4

e) ,il,oIlbJIHHTe.IlHHH3HCKBaH115!KbM HHCTaJIHpaHaTaH3Ba,UKa:

- I1HcTaJIHpaHaTa H3Ba,UKa He Tp5!6Ba na BKJIlOqBa ,UOMaKHHCTBa,B KOHTO HMa

CJIY)lmTeJIna £HT UJIHna npyr ,IJ,OCTaBqHKna aY,UHO-BH3YaJIHHMe,IJ,HHHHyCJIyrH; peKJIaMHa

HJIH Me,UH5!IlI0Il areauas; KaKTOH CJIY)I(HTeJIna areHI.J:H5!sa COlJ,HOJIOrHqeCKHH/HJIH ztpyrn

MapKeTHHrOBH H3CJII;:,UBaHH5!.

2. OCHOBHHxapaxrepncraxa na IIlIHIlbJIMeTpHLJHOTOH3MepBaHe:

n. nOKPHTHE/OIiXBA T HA H3CJIE)1,BAHH5IT A

1. OCHOBHI1 xapaxrepacraxa na H3Ba,UKaTa na HaIJ,HOHaJIHO Ilpe,1l;CTaBHTeJIHH5!

IlHHIlbJIMeTpHqeH naaen:

a) MHHHMaJIeH o6eM na H3Ba,UKaTaB ,1l;OMaKHHCTBa:950

6) MHHHMaJIeH o6eM na H3Ba,UKaTaB HH,1l;HBH,UH(na m.spacr 4+ r.): 2400

B) MHHHMaJIeH 6pOH HHCTaJIHpaHHIlHHIlbJIMeTpHqHH YCTpoHcTBa: 1250

r) MHHHMaJIeH IlpOIJ,eHTrOJ],HIIIHapOTalJ,H5!na ,1l;OMaKHHCTBaTaB naaerta: 20%

,U) I1pe,UcTaBI1TeJIHOCTna HHCTaJIHpaHaTaH3Ba,UKa(IlaHeJI): H3Ba,UKaTaCJIe,UBazta 6b,Ue

HaIJ,HOHaJIHOnpencrasnrerma IlO CJIe,1l;HHTeOCHOBHHIlOKmaTeJIH: peraon, THIl HaCeJIeHO

M5!CTO,pasaep (6poi~ -meaone) na ,1l;OMaKHHCTBOTO,THIl na IlpHeMaHH}I CHrHaJI, IlOJI, m.spacr

H ztp.

METO)1,HQECKH H TEXHHQECKM H3HCKBAHIDI

]. THn H3CJIE)1,BAHIDI

1. CHcTeMHH peHTHHroBM H3CJIe,1l;BaHH5!na 6ma na IlOCT05!HHa IIHHIlbJIMeTpHqHa

H3Ba,1l;Ka(IlaHeJI) C HaIJ,HOHaJIHanpe,1l;CTaBHTeJIHOCTaa HaCeJIeHHeTOaa ObJIrapH5! na nsspacr

nan 4 rO,1l;HHH,)lmBYIllo B ,UOMaKHHCTBaCpaoorem TeJIeBH3HOHeHIlpHeMHHK.

2. CHcTeMeH MOHMTopHHr H perHCTpaIJ,H5! na H3JIbqeHaTa rrporpaxra IlO OCHOBHHTe

TeJIeBH3HOHHHxanana na fiasa ,UeHOHOIllHe(24 saca).

3. CHcTeMeH MOHMTopHHr 11perHCTpaIJ,H5!na H3JIbqeHaTa pexnasta B IlbJIHaTa nporpaxra

(24 -raca) na OCHOBHHTeTeJIeBH3110HHHKaHaJIH.

TEXHUqECKA CnEIJ;H<I>HKAIJ;IDI

aa H3nbJlHCIllHC na OTKpHTa npouenypa C npensserr ,,)1,ocTaBKa na ,l1;aHHHsa

TeJleBH3HOHHa aY,l1;HTOpHHH MOHHTOpHHr na TeJleBH3HOHHa nporpasra H pexnasra H

HHCTaJlaUHH II nO,l1;,l1;pMKKaua codrryep sa ofipafiorxa na ,l1;OCTaBeHHTe,l1;aHHH"

5

III. IIOM'bF'JKAHE nPElI,CT ABHTEJIHOCTT A HA H3CJIElI,BAHIDIT A

1. Flozurspacane na opeLl,C'raBIITeJIHOCTna napaverpare na II3saLl,KaTana HaIJ,IIOHaJIHO

rrpeLl,CTaBIITeJIHII}ITIHHnbJIMeTpl1uen rranen.

a) AKTYaJIHOTOCbCTO}lHHena nanenaara II3BaLl,Kacnpano renepanaara csnxyrmocr

rpsfiaa zta ce KOHTpOJIIIpaYpe3 nposeacnane na HaIJ,IIOHaJIHOrrpe)1,CTaBIITeJIHIIrrpOYYBaHII}I

none eLl,IIHrrsr ro.nrurao (B eLl,HHH CbIlJ,IIBpeMeBHIIHTepBaJI).06eMbT aa II3BaLl,KaTaTp}l6Ba

.na Bb3JIH3ana none 3000 peCnOHLI,eHTa(cyxrapno sa enna rOLl,HHa).B npOYYBaHII}lTa ce

BKJIIOYBaTBbrrpOCI1"HHLI,IIKaTopH,CBbp3aHHC 060PYLI,BaHeTOna Ll,OMaKIIHCTBaTaB EbJIrapH}I,

npsxo cnspsaao C TeJIeBII3HOHHOrneztane, KaTO: 6pOH, BHLI, H pa3rrOJIO)l(eHIIe aa

TeJIeBII3HOHHIITenpIIeMHIIIJ,II, HaYIIH na rrpIIeMaHH}I CIIrHaJI aa BceKII rrpIIeMHHK B

)1,OMaKIIHCTBOTO,neHeTpaIJ,II}I na TeJIeBII3HOHHIIKaHaJIII II np. IlbJIHaTa MeTO)1,OJIOrH}III

BbrrpOCHIIKbTsa npoaezcnaae ua II3CJIe)1,SaHeTOce npenocraaar na EHT MHHIIMYM eznra

pazraopaanpscxsane C HaIJ,IIOHaIleH06xBaT, KaKTOII BOLl,eIlJ,II6bJIrapCKII II YY)l(LI,HKaHaJIHC

HaIJ,IIOHaJIHOxafiernto pasnpocrpaaenae H/IIJIII HaIJ,HOHaJIHOCaTeJIHTHOpasnpocrpaaeaae na

TepIITOpII}lTana crpaaara.

6) MIIHIIMaJIeH 6pOHHa6mo)1,aBaHHTeJIeBH3HOHHHKaHaJIII:30.

B) MOHHTopHHr na rn.nna rrporpava (24 xaca) na nafimoztaaamrre KaHaJIII.

r) MOHHTopIUlr aa pexnava B rrsnnara nporpasra (24 xaca) na Ha6JIIO)1,aBaHHTeKaHaJIH.

LI,)MOHHTopHHr aa rrsnaa nporpaxra (24 yaca) II pexnaaa B m.naara nporpaxta (24

yaca) na BCHYKIIKaHaJIII na Bi.nrapcsara HaIJ,HOHaJIHaTeJIeBH3H}I(noaacroamev: EHT 1,

EHT 2, EHT HD, EHT CB}lT).

e) OCIIrYP}ls<lHe na He3aBIICIIM )1,IIrIITaJIeH sanae na Ha6JIIOLI,asaHHTeKaHaJIH II

csxpanxsane na apxns MIIHIIMyM 30 KaJIeH)1,apHIILl,HII.

KaHaJIH C Ha3eMHO IJ,II<pPOBOTeJIeBII3IIOHHO

a) IhLHnbJIMeTpHYHoTO H3MepBaHe zta 06XBaIlJ,a BCIIYKII TB KaHaJIII, npIIeMaHII B

3aBHCIIMOCT OT rnna CIIrHaJI H a60HaMeHTeH naxer OT BC}lKO e)1,HOOT )1,OMaKIIHCTBaTa,

yYaCTBaIlJ,II B rranena.

6) I1H)1,IIBH.nYaJIHH peHTIIHroBH )1,aHHII no TB KaHaJIH )1,a ce panoprysar -rpes

KJIIIeHTCKIIcorpryep sa BH3YaJIII3au,II}IH aHaJIII3sa MIIHIIMyM 30 TeJIeBII3IIOHHIIKaHaJIa.

B) I1H)1,HBII)1,YaJIHIIpeHTlIHrOBH )1,aHHII no TB KaHaJIII na ce panoprysar -rpea

KJIIIeHTCKHCO<PTYep sa BH3yaJIH3aIJ,H}I H aHaJIII3 sa BCIIYKH KaHaJIII na Bsnrapcxara

HaIJ,IIOHaJIHaTeJIeBH3H}I(nOHaCTO}lIlJ,eM:EHT 1, EHT 2, EHT HD, EHT CBn).

3. OCHOBHH xapaKTepHcTIIKII na nposeacnaana MOHIITopIIHr H perHCTpaIJ,II}I na

TeJIeBH3HOHHanporpasia H pexnana:

a) Hatimozraaann KaHaIlH

6

IV. npOBEJI()~AHE HA KOHTPOJIHH npOIJ,E~YPH 3A BEPH<DHKAIJ,IDI HA

~AHHHTE OT nHMnbJIMETPHQHOTO H3MEPBAHE

1. )J,ecplfHHUHlfsa TB rnenaesrocr - OlIMcaHHe ua lII1HnbrrMeTpM"lfHOTOlf3MepBaHe,

pasnosaaaane na IB KaHana , KaKBOce axmoxsa B Hepa3lI03HaTMTB KaHaJIM,HaH-MaJIbK

MHTepBaJIsa Pa3lI031-IaBaHena IB KaHaJI,I-IaH-MaJIbKMHTepBaJIna rneztaae na pa3lI03HaT TB

KaHaJI,aa na 6b.ue BKJIlOqeHB peiirnnroaare ,ll;aHHH,HaH-MaJIbKI1HTepBaJIna panopryaane na

.uaHHI1TeaaTB rncnaenocr.

2. I1poUe,ll;YPHna cacrexrara sa nannnapaae na .uaHHI1Te- 113lIbrrHHTerr~Tcnensa zta

OlIMIIle npasnnara, lIO KOHTOce rperapa TB rncnaevocrra - sr.acnena JIll e npenernra

lIpo.ubrr)J{I1TeJIHOCTaa zmesna 6a3a, cnen KO~TO.uaHHI1TeztaHe ce BKJIIOqBaTM,ll;aJII1TOBa11Ma

OTHOllleHHeKbM nperernanero; ar.senen JIM e npeztenen nepaon sa ne-rnezraae na TB OT

Y"lfaCTHMKB I13Ba,ll;KClTaMKaKTOBace 'rperapa OTCMCTeMaTa.

3. Konrporr na CTpYKTypaTa na rranena rrpn HerOBOTOI13MeHeHMeB pe3YJITaT na

pOTaUM~- 06e3lIe1JaBa JIM ce Bb3MO)J{HOCTTaEHT zta nonyxaaa eacesrecenaa OT"lfeTMno

OCHOBHMTexapaKTepMCTMKMna 113Ba,ll;KaTaIf CbOTBeTCTBMeTOif C reaepannara CbBKYlIHOCT

cezrsraua npezta CTapTHpaHeTO ua 'repen. EHT HMa npaso zta rrpennoaor rrpoxreaa B 6po~ If

CPOPMYJIlfpOBKaTana m.npocare If cnezrsa .na rronysn nacxren OTrOBOpOT nocras-nnca

OTHOCHOlfMlIJIeMeHTlfpaHeTO na aarrpasenare lIpe.uJIO)J{eHI1~npenn CTapTI1paHe na

lf3CJIe,ll;BaHeTO.Pesynrarare OT nposeztemrre lIpOY"lfBaHH~ce npenocrasar na EHT nozt

cpOpMaTana eJIeKTpOHeH.uOKJIa.rrl1/lfJIlf npesearanna.

6) 113lIon3BaHlf xparepan npn nonoopa na .uOMaKlfHCTBaTa,K011TOzta Y"lfaCTBaTB

rranennara asaanxa -- ,ll;OMaKlfHCTBaTa,KOlfTOY"lfaCTBaTB nncrannpaaara lf3Ba,ll;Ka,cnensa zta

ca 1136paHI1no KpIrrepI1I1, KOI1TO):(arapaarapar HeHHaTalIpe.uCTaBI1TeJIHOCT.

B) Ilpoxrenn no CTpYKTypaTaaa lIaHeJIHaTaI13Ba.uKa,KaKTO11no npanaramrre 'rernoaa

KoecplfUI1eHTI1,cncnsa na ce lf3BbpIIlBaT B Ha"lfaJIOTOna xanennapnara roztaaa, KaTOEHT

nonysasa lIl1CMeHO ysenoraneuae sa nnaaapamrre lIpOMeH11 I10He ezran xrecen

npensapnrenno, KaKTOIf TeCTOBI1.uaHHI1sa Meceua, nperrxosxnarn Meceua ua BbBe)J{.uaHena

lIpOMeHI1Te.

2. OCTOHHocT~BaHena pCKrraMHI1nOCTbI1rreHI1~I1pI1npoaeacnane na MOHI1TOpI1Hrna

TerreBI13lfOHHapexnaxra.

I1PI1 xanxynapane na pexnaxmare lIOCTbIIneHI1~B narirnoztanamrre B MOHI1TOpMHrna

TerreBM3MOHHapexnaua xananu, crreztsa .ua ce npanara 0CPI1UI1aJIHO.ueHcTBaIIJ;aTasa

CbOTBeTHM~nepnon Taplfcpasa pexnaxra ua Me.ulf~Ta,6e3 M3"lfMCrr~BaHena OTCTblIKM(06eMHM,

areHTCKMMzrp.).

7

VI. H3HCKBAHIDI KbM EJIEKTPOHHATA IiA3A ,l1;AHHH H CO<l>TYEPA 3A

OIiPAliOTKA HA HH<I>OPMAU,H.HTA

1. Enexrponna 633a ,ll,aHHH.T5I crrezma ,ll,arr03BOn5lBa:

a) E)I{e,ll,HeBHO06HoB~BaHe na 6a3aTa C ,ll,aHHll sa TeneBIl3110HHa ayznrropaa 11

rrporpaxren xronnropmrr 3a npenxoznms nen.

6) Ce,ll,MlllJHO 06HOB~BaHe na 633aTa C nanna OT MOHllTopllHr na TeneB1I3110HHa

pexnana.

2. Corpryep sa aaamrs ua ,ll,aHHll OT rrllllrr'bnMeTplllJeH naaen, TOll cnezisa na

n03BOJI5IBa:

a) 113lJlICn~BaHeTona noxasaremr sa ofiexra rr nporpana na ayzraropaara aa BClllJKI1

rrlIllrr'bJIMeTplllJHll q)YHKUllll, B TOBalJllCJIOOCHOBHllTe:

- Peirranr, .LI.OCTlIrHaTaayznrropns (B % 11aficomorna CTOllHOCT)11nan OTayznrropaara

sa rrpOll3BOJIHO,ll,eclnUmpaHll lJaCOBlI nnrepaann 11 speaeaa nepaozm - cpezmozmenao,

cpennocezma-mo lI:1I1sa ztpyr ,ll,eCpllHllpaHnepnon.

V. 1I3HCKBAHIUI KbM MOHHTOPHHrA HA TEJIEBH3HOHHA TIPOrPAMA H

PEKJIAMA

1. MOHlITOpHHr na TeneBlI3lIOHHanporpaxia.

KOHTpon na )JC3HPOBOTOxnacmpnnapaae na npenasaaaara na EHT B 633aTa ,ll,aHHllsa

aaanas rro npenasanaa: EHT 11M3npaso zta nOCOlJBaKaK zta 6'b,ll,aTasscneaa B 6a3aTa ,ll,aHHll

npenasaaaara OT nporpasmara 11cxexra. Ilpa KOHCTaTllpaHOHeC'bOTBeTCTBlieB 113n'blJeHOTO

npenasane, B norosopen C EHT CPOK, ztocras-raxt.r cneztsa na OTpa3lI aeofixoznmare

xopexuan B enexrpomrara 6a3a nanna, KaTO csmara 6'b,ll,e nonnoseaa na BClIlJKll

norperinrena na Cl1CTeMaTa.

2. Moaaropnnr na TeneBlI3UOHHapexnasra.

TIPll KOHCTaTHpaHOHeC'bOTBeTCTBlleB lI3n'blJeHaTapexnasra, B ,ll,OrOBOpeHCEHT CPOK,

nocras-nncr.r cnensa zia OTp3311neofixonnsurre xopexuaa B enexrporrnara 633a ,ll,aHHll, KaTO

csuiara 6'b,ll,enonnoseaa na BCll4Kll norpefiarenn na cacrexrara.

(CTpYKTypa na nanena), KaKTO 11 CaMOCTO~TenHOzta nposepaaa 11 npocneztasa o6eMa 11

KOHCI1CTeHTHOCTTana 113Ba,ll,KaTa,<pOpMl1pamarenepannara csnxyrmocr aa ezcermesna fiasa.

4. KOHTpon na KalJeCTBOTOna perncrpauaa, 113B'bpllleHaOTysacrammre B nanena no

speue na TeneB1I3110HHOrnenane: EHT llMa npaso zta saztazre ziom.naaremra yK33aHI1~ sa

xonrponnpana napaaerpn, no KOl1TOzta ce asm.puraa rexynr KOHTpon.

8

VII. OIiYQEHUE HA CJIYJKI1TEJIUTE HA IiHT 3A PAIiOT A CbC CO(J>TYEP A 11

OCUrYPJIBAHE HA nOCTORHHA TEXHlIqECKA nOMPb'}KKA

1. I13IIbJIHHTeJISlTCJIe,nBana ocnrypa BCTbnIITeJIHO06YQeHIIe aa CJIYlKII1'eJIII1'ena

EHT, QII5I1'O'[{ellHoc1' e npaxo car.psaaa C H3IIOJI3BaHCna ,naHHIITe 01' rrpoYQBaHII5I1'ana

ay,nIITopH5ITaH pexnasrara.

I13IIbJIHH1'eJlSITcnensa zta ocnrypn naue aa KOHTaKTH KOHcYJITalJ,HIIIIO ,naHHH1'eH

codrryepa aa 06pa6oTKa na ,naHHHTe.

I13rrbJIHH1'eJlSITCJIe,nBazia nozurspaca, sa cpoxa na II3IIbJIHeHHe na nops-ncara,

npenocrasemra codrryep aa CBOSlCMe1'KaH zta HHcpopMHparrHCMeHOEHT npa BbBe,neHH

IIpoMeHH.

- Peiiranr, )lOCTIIrHaTaay)~HTOPII5I(B % II a6COJIIOTHaCTOllHOCT)II ,n5lJIOTay,nIITOpII5ITa

rro npenasanaa II »canpoae.

- AHaJIII3 na npIIIIOKpIIBaHe aa ay,nIITOpII5ITana IIpe,naBaHII5I(duplication).

- 113qIIcJISlBaHI~na KoeqmUHeHTIIsa Pa3JlIIqHIITeueJIeBII rpyna H ,np.

6) L(ecpHHIIp;me OT IIoTpe6IITeJI5I ua IIo,n-rpyIIII na 6a3a couao-neworpaqicxa

rrOKa3aTeJIII.

B) Cr.snaaane H sanaasaae na cneUIIcpHQHIIrroTpe6IITeJICKHHaCTpOllKII, CBbp3aHII CbC

cszrspacaaaero H BH3YaJIII3aUH5ITana cnpaaxnre OT6a3aTa,naHHII.

3. Cotpryep 3a aHaJIII3 na ,naHHII OT MOHIITopIIHr na TeJIeBH3IIOHHapexnaxra. TOll

CJIe,nBana rr03BOJUlBa:

a) AHaJIH3IIO KaMIIaHIIII - CJIe,[{KaMIIaHHeH,nOKJIa)l.

6) AHaJIII3 sa 1I3pa3Xo,nBaHHpeKJIaMHH6IO,nlKeTII.

B) AHaJIII3 sa H3JIbQeHo/peaJ1II3IIpaHOpeKJIaMHOapesre.

r) KOJIIIQeCTBeHaHaJIII3sa 6pOll II TIm II3JIbQeHIIpeKJIaMII.

n) Cotpryepi.r sa 06pa60TKa aa IIHcpopMaUII5ITaCJIe,nBazta 6b,ne CBbp3aHC 6a3a ,naHHII

OT HaUIIOHaJIHOnpe,nCTaBIITenCHrrIIHIIbJIMeTpHQeHIIaHeJI H ,na ocarypasa Bb3MOlKHOCTsa

oucnsaane na peKJIaMHaKaMIIaHH5IB 6pYTHII pellTIIHrOBH TOQKIIIIO raprer rpyna ua 6a3a

conno-neaorpadicxn IIOKa3aTeJIH(TRP), QeCT01'ana KOHTaKT(frequency) H np,

e) AHaJIH3HTCCJIe,[{Bazta 6b,[{aT Bb3MOlKHII rra CJIe,nHII1'eHHBa: npozryxrosa 06JIaC1',

IIpO,nyKT,KOMrraHHSI,MapKa, non-vapxa, BepCII51na pexnasra II npyrn.

Page 1 of 3

Cnen sanoanasane C ,llOKYMeHTaU:H,SlTasa yqaCTHe B npouenypara sa Bb3JIaraHe na

oomecrseaa nopusxa C npezoaer: ,,)1:ocTaBKa na ,lJ,aHHHsa TeJIeBH3HOHHaay,lJ,HTOpHHH

MOHHTopHHrsa TeJIeBH3HOHHanporpassa H pexnasra H HHCTaJIaUHHH nOMp'b:iKKa na

codrryep sa 06pa6oTKa aa ,lJ,OCTaBeHHTe,lJ,aHHH",npennarasre na opraaasapasre H H3nbJIHHM

nopssxara C'brJIaCHOTeXHHqeCKaTa cneU:HlpHKaU:HSIKaKTOcnensa:

1. Ilpeanoacenae sa H3n'bJIHeHHe aa nopsaxara B C'bOTBeTCTBHe C TeXHHqeCKaTa

cneuadiaxauaa H H3HCKBaHHSlTaaa B'b3JIO:>KHTeJISI.

2. CpOK sa 113n'bJIHeHHeaa nopsuxara - 24 Meceu:a.

3. 3MBSlBaMe, qe me H3B'bplIIBaMe:

3.1. CHcTelVlHH peHTHHroBH H3CJIe.llBaHHH na 6a3a aa nOCTOSlHHanHHn'bJIMeTpHqHa

aasaznca (naaen) C BallHOHaJIHa npe.llCTaBHTeJIHOCTsa HaCeJIeHHeTOna D'bJIrapHSIaa B'b3paCTnan

4 rO.llHHH, :>KHBymoB .llOMaKHHCTBaCpafiorem TeJIeBH3HOHeHnpHeMHHK;

TEXHHQECKO IIPE)1:JIO)KEBHE

YBA)KAEMH MMH H rOCnO,ll;A, .

)1:0

libJIr APCKA HA~HOHAJIHA TEJIEBH3IDI

HA~HOHAJIEH PMHO- TEJIEBH3HOHEH ~EHTbP

rp. COcJ»HH,6yJI."~apHrpa)1.CKOuroce" XI! 111, CAli, eT.2, CTaH218"""

HaHMeHOBaHHe ua YllaCTHHKa: "rAPJi A}'AHeHCMe~pMeHT Ji'bJirapHB" AJJ:

Ceaaname no peracrpauaa: Pbuneapus, ep. Coc/Jwt-I202, yn. "Huoycmpuanua"

MIl, em. 9

BIC;IBAN: RZBBBGSF; BGI3~ZBB9l55l005533072

liYJICTaTHOMep/EHK: 203346598

Toxeu anpec sa KopeCnOH,lJ,eHQHH: PBuneapus, ep. Coc/Jwt-I202, yn. "Hnoycmpuanna"

MIl, em. 9

TeJIecJ»oHeHHOMep: 0219862638

~aKC HOMep:

JIHQe aa KOHTaKTIl!: H6a H6a JbOO.MWl06aCmosuoea-Tauapu

e-mail: Iva.gamari@garb.bg <,..........

Page 2 of 3

3.2. CHcTeMeH MOHHTopHHr H perHCTPallIDI aa H3JI'1,qeHaTanporpaua no OCHOBHHTe

TeJIeBH3HOHHHKaH2lJIHna 6a3a ,lI,eHOHoruHe(24 saca):

3.3. CHcTeMeH MOHHTopHHr H perHCTPallIDI na H3JIbqeHaTa pexnaxa B rrsnaara nporpaxa

(24 xaca) aa OCHOBHHTeTeJIeBH3HOHHHKaHaJIH;

4. Hasanxara na HallHOHaJ1HOnpe,lI,CTaBHTeJIHIDInHHnbJIMeTPHqeH nane

a) MHHHMaJ[eH 06eM na H3Ba,lI,KaTaB ,lI,OMaKHHCTBa:950

6) MHHHMaJIeH 06eM na H3Ba,lI,KaTaB HH,lI,HBH,lI,H(sa asspacr 4+ r.): 2400

B) MHHHMaJleH 6POH HHCTaJIHpaHHnHHn'hJIMeTPHqHH YCTPoHcTBa: 1250

,lI,)MHHHMaJIeH npouear ronauraa porauaa aa ,lI,OMaKHHcTBaTaB nanena: 20%

e) IIpe,lI,cTaBHTeJIHocT na HHCTaJIHpaHaTa H3Ba,lI,Ka(naaen): H3Ba,lI,KaTaCJIe,lI,Ba,lI,a 6'b,lI,e

HallHOHaJIHO npe.n,CTaBHTeJIHano CJIe,lI,HHTeOCHOBHHnOKa3aTeJIH: peraoa, THn HaCeJIeHOM.SICTO,

pasnep (6pOH xneaoae) na ,lI,OMaKHHCTBOTO,THn ua npHeMaHIDI CHrHaJI, nOJI, B'b3paCTH ,lI,p.

5. 3a.SlB}lBaM, qe CMe 3an03HaTH H npaevaae na H3n'bJIH.SIBaMeBCHqKH H3HCKBaHH.SI

oTPa3eHH B ,lI,OKYMeHTallIDITaaa nacroamara npoueziypa,

6. 3MBSIBaM, qe CMe 3an03HaTH H npaeaaxe TeXHHqeCKaTa cnellHcpHKallIDI ua

B'b3JIO)l(HTeJI}lTH B CJIyqaH, qe 6'b,lI,eMH36paHH sa H3nbJIHHTeJI, rue .SIcnasaaae H H3n'bJIH.SIBaMeB

SIJIOCT •

7. ,IJ:eKJIapHpaMe,se CMe 3an03HaTH CbM CbC cszrspzcaaaero na npoexra sa ,lI,OrOBOpaH

npHeMaMe KJIay3HT~~My.

8. ,[(eKJIapHpaMe, qe H.SIMazta pa3rJIaCSIBaMe H H.SIMa,lI,a ,lI,OnYCKaMepa3rJIaC~lBaHeTO H

Y3HaBaHeTO no HHKaK'bB HaqHH OT aeonpasoaoureaa sa TOBa naua aa IPaKTHTe, CBe,lI,eHIDITaH

,lI,OKYMeHTHTe,KOHTO ca HH npe,lI,OCTaBeHH KaTO HHIPOPMallH.SIOT Bb3JIO)l(HTeJISI no nOBO,lI,

yqaCTHeTO B HaCTO~IruaTaofimecrseaa nops-nca,

9. ,IJ:eKJIapHpaMe, qe ce CqHTaMe 06Bbp3aHH OT YCJIOBH.SITa,aazrsnaceuaara H

orrosopaocnrre, noera C nanpaaeaara OT Hac otpepra H npHJIO)l(eHIDITa K'bM aa CpOK OT 6

Mecella OT KpaHHHSICpOKsa nonasaae aa otpeprara.

10. Jlaue sa KOHTaKT: , IPaKc:•••••.....•.•.••••, e-MaHJI:

IIpHJIo)l(eHH.SI:

1. IIpe,lI,JIo~:eHHe sa H3nbJIHeHHe na nopsaxara B C'bOTBeTCTBHe C TeXHHqeCKaTa

cneuadiaxaua» H H3HCKBaHIDITaaa Bb3JIO)l(HTeM.

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IIo)J.oHCHuesar:

,i1;aTa 24.04.2018

HMe H cIlaMHJlHSI

,i1;JI'b:iKHOCT H3nbJIHHTeJIeH JJ.HpeKTop

HaHMeHoBaHHe na Y'IaCTHHKa rAPE AY}]'HeHc Me)KbpMeHT Bsnrapna A,D,

2. ,D,oKYMeHT sa ynbJIHOMOmaBaHe, xoraro JIHlleTO, KoeTO nonasa odieprara, He e

3aKOHHH.SlTnpe}],CTaBHTeJIna yaacraaxa.

GARB Audience Measurement Bulgaria, 11 Industrialna str. 9th fl, 1202 Sofia, BulganaTel +359 29862638: e-mail: office@garb.bg Page10f86

IV. npOBElK)J,AHE HA KOHTPOJIHH npO~E)l,YPH lA BEPH<I>HKAIJ,U5I H

,LI;AHHHTE OT nHHIIbJIMETPHQHOTO H3MEPBAHE - CTp.

1. ,ueqmHHUIHI sa TB rnenaeuocr - CTp. 34

poueztypa aa CHCTCMaTasa BaJIHL\HpaHe aa JlaHHHTe - crp. 45

II

1.Ilozurspxaae na npcncTaBHTeJ1HOCTua napanerpare na H3BMKara na HaUHOHaJIHO

npencTaBHTeJIHIDI nHHrr'bJIMcTpHl.JeH nanen - CTp. 25

2.0CTOiiHocTSlBaHe na peKJ1aMHHrrOCTbnJ1eHHSInpa nposeacaaae aa MOHHTopHHr aa

TeJIeBH3HOHHapexnaaa -- crp. 33I

III. nO,lJJJ.bPlKAHIE nPE)l,CT ABHTEJIH OCTT A HA H1CJIE)l,BAHU5IT A - CTp. 25

II. nOKPHTHE/OIiXBAT HA H1CJIE)l,BAHH5IT A - CTp.7

1. OCHOBHH xapaxrepacruxn na H3BanKaTa na HallHOHaJ1HO npCnCTaBHTeJIHHSI

rrHiinbJ1MeTpHl.JeH nanen - crp, 7

2. OCHOBHH xapaxrepacraxa ua rrHilnbJ1MeTpH4HoTO H3MepBaHe - CTp. 12

3. OCHOBHH xapaxrepacrnxa aa rrpOBClKnaHHSI MOHHTopHHr H peracrpauaa na TCJICBH3HOHHa

nporpaxa H pCKJ1aMa- CTp. 15

1. CHcTeMHH pearanroaa li3CJ1eJ\SaHHSI na fiaaa ua rrOCTOSlHHa rrliiirrbJ1MeTpWma li3BanKa

(nanen) C HallHOHa.1Ha npencrasurenuocr aa HaCeJ1eHlieTO aa DbJ1fapHSI na Bb3paCT Han 4

rOLlHHH, IKHBymo B nOMaKHHCTBa c pafiorem TeJ1eBH3HOHeHrrpueunax - CTp. 3

2. CHcTeMeH MOHHTopnHf H perucrpauns ua H3J1bl.JeHaTanporpaaa no OCHOBHHTeTCJIeBI13HOHHH

KaHaJIH na oa3a neaouomae (24 -raca) - CTp. 5

3. CHcTeMcH MOHHTOPHHf H perucrpanaa na H3J1bl.JeHaTapCKJIal\1aB nr.naara nporpaxa (24 -raca)

na OCHOBHHTe TeJ1eBH3HOHHHKaHaJ1H. - CTp. 5

I.THn H1CJIE)l,BAHlUI- CTp.3

MOHHTopHHr aa TC.iICBH3HOHuanporpaxra II pexnasra H HHCTaJlaUHHH nOLl.llp'MKKaua

coqrryep sa ofipafiorsca aa LlOCTaBeHHTeLlaHHH"

OTKPHT3 npouenypa C npensrer: ,,)J,OCTaBK3H3 LlaHHHaa TeJleSH3HOHH3aYLlHTopHHH

OTHOCHO

Cb)].bPJKAHHE HA TEXHHqECKO nPE)J,JI

~.~~~~-~~=~==~~~~~~~~~~~~~

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GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, BulgariaTel +)59298626 3a: fax +359::: 987 73 15: http il \Nww.Qarb.b~l

VII.OliyqEHlIE HA CJ1YIKMTEJIlITE HA 6HT 3A PA60TA CbC CO<l>TYEPA "

OCMrYP.sIBAHE HA nOCTOJIHHA TEXHHqECKA nOMP'hIKKA - CTp. 86

VI. H3lICKBAHMJl KbM EJIEKTPOHHATA IiA3A AAHHIf If CO<l>TYEPA 3A

OIiPAIiOTKA HA HH«(>OPMAIUfJITA- CTp. 65

1. EJIeKTpOHHa 6a3a llaHHH - CTp. 65

2. Codrryep sa aua.ms na ,[laHHH OT mlHnbJIMeTpH1.JeH nanen - CTp. 66

V. H3lICKBAHIUI KbM MOHlITOPlfHrA HA TEJIEBlI3110HHA npOrPAMA 11

PE KJIAMA - CTp. 63

1. MOHHTopHHr na Te.f1eBH3HOHHanporpasra - CTp. 63

2. MOHHTOPHHf na n:;leBH3HOHHa pexnaaa - crp, 65

4. KOH'IpOJI na Ka1.JeCTBOTOua perucrpauas, H3BbpweHa OT Y1.JaCTHHUHTeB nanena no speve aa

TeJleBH3HOHHOrnenaue - CTp. 60

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GARB Audience 1'v1easurementBulgaria. 11 Industrialna str .. 9th fI, 1202 Sofia. BulgariaTel. +35929862638: e-mail: office@garb.bg

EpYTHH.SIT06eM aa TI<lHeJIHaTaH3Ba,UKae no 1045 nOMaKHHCTBa,

raparrrnpane MHHHMYM950 aKTHBHMnOMaKHHCTBa(HeTeHo6eM).

)],ecllMHHUH.SITana TepMHHa "YHHBepcYM aa TeJIeBH3HOHHaTaaynaropas " B CHCTeMaTana rAPE

BKJIlOtIBaHaCeJIeHHeTOaa EbJIrapH.SIna Bb3pacT 4+ rOnHHH, :1I<HBeelllOB qaCTHHnOMaKHHCTBaC

noae enHH aKTHBeH (patio-rem) TB npHeMHHK. TOBa ca BCHqKHnOTeHUHaJIHM3pMTeJIMna

nporpasmo cszrspscanne, pampocrpanasano xpea TeJIeBH3HOHeHCHfHaJI, BCMtIKHxopa, KOHTO

6Hxa MOrJIHna rneziar TeJIeBH3H.SI.

B T03H CMHCbJInaHHHTe na rAPE ca npencTaBHTeJIHHaa HaUHOHaJIHOHHBO rrocpencraosr

nanemra H3Ba,UKaH enexrpoano H3MepBaHe ira nOTpe6JIeHHeTOaa TB C nHHnbJIMe-rpHtIHH

YCTpoHcTBa, HHCTaJIHpaHHKbM BeeKH TB npHeMHHK B ytIaCTBaIUHTe B nanena na rAPE

,nOMaKHHCTBa.Te ca npenCTaBHTeJIHHKaKTOsa xopara, KOHTOca TeJIeBH3HOHHH3pHTeSIH,raxa H

sa xopara, KOHTOHe ca 6HJIH npen MaJIKH.SIexpan asnpesn HaJIHtIHeTOna TaKaBaBb3MO)l{HOCTB

nOMaCH.

1. CucTeMHH peihuHroBH UJC.leJJ,BaHUSI na 6aJa na nOCTOSlHHa nUiinbJIMeTpHQHa

UJBa,!J,Ka (nane,n) C HaunOHaJIHa npe,!J,cTaBHTeJIHOCT aa HaCeJIeHUeTO ua b'bJIrapnH na

Bb3paCT HaJJ.4 rOJJ,nHH, jlmBYIlI,O B JJ,OMaKHHCTBaC pafio'reiu TeJIeBH3HOHeH rrpuestaax,

1. Tun H3CJIE)1,BAHMH

METO)1,II'-IECKH II TEXHH1.JECKH H3MCKBAHIUI

OT crpaaa na: rAPS Aynaenc Mexcspaenr EbJIrapH.SIA)], , EI1K (EY J1CTAT) 23346598, CbC

ceztanaute H anpec ua ynpasneaae rp. CO<pH.SI1202, YJI. "I1H,nYCTpHaJIHa"N!:! 11, er, 9, ytIaCTHHKB

oTKpHTanpouenypa c npeznrer: "LlocTaBKa aa ,naHHHsa TeJIeBH3HOHHaaymrropas MMOHHTopHHr

na TeJIeBM3MOHHanporpaxra H pexnaxra H HHCTaJIaUM.SIMnonzrpsaoca na codrryep sa o6pa60TKa aa

nOCTaBeHHTenaHHM"

TEXHHQECKO nPE)1,JlOlKEHHE

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GARB Audience Measurement Bulgana, 49 Bulgaria blvd .. 10f\, 1404 Sofia, BulgariaTel. +~\59 2 986 26 :-\8:fax +359298773 15: http:// www.garb.bg

PeHTHHrOBHTeaanna ce ny6rrHKYBaTeacezmeano, BKJ1l0QHTerrHOB nOtIHBHHH npa3HHQHH,llHU.

ca <pHHaJlHH,aa TerreBH3HOHHOTOztenouonnre OT02:00 zro 02:00 aa rpnnecer ceKYH.lIHa6a3a.

I1H.llHBH,llYaJIHHpeHTHHrOBH,llaHHHno TB KaHaJlHce panopryaar caxo sa KaHaJlHTeCa60HaMeHT

aa ycnyrara. )J.aHHHTeaa BCHtIKHOCTaHaJlHce ny6nHKYBaTB xareropaa ,,)J.pyrH".

,llOMaKHHCTBaTa.

nHHnblIMeTPHtIHOTOH3MepBaHeH pamomasaae spes CHCTeMaTaaa rAPE ofixsanta BCHtIKHTB

KaHaJlH, npaeuaaa B ::::aBHCHMOCTOT runa CHfHaJI H a60HaMeHTeH naxer OT BCjlKOenno OT

CTOHHOCTHTeHM ce xanxynapar B 3aBHCHMOCTOTpeaynrarare na HaUHOHaJlHOnpe.llCTaBHTeJIHO

H3CJIe,llBaHe- ECTa6m1UlMbHTct.paeii, nposeacnauo Be,llHb)KrO,llHUlHO(OT 2014r. uacau) C o6eM

na H3Ba)J.KaTaOT3000 LlOMaKHHCTBa.

nocnenaas nen na CbOTBeTHaTaxaneunapna rozunra, 31.12.

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II PHMoBHTeKoe<pHUHeHTH,no KOHTOce nperernsr ztaamrre ua 24-tIaCOBafiasa, ca rO,llHUlHHH ce

BbBe)K,llaTezceronao OT 1 anyapn. Ternosuara crpyxrypa, sr.aeneaa OT 1.01., e BMH,llHa zro

BCH'IKH npOMeHH,BKJ1l{)QHTenHOKOHTPonbTH axryanaaauaara na CTPYKTypaTaaa H3Ba)lKaTa,ca

npenxer na npezmaparenno csrnacysane CH O,l106peHHeOTTK na KDn)J.TA, a cnezt 3aKpHBaHe

ua KOMHCHjlTaB cpcnara na 2015r. - OT crpana na nornaarenare aa nHHnbnMeTPHQml naaaa,

I KJIHeHTHna rAPE.

I13Ba)J.KaTae CTPYKTypupaHano AOMaKHHCKHH HH)lHBM.lIYaJlHIfKpMTepHH,cbrnacyaaHli C TK aa

KDD,uTA (orpanmanaa, K05lTO perynnpaure nHHnbnMeTPHqHaTa )leHHOCT sa 6bnrapCKHjI

MeAHeHnasap .lIOcpeztara na 2015 r.)

Te3H KpHTepHHca:

• THn npaevan TB CHfHM (JlH<pepeHUHpaHna ner xareropan);

• THn aaceneno WICTO(JlH<pepeHlJ,HpaHna qeTHpHxareropan);

• qneHHocT (mnpepcauapaa ua 5 xareropnu);

• Don HBsapacrona rpyna na HHJlHBHJlHTe(zunpepeuunpaa na oceu xareropaa).

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GARB Audience Measuremen: Bulgana, 11 Industrialna str., 9th fI, 1202 Sofia, BulgariaTel. +359 ~~986 26 3(3:e-mail office@garb.bg

OCTOHHOCT}!BaHeTOaa InnbqeHaTa pexnasra e rro uena csrnacao 0<pHUHaJIHHTerapnrpa

pexnaxra (6pYTO), BaJIH)l.HHsa nepaona.

rAPE Ayaaenc Me)KbpMeHT Bt.nrapaa A)J, pasnonara CbCc06CTBeHa cotpryepaa nnartpopsra

(aBToMaTH3HpaHa CHCTeMa)aa CI1CTeMeHMOHHTopHHr H peracrpauaa na pexnaana <pOPMHB

nporpaxaara cxexia na TB KaHaJIHTeC a60naMeHT aa ycnyrnre peHTHHrOBH,llaHHHH nporpaxiea

MOHHTopHHr.

3. CHCTCMCHMOHIIToplIHr II perncrpauna na H3JIbQCHaTapCKJIaMaB m.nuara nporpasta

(24 xaca) ua OCHOBHUTCTCJIeBII3HOHHHxauana.

)J,aHHH ce rry6JlHKYB2lTC)Ke)l.HeSHOB ,llHl1Te OT noaeztenaax no ner'sx, C H3KnlOQeHHena

O(PHUHaJIHHTerrpalHHL(H/Hepa60THH)l.enHHqHH)l.HH,KaKTOcnensa:

Iloneoenuux - rrsnaa nporpava sa npenxonuare ITeThK,Cb60Ta HHeztens

BmopHUK - Ilemtsx - fl'hnHa rrporpaMa 3a "s-repauren neu" (I1oHe)l.enHHK- 4eTBbpThK).

Ilporpava na HH,llHBH)~yaJIHOpanopryaamrre B peHTHHfOSHTe.uaHHHTB KaHaJIHCa60HaMeHTaa

ycrryrara e HaJIHqHaaa 6bnrapCKH H aHrmilicKI1 e3HK.

rAPE AY)l.HeHCMe)K1,pMeHT Et.rtrapux A)J, paanorrara CbCc06CTBeHa corpryepna nnarrpopua

(aBTOMaTH3HpaHacncrexta) 3a peruc'rpauas na nporpaMHO cszrspacanae.

2. CHCTeMeHMOHHTopHHr It pcrHCTpaUHSI na H3JIbQCHaTanporpasra no OCHOBHHTC

TenCBH3HOHHHxana.ru na 6a3a ilCHOHOlUHC(24 Qaca).

eneKT))H':IeCKaeaeprus.

OT l1HCTaJIl1paHeTOna Cl1CTeMaTa(2006r.) nocera - aa nepaon OTnan 4200 )l.HH,enaa B 6 .OT nIX

)l.aHHHTe aa TeneBmHOHHa rnenaeuocr :m 113MHHaJIO)l.eHOHOlUHe6.s1xa rry6nl1KYBaHH ua

cnensamas xanennapeu JleH. ITPl1 BCJflIKHTe3H 6 cnysas 3a6aB.sIHeTO6e npeJl113BHKaHoOT

TeXHl1'IeCKHnpofinesnr na BbHlllHi1 )l.OCTaB':II1UHna ycnyra - M06HnHHoneparopn 11,llOCTaBqHKna

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GARB Audience Measurement Bulgaria. 49 Bulgaria blvd., 10fl, 1404 Sofia, BulgariTel. +3592986263;3: fax +359298773 15: http:// www.garb.bg

HaH-HOBaTa TeXHOJIoruqHa paspafiorxa na rAPE Aynaeuc Me)KbpMeHT EbJIrapH.SI e yeo

6a3HpaH HHTepcIJeHc aa Bl-l3yaJIH3aUlHl aa .naHHH OT CHcTeMaTa aa aBTOMaTHqeH MOHHTOPHHf

na H3JIbqeHa pexnasra H nporpaxra aaezmo C peHTHHroBH aaHHH B peaJ1HO apesre,

Hanavnure B Ta3H OHJHlHH nnartpopsra .naHHH ca aa rexyui nen CbC 3a6aBHHe OT 1 xac,

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ilOHeOeJlHUK - rrsneu pexnaxren MOHl1TOpl1Hr (peKJIaMHH CPOPMH,113JIbI.JeHHno BCHqKH TB KanaJIH

C a60HaMeHT sa MOHHTOpHHf) sa npenxonen TIeTbK

BmopHUK - rrsnen pexnasien MOHHTopHHr aa Cb60Ta

Cpnoa - rrsnen peKJIaMeH MOHHTopHllr aa He.neJIH H TIoHe.neJIHHK

'Iemewpmio: - rn.nen p(:KJIaMeH MOHHTopHHr aa BTOPHHKI Tlemux - rrsneu peKJIaMeH MOHHTOPl-lHf aa Cpszta H 4eTBbpTbK

I <DHHaJlHH ~aHHH 3a H3MHHaJI xanenaapen Meceu ce ny6JIHKYBaT B zrecer naesen CpOK CJIe.n

Ilpensaparenna ~anllH sa rexyui Meceu ce ny6JIHKYBaT eacenneano B znnrre OT nOHeaeJIHHK no

nert,x, C 113KJIlOI.JeHHCaa orpanaamurre npa3Hl1Ul1/Hepa60THH .neJIHHqHH.nHH, KaKTOCJIe.nBa:

nonnexar na KOpeKWHI.

TIpenBapHTeJIHHTe ,W1HHl1MOfaT na 6b.naT npOMeHHHHiKopHfHpaHH B fiasara .naHHH no 10-To

I.JHCJIOua CJIe.nBamH.SIxaneanapen Meceu. CJIe.n ny6JIl1KYBaHeTo HM KaTO {PHHaJIHH .naHHHTe He

TIy6JIl1KYBaHl1Te nam-:ll1 ca c rexyin CTaTYCTIpenBapHTeJIHH l1JIH<l>HHaJIHH.

,UaHllliTe cszrspacar KJIaCl1<pHKaUlHl aa peKJIaMHl1Te CPOPMH: Menna, nen, nara, xac,

npOnbJI)I(HTeJIHOCT, run aa pexnavnara ¢opMa, qmpMa-peKJIaMOnaTeJI; MapKa! non-srapxa,

rI0311QHH11np. 11ca n]JSlKOCBbp3aHH c peHHIHfOBl1Te naHHH aa TeJIeB113110HHaTaayznrropas.

.~---.....-..--

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GARB Audience Measurement Bulgaria. 11 Industrialna str ,9th fl. 1202 Sofia, BulgariaTel. +359 2 9862638: e-mail: office@garb.bg

,[(OMaKHHC1'Ba, B KOHTO lIMa CJIY)KHTeJI ua eJIeKTpOHHa MenHH, peKJIaMHa HJIH Me,llH5Imort

areHUHH HJIH CJIY)I(HTeJI na areHUHH sa COUHOJIOrH4eCKH HiHJIH npyrn MapKeTHHrOBH

H3CJIe,ABaHHH,He Y4aCTBaT B I13MepBaHeTO na TeJIeBH3HOHHa1'aaY,AHTOpHH.ITPH BCHKaHOBa

HHCTaJIaUHH 'IJIeH na ,AOMaKHHCTBOTO nonnncaa ,AeKJIapaUHH, CbfJIaCHO K05lTO

,AOMaKHHCTBO,KaKTOH nnuara, nOCTbllHJIHna )l{HBeSITllOCT05lHHOB KOJIeKTHBHH,AOMaKHHCTBa.

KOJIeKTHBHHTe,AOMaKHHCTBaHe ce BKJIIO'IBaTB H3Ba,AKa1'a.

PO,AHHHCKHBpb3KH noveacny CH.

KbM llJIeHOBeTe na e,AHO06HKHoBeHo ,AOMaKHHCTBOce BKJIlOlJBaTH JIHuaTa, KOHTOspexenao

O1'CbCTBaT- neua, YlJ,Uil\H,JIHua aa nesenae B 60JIHHUH, caHaTopHYMH H npyra 3aBeneHHH.KbM

Hero ofiase He ce OTHIaCSITnauara, KOHTOca HarrYCHaJIH )KHJIHlUeTOH ca 06pa3YBaJIH HOBO

• ,llBe I1JIHno Belle rnrua, KOI1TO)KHBe5l1'B e,AHO)KI1JIHlUeHJIHB 'IaCT OT )KHJIHme,

XpaH5IT ce 3ae,AHOH HMaT 06m 61O,A)l{eT,He3aBHCHMOOT TOBa ,AaJIHHMaT

• e.L~HOmrue, KOCTO)l(HBee caMOC1'05lTeJIHO,xpana ce OT,AeJIHOH I1Ma CBOli

OT,AeJIeH610.Ll/KeT;

3a 06llKHoBeHo nOMaKHHC1'BOce npaeua:

)J;OMaKHHC1'BaTa,BK.1W'IeHI1B 113BanKa1'a,ca npe,llCTaBI1TeJIl1na r.aap, 06HKHoBeHH (nbPBH'IHH)

,llOMaKHHCTBaB Et.rtrapas H )l{HBeeUlH1'eB nIX JIHl.~ana Bb3paCT4 H noseue rOAHHH.

3a1'oBa nHlIllbJIMeTplJl'lHI151T naae,n e npeACTaBI1TeJIeHna HaUHOHaJIHOHHBO sa nbpBH4Hl11'e

nOMaKHHCTBa, paanonaraura C aKTHBeH TeJIeBH3HOHeH npHeMHHK (none ezmn pafioreut

TeJIeBH30p), H HH,llHBH,[(lfTeaa Bb3paCTHa,A'IeTHpH rO,AHHH,)KllBeemlf B T5IX.

nJ.llinbJIMeTpH'IHlUIT nanen na rAPb AYAl1eHC Meact.pxtear Bsnrapas e C rapaarnpan 06eM OT

aK1'HBHI1MI1HHMYM950 ,LlOMaKHHCTBae)l{eAHeBHO(HeTeH nanen) II AO 1045 AOMaKHHC1'Ba6pYTeH

06eM.

1. OCHOBHH xapax'repncr mcu ua H3Ba,UKaTa na nau.HOHa,1lHO npe,UcTaBHTe.J1HHH

nUHnb.J1MeTpHQeH naue.n:

II. nOKPHTHE/OE:XBA T HA H3CJIE)UlAHH5IT A

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TaKHBa, qHHTO -uienone BpeMeHHO ca H3BbH crpaaara;

GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 1Of!' 1404 Sofia, BulgariTel +35929862638: fax +35929877315: Ilttp/! www garb.bg

•sa noceuteuae 01' TeXHHK;•I

HeTeH ooeM - BKnlOYBa 6poSl. na BCHqKH aKTHBHH .llOMaKHHCTBa.I CTaTYc aKmU611U nonysasar ,llOMaKHHCTBaTa, npeMHHMH 30-,llHeBHHH npacsezranarenea/rccroaa

nepaozt cnezi HHCTanaUH5I.I fapaHTHpaHH.SIT 01' rAPI) MHHHMaJ1eH6pOH aKTHBHH nOMaKHHCTBa (HeTeH 06eM) e 950.

Pa3J1HqeH 6pOH, HO He nose-re OT enaa ziecera OT THX, ca:

I

naHenHCTHTe, )l(HBeelll.H B THX, zta 6b,lle BKJUOqeHa KbM panopryaanara ofinta TB rneztaeaocr.I Cnezt ycneunroro nparonossane na T03H ennoxecesea TeCTOBH nepaozt Te CTaBaT aKmU611U B

CHCTeMaTa na FAPE.

BCHqKH xneacae na ,UOMaKHHCTBOTO,B KoeTO )l(HBee, na yxacraar B H3Cne.llBaHeTO KaTO

naHenHCTH. T.e. TOBa ca .llOMaKHHCTBaTa, -raxanra nocemenae sa HHCTaJ1aumI.

CbC CTaTYCUlICmaJIUpaHU ca .llOMaKHHCTBaTa, npa KOHTOHHCTMaUH5ITa na TeXHHKa e ycneuma -

KbM BCHqKHTB npHeMHHUH B .llOMaKHHCTBOTOca CBbp3aHH rrHHnbnMerpHqHH YCrpoHCTBa.

3a BCSl.KO01' TSl.Xsano-ma 30-.rl,HeBeH npHCbe,llHHHTeneH/TeCTOBH nepaon npena rnenaevocrra na

TeXHHKa .llOMaKHHCTBa,KaKTO H BCWIKH aKTHBHH .llOMaKHHCTBa.

CbC CTaTYCpexpymupauu ca BCWIKH OT aapecaara 6a3a 01' ECTa6nHllIMbHT cspsea, C KOHTO e

OCbrueCTBeH KOHTaKT, HH<P0PMaUH.SITano KpHTepHHTe B TerJ10BHaTa crpyxrypa na nanena e

aepadiauapaua HJ1HaicTYaJ1H3HpaHa H pecnoanerrrsr e 3aSIBHJ1)l(enaHHe 01' csoe H 01' HMeTO na

Bpyren ooeM - Bxmoxaa fipos aa BCWIKH peKpYTHpaHH H HHCTaJ1HpaHHC nHHnbnMerpHqHa

KaKTO cnenna:

KaTeropH3aUHHTa na nanenuara H3BaiJ.Ka cnopen craryca na iJ.OMaKHHCTBaTa B nane.na e

KhM 15 anpun 2018r. nHiim.JIMeTpHqnUSIT nane.n ce CbCTOHOT:

EpYTeH 06eM: 996 .llOMaKHHcTBa/2532 lIH.llHBH,[la

HeTeH 06eM: 963 ,[lOl\'laKHHcTBa/2448 UHiJ.HBHiJ.a

<l>0pMHpalll,H peHTHHcoBHTe naHHH sa neHSI.(BanH.llH3HpaHH H npererneua OT CHCTeMaTa, T.Hap.

in-tab): 946 ,[loMaKHlI!CTBa/2397 IJIliJ.HBHiJ.a

npenocraseaa HeBepHH nanna nexaparopsr HOCHOTrOBOpHOCTaa BbBe)l(.llaHe B 3a6nY)I(.lleHHe na

"rAPE Aynaenc Me:>KbpMeHT EbJ1rapHSI."·A,lJ;C Ue-JlI1OJfY'JamtIre-namrorna-ooJtara:- ..-

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GARB Audience Measuremerr Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, BulgariaTel +3592 986 26 38; e-mail: office@garb bg

BCHqKH pa60TeIIlH TeJIeaH3HOHHH npHeMHHUH B HHCTaJIHpaHHTe sa ysacrae B nHHnbnMe1'pHQHH.H

naaen aa rAPli ,L{OMaKHHcTBaca 060py.nBaHH C H3MepBaTeJIHH YC1'pOHCTBa.Bposr HM B 6pYTHH.H

naaen e 1308, a OT 1 MapT 2014r. BbBe.nOXMe ztexorparpcxa KpHTepHH "lipOH TeJIeBH30pH

OT nOCOqeHHTe B 3aBHCHMOCT OT KaTeropH3aUHHTa Ha naHenHaTa H3BallKa cnopell

cra ryca na lloMaKIIHcTBa 6pOH AOMaKHHcTBa H HHAIIBHAH K'LM 15 anpan 2018r. e BHAHO,

qe H AOMaKHHCTBaT3, qHHTO qneHOBe 'iJopMHpaT TeneBH3HOHHHH YHuBepcYM sa AeHH, H

HHAHBHL(HTe, jKHBeeUlH B TSlX, ca 98% OTHeTHHH nane,n.

<l>opMHpaUlH penruuroaare nanua aa neua (in-tab) - TOBa ca ,nOMaKHHCTBaTa,OT KOHTO ca

H3TerneHH ,naHHH sa npenXO,nHOTO }:{eHOHOmHe H Te3H ,naHHH ca npeMHHaJIH BaJIH,nH3aUHOHHHTe

npouenypa aa CHCTeMaTa. )],aHHH He 01Ha~IaBa e,nHHCTBeHO3anHCH na TeJIeBH3HOHHHTe ceCHH

(rnenaenocr), a H nuncara aa JKTHBHOCT aa TeneBH3HOHHH.H npHeMHHK npea H3MHHaflOTO

).{eHOHOmHe (ne-rnenanero e npe).{CTaBHTeJIHOaa xopara, KOHTO He ca 6HJIH 3pHTeJIH aa HHTO

e,nHH TB KaHaJI B xonxpereu nell).

BceKH aKTHBeH 'rexeu 'IJIeH (6e3 snaxeune naJIH e 6HJI TB spnren HJIH He) ysacraa B

npeTerJI.HHOTO Ha naHHHTe 3a rJIeLlaeMOCTTa (Ha KOJIKO XHJI.H).{HOT yHHBepcyMa OTrOBap.H no

at.seneaara TemOBHa crpyxrypa H PHMOBHKOe(pHUHeHTH).

Crrezt nonysasane na HH,nHBH).{Ya.JIHO'rerno BceKH naHeJIHCT yxacrsa npa KaJIKYJIHpaHeTO na

peHTHHrOBHTe ).{aHHHsa ,L{eH.H.

Bpoxr aa ,nOMaKHHCTBaTa in-tab He e KOHCTaHTeH BceKH ,L{eH, HO sa ny6nHKYBaHe aa

pdiTHHrOBHTe naHHH e He06xo).{HMO 06eMbT ua BaJIH,nH3HpaHHTe H nperernemrre OT CHCTeMaTa

,L{ae He rro-xam,x OT 90% OT06eMa ua HeTHH.Hnanen.

PeHTHHrOBHTe ,L{aHIIH ce KaJIKynHpaT OT KJIHeHTCKHcorpryep, KOHTOnasa HHcpopMaUH.HKaKTO sa

6po.H naHeJIHCTH, nOJIY'ljHJIH HH).{HBHllYa.J1HHrerna H cpopMHpaIIlH YHHBepCYM sa KOHKpeTeH nen,

raxa H aa BC.HKOHHllHBH,L{YaJIHOTerJIO na KOHKpeTeH naaenacr (C YHHKaJIeH HOMep, KOHCTaHTeH

sa uenas nepaozt ua ysacrae B H3CJIellBaHeTO) saenao C .neMorpacpCKaTa HHcpopMaUH.Hsa Hero.

BCH1IKH re He Y'IaCTBaT B nOCJIe,nBalUOTOnperernsne aa ,naHHHTe.

• He,nOCTHrHaTH no spexe na nOJIHHr (H3TerJUlHe aa ,naHHHTe OT_Y~TP()!iCTJ3~T~ npes

aourra);

• C "JIOllIH ,naHHH" (He npeunnaaar BaJIH,nH3aQllOHHHTenpouenypa).

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GARB Audience Measurement Bulgaria, 49 Bulgaria blvd .. 10tl, 1404 :::iotla, BulgariaTel. +359298626311 fax +359 2 987 73 15; http:// www.garb.bg

'IJIeHHOCTaa }l,OMaKl1[HCTBOTO(eztan, nsa, rpa, xerapa H ner H 1l0Be'Ie 'IJ1eHa).•.llHfHTaJIeH, nJIaTeH caremrren H npyr THll);

• ran npneuaa na OCHOBHll51TeJIeB1l3110HeHnpHeMHllK TB CMrHaJI(npa PHMOBOTOnperernane

ce H3ll0J13Ba ztenenae na THllOBeTe TB carnan - etpapea, Ka6eJIeH aHaJIOrOB, Ka6eJ1eHII

• peruon (9 rOJIeMH peraona, B KOHTOca pampeneneaa 28-Te a)lMHHHc-rpaTHBHH 06J1aCTHOT

reparopaarmoro nenenae na crpaaara);

• run HaCeJIeHOM5ICTO(cTOJ1HUa, rpaaose C naceneuae nan CTOXHJ151.llH)KHTeJ1M,rpanose CI nacenenne rrozi CTOXHJI5I)lH)KllTeJIH H cerra);

KpHTepHHTe, no KOHTOce crpyxrypnpa H KOH!pOJIHpa nHHllbJ1Me-rpH'IHaTa nanenaa H3Ba)lKa nafAPE, ca:I

I

OO.ll60PbT ua eznnnnnrre, KOHTO (pOpMHpaT HaUHOHaJIHO npeJJ.CTaBHTeJIHaTaMHorOCTeneHHaI crparadianapana H3Ba/lKa, e CJIY'IaeH, KoeTO BO)lll H JJ,OCJIY'IaeH xapaxrep aa OTKJ10HeHH5ITana113CJle.llBaHHTei1xapaKTepHCTHKH 01' CbOTBeTHH5lnapaversp B reaepanaara cbBKynHOCT.

Ilponopuuare na napaaerpirre B nauena ce aaarrrnpar KbM pe3YJITaTHTe 01 ECTa6JIHIIIMbHT

Ct.paeii aa npenxonnara rozmna spes porauns aa )lOMaKHHCTBa.

OpOueHThT rOJJ,HllIHa P0TaUll51 na JJ.OMaKHHCTBaTaB nanena na rAPI> H aa 2017r. e JJ,O25%

CbrJIaCHO nJ1aH,0)l06peH sa npanaraae 01' YC aa KOO,uTA B cpeztara aa 2014r.

.llaHHH, ca e)lHHCTBeHHHTH3TO'IHHK3a pexpyrnpane na HOBH)lOMaKHHCTBaB nanemrara H3Ba)lKa.

KOHTaKTHTe aa peCI1(lH)leHTHTe, Y'IaCTBanH B ECTaOJIHllIMbHT cspsea, BbBeeHH B eziaaaa fiaaa

sa eT<L10Hnpa axryannsnpanero aa H3Ba)lKaTa KbM npoveaare B TeJ1eBH3HOHHH5Iynasepcyv.

3a nOJU{bp)KaHeTOna npe}l,CTaBHTeJlHOCTTaaa nanermara H3Ba}l,Ka(KoeTO 03Ha'IaBa 6anaHCHpaHH

KOH!pOJIHH npapauerpa Cnp51MOreuepannara cbBKynHOCT) rAPE npoaexzia Be.llHb)K roztaumo

HaUHOHanHOnpe)lCTaHHTeJ1HOMOHI1TOpHHrOBOH3CJIe)lBaHe(Establishment Survey). Pe3YJ1TaTHTe

OT Hero, npererrrenn ira oa3a )laHHI1Te OT HaUHOHanHH5ICTaTHCTI1'IeCKHHHCTHTYT,ce H3nOJI3BaT

.nOMaKHHCTBOTO",Qpe3 KOHTOnOJl3BaTeJ1HTeaa KJ1HeHTCKH5Icodrryep, KOHTOnpe.nOCTaB5IMeaa

BloYaJIH3alUUl na peHTHHrOBKTe }l,aHHH, MOnIT na npocnezoraar na escenueaaa 6a3a

HH<popMaUH5ITasa Ba.Hf}l,H3Hpamrre H npererneua }l,aHHHaa naHeJIHCTHTeH no 6pOH YC!poHCTBa.

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Tel "'359:: 986 26 38: e-mail office@garb.bg

Page 11 of86

nonazian lfJllf He B ezma raprer rpyna B 3aBlfClfMOCTOTH3CJlC,LlBaHHHnepaon aa ronanara - nana

e 3anOqHaJIa13aBbpUIHJla YQC6HaTa rO,UHHaI,LlaJIlfC B3eJI ,LlMnJlOM sa aaaspureao BHCIlle

06pa30BaHHe H T.H.; aKO ce H3n0Jl3BaKpMTepMHTI1KoHoMHlfeCKa aKTMBHOCTrrsx ,LlaHHIITe6IIxa

(lmYKryHpaJIli B 3aBMCHMOCTOTCC30HaH OTnepCOHaJIHaTa,UeKJIapaUH51na nanenucra - nO,Ll06Ha

HHcpopMaUIiHHe nO,LlJle)KHna BepHcpHKaU;HHM,LlOCTOBepHOOnpeCH51BaHe).

PeKpYTIIpaHe na KOHKpeTeH 6poii HH,LlMBM,Ll1i(Ofipaaoaanne H I1KoHOMIIQeCKII cracyc ca

MH,LlHBH'uYaJIHIIxparepnn) B ezma ,[I0MaKIIHCKaH3Ba,UKaC ornezt ira aaarrrapaae KbM renepanaa

csaxymrocr npennonara e.n.IIHCTBeHOKBOTeHnonfiop H npencrasarenaocrra na M3Ba.n.KaTaHe e

rapaarnpaaa (e,[(HHCTBCHOCJlYlfaHHlUITno.n.6op rapaarnpa npc.n.cTaBIITCJlHOCT).

,LlOMaKlfHCTBa,KOHTO,Qa 3aMCHHTOTna,LlaLUHTCOT ysacrae, raxa H aa KOHCHCTCHTHocrrana

peHTHHrOBHTC,LlaHHH.Hanpavep aKO B KpHTCpHlUC aa pexpyrnpaae aa ,LlOMaKIIHCTBaHJllf B

TCrJlOBHaTacrpyxrypa ce H3n0Jl3Ba KPHTCpHHKaTO06pa30BaHHe, e,UHHH CbLUMnaHeJlHCT6H

Ih6pocHHTe neT xprrrepaa ca T.HUp. "TBbp,LlHnOKa3aTCJm",OTHOCHTCJlHOKOHCTaHTHIIB paMKHTe

ua KaJICH,LlapHarO,LlMHa,KoeTO e OT CbLUCCTBCHO3HaqeHIIe KaKTOsa peKpYTIIpaHeTO ua HOBlf

Karo KOHIpOJlHHnapaaerpa ce mnOJl3BaT xapaxrepacrmorre OT MH,LlHBM'uYaJIHHHyHIIBcpCyM

Bb3pacT H non, II3Bc.n,eHMna fiasa pe3YJITaHiTe OT npoaezten EC II npererneua no ,LlaHHHOT

HaUHOHaJIHHHCTaTMCTHqCCKIIHHCTI1TYT.

KPlfTCpMH.

Bb3npOl13Be,LlaTno pernonn noccnannrara crpyxrypa, nCHcIpaUHHTa na 'nma TeJICBH3HOHeH

ClffHaJI H - na nOC.ne,LlHOM51CTO- 4HCJIeHOCrra Ha ,UOMaKHHCTBaTaKaTO HaH-,LlHHaMHqCH

HepapXH3MpaHeTO aa KpHTCpMMTCnpa nonoopa CJIe,LlBapCmOHaJIHa JIOrHKa - zta ce

• Bb3paCTOBlirpyrnr (4-17,18-34,35-54,55+).

E)Ke,UHeBHOrrytinaxynaanre peiiranroan ,UaHHIIca na IIH,LlIIBII,LlYaJIl!afiasa, 3aTO,saTeIJIOBHaTa

crpyxrypa, BaJIII,LlHaCIaKaJICH,LlaplIarO,UMHaII O,U06pcHaOTTCXHIIqCCKaTaKOMIICMHaa Knn,nTA

(no 2015r. BKnIOqIITe.r1HO),II OTnOJI3BaTCJUfTena rmiinbJIMCIpRqHMTC ,LlaHHMsa rAPE (OT2016r.

nacerne), BKmOqBaH IIH'[(IIBII,UyamIMTexapaxrepacrmca:

• nOJI(M'b}KCIf )KeHII);

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GARB Audience Measurement Bulgaria, 49 Bulgaria blvd .. 10f!. 1404 Sofia, BulgariaTel t:159 2 986 26 J<3: fax +359 2 987 73 15; http:// www.garb bg

npaeaaaz H rneztana B ,1l0MaKHHCTBaTaTB xanana.

I 3a cpaauenae, npu TeXHOJIOrH.SITaay,nHO-MaGHHr He CbmeCTBYBaBb3MO'IKHOCTsa H3MepBaHe

BCHGKHpa3npOClpaH.SIBaHH,npaeuana H fJIe,naHI1B ,nOMaKHHCTBaTaTB KaHaJIH, aKO aa TSIXHe

6aHepa H OT npym <pOPMHna BH3yanHa HHcpopMaUlul (HMe H HOMep sa KaHaJIa, nporpasnra

HH<p0pMaUH.SIH np.), KOlHO ce nO.SlB.SIBaTna expana.

EcpeKTI1BHOCTTana Te3H TeXHOJIOrIm e H3KJIlO'II1TeJIHOfOJISlMa(6JI1130100%), a TO'IHOCrra - Han

95%.I OCHOBHOnpeaxyuiecrao e H qe Te nasar Bb3MO)KHOCTzta ce H3MepBaT H pa3n03HaBaT BCH'IKI1

1I

IH3n0J13Ba)J.BaOCHOBHHTeXHOJIOfH'IHH npauuana:

1. H3MepBaHe na qeCTOTaTa na H3JIb'IBaHe na KOHKpeTeHTB KaHaJI - H3nOJI3Bace ,nHpeKllioTo

CpaBH.SIBaHena peracrpnpanara OT YCTpoikTBOTo qeCTOTaCbC cnacsxa aa BbBeneHH sa BceKH

OT)J.eJIeHTB npHeMHHK (npa aHaJIOrOBCHfHaJI) H/HJIH BceKH OT,neJIeHnOCTaBGHKaa TB CHrHaJI

(rrpa )J.HfHTaneHcaruan) qeCTOTH,KOHTOMoraT zia 6b,naT Bb3npOH3BeneHH.I 2. I13MepBaHe spes BI13yanHo pasnoaaaaaae na rneztaana TB KaHaJI - pamosaaaaae na nora

H/HJlH cepaaaaa HH<p0pMaUH.SI.nHHnbJIMeTpHqHOTO YClpOHCTBO "npOGHTa" HH<p0pMaUH.SITaOT

TeXHHKaTa, KO.SlTOce HHCTaJIHpasa aBTOMaTHGHOTOH3MepBaHe ua TeJIeBH3HOHHaTarnenaeuocr,

CHCTeMaTa na I'APE 3a eJleKTpoHHO H3MepBaHe na sparencxara rnenaevocr e npHJ10'IKHMa npn

BCH'-IKHBH,nOReTeJIeBH3HOHHHnpHeMHHUH H BceKHTHn rrpaevan B ,nOMaKHHCTBaTaTB CHrHaJ1.

2. OCHOBHH xapaxrepucrmca ua nHHm,JIMeTpH'IHOTO H3MepBaHe:

HHCTanaUH.SI GJIeH ua )J.OMaKHHCTBOTO nOJJ:miCBa )J.eKJIapaUH.SI, CbfJIaCHO KO.SlTO sa

npC)J.OCTaBCHHHeBcpHH ,naHHHziexapa'ropt.r HOCHOTrOBopHOCTsa BbBC)K,naHeB 3a6JIY'IK,nCHHeaa

"fAPIi Aynaeac Mexcspvear EbJIrapH.SI" ALI. C uen nonyuasaae na I1MOTHaofinara,

Ll.oMaKI1HCTBa, B KOHTO HMa cnY)KHTeJI na enCKTpOHHa MeJJ:H.SI,peKJIaMHa HJIH Me)J.H.SIuron

areHUH.SI I1JIH cnY)KHTCJI ua areHUH.SI 3a COUHOnOfHGeCKH H/HJIH )J.PYfH MapKeTHHfOBH

H3CJIeJJ:BaHH.SI,He Y'IaCTBaT B H3McpBaHeTO na TeneBH3HOHHaTa aYJJ:HTOpH.SI.OPH BC.SIKaHOBa

.llOMaKHHCTBa.

B H3MepSaHeTO aa TeJICSH3HOHHaTaaYJJ:HTOpHSIspes HMMIfbJIMeTpWleH nanerr FAPIi sanara

npaauana na JJ:06POBOJIHOTOcsrnacne sa YGaCTHeaa CJJY'IaiiHO nonanaa.nrre B uaaamcara

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KaHaJIH, ziaanare, KOHTOny6JIHKYBaMe sa 6bnrapCKHSI Me,ll.HeHnasap, BKJllOqBaTHH,ll.HBH,ll.Ya

(nOHMeHHO)panoprysane casso na TB KaHaJIH,KOllTO llMaT a60HaMeHT sa ycnyrara.

GARB Audience Measuren.;enl~ulgarJa, 11 Industrialna str., 9th fl, 1202 Sofia, BulgariaTel. +,)59.c, 986 26 38; e-mail: offlce@garb.bg

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IBsnpexn 'Ie CHCTeMaTaH3MepBa H C'bXpaH5IBa,ll.aHHll sa BCl1lJKHrnenana B ,ll.OMaKHHCTBaTaT

I

Ia) I1H)J,llBH,ll.yaJlHll pciiranroaa )l,aHHI1 no TB xanana ,ll.a ce panoprysar xpea

KnlleHTCKH corpryep sa aaayanasauaa 11aHaJIH3 aa MHHHMYM 30 TeneBll3HOHHH KaHaJIa.

6) I1H,ll.HBll,UyaJIHH peHTHHroBH ,ll.aHHH no TB xaaana na ce panoprysar xpea

KJ1HeHTCKHcorpryep aa BH3yanH3alJ,HSIH ananas aa BCHqKH KaHaJ1H na Bsnrapcxara

HaUHOHaJIHaTeneBH3HSI(nonacroanreu: EHT 1, EHT 2, EHT HD, EHT CBSH).I

I

I• 113MepBaHe na aKTllBHOCT 6e3 H3n0J13BaHe na TeJ1eBll3HOHHll.SI npHeMHHK aa

nsanpoaasessnaae ua TB CHfIlaJI (H3n0J13BaHena nepmpepnu ycrpoacrsa - saneo, ,lJ,B,lJ"

nrpa H np., OTnO)KeHa S'bB BpeMeTO rnenaeuocr) - )J,aHHI1Te ce H3KnlOqBaT OT

peHTHHroBHTe ztanaa aa TeneSH3llOHHa rnenaevocr;I

,ll.OMaKllHCTBO;I• B'b3MOIKHOCT3a H3MepBaHe na rnenaevocr na BCHqKH TeJ1eBll3ll0HHH npHeMHHUI1 B

rnenaevocrra HM;I

IB'b3npOH3Be,ll.eHI1B ,ll.OMaKHHCTBaTa,Y'laCTBalUH B naHeJ1HOTO113CJ1e.D.BaHe;

• 113MepsaHena ElCH'IKHTHnOBepaanpocrpansnaa H npaeuaa B ,ll.OMaKHHCTBaTB CHrHaJI;

• B'h3MOIKHocT:m peractpauas na no 16 'IOBeKa B eznro ,ll.OMaKHHCTBO- ~lJIeHOBeH TeXHH

rocrn. Perucrpauaara aa rOCTH e aanazma cnen B'bSelK,ll.aHeaa OCHOBHa,ll.eMorpacpml -

nOJI H B'b3paCTOBa rpyrra, a I1H(pOpMaUlUlTa ce ny6JIHKYBa saenno C nanaare aaI

II B'b3MOiKHOcTHTe,KOHTOnamara CUCTeMaaa nHiin'bJlMeTpH'IHO H3MepBaHe npenocrasa, ca:

• Pa3n03HaSaHe ua BCWIKH H3JI'b'ISaHll ua TepHTOpl1S1Ta na crpaaara KaHaJIH,

csxpansaar pepepetrnm 3anHCH. HeB'b3MOIKHOe H pa3n03HaBaHeTO ua OTL{eJIHHTeTB KaHaJIH,I aKO no TSIXce H3JIb'IBa eL{HOH C'blUO csm.pscaaae (nanpavep npecxoatpepeuuaa, (pYT60JIHH

cpeum, KOHuepTH H .apyra ,ll.HpeKTHH BKJ1lO'IBaHH51).He3aBHCHMH TeCTOBe H H3CJ1e,ll.BaHHSIBI CBeTOBeHMalUa6 rrOKa3BaT, 'Ie xoraro ce 113n0J13BaKaTOe,ll.HHCTSeHarexaonoras, ycneaaeuocrra

- T.e. ,ll.OCTOBepHOCTTaaa pe3YJITUTa, e non 60%, a npa H3TerAAHe na L{aHHHTe ce ,ll.OnYCKaTI ,,3ary6H" OTHa.D.enna nera OTHHCTaJIHpaHaTaH3BMKa.

-....-,~..>~------- .~-

Page 14 of86

GARB Auclience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, BulgariTel. +:35929862638: fax +359 29877315: http/! W'NW garb bg

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TOTALBNT 1

2 BNT23 BNTWORLD4 BNTHD5 BTV6 BTV ACTION7 nTVCINEMA8 BTVCOMEDY9 BTVLADY10 RING11 NOVA TV12 OlEMA13 OlEMA FAM ILY14 KINO NOVA15 NOVA SPORT16 FOXLIFE17 FOXCRIME18 FOX19 24 KITCHEN20 NATIONAL GEOGRAPHIC21 DISCOVERY CHANNEL22 Discovery other ch.23 TLC24 DISNEY CHANNEL25 CARTOON NETWORK26 NICKELODEON27 THE VOICE28 MAGIC TV29 City TV30 PLANETA TV31 FEN TV32 Balkanika Music TV33 FolklorTV

III

CnMCbK na HHJJ.HBII.llya.llHo panoprynana TB xauana KbM 15 anpnn 2018 r.:I

I'nenacxocrra na OCTamUIHTe TB KaHaJIH, KOHTO He ca aaunr KJIMeHTM, He ce H3KJII()'-lBa OT

,naHHHTe sa ,neHSI,a ce KyMyJmpa B KaTerOpH5I "Ilpyra TB KaHaJIH".I

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GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10f!. 1404 Sofia, BulgariaTel +35929862638: fax +359 2 9877315, http:// www.garb.bg

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BCSlKOH3JIb'lBane.

H.H<popMaUHSlTae pasneneaa B cenev MO)l.YJIa,KOHTOnpezicraasr:

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MO)],YJI- Visual Campaigns

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060pY,UBaHeB reaepa.mara ct.axyrnrocr, a KOHTaKTHTeOTnpOBe,UeHHTeHHTepBlOTa- aa aztpecua

6aJa npa pexpyrnpaae ua HOBH,UOMaKHHCTBaaa ysacrne B nanenaoro ascneztaaae. Ilpanara ce

npHHUHnbT aa ,Uo6pOBonHOTOyxacrne na CJIyqaHHOnonannamrre B H3Ba,a.KaTa,UOMaKHHCTBaH

ztpyr THn).

CTOHHOCTHTena rrspsare tIeTHpH OT H36poeHHTe napauerpa ce l-13QHCJUlBaTna 6aJa

OcpHl..{HaJIHHTe,UaHHH na HaUHOHaJIHH.SICTanfCTHqeCKH HHCTHTYT, a no OTHOllIeHHe na

rpanose C nacenenne nan CTOXHJUI,UH)KHTenH,rpanose Cnacenenae nozr CTOXHJUI,UH)KHTeJIHH

cena), qneHHOCTna ,U0\1aKHHCTBOTO(e,UHH,,UBa,TPH, xerupa H ner H noae-re xnena) H rnrrsr aa

npaevaaaa OTHero CHfHarI (ecpHpeH,Ka6eJIeHaHarIOrOB,Ka6eJIeH,UHrHTarIeH,nnaren caremrreu,

KpHTepHHTe,no KOHTOce CTPyKTypHpanHHnbnMeTPlf1lHaTananenna H3Ba,a.KaBBsnrapas, ca non

(Mb)l(e H )KeHH), Bb3pacToBH rpynn (4-17, 18-34, 35-54, 55+), THn aaceneno MHCTO(crornn .ta,

1. nO,ll,!l'bpJKaHe na Illpe)1.CTaBHTeJIHOCTua napasserpure na H3Ba)1.KaTa aa HalJ,HOHanHO

npe)1.CTaBHTenHHH IIUiin'bJIMeTpnqeH naue,n.

ID. IIO,lJ,lJ,'hPJKAHE IIPE,lJ,Cf ABIITEJIHOCIT AHA Jl3C.JI:.EMAHIDIT A

-----------,---------_.--_ .._.-- -.~ _"._" --_ .._.------

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GARB Aucience Measurement Bulgaria, 49 Bulgaria blvd" 10fl, 1404 Sofia, BulgariaTel +-35929862633: fax +359298773 15; http:// www.garb.bg

cnHCbUH.

ITO}.l60PbT Ha no 6 }.lOMaKHHCTBaTaBbB BC5IKOPSU e CHCTeMaTHlIeHcnyqaeH no crrYlIaHHo

nO}.l6paH cTapToBH a)lpec H CTbnKa H }.lO 3 BH3HTHrrpH HeOTKpHTH}.lOMaKHHCTBallpH TO

CTPaTHcpHUHpaHece nocrnra rro-ztofipo reorparpcxo noxparae, a OTTYK - H nO-BHCO

II

CJIe}.l cTPaTHcpHKaUHSlTaBbB BC51.Kacrpara 6S1xa nonfipann cnysatiao C BepoSlTHoCT,

I nponopuaoaanaa na rO.f1eMHHaTaHM 505 rnesna, BCSlKOOT KOHTOe H36HpaTeJIHaceKUHSIOT

nocneaaare aKTyanH3HpaHHsa HY)K}.lHTena Ilapnaaearapaare H360PH 2017 r.. 1136HpaTeJIHH

,ll,H3aiiH H3 H3B3)JlK3Ta

DO}.l60PbT aa PSU e peanmapaa lIpe3 MHorOCTeneHHarneaaosa H3Ba}.lKaCJIe}.lnpensaparenna

cTpaTH<pHKaUHSIaa ynasepcyaa na }.lOMaKHHCTBaTano peraonn H run aaceneao MSICTO(rpan/

ceno) cnopen npe6p051BaHeTOna }.lOMaKHHCTBaTaOT2011 r..

III

YHHBepCYMI 113cne}.lSaHeTOe rrpencraamenno aa 06HKHoBeHHTe}.lOMaKHHCTBaB EbJIrapHSIH uacenenaero na

crpaaara no ,llaHHI1na HCI1.

IMeTO~0J10rHqeCKO onncanae

III

csrrspxaaaero na BbnpOCHHKa KbM penesanrna KbM CbOTBeTHaTaxaneanapaa rozrana

TeXHHlIeCKHxapaKTepHCTI1KHua OCBOBHOTOTB 060PY}.lBaHeB}.lOMaKHHCTBaTa.

BCSlKa rozrana OT 201 1r. nacaxr H3I10JI3BaHaTaMeTO}.lOnOrHSIH pesynrarare OT nposenemrre

H3CJIe}.lSaHHSI(EC) ce l,nnpalllaT B enexrpouea BapHaHTno BCHlIKHKJIHeHTHna rAPE.

DOCJIe}.lHHSlTpeanmapaa EC e T03HOT2017r.

ECTa6JIHlllMbHT cr.paeii 2017 e peanmapaa aa repen -rpes enna m.nna C o6eM OT 3024

}.lOMaKI1HCTSaBnepnona 28 cerrrestspn - 10 HoeMBpH20 17r.:

I

I1apaMeTPHTena I1aHeJIHaTaH3Sa)lKa,npozrsnacasaae na asnpauiaae na BCHlIKHnama KnHeHTH

m.npocaaxa, KOtiTO me ce H3n0J13Sasa npoy-rsaaero.

Taxa H OT 2015r. nacass CI1a3SaMeYCJIOSHeTOI10JI3SaTellHTeaa nHHnbllMeTPHlIHHTe }.laHHHna

rAPE na ynpasorsnar npxx KOHTpOJlSbPXYOCHOSHHTenpe}.lI10CTaSKHsa rapaarapano KalIeCTBO

na nony-rasamrre OT '[lOCTaSlIHKapei1THHrOBH}.laHHHH na HMaT Sb3MO)l(HOCTTazta aztarrrapar

III

3aTOBa,Cne}.lBaHKHnpaxrnxara HH}.lYCTPHSlTana e HHcpOpMHpaHaH anraacapaaa C BCSlKa}.leHHOCT

OTcrpaaa na rAPE lIO OTHOllleHHena CHCTeMaTaaa IDMepBaHena TeneSH3HOHHaTarnezraeaocr,

aazrsnsorrenna lIaCT OTK051.TOe nposexnanero aa ECTa6nHlllMbHTcspaea sa axryanasapaae naI

KOHTPOJI B'hPXy f.aqeCTBOTO

GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, BulgariaTel. +359::: 9862638 e-mail: office@garb.bg

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TepeH

Hacnensaaero 6e nposeneao B nepuozta 28 cerrresrapa - 10 HoeMBpH20 17r., KaTO6)lxa

nocereaa 6756 aapeca H OCbmeCTBeHH4441 KOHTaKTa.

OT T)lX:

3030 e¢eKTHBiHHHHTepBIOTa

1280 OTKaJa(n T.lJ. 52 qaCTHlJHH- orrosopeno e na MaJIKalJaCTOTasnpocare H 3aTOBa

aayrrnpaaa)

131 - HeCbCTO)lJIOce HHTepBIOnopann npeKJIOHHaasspacr/ 60JIeCT, rrpofineva CbC

cnyxa/ 3peHHeTOHJIHpecnoanerrn.r He paafiapa 6bnrapCKH e3HK

PaBHHmeTOna OTKaJHTenpn Ee 2017 e 29.5%

paascaeaas

BbnpOCHHKbTsa Establishment Survey 2017 e aHaJIOrHqeHCT03HOT2016r.

MeTO}l na perncrpauna

113nOJI3BaH6e MeTOL[bT na CTPYKTypHpaHo face-to-face HHTepBIO no asnpocunx,

csrnacysan CKJIHeHTHTena rAPE.

Ilpena crapra 6e nposenen nOJIeBHTeCTaa HHcTPYMeHTapHYMa,CJIe,nKoeTOBbnpocHHKbT

6e IPHHaJIHOpeztaxrapaa H norrsnaen C Heo6xoL[HMHTe aa pecnoaneura TeXHHlJeCKH

Iloztfiop aa pecnonneura - JIHue OT ,nOMaKHHCTBOTOna Bb3paCT 18+r., HaH-KOMneTeHTHO

TeXHHlJeCKH(no TeMHTe THn TB CHfRaJI, THn TB npHeMHHK H CBbp3aHOC TeJIeBH3HOHHOTO

rnenaae ofiopynsane, LlOCTbnno I1HTepHeTHT.H.). AKO npn nbpBOTOnocemeane OTCbCTBaJIHue,

.llOCTaTblJHOKOMneTeHTHOno reuara aa H3CJ1e,nBaHeTO,6e aanpaaeua aropa BH3HTa (no 3

BH3HTH).

OTnHcaHHKaTOHe,nOCTbnHHe.llHHHUII.

CTapTOBHanpec H cn.nxa.

B )l{HJIHmaTa,Kb,neTOHe e peaJIH3HpaHKOHTaKT,ce OCbllJ,eCTB.SmaTTPHBH3HTH,npezm zta 6b,naT

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lJYBCTBHTeJIHOCTua H3Ba)lKaTaKbM ,neCeTKHTeMaJIKHoneparopa aa nJIaTeHHTB H I1HTepHeT

I yCJIyrH.

ITO,n60PbTaa ,nOMaKHHCTBaTaBbB BCjjKOPSU e CHCTeMaTHlJeHCJIYlJaeHno CJIyqaHHOnonfipaa

-'._.._...._..._..,....._.....__..."....._.~..,......_..~,.._._~._...-.-o_._~_.~,_

1 • npa 10/ 90% - ± 1.1%

GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404.S0fia. BulgariaTel +3592986262'3: fax +359298773 15; http!! www.garb.bg

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• npH20/ 80% - ± 1,4~o

• npH30/ 70% - ± 1.6%I• npH40/ 60% - ± 1.75%

• npH50% OTHOCHTeJIeH)UlJI - ± 1.8%II

cnensa:

I

./ lJHCJIeHOCTna .ll.OMaKHHCTBOTO

-/ non

./ Bb3pacT

Taxa H3CJIe.uBaHeTOe npencrasarenao sa KJIaCHlJeCKHTe,[loMaKllHcTBa H -rneaoaere HM.

PerHOHaJIHaTa II cenaumara crpyxrypa aa cb6paHaTa HmpOpMaUH.R:nsarrpoaaaexna

CTpYKTypaTa no MeCTQ)KHBeene(a He no 'lKHTenCTBo,nOCTO.smeHHJIHaacrosur anpec).

MaKCHMaJIHO nonycravara CTOXaCTlllJHa rpeunca npa H3Ba,u.KaC TaKbB o6eM e KaKTO

II

IIlperernaue

,l],aHHllTe ca nperernena B CbOTBeTCTBHeC ouemorre na HeM sa HaCeJIeHlleTO ua crpaaara

Ternosa KOe(}HfuneHTH ca H3non3BaHH sa TBbP,[lH nOKa3aTeJlHKaTO

-/ pernon

-/ ran naceneno M.sICTOII

I

BbPXY 20% OTe(peKTHBHaTa H3Ba,uKa(606 ,UoMaKHHcTBa)6e OCbIIleCTBeHKOHTpOJI

OrTHX

• 437 no renerpoaa

• 165 no MeCTO'lKHBeeHe

• B pesynrar ua nposepxare 27 anreparora fisxa nOBTopeHH B lJaCTTaca C uern.naa

llJlH nnncaauia llHcpopMaUlUl, a ezmo rneszto - aHYJlHpaHO

OPH ueacna llJIB npOTlIBOpe4HBa llHcpopMaUll.sl ce ll3BbpllIll BaJIH,UH3aumI xpea BTOp"lJeH

KOHTaKTCAOMaKHHCTBOTOyUIllxpea desk research aa ,UOCTaBlJHUHTena nnarena reneaasaa

II I1HTepHeT II npennaranare 01' T.sIXrnrrone cnrnan H rraxera OT ycnyrn

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Iseraspr OTpecnonneurare nOCOqBaT,lJe renesaaopare HMpasnonarar c srpanea TYHepaa

Bb3np0l13Be')l(.ll.aHeaa ecpHpeHUllCPPOBcaruan, HOasnpexa TOBano-ronsvara QaCTOTT.SIX

ca atiouara aa TIJIaTeHaTeJIeBI1311.S1KbM oneparop aa TB caraan, Hapacrsa II nenerpauasra

na I1HTepHeTzio 59.6% - cnopen )l{l1BKOFeopraes PbCTme ce uafimoaasa .ll.OKaTOzrem,r ira

.ll.OMaKI1HCTBaTa,J.OCTl1fHeKbM 60%, CJIe,nKoeTOme ce YCTaHOBI1nnnca na nexorparpcxa

nOTeHUl1aJl.

IJ

no OTHomeHHe ua TeXHHQeCKO 060pY.llBaHe H UHTepHeT - aapacrsa 6pO.SlTna

,llOMaKl1HCTBaTa,pecneKTHBHOxopara, C HOBll MO,lleJIHTeneBH3l10HHll rrpaesmaua. Eznra

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no OTHomeHHe ua TB ofiopynaaue H TeJleBH3HOHeHcarnan - ysenaxaaa ce 6pORTna

.ll.OMaKHHCTBaTac nose-re OTe.ll.l:IHTB npHeMHl:IK.Pe3ynTaTHTeOTascnenaaaero nOKa3BaT

cepaosea, HO " O'IaKBaHcnan ua nenerpanasra na ecpHpeHH Ka6eJIeHaHaJlOfOBCHfHaJlH

3HaQHTenHOYBeJlHlJaBaHeaa nenerpauaara ua BCSIKaKbB.ll.HfllTaJleH CHfHaJl (xafienen,

nnaren CaTeJIHTeH,DTH, cnccea). 3a nopezrna roznma ce narimonaaa npepaanpenenenae

na nasapaua .ll.$lJlnpa .ll.OCTaBlJl:ILI,llTeaa TB CHrHaJI- Vivacom H oT6enSI3aBacepaosea PbCT

na a60HaTH KaKTOaa IPTV, 'raxa H aa DTH CHrHaJl,Mtel csuto ysemoraaa nena Cll npa

IPTV. TeH,lleHUIUITana KOHCOJIH.ll.aLl,llRrrpa MaJlKHTe.ll.OCTaBqllUHaa nnarena TeneBll3H.SIOT

npenxozunrre rO,llHHHnponsrosaaa H npes 2017r.

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no OTHOmeHH4!na yuanepcysra - cpennara Bb3paCT na uacerteaaero B Bsnrapas

npozrs.nsaaa .ll.Jce ysenn-raaa H B MOMeHTae 47r. B cpaaaenne c npennuraa TerneHHSIna

pesyrrrartrre HMaTeH.ll.eHLI,HSIJleKOna cnana ztcrrs'r na 15-24 ronmunare, MaJlKOe uapacnan

ztenana 5-14 rOLlHllIHl:ITe,narimonasa ee H PbCTCoxono 3% npn m.apacroaa rpyrra 35-44r.

Ilpezrann .ll.eMOrpa<pcKaTaKpH3a l:I sacrapaaanero na aacenenaero .ll.enbT na no­

Bb3paCTHl:ITerpyrnr nOCTOSlHHOce yaemorasa. 11 TaJH ronmra ce nafirnonaaa TeH.ll.eHLI,l:ISlTa

nenpexr.caaro fH1MaJlSlBamCesepoaananen pernon, OT IO)I(HaBt.nrapax - HaMaJlSlBaHena

nacenenaero B 06nacTHTe C\10n.sIHl:I Krocrennan. Ilpnpacr ce aafimonasa e.ll.l:IHCTBeHOB

Corpas-rpazr H Il.rIOB.ll.HBCKa06naCT.

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OCHOBHHpe3YJlTaTHOTEC 2017

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• npH51 95% - ± 0.8%

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GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl. 1404 Sofia, BulgariaTel. +3592986263.:3: fax +359298773 15; http:// www.garb.bg

• peraoa (9 rOJIeMH peraoaa, B KOHTOca pa3I1pe,LJ,eJIeHH28-Te a,llMHHHcrpaTlfBHH 06JIaCTlf OT

TepHTOpHaJIHOTOnenenae na crpanara);

• THn HaCeJIeHOM}lCTO (cTOJIHua, rpanoae C HaCeJIeHHeHan CTO XHJI.SI,LJ,H)f(HTeJIH, rpaztose C

HaCeJIeHHenon CTOXI1JI.SI,LJ,11)f(HTeJIH11cena);

KpHTepHHTe, no KOHTOce crpyxrypnpa H KOHrpOJIHpa I1HHI1bJIMerpH'lHaTa nanerma H3Ba,UKaaa

fAPE, ca:

CTPYKTypupaKe ua nUHD'I.J1MeTpUl.IKHH nanen

OCTaHaJIHTeTpH xareropan.

xapaKTepHCTHKHTe na )f(HBa assanxa - peaJIHH llOMaKHHCTBa H xopa, )f(UBeelUH B T.SIX,

nanerrsr I10Ka3B2l csuurre reuneauna, KOHTOoneprasar H pe3YJITaTHTe OT EC 2017r. -

HaMaJI.SIBaHeaa fipoa xopa OT Bb3paCTOBarpyna 18-34, I1pHpaCT na HaCeJIeHHeTOB COCPH.SI

aa CMeTKa na MaJIKHTe rpanose, YBeJIH'IaBaHe ua 4-'IJIenHHTe ,llOMaKHHCTBa I1pe,LJ,BH,LJ,

napacrsanero na Gpoa na zieuara 4-17 (zreuara He )f(HBe}lT B enao-menna ,llOMaKHHCTBa),

cnazt na ecpHpHH1{H Ka6eJIHH.SIaHaJIOrOB CHfHaJI H YBeJIH'laBaHe aa ,llHfHTaJIHH.SITaKbB B

no omoureuae na pe3YJ1TaTHTe OT ES 2017 B cpasueuae c nponopuaare B TeJcyUluH

nUHD'I.JIMeTpUl.IeK naae,n H pe3YJITaTUTe OT ES 2016 - aKTYaJIHaTa KbM nepaona aa

H3CJIe,llBaHeTOnanemra assanxa ( xpas na M.HoeMBpH 2017r.) e anarrrapaaa B MaKCHMaJIna

Bb3MO)f(Ha crenen KbM pe3YJITaTHTe na EC 2016 (paxncara, no KO.SlTOpa60THxMe U.SlJIaTa

2017r.). H.SIMaHlITO ezmaKaTefOpH.SI,B KO.SITOpa3JIHKaTa aa np0I10pUl1HTe rta aaaxnspns

HHBaTa aa CTaTliICTWIeCKa'ra rpeunca npa CJIY'laHHH.SInonfiop, Csmespeaeuao, HoceHKH

CbnOCTaBeHOCJIanTOnH H KOMnIOTpH.

no OTHomeHHe na J1aHcI>CTaHJ1U Met:{UHHOnoaeneaae na asa

ce pscr na pecnonneurtrre. KOHTO rneztar TB acexa nen If crran B 6po.Sl aa Te3H, KOHTO

rneziar 3-4 nbTH B ceznontara H HHKOfa. Xopara na Bb3pacT 18+, KOHTO lleKJIapHpaT, 'Ie He

rneztar BceKH L~eH TB B ,J,OMa CH, He rnenar TB H HaBbH (aanpasrep na rOCTH),

csureapeuenno ce uafirnoztasa YBeJIH'IeHHe na fipox aa pecnoaneurare, H3nOJI3Balll.H BceKH

zrea HHTepHeT. YBeJIH'IaBa CCH 6pO.SlTna xopara, H3BbpillBalllH csrrsrcrsama lleHHOCTH B

HHTepHeT )J,OKaTO rneziar TB, OCHOBHOaKTHBHOCTTa HM B COIlHaJIHHTe Mpe)f(H. DPH

H3n0JI3BaHHTe sa IleJITa ycrpojicraa napacraa ynorpefiara na CMapTcpOHH H Ta6JIeTH

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.l1.0MaKHHCTBa,KOHTO zia saveaar OTfla.l1.aI..UHTeOT yxacrae, .raxa H sa KOHCHCTeHTHOCTTana

peHTHHrOBHTe .l1.aHHH.Hanpnxep aKO B ce asnomsa KpHTepHH KaTO 06paJOBaHHe enaa H CbIIlH

nanenacr 6H norrazian H11HHe B ezura 'raprer rpyna B 3aBHCHMOCTOT ascneztaaaaa nepaon aa

rO.l1.HHaTa- naJIH e sano-mana/saaspmana YQe6HaTa rO.l1.HHaJnana e B3eJI nHllJIOM aa saespureao

BHCllIe 06pa30BaHHe H T.H.; aKO ce H3n0J13BaKpHTepHHT I1KoHOMH'leCKa aKTHBHOCTrrsx naHHHTe

6Hxa cpnYKTYHpanH B 3aBHCHMOCTOT cesoaa H OT nepCOHaJTHaTanexnapanas na rraHeJIHCTa -

nonofiaa HHcpopMa~HH He nozrneacn ira BepHcpHKaUHjI H .l1.0CTOBepHOorrpecaasaae).

PeKpYTHpaHe na KOHKpeTeH 6pOH HHnHBHnH (06paJOBaHHe H HKOHOMH4eCKH cracyc ca

HHnHBHnyanHH KpHTepHH) B enaa nOMaKHHCKa H3BanKa C ornen na aaarrrapane KbM reaepanna

CbBKYllHOCT npezmonara enHHCTBeHO KBOTeH nozuiop H rrpe.l1.CTaBHTeJIHOCTTaaa H3Ba.l1.KaTaHe e

rapanmpana (e.l1.HHCTBCHOcnY4aHHHjiT nO.l1.60prapaarnpa npencraaarenuocr).

GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, BulgariaTel +35929862638: e-mail: office@garb.bg

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na xaneaztapaa ronana, KoeTO e OT CbIUeCTBeHO aaasenae KaKTO sa peKpYTHpaHeTO aa HOBH

KpHTepHH.

Karo KOHrponHH napaaerpu ce H3f10mBaT xapaxrepacraxare OT HH.l1.HBHnyanHHji yaaaepcyv

Bb3pacT H non, H3Ben(:!HH na fiaaa pesyrrranrre OT rrposeztea EC H nperernena no .l1.aHHHOT

HaUHOHaJIHHji CTaTHCTHqeCKHHHCTI1TYT.

1136poeHHTe rter xparepas ca .r.uap. "raspnn rroxasarena", OTHOCHTe11HOKOHCTaHTHHB paMKHTe

Bb3npOIf3Be.l1.aT no peruoua rrOCe11HI..UHaTacrpyxrypa, nenerpanasra na rnna TeneBH3HOHeH

cnrnan H - ua nocneznro MjiCTO - qHCneHOCTTa aa .l1.0MaKHHCTBaTaKaTO HaH-nHHaMH'leH

HepapXH3HpaHeTO na KpHTepHHTc npa nonfiopa cnenaa pernonanna normca - na ce

• asapacroaa rpynn (4-17,18-34,35-54,55+).

HH.l1.HBHnYaJIHHTexapaxrepacrnxa:

• non (Ml,)Ke If )KeHH);

E)l(e.l1.HeBHOny6miKYBaHHTe PCHTHHfOBH .l1.aHHHca aa HHnHBHnYaJIHa fiasa, 3aTOBa rernoaaara

crpyxrypa, BaJTH.l1.Haaa xaneunapna rO.l1.HHaH 0.l1.06peHaOTTeXHH4eCKaTa KOMHCHjf na KlIfl Il'I A,

H OT nonasaremrre ua nIfHnb)lMerpH4HHTe naHHH na rAPE (sa 2018r.), BKJIKlqBa If

• run npaexan ua OCHOBHHji TeneBH3HOHeH npHeMHHK TB CHrHaJI (npn PHMOBOTOnperernaae

ce H3nOmBa neneaue ua HmOBeTe TB caruan - erpapen, xafierren aHaJIOrOB, xafiertea

nHrHTaJIeH, nnaren CaTenHTeH H npar THn);

• 4neHHOCT aa nOMaKHHCTBOTO(ezmu, nsa, rpa, -rerapn H ner H rrosese xnesa).

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npefipoaaaae aa JJ.OMaKHHCTBaTa11 HH,lJ,HBH,[lHTenpea 2011r., xoraro pe3YJITaTHTe noxasaxa

orpossea pscr aa e.LT.H04JIeHHHTe.LT.OMaKHHCTBa80+. C'bOTBeTHO 06a'-Ie TOBa He 03HaQaBa, '-Ie B

nanena He Y'-IaCTSaT Bl>3paCTHH xopa, a '-Ie HOBHTe naHeJIHCTl1 OT HOBOHHCTaJIHpaHll 1- II 2-

'-IJIeHHH,lJ,OMaKHHCTBaca C ropna rpaaaua 79.

B KpaSI na BCSIKaKaJIeH.LT.apHarO.LT.HHa'-IJIeHOBeTena Texaasecxara KOMHCHSlK'bM KOMHTeTa na

nOJI3BaTeJIlfTe na m:dln'bJlMeTpHl.{HH .LT.aHHH(,lJ,0 2015r.) 06c'b)K,[laxa H penrasaxa KaKBH

xoerpauaeara sa nperernsae aa peHTMHroBMTe .LT.aHHH.LT.a6'b,n:aT B'bBe,n:eHHOT 01 SIHyapH. 3a

2018r. CTOHHocTMTena napauerpare 6SIxa npencraseaa na BCH'-IKHKJlHeHTM na rAPli npeznr na

6'b,[laT asaezteaa KaTOTeCTOBH.

III

ECTa6JIMWM'bHTcspaef (EC), npererneua cnpaxo .LT.aHHHTena HeM. B TerJIOSHMTe CTPYKTYPH OTI 2012r. aacau ,nOMaKHHCTBaTa C -rneaoae (BCMlIKH '-IJIeHoBe) HM 80r. He ce BKJIlO'-IBaT

(npouenrnre ce npeaa-racnsaar). 3Ha'-IeHHeTO ua TOBa npeKaJIKYJIHpaHe e, '-Ie no peureaae uaI naaapa rAPE He pexpyrapa HOBH .LT.OMaKHHCTBa,B KOHTO HSIMa none e.LT.HHHHJJ.HBH,[lnozt

npenerma B'b3paCT 80r. Tosa peurenae 6e B3eTO CJIe,nny6JIHKYBaHe na ,[laHHHTe OT nOCJIe,[lHOTO

Te3H xparepan ca H napasierpare, no KOHTO ce crpyxrypapa H anarrrnpa HaUHOHaJIHO

npe.LT.CTaBMTeJIHaTananenna H3Ba;1.Ka. Ilponopunare B TSIX ca na 6a3a pe3YJITaTHTe OT

npOBe)K.LT.aHOTOBCSlKarO.LT.HHaC 06eM 01' 3000 e.LT.HHHu.HHau.HOHaJIHOnpe.LT.CTaBHTeJIHOH3CJIe.LT.BaHe

II

I2. B'b3paCTOBMrpyna

3. THn HaCeJIeHOM~CTO

4. l.JHCJIeHocT/pa3Mep ua .LT.OMaKHHCTBOTO,B KoeTO )Kl1Be~T (01' KOJIKO'-IJIeHa ce C'bCTOH)

5. THn npneaaa 1B CHrHaJI

I

TerJIOBHHTe npouenypa B cacreuara na rAPE ce M3B'bpWBaT C 'r.nap. PMMOBH xoediauaeirra,

KOHTO6aJIaHCMpaT OTJ(JIOHeHH~Tas M3Ba.LT.KaTacrrpavo Yaaaepcyua no OTHoweHMe na pasuepa

My MOCHOBHMTeMy COUMaJIHO-.LT.eMOrpacpCKMxapaKTepMCTMKM.

I1pH PUMOBOTOnperernsae ce nOJIYl.{aSaT.LT.HeBHMTererna ua MH.LT.UBH.LT.HTe(BceKM e.LT.HHOT T~X aa

KOJIKOxopa OTyaaaepcyva OTrOBap~) B 3aBMCHMOCTOT H~KOJIKOPa3JIH'-IHHKpl1TepMSI, KOMTOca:

1. I10JI

II

J):OMaKHHCToa.

npanuana na ,lJ,06POBOJIHOTOC'bfJ1aCHe sa ysacrae na ceytJaiiHO nonannamrre B H3BaJ):KaTaII

~r:'~-::_:_:~B M3MepBaHeTO na TeJIeBM3MOHHaTa aynaropns spes nMHn'bJIMeTpMlfeH nanen rAPE sanara

GARB Audience Measurement Bulgana. 11 lndustrialna str.. 9th fl. 1202 Sofia. BulgariaTel -'-359:2 986 26 38: e-mail: office@garb bg

Pa

uena na peKJIaMHH.Herror.

3a KaJIKYJIHpaHeTona peKJIaMHHTe nOCTbnJIeHH.HB aafimonasaaare TeJIeBH3HOHHHxanana

peracrpapamrre peKJIaMHl1CPOPMHce BbBe)l()l,aTc ueaa cnopezt 0cpHUHaJIHO)]'eHcTBamaTaaa

CbOTBeTHH.Hnepnon peKJIaMHa TapHcpa aa CbOTBeTHaTaTeJIeBH3H.H,6e3 H3tIHCJI.HBaHena

OTCTbnKH(06eMHH, areHTCKH H np.).

AKo TeJIeBH3HSlTaHMa KOe(pHUHeHTH sa HT'IHCJISmaHeua peKJIaMH C npO)l,bJI)I(HTeJIHOCT

paana-ma OT 30 ceKYH)l,H, TO 're ce B3HMaT npenann npa KaJIKYJIHpaHeTOaa KOHKpeTHaTa

TeJleBH3HOHHa pexnasra.

2. OCTOHHocTHBaHe ua peKJlaMHH noc'ri.nneuna UpH nponesenane ua MOIIHTOPHHI" na

npHeMHHK.

TOBa npOCJIeMBaHe e -rpea CbrIOCTaB.HHena .uaHHHTe aa znreaua 6a3a - 0CPHUHaJIHO

ny6JIHKYBaHHTepeiirunroaa )l,aHHH,npererneua na fiasa cTPYKTypaTa, asaeneaa OT 01.01. na

rexyuiara fO)],HHa,C peHTHHfoBHTe .uaHHH,KOHTOrAPE uanpauta .uonbJIHHTeJIHOaa rrepnozt OT

30 KaJIeH.uapHH)l,HHH ca na 6a3a 0)]'06peHaTa aa TeCTOBarernosaa CTPyKTypa, KO.HTOnpencron

)l,a6b)]'e at.seneaa KaTOO(pHUHaJIHaOT01.01. aa cnenaauiara xanennapna ronana,

HOBHTeTemOBHaCTpyKTypa H PHMOBHKoe(lHlUHeHTHce BbBe)l()],aTKaTOTeCTOBHaa CpOKOTe)],HH

MeCeu - OT 1 )],0 31 )],eKeMBpH I-Ia resyuiara fO)],HHa, sa )],a ce npOCJIe)]'H)],aJIHrernara na

naHeJIHCTHTe ca B OnTHMaJIHH rpaHHUH H )],aJIH ca Bb3MO)l(HH qmYKTyaUHH/pa3JIHKH B

TeH)],eHUHHTeH CTOHHOCTHTena peMTHHfoBHTe .uaHHHCJIe.u0CPHUHaJIHOTOHM BbBe:lK.uaHeH

npOM5IHaTa aa Ynaaepcyxra na HH)l,HBH)],HTe4+, :lKHBeelllH B .uOMaKHHCTBac aKTHBeH TB

==

I

IIIII

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II

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TeXHHUHTe na rAPE npe,llOCTaB.SITnonpofina HHCTpyKUH~ sa pafiora C HHCTaJIHpaHaTa

CTBOTOnHHn'bnMeTpH'-IHa TeXHHKacnen BC5I.Kaycneunra HHCTarraUH.SI(xax na onepnpar

GARB AucJiE:nceMeasurement Bulgaria, 49 BUlga.ria blvd., 10fl, 1404 Sofia, BulgariaTel +3:)929862638 fax +359 2 987 73 15: http:// www.garb.bg

Page 34 of8,II

naHenHCHITe nann ca TEl 3pHTeJIHHIm He - B 3aBHCl1MOCTOTTOBa,llaJIHH3B'bpUIBaTC'bn'bTCTBalUHI ,lleHHOCTH,,llOKaTOTeJIeBH3HOHHHHTnpHeMHHK pa60TH, B 3aBHCHMOCTOT CHJIaTa na 3BYKa, B

3aBHCHMOCT01' Ka'-IeCTBOTOna asanpoaasecsnaaara KapTHHa, B 3aB¥lCHMOCTOT cpH3H'-IeCKOTOcaI C'bCTO.SlHHeB CJIyqaHTe na '-IJIeHOBe na .n;OMaKHHCTBaTaC'bC 3,llpaBOCJIOBHHnp06JIeMH ¥l

yspexnaaas.

pafiorem npHeMHHK H rrpn nanycxanero H, He3aB¥lCHMO.n;aJIH no apesse na npecros ce

OC'bIUeCTB5I.Banpax 3pHTt!JIeH¥lJHJIHcnyxoa KOHTaKTCH3JI'b'-IBaHOTOnporpasmo c'b,ll'bp)I(aHHe).

no T03H Ha'-IHH ce H3iKJIIO'-IBaBC5I.KaB'b3MO)l(HOCTsa cy6eKTHBHa rrpeuenxa OT crpaaa ua

II

npennncanna'ra aa GGTAM, e npHC'bCTBHeB CTaHCpa60TCIU TB npHcMHHK.I BC¥l'-IKI1Y'-IaCTHHUHB W3CJIe,llBaHeTOca nO,llp06HO I1HCTpYKTHpaHHH 06Y'-IeHH xora Tp~6Ba zia ce

peracrpnpar/orperncrpapar KaTO TeJIeBH3HOHHH3pHTeJIH (C'bOTBeTHo- npa BJIH3aHe B CT~ C

nepaonn OT apeue.

~c4»HHHUHHTa aa TB r JIC.llaeMOCT,no KOHTO pa60TH r API) B m.nno C'bOTBeTCTBHeC

OCHOBeH HeWH KOMIIOHeHT e nnrerpapaanar MO,llyneH codrryep Ilaaen MeHI1.n;)I('bp, xoiiro

KOOp.n;HHl1pa ynpaBJIeHHeTO na BCH'-IKH npouecn na nHHn'bnMeTpH'-IHaTa CHCTeMa - OT

TeXHH'-IeCKaTaHHCTal1au.H5I.(BKn. DJIaHHpaHe na TeXHH'-IeCKWpecypcn) ¥l a~MwHHcTpHpaHe na

,llOMaKHHCTBa H HH,llHBW,llH ,ll0 06pa60TKaTa (aanazmsapaae H nperernxae) na cypoaare

.n;aHHHH excnopra HM B'bB cpopMaTH aa KJIHeHTCKHTecodrryepu.

Hmpopsranaara ce C'bXpaH5I.BaB UeHTpaJIHa fiaaa .n;aHHH, KoeTO n03BOJI5I.Bacrpyxrypapan H

u.~JIOCTeH MOHHTopHHr ua KaqeCTBOTO aa nponyunpauare peHTHHrOBI1 ziaana aa .n;'bJIfH

cnrnan.

1. ~C~HHHUHH sa TB fJ1C..'laCMOCT- onacaaae ua nHHn'bJlMCTpHqHOTO H1MepBaHC,

paanosuaaane na TB KaHaJlH, KaKBO CCBKJllOqBa B Hcpa3n03HaTH TB KaHaJlH, HaH-MaJl'bK

HHTepBaJl aa paanoanaaane na TB xaua,n, nan-MaJl'bK HHTepBaJl na rnenane na pa3n03HaT

TB xaaan, aa na ti'b.llC BKJlIO'.CH B peHTHHfoBHTe nanna, naH-MaJl'bK HHTepBaJl aa

panOPTYBaHCua naumrre aa TB f.lC.llaCMOCT

C¥lCTeMaTa sa eneKTpOHHO 113MepBaHe ira 3pWTenCKaTa r nenaewocr na rAPE e npmlO)I(¥lMa

npa BCI1'-IKHBH,llOBeTeneBl13WOHHl1rrpweMHwu.w H BceKH nm npaesran B ,llOMaKI1HCTBaTa TB

KOHTPO~HH npOQE~YPH 3

~AHHHTE OT HlIiinbJIMETPHQHOTO 1I3MEPBAHE

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GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl,' 1202 Sofia, BulgariaTel +35929862638: e-mail: office@garb.bg

Page 35 of8

TCXHHKaTa, KoaTO ce HHI;;TlL1Hpasa aBTOMaTH'-IHOTOH3MepBaHe na TeflCBH3HOHHaTa me,[laCMOCT,

H3IIOJI3Banna OCHOBHHn:XHOflOfM'-IHH npmrnana:

1. 113MepBaHe na secrorara na H3JI'h'-lBaHC na KOHKpeTeH TB KaHM - H3n0J13Ba ce

JlHpeKTHoTo cpasuaaane na peracrpapaaara OT YCTpOHCTBOTOqeCTOTa CbC CIIHCbKa na

assenena aa BceKH orzrenea TB npHeMHHK (npa aHMOfOB CHrHaJl) H/unH BceKH OT,[leJICH

KopeKTHO yqaCTMC npa YCTaHoBeHMHeCbOTBCTCTBHa.

HHCTaJlHpaHHTe KbM BceKH TB npIfcMHHK B JlOMaKHHCTBaTa IIHHnbJIMcrpH'-lHH ycrpoacrsa

3anHCBaT H csxpaassar IfH<p0pMaUMSIaa BCHKaaKTHBHOCT- pemCTpaUH5I na 3PHTCfl, rnenaa TB

xanan, TOqeH sac (c TO'IHOCT no cexyana), H3nOfl3BaHe na caspsana KbM npHeMHHKa BbHlllHH

neparpepna YCTPoHCTBa (BH,[leO, )],B)]" arparma KOH30flH). Ycrpottcraara, H3n0J13BaHHOT rAPE,

ca C,[lHHCTBCHHTena 6·bJIrapCKH.sI nasap, npesomann TeCTOBCTCna repen sa u3MepBaHc ua

PaJflH'-IHHTe THnOBe TB 'CHfHaJl H KopeKTHOCT aa OT'-IHTaHeTO6e3 HHTOC,[lHHrpeunro pa3n03HaT

TB xanan.

H3BbplllBaT CHCTeMeH eacenaesea MOHHTopHHr BbPXY nOBe,[lCHHCTO H ,[lHCUHIIJIHHaTa aa

naHeJIHCTHTC,OCbIIJ,eCTBaBaTKOHTaKTC ,[lOMaKHHCTBaTaM npoaexnar OnpeCH5IBaIIJ,H06yqCHM5I aa

nanpasa CB05lTaperHCTpaUH5I.

BC5IKa "HcnOKpHTa rJIC,[laCMOCT" - OT'-leTCHa OT YCTPOHCTBOTOaKTHBHOCT na TCJICBH3UOHHH5I

npHeMHHK 6e3 peracrpauas aa 3pv1TCJI,CCOTXBbPJI.HaBTOMaTH'-lHOOT CHCTeMaTaH He Y'-laCTBa

BbB BaJlH,[lH3HpaHeTOH KaJlKYJIMpaHeTOaa peHTHHfOBUTe ,[laHHH. B T03H CMHCbfl HenOKpHTaTa

me,[laCMOCTe 06eKT na aBTOMaTH'-IHHCHCTCMHHnpouezrypa, He3aBHCHMOOT KaKbB BH,[lTeXHHKa e

OT'-IeTCHaHeHHaTa npOJlbfl)l(HTeJIHOCT.

Jlancara na perncrpauaa npa pa60TeIIJ, TeJIeBH3HOHeH npHeMHHK BO,[lH ,[l0 enaa H ct.iu xpaen

pe3YJITaT - HeBb3MO)l(HOCTsa rnenaae na TejleBH3UOHHaTa nporpaua nopazmaY,[lHO(yaenasaaaui

canara CH3BYK) HJIH BH3YaJlHH(nposopeu, KOHTO aaesta TeJIeBH3HOHHH5Iexpaa) fiapuepa.

CflY)l(HTCflHTe na r API> OT exana no nozinptcsxa H ynpanneane aa nHHIIbJIMCTpH'-IHH5I naaen

ce 3ByK, npexeur na naHeJIHCTa na 6b,[lC TB 3pHTeJI 6e3 zra ce nexnapnpa KaTO TaKbB, T.C. na

IIIIIIIIIIIII

YCTPOHCTBOTO, KaK H xora na ce perncrpapar, KaK zta perncrpa fOCTH,

I OTPerHCTpHpaT H zrp.). )],0 6YTOHHTe c 6YKBU na BC.HKO,[lHCTaHlJ;HOHHOynpaBJICHHe ce nOCTaB.HT

JIeneHKU C HMeHaTa ira IUleHOBCTe B ,[lOMaKHHCTBOTO,sa ,[la e MaKCHMaJlHO YJIeCHCH BceKHI nanenacr npa HaTHCIGUleTOna KOHKPCTHH.H6YTOH sa nepconanna peracrpauas.

Ilpn BKJIIOqBaHCna npHCMHMKa ua TCJICBH3HOHHHaexpaa ce nO.HB5IBanposopeu H/HIm YCHJIBaIIJ,

GARB Audience Measurement Bulqarla, 49 Bulgana blvd .. ton, 1404 Sofia, BulganaTel + 3:)929862638 fax +359 2 987 73 15; http:// www.garb.bg

Page

HH<popMaUH.lI sa ID-TaTa ua KaHaJIHTe, pa3rrpOCTpaH.SIBaHHna UH<ppoBa HJIH aHaJIOrOBa 'leCTOTa,I 3ae.lJ.HOCbC 3pHTeJICKa peracrpauas, TO'leH )].0 cexynna xac na aKTHBHOCTaa TB npaevaaxa, K'hM

KOHTOca CBbp3aHH, H neroaas ON/OFF craryc, ,naHHHTe ce asnpamar B TpH BpeMeBH rrposopeua

, CJIe.lJ.2:00 na CJIe.llBamOTOTB .lleHOHOIUHe spes GSM HJIHGPRS apssxa.

,naHHHTe, KOHTO CHCTeMaTa H3Tem.ll, BaJIH.llH3Hpa H npererna, HOCHT HH<popMalU1.S1Ta sa

,noMaKHHcTBO-naHeJIHCT-TB/YCTPOHcTBO-HalfaJIeH 'IaC-np0.llbmKHTeJIHOCT- TB KaHaJI.

ITHHnbJIMe1pH'lHHTe ycrpoticrsa, HHCTaJIHpaHH KbM TeJIeBH3HOHHHTe npaevaaua B

.lJ.OMaKHHCTBaTa,ysacrsaum B naaenaara H3Ba)J.Ka, H3MepBaT Kon HH)].HBH.lJ.B KaKbB 'laCOBH

HHTepBaJI aa KOH TB KaHaJI e 3pHTeJI. Te 3anHCBaT H CbXpaH.lIBaT BbB asrpennra naaer

HHCTaJIHpaHaTa H3Ba.D.Kal.

li3nOJI3Ba KaTO e)].HHCTBeHa TeXHOJIOrH.SI,ycneaaejrocrra - T.e . .lJ.OCTOBepHOCTTaHa pe3YJITaTa, e

non 60%, a npa HlTerJI.lIHe na .uaHHHTe ce .lJ.OnYCKaT ,,3ary6H" OT Ha.D. ezma nera OT

OCHOBHO npemrymec'ruo e H lie 're tlaBaT Bb3MOjKHOCT na ce H3MepBaT H pa3n03HaBaT

BCHqKH npaesraua n rnenanu B )J.OMaKHIICTBaTa TB xanana.

3a cpaauenae, npu TeXnOJlOrHHTa aynno-aa-mur ne C'hmeCTBYBa Bb3MO*HOCT aa

H3MepBaHe na BCHln:H paanpocrpansaana, npuesraua H r.nenana B llOMaKHHCTBaTa TB

KaHaJlH, aKO aa TUX lie ce cuxpaaasar pecIJepeHTHH sanaca. HeBb3Mo*no e H

pa3n03HaBaHeTO ua OTtleJlHHTe TB KaHaJlH, aKO no THX ce H3J1bqBa C.IlIIO H ct.mo

Cb.llbpjKaHHe (aanpauep npeCKOHCpepeHUHH, <pYT60JIHH cpeuia, KOHuepTH H npyra .lJ.HpeKTHH

BKJIIO'IBaHH.lI). He3aBHCHMH TeCTOBe H H3CJIe)J.BaHHSIB CBeTOBeHMama6 nOKa3BaT, 'Ie xoraro ce

EcpeKTHBHOCTTana Te3H TeXHOJIOnm e H3KJIl{)'IHTeJIHO rOJI.lIMa (6JIH30 100%), a TOtIHOCTTa - Ha.A

95%.

HH<popMaUH5ITaOTGaaepa 11OT )].PYfH <pOPMHna aasyanna HH<popMaUH.lI (HMe H HOMep na

xanana, npcrpasnra HIHl)QpMau,H.lIH np.), KOHTOce noaaasar na expaua,

cepBH3Ha YCTPOHCTBOHfHJIH

2. H3MepBaHe Qpe3 aasyanuo pasnosaaaaae na rnenaans TB xanan - pasnoaaaaarre na nora

Bb3npOJi3Be)].eHH.

)].OCTaB'IHK ua TB carnan (npn nararanen curuan) 'IeC

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GARB Audience Mea;ur~:"e~t,~,ulgana. ,,11 12dustnalna str., 9th n. 1202 Sofia, Bulgaria! el. 35J c.; :)8626 ,J8. e-mail: offlce@garb.og

Page 37 of86

IRemarks/recommendations:

- The peoplemeter errors observed iare very few and this result corresponds to the lowerusual amount of errors found by the CESP while auditing an identical test protocols.

Looking at CESP's TV viewing scenarios complexity (quick zapping chained up), these

results can be considered as satisfactory (in real life short TV sessions (under than 30)'represent less than 0.5% of the TV viewing duration).

I

,lJ.oKa3aTeJICTBO sa TOsa e H H3KJIlOl.J.HTeJIHOBHCOKaTa oueaxa na OAHTopHTe OT CESP aa

npencraasaero ua nHMUbJIMeTpHl.J.HHTeYCTpOMCTSa,HHCTaJIHpaHHS nanena ua rAPI) (CTp. 69 OT

<1>HHaJlHH5IO)J;HTOPCKH.LlOKJIa)J;):

I

B naueaa na rAPE IUIMa HHTOe,TlHOYCTpoiicTBO, na KoeTOna ca He06xo,TlHMHnoaexe OT5

cexyuna sa cTa6HnH3H]paHe na qeCTOTaTana TB xanana cnen BCHKaCMHHa.

ITPH 97% OT uncrannpaaare YCTpOHCTBaTOl.J.HOCTTaaa paanosuaaaae aa TB KaHaJI e 1 ceKYHAa.

ITpH TeXHHKaTa, 113MepSama ananoroa no rnrr TB CHfHaJI, npn orrpenenenn ycnoans

pa3n03HaSaHeTO ua l.J.eCTOTaTana H3JI'bl.J.SaHe6H Morno rta e B paMKHTe na 1 AO MaKcHMYM 5

ceKYH,TlH.To sa e npsxo CS'bp3aHOC npenocraasuoro OT .llOCTaBl.J.HUHTena TB CHfHaJl Kal.J.eCTBO

na aHaJIOfOBHSI Ka6eJIeH CI1THaJI, KaKTO H C ryaepa na TeJIeBI13HOHHHR npHeMHHK, T.e. C

TeXHHl.J.eCKOTO060PY.llSaHe na .llOMaKHHCTsaTa.

NOVA

BNTI

NOVA

12:49:58 TC:O CVOSTBDATA: 0001 00780000 00C8 ---- -- 8000

12:57:28 TC:O CVOSTBDATA: 0001 007D 0000 00C8 ---- -- 8000

12:57:59 TC:O CVOSTBDAT A: 0001 0078 0000 00C8 ---- -- 8000

15:15:17 TC:O TVSBITS: OFF

12:47:57 TC:O CVOSTBDATA: 0001 00730000 00C8 ---- -- 8000 BTV

KINO NOVA

DIEMA FAMILY

BNT2

BNTI

12:44:57 TC:O CVOSTBDATA: OOOB047E 0000 00C8 ---- -- 8000

12:45:37 TC:O CVOSTBDATA: 0002 OODC0000 00C8 ---- -- 8000

12:46:27 TC:O CVOSTBDA TA: 0001 007D 0000 00C8 ---- -- 8000

12:46:44 TC:O CVOSTBDA TA: 0002 OOCD0000 00C8 ---- -- 8000

-BC-----12:44:57 TC:O PERSONAH:

ETO rasa H3fJIe)l()],aT (t1aHJIOSeTe,KOHTOCHCTeMaTaH3TermI OTYCTpOMCTsaTa:

Ilpaaep:

OTqHTaHe:

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~:.-==--:-."" •..I

I1HTepBaJIa OT no 30 ceKYH,UH (npuuep: 02:00:00 - 02:00:29, 02:00:30 - 02:00:59, 02:01 :00 -

02:01 :29 H T.H ).

Tnenaexocrra na sparemrre (HHTepBaJIbT OT spesre, B KoeTO e,UI1HqOBeK e rnezran nanea TB

KaHaJI - C ro-mare ceKyH,UH OT-.LI.O)ce "HaHaC}I" B Te3H 2880 HHTepBaJIa.

3a,Ua 6b,Ue panorysaa KaTO 3pHTeJI na KOHKpeTeHTB KaHaJI qOBeKbT TpSl6Ba,Ua I1Ma MI1HHMYM 15

ceKYH,UH OT rnenaesrocrra CH B KOHKpeTHHTe 30 ceKYH.LI.H- sa ,Ua e spnren B 2:00:30-2:00:59

nanpasrep Tp»6Ba zta e ce perncrpapan KaTO TaKbB sa no He 15 ceKyH,UH (none nOJIOBHHaTa OT

npO,UbmKHTerrHOCTTa na HHTepBaJIa), a sa na e 3pHTeJI na KOHKpeTeH TB KaHaJI TpSl6Ba na He

GARB Audience Measurement Bulgaria, 49 Bulgaria blvd .. 10f!, 1404 Sofia, BulgariaTel +35929862638: fax +359 2 987 73 15; http.,? www.garb.bg

Page 38 of

HaH-MaJIKHSlT BpeMeBH HHTepBaJI, aa KOHTOCHCTeMaTana rAPE panoprysa peHTHHroBH ,UaHHH, e

30 ceKYH,UH,a e,UHHsprrren ce OTql1Ta KaTOTaKbB OTTOqHaTa ceKYH,Ua,B KO}lTOce perncrpapa, .LI.O

MOMeHTa, B KOHTOce orperacrpnpa.

TOBa oaua-raaa, 'Ie aa'rernena're OT 6ytIJepa na BCSlKO enao YCTPOHCTBO3anHCH aa

r.nenaesrocr npea TeJ1leBH3HOHHOTO.IleHOHOmHeC TO'lHOCT 1 cexyuaa ce o6pa6oTBaT OT

CHCTeMaTaaa 30-ceKYU,IlHa 6a3a.

3a uerrra CHCTeMaTa "pa3.LI.eJISl"aBTOMaTHqHO 24-Te qaca na ,UeHOHOLUHeTOua 2880 paBHI1

ilOCTaB'IHK na enexrpu-recxa eaeprns.

OT HHCTaJlHpaHeTOIlia cucressara (2006r.) nocera - aa nepuon OTHa,ll 4200 ,IlHU, ensa B 5 OT

THX nannare aa TeJlel[J.H3HOIIHar.lC,IlaeMOCTaa H3MHHaJlOnenououiae 6Hxa ny6J1HKYBaHH na

CJleJ].BamHHxanenaapeu neu. Ilpn BCH'IKH Te3H 5 cnyxaa aafiaeaaero 6e npenmaaxauo OT

TeXIIH~leCKH npofi.rema na BhHmHH ,IlOCTaB'IHIJ.Hna ycayrn - Mo6H.fIHH oneparopa U

3a rapaarnpaae na MaKCHMaJIeH 6pOH ,UOCTHrHaTH,UOMaKHHCTBaasrernaaero na ,UaHHHTe ce

peanmapa npea TpH BpeMeBH nposopeua - ezma CJIe,UTpH aeycneunta omrra aa CBbp3BaHe -rpea

GSM/GPRS Mo,UeM eLI.HO,UOMaKHHCTBOnonysaaa CTaTYC "He,UocTHrHaTO" H qJIeHOBeTe My He

yxacrear npa tPopMHpaHeTO na TeJIeBH3HOHHHSlynasepcya sa nena.

j],aHHliTe aa rnenaeuocrra ce ct.xpaassar B 6ytPepa na YCTPOHCTBOTO,a HOLUeMMe)l(,UY02:00 H

06:00 qaca ce H3TermIIT H ofipafioruar aBTOMaTHqHOOT ueHTpaJIHHSlKOMnIOTbp.

It has to be noted the peoplemeters tested did not make any channel errors, i.e. when aTV cl1llIl.I:_l~Jjs.se:l~G_t~d__on.the TYseLSCreell-but--the-~metff seoos-baek-thename ofanother channel in the corresponding electronic diary.--I

I

Page 39

GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl. 1202 Sofia, BulgariaTel +.35929862638: e-mail: office@garb.bg

Reach JJ:e4>uHHlluSI:

06pa6oTeHHTe )laHHHute ca:

12:44:30 - 12:45:00 Others (MANY/Zapping)

12:45:00 - 12:45:30 Others (KONI NOVA)

12:45:30-12:46:00 OlEMA FAMILY

12:46:00-12:46:30 DIEMA FAMILY

12:46:30 - 12:47:00 BNTI

12:47:00 - 12:47:30 BNTI

12:47:30 - 12:48:00 SNT1

12:48:00 - 12:48:30 BTV

12:48:30 - 12:49:00 STY

12:49:00 - 12:49:30 BTV

12:49:30 - 12:50:00 STV

12:50:00 - anrepaamrre na no 30 cex. zto 12:57:30 NOY A

OFF15:15:17 TC:O TVSBlTS:

NOVA12:57:59 TC:O CVOSTBOATA: 0001 0078 0000 00C8 ---- -- 8000

12:57:28 TC:O CVOSTBOATA: 0001 0070 0000 00C8 ---- -- 8000 BNT1

NOVA12:49:58 TC:O CVOS',TBOATA: 000 1 0018 0000 00C8 ---- -- 8000

12:47:57 TC:O CVOSTBOATA: 0001 0073 0000 00C8 ---- -- 8000 BTV

BNT112:46:44 TC:O CVOSTBOATA: 0002 OOCD0000 00C8 ---- -- 8000

12:46:27 TC:O CVOSTBOATA: 0001 007D 0000 00C8 ---- -- 8000 BNT2

KINO NOVA

DIEMA FAMILY

12:44:57 TC:O CYOSTBDATA: OOOB047E 0000 00C8 ---- -- 8000

12:45:37 TC:O CYOSTBDATA: 0002 OODC0000 00C8 ---- -- 8000

-BC-----12:44:57 TC:O PERSONAH:

ETOraxa 113fJ1e)J()laT(r,aHJlOBeTe,KOHTOCI1CTeMaTaH3TerJ1HOTYCTpOHCTBaTa:

IIIIIIIIIII,

cssenan xanana aa MHHHMyM15 ceKYH)lH,naa-re rnenaexrocrra

xareropas "Ilpyrn",

AKO113non3BaMenOCO'IeHI1HTnpllMep OTraW-J1I1CTHTena YCTpOHCTBaTa,H3TemeHI1Te3anl1CI1me

6b)laT o6pa6oTeHI1KaTO:

Ilpaxep:I OT'IUTaHe:

Page 40

GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, BulgariaTel +')59 2 986 26 38: fax +359 2 987 73 15: http:!.! www.qarb bg

C 0<pHUHarIHOnMCMOOT 5 I-OHH2014r. )],0 rAPB 6S1xMeYBe,I{OMeHH,"'Ie YnpaBHTeJIHHSlT CbBeT na

KTITI,UT A e B3eJI peurenae " OTHOCHO OT"'IMTaHeTOna fJIe,I{aeMOCTTa, ce penns, 'Ie na T03M eran

HSiMana HMa npovsaa".

KOMYHHKaUHSI.

HHTepBaJI;

2. ,UOKOJIKOztazrea peKJIaMo)],aTeJI 6H 6HJI CKJIOHeHna 3anJIaTH sa 'IaCTH"'IHO H3fJIeJ],aHa

npO.llbJI)KHTeJIHOCTH CJTeJ],osaTeJIHOKaKBa na e 3a)l,bJDKHTeJIHaTanpOJ],bJI)KHTeJIHOCTaa rnenaue

OT ztazten 3pHTeJI aa Cb3HaTeJIHO OCMHcmlHe na Cb)],bp)KaHHeTO B onpenenen H3fJIe,I{aH BpeMeBH

DpeJ],CTaBHTeJIHTena Me,I{HHHHSIrtasap caMH nOCTaBHxa asnpocare:

1. ,nOKOJIKOe penesaarna npOM5J.HaB MeTO)],OJIOnUlTaua OPIHTaHe aa HHTepBarI, nO-MaJIbK

OT 30 cex., npennun J],SlJIOBOTO pasnpezrenenae aa peKJIaMHH <pOPMH C nO-MaJIKa

nposenena ,I{HCKYCH.ll OTHOCHO BJIHSlHHeTO ua eBeHTYarIHa npOMSIHa B MeTO,I{OJIOfHSlTa na

ofipafiorxa H panopryaane na peHTIIHfoBH ,I{aHHH.

B3eMaHKH npe,I{BH,I{ m~raTHBHTe OT raxasa npovsna no ornourenae I-IU HeBb3MO)KHOCrra sa

CbnOCTaBHMOCT na J],aHHHTe npenn H CJIe,I{ nposomara (JIHnCa aa cpaBHHMH nHHnbJIMeTpU"'IHH

npOMeHJIHBH no OTHomeHHe ua renepnpaaero H OTQHTaHeTOaa rapaarnpana TRP, pecnexrnano

CPP, KoeTO 6H 6HJIO llCTOllHO H HeSb3Mo)KHOCT3a oueaxa na peKJIaMHa KaMnaHH5J.no ornouienne

na nOKpHTHe H 'IeCTOTHOpasnpenenenae).

mIHrrbJIMeTpH"'IHa CHCTCMano csera.

B xozra na Te3H 06cl.)KJ],aHHSI 6e rrpezrcraaena TeXHH"'IeCKa H CTaTHCTH"'IeCKaHH<p0pMaUHSI H

rrpeJ],JIO)KeHHesa npoxotaa aa 6 cex. - HHTepBarI, xoirro KbM MOMeHTa He ce H3nOJI3BaB HMTOenna

TeXHHqeCKaTa KOMHCliHIua KDD,nTA. Be ofict.zteno B J],eTaHmI H uanpasenoro OT UXHa crpana

rrspsara nOJIOBHHa I-Ia 2014r. nposenoxae MHoro6poHHH CpeIIJ.MH ,I{HCKYCHHC "'IJIeHOBeTe na

BbB apssxa C npOM5IH!a rra narepaana aa OTqHTaHe na TeJIeBH3HOHHaTameJ],aeMOCT (30 cex.) B

12:58:00 - HaHHTepBcUlM no 30 cex J],O15:15:30 NOVA

---"=c,~_,,,,,"'-,",,_~._~~··-'-"~·-·

IIII

III

II

II

I

=t~~"""="12:57:30 - 12:58:00 BNTl==-- - "~

III

GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, BulgariaTel +35929862638 e-mail: office@garb.bg

Bsnpexa Qe CHCTeMaTa H3MepBa H csxpanasa ,UaHHH sa BCHllKH rnenaaa B ,UOMaKHHCTBaTaTB

KaHaJIH, ,UaHHHTe, KOHTO nyfinaxyaaae sa 6bJIfapCKH~ xezraea nasap, BKJIl{)QBaT HHnHBHny

HO) panopryaane caxio na TB KaHaJIH, KOHTOHMaT a60HaMeHT sa YCJIyraTa.

cexynztea CHCTeMeH HliITepBaJI OT TeJleBH3HOHHOTO nenoaomae, )],aHHHTe sa BTOpU~ no pen

(cr.orserao C no-xscea -tac) TB xanan ce panoprysar HHnHBHnyanHo sa 30 ceKYH,UH

I1

,UOMaKHHCTBaTa,yvacrsaura B nanermoro H3Clle,UBaHe

3. DUHf1bllMeTpWlHaTa HIt TeXHUKa U3MepBa BC~Ka aKTHBHOCT6e3 H3n0J13BaHeua TeJIeBH3HOHHH~

npHeMHHK sa Bb3npOl13Be)l(naHe na TB CHrHaJI (113f10JI3BaHena rteputpepna YCTpOHCTBa- aaneo,

):(B.D., nrpa H np., H3110mBaHe aa TB npHeMHI1Ka aa cnyurane aa ll.H(PPOBOpaano, OTJIO)l(eHOBbB

BpeMeTO TB rneziane nO 7 )],HH cnen ")KHBOTO" H3JIbqBaHe), a )],aHHHTe ce H3KJIl{)'lBaT OT

peHTHHfOBItTe )],aHHH3a TeJIeBH3HOHHarneziaevocr.

4. HaH-MaJIKH~T mrrepaan, sa KOHTOnHHnbJlMerpHQHHTe ycrpoiicraa pa3n03HaBaT TB KaHaJI, e 1

cexynna.

5. MaKCHMaJIHH~T I111TepBaJIsa cTa6HJIH3HpaHe ua QeCTOTa aa H3JIbQBaHe (paanoaaasaae ita

aHaJIOrOBa QeCToTa) e 5 ceKYHnH.

6. 30 cex e HaH-MaJIKH»T HHTepBaJI, aa KOHTOCHCTeMaTaofipafiorna )],aHHHTeOT ycrpoticrsara

7. 30 cex e HaH-MaJIKWIT HHTepBaJI, na KOHTOCHCTeMaTa panopryaa )],aHHHTe sa TeJIeBH3HOHHaTa

rrrenaevocr no TB KaFlaJIH

8.,ll,ecpHHHll.H~Ta aa 3pIYITeJIaa TB KaHaJI aa 30 ceKYHnH e rnenaenocr aa 50+% OT HHTepBaJIa

(HJIH 15+ ceKYHnH)

9. ,ll,aHHHTe sa BceKH KOHKpeTeH TB KaHaJI, fJIe,UaH 15+ ceKYHnH B paMKHTe aa CHCTeMHH~ 30-

ceKYH,UeHHHTeBaJIOT TeJIeBH3HOHHOTOztenonourae, ce panoprysar HHnHBHnYaJIHO aa 30 ceKYHnH

10. Fnenaeuocrra aa nanemrcrrrre, sparena na noaese OT enHH TB KaHaJIH B pasnrre na

CHCTeMeH 30-ceKYHneH HHTepBaJI OT TeJIeBH3HOHHOTOneaonomae npa YCJIOBHe,se HHTOenHH OT

Te3H TB KaHaJIH He e rnenaa cyaapno 15+ ceKYH)]'H, ce panoprysa KaTO samrar B xareropas

"Ilpyra TB KaHaJIH" sa 30 cexyuzm

11. B CJIYQaHTe, xoraro zraa Pa3JIHQHH TB xanana ca rnenaaa no paBHO B paMKHTe aa 30-

II

pa3n03HaBaHeTO HU BCHqKH H311b4BaHIt ua TepHTOpHSlTa na crpaaara KaHaJIH, Bb3npoH3Be,UeHH B

2. Y'bf10J13BaHHTeTeXHOllorHH sa nHHf1bllMerpHqHO H3MepBaHe f103BOmlBaT perncrpapaaero It

1. YCTpoHcTBaTa, lBnOJ13BaHHOT rAPE, H3MepBaT BCHqKHTHnOBe paanpocrpaaasaa a npaeaaa B

,UoMaKlIHCTBaTB CHrHaJI

I

.-_.._ .._ .--,---" ..-_.--_.---

III

II

I ,llOMaKMHCTBOTO)ce KyMynMpaT 15+ cexynaa B paMKMTena 30-ceKYH,lleHCHCTeMeHMHTepBaJI.

Torasa, xoraro ezuro YCTPOHCTBOHe paanoauasa TB KaHaJI CMCTeMHO(csotimenae saI npexovepaa rnenaevocr na Hepa3II03HaTTB KaHaJI2 nocnenonarenaa naa), TOMMaTeXHH4eCKH

npofinesr H ce CMeH.SI.I IToKa3aTenHH aa Ha)le)K,llHOCTTana H3MepBaHeTOca cnyxanre xoraro nopaaa TeXHH4eCKH

npofinexr na TB xanan HJIH oneparop pa3npOCTpaH.SIBaHOTOnporpauno Cb,llbp)KaHHee r.nap.

, "sepen expau". H npn naara cnyxaa CHCTeMaTa na rAPIi me H3MepH peaJlHOTO 3pHTeJlCKO

noaenenae - peaxunare aa xopara, rnenana KOHKpeTeH TB KaHaJI B MOMeHTa, xoraro

nporpaaaoro cszrspxcanse e 3aMeHeHO01' ,,'lepeH expaa". TOBa me ca ,llaHHM,orpaassaura

a)leKBaTHOnosezienaero na xopa, aa 'lHI1TOTB expaaa ce nO.SlB.SIBa,,4epHa xapraaa" - xopa,

KOHTOH34aKBaTH3BeCTHOapexre, CMeH.SITrJIe)laHH.SIKaHaJI,CMeH.SITMHoro KaHaJIH(npaB.SITr.aap.

sanaar), raC.SITH nycxar OTHOBOTeJleBH30puTeCH, sa na nposepar OTHOBOKaKBOce cnyssa U

KaKbBe npofinexrs'r,

Te3H peaJIHH xopa C HOPMaJIHOrroaeneaae ensa na me "H34e3HaT" B cexyanara, B KO.SlTO

rrpeicscne CHfHaJIbTna rnenanara nporpaua. 3aTOBareaepapamrre MHHHMaJIHHpeHTHHfH me

xopexrno OTP::;:::c~E~n::~:::~r::::'BUlgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, BulgariaJ Tel. +3:)929862638 fax +359298773 15; http://www,garb.bgPage 4

TB KaHaJIM,KOHTOHe ca nama KnMeHTH,He ce M3KnJ04Ba01'

IIIII

,llaHlIHTC aa neaa, ace KyMynMpa B xareropnx "Ilpyra TB xanana".

B Ta3M xareropns nonanar M rnenevocrra ua "MHOfO KamlJIM" (r.nap. sanaar), KaKTO M

npevananara BaJIl1}.unaUM.SIr JletIaeMOCT na Hepa3n03HaTHTe TB KaHaJlH.

Hepa3n03HaT TB xanan e T0311,tIM.SITOM3MepeHaOT YCTpOHCTBOTOqeCTOTana H3nb4BaHe He

qmrypMpa B cnact.xa C BbBe,lleHMB CMCTeMaTasa BCeKl1ornenea TB npMeMHMK(npn aHaJIOfOB

CHfHaJI)M/MnMBCeKl1orneneu ,llOCTaB4MKna TB CMfHaJI(npa jl.HrMTaJIeHCMrHaJI)'leCTOTM,KOMTO

MoraT na 6b,llaT Bb3fIpOM3Be,lleHl1.

TOBa 6M xrorno na ce cnyxa npn ,ll06aB~lHeTOaa HOBMTB KaHaJIMB pa3npocTpaH.SIBaHM.SIOT

,llOCTaB'lI1Kna TB CIH'HaJInaxer Me He06xo,llMMOBbBe)K,llaHeTOMMBCMCTeMaTa(MMeTOMM),sa na

ce pa31103Haerne)J,aCMOCTTana CbOTBeTHaTaqeCTOTa.Enaa OT excermeanare oneparasna

,lleHHOCTMno nOMp,!:,)KKaH ynpasneaae aa nanena aa rAPE e nOCTO.SlHHH.SITMOHHTopMHrna

pasnpocrpaasaaaare B 4eCTOTHH.SIcnexrsp TB KaHaJIH npa BceKH jl.OCTaB4MK,aa na ce

sepatpnunpa CbOTBeTCTBHeTOMe)l(,llyperMCTpaUH.SITaHOT'lHTaHeTO.

Karo Hepa3n03HaTTB KaHaJIce OTHaC.SIH rnenaeaocrra B cnyxaare, xoraro npa 4eCTaCM.SIHana

I KaHaJI(aananr) U He06xo,llUMOCT01' 5 cexynnn sa cratinaaapaae na aHaJIOrOBa'leCTOTa(6Hno

nOpa)lH Ka<J.eCTBOTOHa CHfHaJIa 01' ,llOCTaB4MKaMnM TyHepa Ha TeneBM3MOHHH.SInpHeMHUK B