Difesa(Siro tng khng tr em)

3C K11 nhm 3

Gii thiu nhm

Trn Th Quznh Chi

on Th Trang

L Minh Hi

Nguyn Tt Thng

Thu Thy

Nguyn Thy Hng

L Thu Quznh

MC LC

1. Gii thiu v Difesa

2. Thng ip, i tng, mc tiu

3. Kch bn chin dch

4. Infographic

5. 50 concept

6. nh viral sng to

7. Bi vit chun SEO

8. Bi PR

9. Mu qung co ADW,mu content qung co FB

10. To Quiz

11. tng video sng to

1. Gii thiu Difesa

Sn xut bi cng ty Buona Italia t nm2009. Cng ty c rt nhiu dng thc phmchc nng dnh cho tr em.

Slogan: "Buona - hnh phc cho cc con"

Thnh phn tc dng

Keo ong

Echinacea

(Hoa cc)

Km

Dog rose

(h hoa hng)

Tc dng: Tng cng h thng min dch, tng sc khng

2.Thng ip - i tng - Mc tiu

Thng ip

Difesa - Bo v thin

thn ca bn nh

ngha: Gip bo v con bn, nhng

thin thn theo ng mongc ca bn

Bo v sc khe con bn b tr thnh nhng thinthn theo cch m nhnga tr (Italia) cbo v

i tng

Gii tnh tui S thch

i tng

Thu nhp Ngh nghip Hn nhn

i tng

a l Hc vn Hnh vi

Khch hng:

Thu nhp cao hn trung bnh, cn thn trong chm sc con ci, khng tin lm vo hng trong nc, snh ngoi, lo lng cho sc khe ca con

Mc tiu

Thnghiu:

Nhn bit thnghiu Siro Difesa

tng sc khngtr em nhp khu

t

Doanhs:

Bn c 5.000 sn phm trong 3 thng u nh

internet marketing

3. Kch bn chin dch

Gip cha m c nhng kin thc nng cao sc khng, phng bnh cho tr tr khemnh, xinh p nh nhngthin thn

Cha m lun thch v p thinthnca nhng tr em vcng mun con mnh khemnh, xinh p nh vy khi sdng siro Difesa sn xut ti

ngha chin dch:

Bin con bn thnhthin thn nh

Phng php sngto kch bn: Cngiu, lin tng, so snh,chi ch

Chin dch:

4. Infographic

5. 50 concept

1. Tm hiu v dng siro tng khng cho b t mi xut hin ti VN.

2. Nui con khe mnh, xinh p nh ngi Italia, ti sao khng?

3. Ngi La M dng tho dc tng sc khng nh th no?

4. 57% cc b m sai cch chn dc phm tng sc khng cho tr

5. 5 bc phng vim ph qun cho tr khi ma lnh ti

6. Hc ngi bo v sc khe b khi giao ma

7. Nhng iu nn trnh con khng b vim ng h hp ma lnh

8. Nhng iu ti k trong chm sc sc khe b ma lnh

9. Bt lo lng vi nhng cn ho ban m ca tr

10. Li ch ca s dng Difesa so vi tpcn tng khng xch tay.

50 concept

11. Tr hay b ho phi x l{ nh th no cho ng cch?

12. Tng bc nng cao sc khng cho con nh th no?

13. con ho di ngy mi lo cha tr.

14. Cho tr n nhiu s tng sc khng?

15. Nhng lm tng khi cha tr h hp cho tr

16. 10 iu cn lm khi tr c du hiu bnh h hp

17. 10 li khuyn ca chuyn gia tai mi hng Bacalos n t Italia

18. ng tnh vi quan im ca chuyn gia Bacalos trong phng bnh h hp cho tr

19. Tai hi khi t { cha s mi cho tr bng phng php dn gian khng ng cch

20. Dng Difesa tng sc khng c thc s tt khng?

50 concept21. Cp nht tnh hnh dch bnh h hp ti H Ni trong thng 10/2015

22. Thng 7 va qua, tnh hnh mc bnh h hp ti H Ni tng t bin

23. Mo phng bnh cho tr ngy lnh nh m khng nh

24. Tuyt chiu ca m ngy lnh phng bnh h hp cho tr

25. Nhng mo phng bnh h hp ho tr ca ngi m

26. Tng cng kh nng phng bnh h hp cho tr, nn v khng nn

27. M hi, chuyn gia tr li nhng cch phng bnh h hp cho tr khi giao ma

28. Kinh nghim cha ho cho tr khng dng thuc ca b m 3 con

29. Tht gi thuc Difesa cch phn bit

30. Nhng du hiu nhn din Difesa nhp khu trc tip t Italia.

50 concept

31. Hng dn s dng thuc Difesa

32. Cuc thi vit v tc dng thuc Difesa cho cc b m tr

33. Bng tp hp { kin khch hng sau 1 nm s dng thuc difesa

34. 80% cc b m an tm v con c Difesa bo v ng h hp

35. Ton cnh hi tho M hiu c th b bao nhiu %

36. Cuc thi Con thin thn nh m thng thi hiu ng v cch bo v ng h hp cho b

37. Cuc thi nh Con l thin thn ca m (Difesa t chc nhn ngy quc t thiu nhi 1/6)

38. Chuyn gia Ubaby ni g v bnh vim ng h hp ca tr

39. H Ni giao ma bnh vim ng h hp tng cao

40. Kha hc cho cc b m v chm sc tr ngy giao ma

50 concept

41. Hi tho c chuyn gia trng khoa h hp bnh vin nhi:

i mi t duy trong phng bnh ng h hp cho tr (phng vn)

42. Dng Difesa tng sc khng c thc s tt khng?

43. top 5 sn phm tng sc khng h hp TE cho ma ng 2016?

44. Phng ho hay cha ho tt hn cho tr

45. Gia tng cc bnh h hp ca tr do nhim khng kh

46. Tng cng min dch cho tr, 10 iu cc b m phi bit

47. Cch x tr khi tr b vim ng h hp cp

48. Phng nga cc bnh h hp cho tr cch no cho hp l{

49. 7 tuyt chiu tng sc khng cho tr cha m nn bit

50. M ch quan khin tr mc bnh h hp ko di

6. nh Viral sng to

So snh thin thn ca m vca ba mt cch hi hc

Link: https://www.facebook.com/pages/Difesa/786614694788870

https://www.facebook.com/pages/Difesa/786614694788870https://www.facebook.com/pages/Difesa/786614694788870

6. nh Viral sng to

Nhng lc nh th ny, ba chnh l thin thn trong mt con

Link: https://www.facebook.com/pages/Difesa/786614694788870

https://www.facebook.com/pages/Difesa/786614694788870

7. Bi vit chun SEO

Link: https://tangdekhangdifesa.wordpress.com/2015/08/03/7-tuyet-chieu-tang-suc-de-khang-cho-tre-cha-me-nen-biet/

7 tuyt chiu tng sc khng cho tr cha m nn bit

T kha cn SEO: Tng sc khng cho tr

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7. Bi vit chun SEO

Who: i tng cp tr em

i tng nhm: cha m quan tm

v chm sc con ci

Why: Cha m mun tng sc

khng gip con gim thiu mc

bnh nn lm theo nhng tuyt chiu

trn

When: tng khng cho con

mi la tui, k t khi tr sinh ra ti

khi tr ln.

Where: mi lc, mi ni c

th.

How: mun tng

sc khng cho

tr, nn lm theo

nhng hng dn

trn.

7. Bi vit chun SEO

What: bng cch:

sa m, tim

chng, dinh

dng, thc

phm chc

nng.

8. Bi PR

M ch quan khin tr mc bnh h hp ko dihttps://tangdekhangdifesa.wordpress.com/2015/08/03/me-chu-quan-khien-tre-mac-benh-ho-hap-keo-dai/

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