidWorks , ,&;"&/",&1&;0:,/2#,<$&4,&9:"13#"%41"/&510-2;
88
`,6&��&*"%$-1:,<$/"&1&5:/,<$/"&4,&,*+,-,.,&41&$&"#"3*".$4"&9"J-$%&"%&;1/$& ;/:,41& 4,& ,*+,-,.,/,& C;-(�1D( &@$/" &/" ,& #,*& *" .$& %,& #1& J1& ;0: ,/1&/:"B"51/$&3,&13:,+"/0,&4,&9:"/"/19H&,&1&#:$*$/"&9"/:$+4"&3,&9:"13#"%;/#"(
7. l";":;</ @"A2"&/ b$,Z;(/ @$&/ nY/ >$2(B,2"/ @$"b$(1"2/DVEFvwVQUx/b,',$&$(/@"$(;(/
@,*,/,& 9:"J:,*,& QRSTUVRWXY& $& 3,*1;-$4,& 0,0"& /1*& "%& #1:/2$-41& $0;9$:/1&0"1&9";/"6,4"& /1&,;1;/1:,,/& 1& /1&9"*,J,,/& #"&:,+"/,/,H& 9";$%2#,& "%:$%$4,&%"3,&4,&#$B/,A0,&14/$-1J$4516,&0"6,&6,&"-$;42#,&:,+"/,/,&1&1*&"#"3*".2#,&4,&%13,64$:1/$&%,&";/,4,/&>"02;1:,41&4,&:,+"/,/,(a:1&%13,641:,<$&4,&��&*"%$-1&4,&,*+,-,.,&#"&;,*,/,&9:"J:,*,&QRSTUVRWXY&9";/"1& :$%";-$%& 9"& 0"6& ;$& 13#:B2#,,/& "9$:,511/$& #"& ;,*1"/& 9:"J:,*(& !"&;-2A,6& 4,& 4$9"A1/2#,<$& 4,& :$%";-$%"/H& 9:"J:,*"/& J$4$:1:,& 9":,0,& 3,&J:$B0,H& B/"& %";/,& /$B0"& %$-2#,& 4,& 9"A$/4151/$& 0"1& "+1A4"& /$B0"&3,+$-$.2#,,/& 3,& B/"& ;$& :,+"/1(& `"J,& 4,& J"/"#1"/& *"%$-& 9"/:$+4"& $& %,& ;$&%$>141:,,/& "%:$%$41& >14$;1H& /",& $& 9"/:$+4"& %,& J"& 13#:B1/$& 9"& "%:$%$4&:$%";-$%(&a":,%1& /",& $& 0":1;4"&B/"& ;,*1"/& 9:"J:,*& QRSTUVRWXY& 9";$%2#,&;9";"+4";/& 3,& 9,*/$<$& 4,& :$%";-$%"/& 4,& 13#:B$41/$& "9$:,511H& 0"6& $&9:10,.,4& #"& >":*,& 4,& ;/$+-"& #"& -$#1"/& %$-& 4,& $0:,4"/(& ?& J:$B0,/,& #"&;/$+-"/"&$&"%+$-$.,4,&;"&34,0"/&3,)*,41$(
@-(�'&!132$-13,516,&4,&02/16,/,H&/($(&9"J-$%&"%&;1/$&;/:,41&
89
8. l&$,;2'"/ &=$(9"2;(/ '(/ (:(2"2/ =(/ Z2('>(B,/ "#/ @$"b$(1(2(/SolidWorks
M/0,0"&$&1;5:/,4&,-,/"/&CB/,45&>":*,/,D&3,&13:,+"/0,&4,&,*+,-,.,H&0"6& &$&9:$/I"%4"&/$;/1:,4H&*".$&%1:$0/4"&4,&*,B14,&%,&;$&92B/1&%,&;$&:$3+,&4,&%,;0,/,&0"6,&K$&;$&0":1;/1&0,0"&B/,45&>":*,(&a:1/",&+:314,/,&4,&13:,+"/0,&4,&B/,45&>":*,/,&$&3J"-$*$4,H&,&;$&4,*,-2#,,/&1&/:"B"51/$&;"&13+$J42#,<$&4,&;$0,0#1&J:$B01H&+1%$6K1&,*+,-,.,/,&$&9:$/I"%4"&/$;/1:,4,&1&9:"#$:$4,&#"&9:"J:,*,/,&QRSTUVRWXY(
@-(�7&@1J4,-13,516,&3,&J:$B0,&
@-(��&�:/$.&3,&B/,45&>":*,H&9"%J"/#$4&3,&9$A,/$<$&
90
9. q"%'"A2/=(/(+2"1(2A;"/;"2&$(B,/&/&=9,b'<+(B,/b$,Z;&/@$&/;"2&$(B,2"
h,&0:,6"/H&;$0"6,&3,#:B$4,&,*+,-,.,&C02/16,D&9"/:$+4"&$&%,&+1%$&9:"91;4"&0"/1:,4,H&,&;"&9"*"B&4,&#$B/,A0,/,&14/$-1J$4516,&0"6,& 6,&9";$%2#,&;,*,/,&9:"J:,*,& QRSTUVRWXYH& "#,& 0"/1:,<$& $& #"& *".4";/& %,& J"& 13#:B1& ;,*,/,H&3$*,6K1&J1&#"&9:$%#1%&;/,4%,:%1/$&1&-"J101/$&4,&0"/1:,<$/"(
@-(��&)#/"*,/;0"&0"/1:,<$&
91
7. 1 q"#,:&$(B,/'(/;<2&&/+"/DVEFvwVQUx/ A"/;"$&A2,B,/ '(/ :,'2(2(/ A"/ (:(2;&2,/ DyIIP/metal
@"&:,3#"6"/&4,&0"*962/$:;0,/,&/$I410,H&;$&3J"-$*2#,&0#,-1/$/"/&1&/"A4";/,&9:1&13:,+"/0,&4,&02/11&0,0"&1&,-,/1/$&CB/,45&>":*1D&3,&41#4,&13:,+"/0,(&`":1;/$<$/"&4,&;">/#$:;01"/&9,0$/&QRSTUVRWXYH&0"6&J1&;"%:.1&;1/$&14>":*,511&3,&13:,+"/0,H&0,0"&4,&"+1A41H&/,0,&1&4,&02/11&3,&;9$516,-41&9"/:$+1H&9:1/",&#:B$6K1&;1*2-,516,&1&9:$J-$%&4,& J:$B01/$& 0"1& *".$& %,& ;$& 9"6,#,/& 9:1& 13:,+"/0,H& 41& "#"3*".2#,& 9$:>$0/4,&13:,+"/0,&4,&02/11&4,*,-2#,6K1&J1&J:$B01/$&/($(&J:$B01/$&;$&;#$%2#,,/&4,&*141*2*H&,&;"&/",&1&;,*1/$&/:"B"51&3,&13:,+"/0,&4,&02/11&;$&4,*,-2#,,/(
h,6+:3&1&4,6$>10,;$4&4,A14&3,&*"%$-1:,<$&4,&02/11&#"&9:"J:,*,/,&QRSTUVRWXY&$&;"& 0":1;/$<$& 4,& >240511/$& "%& -$4/,/,& ;"& ,-,/01& QZ[[\&][\^S(&h,& ;-(75 9:$/;/,#$4& $&13J-$%"/&4,&-$4/,/,&;"&,-,/01&QZ[[\&][\^S(
a:$%&%,&3,9"A4$*$&%,&6,&0":1;/1*$&-$4/,/,&;"&,-,/01&QZ[[\&][\^S&9"/:$+4"&$&%,&6,&"%+$:$*$&:,*414,/,&#"&0"6,&K$&5:/,*$&1&;"&9"*"B&4,&-$4/,/,&;"&,-,/01&QX[\wZ&C;-(76)%,&1;5:/,*$&%$-&"%&02/16,&1-1&0"*9-$/4"&%,&6,&1;5:/,*$&5$-,/,&02/16,(&
@-(�|&�$4/,/,&;"&,-,/01&QZ[[\&metal
92
1. Base-Flange/Tab
M/0,0"& K$& +1%$& 1;5:/,4,& 02/16,/,H& ;"& 9"*"B& 4,& ,-,/01/$& "%& -$4/,/,& QX[\wZH& ;$&29"/:$+2#,& 0"*,4%,/,& Base-Flange. !;2B4";/& ;"& "#,,& 0"*,4%,& 4,& 5:/$."/& *2&%,#,*$&/:$/,&%1*$4316,&/($(&;$&"/#":,&*".4";/&3,&:,+"/,&#"&��(&!"&;,*1/$&>240511&4,&Base-Flange ;$&%$>141:,41&"9511&3,&:,+"/,&;"&��H&,& /",&9:$%&;$&$&9"/:$+4,/,&%$+$-14,&4,&0,:/"4"/&0"6,&;$&%$>141:,&#"&9"-$/"&QZ[[\&�[\^l Parameters.
2. Edge Flange
@"&9"*"B&4,&"#,,&>240516,&*".$&%,&;$&13#-$02#,,/&+"A41&;/:,4151&4,&02/16,/,H&%,&;$&5:/,,/&0,9,51/$&4,&02/11/$&/($(&*".$&%,&;$&13#:B,/&;#1/02#,<,&4,&;/:,4151/$&1&0,9,51/$&4,&02/11/$&9"%&:,3-1A41&,J-1&1&3,&:,3-1A41&%$+$-141&4,&0,:/"4"/(&
3. Miter Flange
M#,,&>240516,&#;2B4";/&*".$&%,&41&9";-2.1&3,&+:3"&1&-$;4"&0:$1:,<$&4,&:,+"#1&3,&02/11&0"1&;$&;"&9";$+41&+,:,<,H&+:3"&1&-$;4"&0,0"&#"&"J-$%,-"&;$&9:$;-102#,&4,&;1/$&9"#:B141&0"1&K$&J1&"%+$:$*$(
@-(��&�$4/,/,&;"&,-,/01&Sketch
@-(��&`":1;/$<$&4,&"9516,/,&Base-Flange
@-(�{&`":1;/$<$&4,&"9516,/,&Edge Flange
93
4. Hem
@"&"9516,/, Hem #:B1*$&3,"+10"-2#,<$(&M#,&3,"+10"-2#,<$&$&%"+:"&9:1&5:/,<$&4,&;,*";0-"9-1#1&02/11&1-1&9:1&5:/,<$&4,&;,*";0-"9-1#1&/,541(
5. Sketched Bend
@"& 9"*"B& 4,& "#,,& "9516,& ;$& #:B1& ;#1/02#,<$H& /($(& %"0"-02& 6,& 1*,*$& 1;5:/,4"&0"*9-$/4"&02/16,/,&#"&7�H&;"&9"*"B&4,&"#,,&"9516,&%$-&9"&%$-&*".$&02/16,/,&%,&6,&"+-102#,*$& /($(& *".$& ;1/$& %$-"#1& 9";/$9$4"& %,& J1& ;#1/0,*$& 1& /",& *".$& %,& J"&4,9:,#1*$&1&9"%&:,3-1A41&,J-1(
@-(79 `":1;/$<$&4,&"9516,/,&Miter Flange
@-(80 `":1;/$<$&4,&"9516,/,&Hem
94
6. Closed Corner
N240516,/,&Closed Corner $&>240516,&0"6,&K$&41&9";-2.1&3,&3,/#":,<$&4,&:,+"#1/$&4,&02/11/$&/($(&/,,&$&>240516,&3,&9:1+-1.2#,<$&4,&:,+"#1/$&$%$4&%"&%:2J(
7. Jog
@"&9"*"B&4,&"#,,&"9516,&#:B1*$&9"*$;/2#,<$H&/($(&#:B1*$&%#"64"&;#1/02#,<$(&M#,&*".$& %,& ;$& 1;0":1;/1& 3,& 5:/,<$& 4,& %4"/"& 0,6& ;,*";0-"9-1#1/$& 02/11H& 0"1& ;$&;0-"92#,,/&;"&41#4"/"&"/#":,<$(
@-(82 `":1;/$<$&4,&"9516,/,&Closed Corner
@-(81 `":1;/$<$&4,&"9516,/,&Sketched Bend
95
8. Break-Corner/ Corner-Trim
@"&9"*"B&4,&"9516,/,&Break-Corner *".$&%,&;$&#:B1&3,"+-2#,<$&1-1&1;$02#,<$&4,& :,+"#1/$H& 9:1/",& 3,%,#,6K1& 6,& J"-$*14,/,& 3,& 1;$02#,<$& 1-1& 3,"+-2#,<$& 4,&:,+"#1/$(
9. Extruded Cut
@" 9"*"B& 4,& "#,,& "9516,H& 9:$/I"%4"& 4,5:/,41"/& 13J-$%& 4,& "/#":"/& 4,& 02/16,/,&*".$&%,& J"&"/;$A$*$(&M#,,&"9516,& $&%";/,&%"+:,& 3,&9,:,-$-4"&1;$02#,<$&"%&%#$/$&;/:,41&4,&02/16,/,(&_4,A1&0"J,&K$&J"&4,5:/,*$&:,0"I>,/"/ 4,&$%4,/,&;/:,4,H&*".$&%,&J"&1;$A$*$&1&4,&%:2J,/,(
@-(83 `":1;/$<$&4,&"9516,/,&Jog
@-(84 `":1;/$<$&4,&"9516,/,&Break-Corner/ Corner-Trim
96
10.Simple Hole
`,0"&B/"&0,.2#,&1& 4,;-"#"/&4,& "#,,&0"*,4%,&;"&4$*,&*".$&4,&*4"J2& $%4";/,#$4&4,A14& %,& 4,9:,#1*$& "/#":& #"& 02/16,/,(&!;2B4";/& "#,,& 0"*,4%,& $& 3,& "/#":,<$& 4,&"/#":1(
11.Unfold
@"&"9516,/,&�vqRSU %"0"-02&02/16,/,&$&;0-"9$4,&*".$&%$-&9"&%$-&%,&6,&:,;0-"91*$(&g"+:,&"9516,&3,&%,&*2&9"0,.$*$&4,&0292#,A"/&0,0"&"%1&:,;0-"92#,<$/"&4,&02/16,/,(
@-(86 `":1;/$<$&4,&"9516,/,&Simple Hole
@-(85 `":1;/$<$&4,&"9516,/,&Extruded Cut
97
12.Fold
g"0"-02&02/16,/,&$&4,5:/,4,&1&:,;0-"9$4,&;"&9"*"B&4,&"#,,&"9516,&*".$&02/16,/,&9";/$9$4"&%,&6,&;0-"92#,*$ %$-&9"&%$-H&4"&*".$&%"0"-02&;,0,*$&1&0"*9-$/4"&%,&6,&;0-"91*$& 02/16,/,( g"+:,& "9516,& %,& *2& 9"0,.$*$& 4,& 0292#,A"/& 0,0"& ;$& ;0-"92#,&9";/$9$4"&02/16,/,(
13.Flatten
@"& 9"*"B& 4,& "#,,& "9516,& "/0,0"& 0"*9-$/4"& K$& 6,& 4,5:/,*$& 02/16,/,& *".$& %,& 6,%1*$& #"&:,3#1$4,&>":*,& 0,0"&13J-$%,& 02/16,/,H& /($(& 02/16,/,&*".$&%,& 6,& #1%1*$&:,;0-"9$4,(
@-(88 `":1;/$<$&4,&"9516,/,&Fold
@-(87 `":1;/$<$&4,&"9516,/,&Unfold
98
14.No Bends
M#,,&"9516,&;$&0":1;/1&%"0"-02&9:$/I"%4"&;*$&6,&13+:,-$&"9516,/,&Insert Bends, 1&%"0"-02& 4$& ;*$& 3,%"#"-41& "%& 4,B1"/& :$32-/,/& 3,& %,& *".1& %,& ;$& #:,/1*$& 4,&9:$/I"%4"&1;0":1;/$4,/,&"9516,&�T�
15.Insert Bends
M/0,0"&;"&"9516,/,&Rip ;*$&J1&1;$0-$&&:,+"#1/$&/($(&/1$&*$c2;$+4"&;$&"%#"$41&*".$&%,&6,&1;0":1;/1*$&Insert Bends, 0"6, 4,&9"#:B14,/,&0"6,&6,&1*,*$&"%+:,4"&K$&1&%,%$&*".4";/& 4,& ;1/$& ;/:,41& 3,& ;#1/02#,<$H& /($(& 9";-$& 0":1;/$<$/"& 4,& "#,,& "9516,H&02/16,/,& 0"6,& ;*$& 6,& 4,5:/,-$& ;"& "9511/$& E�\W�U[U& �RYYH& QZ[SS& 1 Rip *".$ %,&9:"%"-.1*$&%,&6,&%":,+"/1*$&;"&"9511/$&0"1&J1&1*,&-$4/,/,&;"&,-,/01&QZ[[\&][\^S(&@"& 9"*"B& 4,& "#,,& "9516,& #;2B4";/& 13#:B2#,*$& 0"4#$:316,& 4,& "+6$0/"/& #"& QZ[[\&metal.
@-(89 `":1;/$<$&4,&"9516,/,&Flatten
@-(90 `":1;/$<$&4,&"9516,/,&Insert Bends
99
16.Rip
@"& "#,,& "9516,& Rip #;2B4";/& %"0"-02& 9:$/I"%4"& ;*$& 6,& 29"/:$+1-$& "9516,/,&E�\W�U[U&�RYY&1&1*,*$&4,5:/,4"&0,9,0&1-1&%$-&"%&02/16,H&,&9"/",&;"&"9516,/,&QZ[SS&J"&"/;/:,41*$,/:$B41"/&%$-H& ;"&"9516,/, Rip #;2B4";/&#:B1*$&1;$02#,<$&4,&:,+"#1/$&/($(&/1$&;$&"%#"62#,,/&*$c2;$+4"(
@-( 91 `":1;/$<$&4,&"9516,/,&Rip
100
z/ q(Z&'&/ &/ A&A2,1&/ ;"&/ A,/ ;"$&A2(2/ =(/&=$(9"2;(/ '(/ (19(:(%(/ "#/ 9$('"+&#,'/;($2"'
h,& ;-. 92 0,0"& B/"& *".$& %,& ;$& 3,+$-$.1& 9:$/;/,#$4,& $& /$I4"-"B0,& B$*,(&`,:/"4"/& & 0"6& B/"& ;$& 0":1;/1& #"& 9:"13#"%;/#"& 9:$/I"%4"& *":,& %,& ;$& 9:"13#$%1& 4,&*,B14,/,&!$-9,9& 0"6,& 9:$/;/,#2#,& 0"*9-$/4,& -1416,& 3,& 9:"13#"%;/#"&4,& +:,4"#1%$4&0,:/"4&1&:$+:,;/,&I,:/16,(&h,&;-10,/, 0,0"&B/"&*".$&%,&;$&3,+$-$.1&$&"%+$-$.,4,&;"&'(&
M/0,0"& *,/$:16,-"/& K$& +1%$& 9:"13#$%$4& 4,& *,B14,/,& 3,& 9:"13#"%;/#"& 4,&+:,4"#1%$4& 0,:/"4& !$-9,9H& /"6& 1-1& ;$& ;0-,%1:,& 0,0"& 9"-2& 9:"13#"%& 0"6& ;$& A2#,& 4,&3,-1I,&1-1&"%1&%1:$0/4"&4,&*,B141/$&3,&9:$:,+"/0,(&g"0"-02&;$&9:"13#e%2#,,/ %"&|oo&02/11, /,+-1/$&"%&!$-9,9&;$&4";,/&4,&0:,6B$:&0,%$&;$&#:B1&+1J"#,<$&1&1;$02#,<$&4,&9"/:$+4,/,&%"-.14,H&9"/",&"%&0:,6B$:&/,+-1/$&;$&4";,/&4,&B-15&0,%$&$&9"/:$+4"&%,&;$&4,9:,#,/& 9:":$31& 4,& 0,:/"4"/& 1& "/0,0"& ;$& 4,9:,#$41& 9:":$31/$& 02/11/$& *".$& %,& ;$&9$A,/,/&4,&;1/"&1-1&%"0"-02&4$*,&9$A,/$<$&/1$&;$&-$9,/&1-1&;$&B16,/(
@-( 92 =$I4"-"B0,&B$*,&
101
g"0"-02& ;$& :,+"/1& 3,& 9:"13#"%;/#"& 4,& ;9$516,-41& 02/11& 1-1& 02/11& 0"1& ;$&0":1;/,/&4,&*,B141&3,&,#/"*,/;0"&9,02#,<$H&*,/$:16,-"/&"%&!$-9,9&"%1&4,&3,0-"9$4&B/,45&1-1&4,&:"/"&*,B14,&C:"/"&B/,45D&0,%$&;$&#:B1&B/,45,<$H&,&9"&9"/:$+,&*".$&%,&;$&#:B1&1&9$A,/$<$&4,&:"/"&*,B14,/,(&?&9"/",&%"0"-02&1*,&9"/:$+,&/1$&;$&-$9,/&1-1&B16,/(
_,&9:"13#"%;/#"&4,&J"-$*1&0"-1A141&4,&02/11H&*,/$:16,-"/&"%&!$-9,9&;$&4";1&4,&@-"/$:&*,B14,/,H&0,%$&*".$&%,&;$&#:B1&0"*9-$/4"&B/,45,<$H&+1J"#,<$&1&9$A,/$<$&4,&;,*,/,&*,B14,(&a"/",&"/0,0"&K$&9"*14,/&02/11/$&4,&@-"/$:&/1$&1-1&;$&-$9,/&1-1&;$&B16,/(
M/0,0" 02/11/$&#"&9:"5$;"/&4,&9:"13#"%;/#"&K$&+1%,/&3,#:B$41H&/1$&*".$&%,&;$&#:3,/& 4,& #:32#,A& 1-1& %,& ;$& 1;>"-1:,,/& ;"& ;/:$A& >"-16,& 0,0"& +1& ;$& 3,B/1/1-$& 9:1&/:,4;9":/"/(
O0,:/"/&0"6&13-$J2#,&4,&*,B141/$ 1&"%&!$-9,9 ;$&+,-1:,&4,&L,-1:0,
!o348j
@-"/$:&$&*,B14,&4,&0"6,&*".$&%,&;$&#:B1&9$A,/$<$H&B/,45,<$H&1;$02#,<$&0,0"&1& +1J"#,<$&4,&*,/$:16,-"/&9:$%& %,& ;$& 13:,+"/,/& 0-,;1A41& /($(& ,*$:10,4& 0,:/"4;01/$&
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1. McLuhan, H. M., Understanding media - the extensions of man, Random House, New York, 1987
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6. Dreyfuss, H., Symbol Sourcbook, McGraw Hill, New York, 1971.7. Mesaroš, F., !"#$%&'()*"+#&"&,-."*/+pW^qT&rXT&RsW^tRuvT&w[v\^WH&x^yW[sH&'z{|8. DEFGHIJFKL/MNL Povijest knjige, Nakladni zavod Matice hrvatske, Zagreb, 1985.9. Kancir, J., Standardizacija sustava pisma hrvatskog jezika, magistarski rad, FOI,
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u Zagrebu, magistarski rad, FOI, Varaždin, 1997.,15.DVXFKL/YNL/Oznake na ambalaži, Ambalaža br. 11, Tectus, Zagreb, 1999., 16.GQ^_^QFKL/ `NL/ Generira.69+ 2"."6)*"3+ *$<$0'+ ,+ =$6"+ "+ .9*9+ 4$%,>.$)8"+ *$&";89.6'+ ,+
informacijskim sustavima, magistarski rad, FOI, Varaždin, 1996.17.Rodin, A., Uloga EAN-KODA u sistemu distribucije proizvoda-primjena na ambalaži,
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Countries, International Trade Centar, October, 1991.20.MeFKL/YNL/?8695'6+&')8&"&'.6'+*$<+%&'("+-*9+&9#&$<,*5"69+.'+*$2$&")8"-*'+)0$6)80'+)2"*$0."3+
informacija, doktorskadisertacija, FOI, Varaždin, 2001.21. fQVgVJFKL/WNL/Promjena informacije u procesu transformacije originala u reprodukciju
digitalnim tiskom,
22.magistarski rad, FOI, Varaždin, 1996.23.Favre, J. P., Collor Sells Your Package, ABC Edition, Zurich, 1969.24.Keller, G., Uloga boja u dizajnu ambalaže i prodaji proizvoda, Savjetovanje Ambalaža i
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33.50 trade secrets of Great Design Packaging
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