,, FOODLAND D.O.O.

:FOODLAND D.O.O.: 86:11000 , : : www.foodland.rs

: : : : (Case Study)

:

Foodland D.o.o.

: Foodland , . .

: , , .

:

1..........................................................................................................................................................5

1.1. ........................................................................................................................................5

1.2. ...................................................................................................................................6

2. ...................................................................................................................7

2.1............................................................................................................................................7

2.2. .........................................................................9

3. ......................................................................................................................10

3.1...............................................................................................................................................10

3.2.......................................................................................................................................12

3.3.SWOT ....................................................................................................................................14

4. ....................................................................................................................................15

5...............................................................................................................................................17

6.................................................................................................................................................18

7..............................................................................................................................................19

1. 1.1.

Foodland. 1998. , 180 . , , . Foodland , , 20 . , Foodland Atlantic , , , , 40 . . [2]

1. Atlantic

250 , , . 3.000 , 10.000 . (, , , ...) , , 200 . - , . 1999. Amfissa - . Foodland . , , 2003 . , , . . , , , . , .

2. Amfissa

Foodland - Organic. , .

Foodland 2013. . 5000 , 3 , . , , .

1.2. , .

.

2. 2.1. Foodland . Foodland :

Foodland ( 3) . , , . , .

3.

. , , . 100% . , , .

, , . , , . , 24 , , . : , , , natural . , , . . , , ,, , . .

( 4) , . , , , . . , . , , . 40% .

4.

. 100% . . .

, :, , , , ,, , , . , , .4

. , , . , "Foodland" Dejmi Olivera.

, . . . .

2.2. Atlantic Grupa Foodlanda d.o.o. , . , . "Foodland" 150 200 . , . "Foodland" 500 .

5.

3. 3.1. , , , . , . . , . , , . (...), ( ). , ."Foodland" 25 . 2013 , . 65% , 2015. "Foodland" , 2015. 7,5 . . 5.000 2.000.

6. 2014 2013 %

"Foodland" . , . , . , , , .

7.

2010. 40%, 2013. 2012. 50%, , -. 2014. 2015. .

3.1.1. (, ,), . : , . . , . , . , , , , 20 . .

, :

; 30,000. 13-15% . 72 - 75% 15 64 .

, . , . :

7.4 63.497; , business-friendly , .

147 2010. , . . , 2011. 139 . . 2011. 6.371 .[1]

, . , . 5 , . 2010. , 9.9%. , 2011. 14.2%. 40% .

3.2. . 2010. 1.263,9 . 26.000 2,6 . , , 60% . - , (). 2008. 36.8 . , 70 50 . , . , 50% . , . Bonduelle . . . . Unilever- , . : Bonduelle (Francuska) , . trendsetter . Unilever Del Monte Dole (Francuska) Kuehne (Nemaka) Pavlides () Elbak () Hak (Holandija)

, :

Hila d.o.o, Hila d.o.o. 1993. 4--. . . , , , . 2002. , , , , , , .[4]"Magic Fruits Land", "Magic Fruits Land" . . . . .[3]

8. "Magic Fruits Land"

3.3.SWOT Swot , , , :1. ,2. .

9.SWOT SWOT , , . . .4. Foodland . . . . , . 41.000 . , , Foodland , ( 3.1.1.). . , . , . , : , , . : . , . , . , . , , . (, ), ( ) . , , ., , . . , , , . , . , . . :

: 2.375 3.870 5.100 3.600 16.475

350.000 kcal/h 16 17 kw 1 16,5 kg 24 10.000 kg ( ) : 44 C. 75 C 1 kg (-2 0.240 kg. 0,240 kg, , 900 kg/h . 1 kg 0,1 1,5 kwh

, . , , . .

10.

, ( , , , , , , , ...), , , 500 4-5 . 450.000 , - , .

500 700.000 , 500 350 2.000 , . 250.000 4 .

5. . . , Foodland, 40% , . ( 2 5% ). , . , . . , . : Anuga Meunarodni sajam hrane i pia - Cologne, Nemaka, BioFach Nimberg, Nemaka SIAL Pariz, Francuska Food and Drink Expo Birmingem, Velika Britanija

6.

Foodland . , .

, , . , .

. . . 500 , , 5 .

, .

7.

[1] Gordana Matovi, MSc/CMC ,Nermin Begovi, MSe , POSLOVNI PLAN Udruenja preraivaa voa i povra ,: http://preradjivacivocaipovrca.com/[2] Foodland, , , : http://foodland.rs[3] agic fruits land , , : http://www.magicfruitsland.com/[4] Hilla , , : www.hila.co.rs