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A RESEARCH PROPOSAL

ON

Study to know the buying behaviour of people between alland S!all "retail #hop#$ in %haru&h City' .

NAR A(A COLLE)E O* ANA)E EN+ %HAR,CH

AS PAR+-AL RE.,-RE EN+ *OR +HE (E)REE O*AS+ER O* %,S-NESS A( -N-S+RA+-ON

" /%/A$

Internal Guide

RS/CHE+NA A01ANA

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RESEARCH PROPOSAL

-N+RO(,C+-ON

Here2 #!all i# a retail outlet while all i# the !odern outlet or phy#i&al pla&ewhere everything i# available at one pla&e/ Retailing &on#i#t# of all a&tivitie#involved in #elling good# and #ervi&e# to &on#u!er# for their per#onal2 fa!ily orhou#ehold u#e/

S!all -ndian Retail Shopkeeper# &over# #ale# of good# ranging fro! auto!obile#to apparel and food produ&t# and #ervi&e# ranging fro! hair &utting to air traveland &o!puter edu&ation/ +he -ndian retailing indu#try2 whi&h wa# traditionallydo!inated by #!all and fa!ily3run #tore#2 ha# &o!e of age/

S!all -ndian Retail Shopkeeper# are Already *eeling the Heat fro! the all#/all# have !ade entry in -ndia #in&e the la#t (e&ade/ +he oppo#ition to large retail

#hop# #ee!# to be growing2 and broadening to take in do!e#ti& retail &hain# a#well a# the international giant# that want to enter the -ndian !arket/

New# report#2 in&luding tho#e publi#hed in thi# new#paper2 have &ited in#tan&e# of#!all #hop# &lo#ing down or lo#ing bu#ine## in area# where large retailer# have #etup #hop/

RESEARCH O%4EC+-5ES

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+he ob6e&tive# of thi# Re#ear&h7

+he purpo#e of thi# #tudy i# to under#tand the &on&ept of retailing/ +ounder#tand the retail !arket/

+o #tudy the &urrent #tatu# of !all#/

+o know the i!pa&t of !all# on #!all retail outlet#/

+o know the per&eption of the people for pur&ha#ing )ood#8Produ&t#/

+o know the i!pa&t of #!all retail outlet# on !all#/

+o under#tand &on#u!er#9 preferen&e# between #hopping !all# and lo&al#tore#/

+he #tudy would al#o be helpful to know whether gender and age !ake any

differen&e or not/

L-+ERA+,RE RE5-E1

+he e&ono!i& relation#hip &on&ern# the degree of dependen&y between theattra&tivene## of #hopping !all# and #hopper#9 per#onality trait# in referen&e to!arket #hare2 return# on inve#t!ent and profitability "Ra6agopal2 :;;

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-t i# found that a##ort!ent of #tore#2 !all environ!ent and #hopping involve!enthave a differential influen&e on e=&ite!ent and de#ire to #tay in !all#2 whi&h inturn are found to influen&e patronage intention# and #hopping de#ire in !all#"1akefield and %aker2 @

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Analy#t# are #till working out the odd# on the all v8# organiDed retail !a6or battle2 va&illating between #aying that the two #et# of entitie# will &o3e=i#t happily2ea&h #erving different need# and predi&ting doo! for the retail #tore2 who perhap#would find the pa&e daunting/

-n any &a#e2 !o#t of -ndia #till prefer# to walk to the nearby retail #tore for nearlyeverything +hi# will &hange if and when the biggie# #et up outlet# in every other#treet2 in every neighborhood I whi&h they will2 if the nu!ber# !ake #en#e /

Hypothe#i# that &an be for!ed out of thi# i#7

H;@7 S!all "Retail outlet#$ do not attra&t the buying behavior of the per#on/

H@7 S!all "Retail outlet#$ do not attra&t the buying behavior of the per#on/

H;:7 all# do not attra&t the buying behavior of the per#on/

H:7 all# do not attra&t the buying behavior of the per#on/

- POR+ANCE8 %ENE*-+S O* S+,(G

+he #tudy will be helpful to the all and the Retail Shop# to know howeffe&tive they are working and what are the loophole# in their Sy#te!/+he #tudy will be helpful to the re#ear&her or tea&her# or #tudent# or anyother per#on who i# intere#ted to #tudy on thi# topi& a# a #e&ondary #our&e ofdata/

+he #tudy will be helpful to know buying behaviour of per#on# betweenS!all "retail #hop#$ and all/+he #tudy of #!all v8# !all a# a bu#ine##2 it# &hara&teri#ti proble!#2fun&tional area#2 growth et&/ +i!e and #pa&e boundarie#7 +he #tudy of #!allv8# !all working# in -ndia fro! it# e=i#ten&e in -ndia till today/

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Chara&teri#ti of -ntere#t7 to under#tand the working# and bu#ine## pra&ti&eof #!all v8# !all Environ!ental &ondition/

Now3a3day# people are #o bu#y with their routine work that they try their be#talternative for pur&ha#ing the produ&t/ So!e of the people prefer retail #tore# a# iti# near to the! and they have faith and tru#t/

1hile #o!e prefer !all a# they get ea&h and every ite! there and it i# al#o le##ti!e3&on#u!ing and &heap/ So here we will #tudy the benefit# of Retail a# well a#!all #tudy/

So!e of the advantage# that the all give# in &o!pari#on of Retail Shop# are

#pe&ified here/ all# give u# C9#7 Change"fro! the u#ual for!at#$

Convenien&e

Co!petitive &o#t

Cu#to!er Servi&e/

RESEARCH E+HO(OLO)G

RESEARCH (ES-)N

A re#ear&h de#ign i# the #pe&ifi&ation of !ethod# J pro&edure# fora&Kuiring the infor!ation needed/ -t i# the overall operational pattern orfra!e work of the pro6e&t that #tipulate# what infor!ation i# to be&olle&ted fro! whi&h #our&e# and by what pro&edure#'/

Re#ear&h de#ign &an be &la##ified under three broad &ategorie#7

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a/ E=ploratory/ b/ (e#&riptive/&/ Ca#ual/

A re#ear&h de#ign of !y #tudy i# de#&riptive #tudy whi&h i# undertakento know and under#tand the &hara&teri#ti of #!all v8# !all/ +he

&olle&ted data are of #e&ondary type/ +he &olle&ted data i# fra!ed in a

pre#entable and analyti&al for!/

+GPE O* S+,(G

-n !y #tudy - have u#ed #a!ple #tudy be&au#e re#pondent# are large in #iDe J ti!e

i# al#o li!ited/ Hen&e2 - have gone for #a!ple #tudy rather than &en#u# #tudy/

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population

+he population &over# the target audien&e of %haru&h &ity &o!ing under the agegroup of :@ to >; year#/

SA PLE

+hi# #tudy will be &ondu&ted a# a #a!ple #tudy &overing the #a!ple of @>;re#pondent# &o!ing under the age of above :@ to >; year# of age in variou# Done#of %haru&h &ity/

(A+A COLLEC+-ON

SOURCES OF DATA

+wo type# of data #our&e# were u#ed in the #tudy7

PR- ARG SO,RCE I *ield Survey/

SECON(ARG SO,RCE I +he -nternet2 agaDine/

TOOLS FOR DATA COLLECTION

- have u#ed Kue#tionnaire for &olle&ting data/

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DATA COLLECTION METHOD

*or &olle&ting data2 - have adopted field #urvey or #a!ple with the help of

Kue#tionnaire/

(A+A ANALGS-S AN( -N+ERPRE+A+-ON

-nfor!ation obtained fro! the all# and Retail Outlet# will be analyDed u#ing theSPSS &o!puter pa&kage and data analy#i# tool# of S E=&el/

%-%L-O)RAPHG

-nternet Sour&e# that are u#ed are7

www/wikipedia/&o!

www/bu#ine##worldindia/&o!

www/e&ono!i&ti!e#/&o!

So!e of the ba#i& under#tanding of &on&ept fro! book7

%u#ine## re#ear&h ethod# by (onald R Cooper and Pa!ela S S&hindler

arketing anage!ent I (avid "%ook$

-ndian 4ournal of arketing

http://www.wikipedia.com/http://www.businessworldindia.com/http://www.economictimes.com/http://www.wikipedia.com/http://www.businessworldindia.com/http://www.economictimes.com/

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.,ES+-ONNA-RE

(ear Re#pondent2

y#elf %harti/0/0ul&handani #tudent of %A "Se!3@$ of Nar!ada College of

anage!ent2 %haru&h/ +hi# i# a #urvey regarding +o know the buying behaviour

of people between S!all "retail #hop#$ and all in %haru&h City'/ So plea#e give

the &orre&t infor!ation/ +he infor!ation given will only be utiliDed for the

a&ade!i& purpo#e only and not for any other purpo#e/

RESPONDENT PROFILE

NA E7

C-+G7

)EN(ER7

OCC,PA+-ON7A)E7

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.ue#tionnaire for Survey fro! re#pondent

@/ 1hi&h i# the !o#t appropriate ti!e when you would like to go out for #hopping

a$ On 1eekend# b$ )oing to8Returning fro! Offi&e

&$ Regular (ay d$ Other#

:/ On the ba#i# of following para!eter#2 indi&ate your preferen&e on the type of#tore for the variou# fa&tor# "ti&k on the for!at whi&h you find provide be#t of#ervi&e#$ for all or retail #tore

a$ Range of produ&t# b$ A&&e##ibility Ea#e of pur&ha#e

&$ Store ti!ing# d$ %ehavior of #ale# per#onnel

e$ -n&entive# f$ Spe&ial #ervi&e#

g$ *a&ility to e=a!ine produ&t h$ Per#onal relation# with #tore

M/ *ro! where do you prefer to do Shopping

a$ all# b$ S!all "Retail Outlet#$

/ 1hat would be the average ti!ing# #pend by you in the arket#

a$ Le## than @ hr b$ @ hr3 : hr

&$ : hr I M hr d$ ore than M hr

>/ 1hat i# the average a!ount of !oney #pent by you on pur&ha#e while #hoppingat #uper!arket#

a$ ; I >;; b$ >;@ I @;;;

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&$ @;;@ I M;;; d$ Above M;;;

F/ A&&ording to you2 whi&h retailing for!at provide# be#t #ervi&e# in ter!# of

di#&ount#2 offer# or free ho!e delivery

a$Retail Outlet# "S!all$ b$ all#

&$ Other#

B/ 1hile #hopping whi&h type of produ&t will be !ainly preferred by you

a$ %randed b$ ,nbranded

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:/ 1hat type of &u#to!er9# walk3in at your #tore#

a$ Loyal Cu#to!er# b$ -!pul#e Cu#to!er#

&$ Need3ba#ed Cu#to!er d$ 1andering Cu#to!er#

M/ How the #to&king of good# are arranged (o you &on#ider &u#to!er# preferen&e# while #toking new good# How the #to&k turnover take# pla&e

/ +ra&e out the rea#on# a# to why &u#to!er# prefer your #hop in oppo#ition toother lo&al #tore#2 #uper!arket# and !all#

>/ (o you provide free ho!e delivery to your &u#to!er#

a$ Ge# b$ No

F/ -# your #tore open in &a#e of weekend#8holiday#

a$ Ge# b$ No

B/ (o you provide &redit period to your regular &u#to!er#

a$ Ge# b$ No

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a$ @; Hour# b$ @@ Hour#

&$ @: Hour# d$ @: or !ore