Acc Employercentric Services Tania Mcfarlane ACHRF 2012

  • Upload
    iscrr

  • View
    216

  • Download
    0

Embed Size (px)

DESCRIPTION

ACHRF 2012

Citation preview

  • Employer Centric Service From Research, through Policy to Reality

    Tania McFarlane (Claims), Emily Mason (Policy), Mel Pande (Research)

    November 2012

  • Today Some context

    Employer Centric Service - background

    The challenge

    The solution

    Making it Happen

    Research

    Policy

    Business Lead

    Project Management

    The Results

    The Key to Success

  • Some context

    New Zealands injury prevention and rehabilitation scheme

    Supports injured peoples return to work, independence or everyday life as safely and quickly as possible

    Monopolistic environment government policy agenda

    No fault personal injury cover work and non-work

    Everyone in NZ, including overseas visitors

    ACCs vision is to lead the world in injury prevention, care and recovery

  • The size of it

    4.4m

    1.7m CLAIMS

    PER YR

    1 EVERY

    seconds

  • The Challenge

    Employer

    Claims Management

    Insurance Levy collection and account

    management

    ACC

  • The Solution

    Current service

    Levy focused account

    management

    Claims management

    services for injured

    worker

    Current value

    proposition

    We provide claims services for injured

    workers

    Value add service

    Tailored service

    based on your

    business needs

    Dedicated Claims

    Manager

    Joined up ACC staff

    Customer Centric

    value proposition

    We will help you

    manage costs and

    increase productivity

  • Timeframes March 2011: Initial research and concept development

    June 2011: Business Case Investigation `Trial

    July 2011 - March 2012: Trial

    April 2012 - May 2012: Evaluation

    June 2012: Business case Delivery

    September 2012: Go live

  • Making it happen

    The role of Policy:

    Conceptualise

    Challenge, challenge, challenge

    Coordinate

    Condense information

    Communicate concisely

  • Making it happen

    The role of Research:

    A key, early partner

    Willingness to be flexible and tailor approach

    Adapted to business needs without compromising research best practice

    Delivered on measuring benefits

  • The Map

    Employer

    EmployeeTreatment/

    Rehabilitation

    Provider

    Best Practice RTW (Based on the Better@Work Philosophy)

    A coordinated and simple approach between all

    parties is essential to facilitate early RTW

    ACC

    Resources and templates to assist employers with IM.

    Tailored IM support via Injury Management

    Consultants

    ACC manages claims from registration through to exit.

    Employer contact is variable

    and with multiple ACC

    contacts.

    A variety of services are available where an external

    coordinator works with all

    parties to achieve early

    RTW (eg Stay at Work,

    Better@Work and Fit for

    Work trials)

    Generally none. Some employers have a dedicated

    case manager but this is

    done on an arbitrary/ad hoc

    basis

    Larger employers who meet specific criteria can access

    the Accredited Employer Programme

    Temporary Earthquake Employer Service

    Online materials for employer self-management:

    alternative duties for specific industry types

    factsheets/ guides

    value statement re benefits of injury

    management

    Employer 0800 number/email for basic enquiries

    Employer-Centric Case Management Model

    Online information (eg information on entitlements)

    Management of non-work injuries

    Dedicated key employer contact under Employer-

    Centric Case Management

    model

    Claims briefing/ progress report

    Targeted education via workshops

    Specialist email and phone support via 0800 number/

    email

    Tailored IM support via IMCs, for example:

    expert advice

    training/ support for in-house RTW coordinator

    gap analysis and assistance towards

    moving to risk-sharing

    options

    Incentives and rewards/ sanctions and penalties

    Cost-benefit tools to calculate return on

    investment for employers

    Additional online resources

    Absenteeism and wellbeing management services

    On-site case management

    Self-management options

    Key Person Cover

    Roll out Employer-Centric Case Management Model

    for all Work and Earner

    Account injuries

    Risk-sharing options

    STANDARD CUSTOMER

    (default product)

    STRATEGIC/ HIGH-VALUE/PRIORITY

    CUSTOMER

    (+add-ons)

    STANDARD CUSTOMER

    (default product)

    STRATEGIC/ HIGH-VALUE/PRIORITY

    CUSTOMER

    (+add-ons)

    INJURY MANAGEMENT (IM) CLAIMS MANAGEMENT (CM)

    CU

    RR

    EN

    T S

    TA

    TE

    PR

    OP

    OS

    ED

    FO

    R T

    RIA

    L

    (fro

    m 1

    Oct 2011)

    AD

    D-O

    NS

    FO

    R F

    UTU

    RE

    CO

    NS

    IDE

    RA

    TIO

    N

    (out of sc

    ope)

    Consider upgrading products and services to

    meet market needs

    Proposed Employer-Centric Suite of Services

    Proposed Employer-Centric Claims Management Model for Trial from October 2011

    Key Risks

    Risks for the Trial

    The approach will not work if:

    o ACC is unable to match employers to claims

    o there is not a culture change in ACC to see the employer as the customer (from a claims

    management perspective).

    The approach will be less successful if:

    o ACCs customers are mostly low injury volume employers

    o the value proposition (financial value of these products) for employers is not understood or

    articulated.

    ACCIS will not be operational so there will not be a system to match products to employers.

    There will be limited skills/capability/capacity of IPS staff to deliver IMC services and products

    as a result of the restructure. It will also take time to develop staff in new roles due to the scale

    of change under the restructure.

    Short timeframes of the trial may limit ACCs ability to effectively test trial products and services.

    Risks for Future Development of Service

    The service needs to fit with product development for expanded risk-sharing options for small/

    medium employers and an expanded AEP (IPS).

    There are a number of barriers for more radical options (eg legislation, systems, resourcing, need for more research and direction). In addition, these options will need to be further

    developed by IPS (ie flowing out of the IPS Customer Project & overarching blueprint).

    If the definition for customer segments (eg high-value customer) is not fit-for-purpose across

    both IPS and Claims Management there will be inconsistencies in service delivery, which may

    impact on Scheme costs and ACCs ability to meet customer needs.

    Employers may not want to pay for add-ons (but may be interested in levy discounts). Product

    pricing must be right.

    Potential limitations for ACC if the Work Account is opened up for choice of insurer (eg statutory limits on products and services that can be offered).

    - Vocational Services Review

    - GP Certification Project

    Claims

    administrator/

    coordinator

    team

    (centralised)

    Key Employer

    Contacts

    (grouped by

    industry type)

    Relationship

    Manager

    Employer has injured employee*

    *Not med-fee only

    Key Employer Contact (KEC)

    Employer claims portfolio management:

    Respond to queries and channel as appropriate (eg

    referral to online tools)

    Build/maintain relationship with employer(s)

    Up sell to add-on services/products

    Claims Management -

    o Undertake risk assessment

    o Gather relevant information \

    o Stream to appropriate management party (including

    de-escalation of claim to claims coordinator if

    required)

    o Complete action plan

    o Set up relevant entitlements (eg weekly

    compensation) and services (eg Stay at Work) in a

    timely manner

    o Employer liaison (eg support for employers to engage

    in RTW process)

    o Liaise with Prevention and Management Consultants,

    and Relationship Managers as appropriate

    o Provide regular reporting to high-priority employers re

    claims experience (eg claims dashboard)

    Key skills:

    Industry Knowledge

    Rehabilitation knowledge

    Claims Management experience

    Strong telephony skills

    Custo

    mer

    valu

    e to A

    CC

    Customer need/ willingness to pay

    CUSTOMER SEGMENTATION (indicative)

    Standard CustomerStrategic/ High-value/

    Priority Customer

    Work injury claim is

    streamed to relevant

    industry group

    (non-work injuries =

    status quo)

    Work/non-work injury

    claim is streamed to

    dedicated Key

    Employer Contact

    within relevant

    industry group

    Claims Coordinator/

    Administrator

    Claims and Administrative

    support:

    General claims

    administration (eg manage

    purchase orders, invoice

    discrepancies, payment

    information gathering etc)

    Provide other assistance

    as delegated by KEC

    including management of

    simple claims if required

    Relationship Manager

    Key business relationship

    for high-value employers:

    Will need to link in closely

    with KEC to ensure

    coordinated services/

    communication with

    employer

    High

    Low

    High

    Standard Customer

    Access to standard/ core services

    Strategic/ High Value/ Priority Customer

    Access to add-ons

    Small to Medium employer or Self-employed

    Large employer or Accredited employer who is capable and willing to support RTW

    Large employer who does not have capability to support RTW

    Medium employer who is capable and willing to support RTW and a key influencer of other employers

    IPS Customer

    Project to

    inform

    segmentation

    (Aug-Sep 11)

    ACC will trial standard and add-on products and services with pre-selected

    medium to large employers (nationally), and standard products with small to

    medium employers within 2 pre-selected industries (regionally).

  • Making it happen

    The role of Business Lead:

    Courage and conviction

    Communicator/translator

    Connector/conduit

  • So far, so great

    We have received the very best of service, the results have been amazing and the close communication has been very much appreciated. We have

    gone from a second class service from ACC to first class service which has

    saved us time, money & most importantly produced very good RTW results

    Trial employer

    Really appreciate your proactive stance to our work related Injuriesthis is a 1st for me, (re ACC action) in my 7.5 years here. You show all the signs

    of being from a private & commercial background, as opposed to a

    governmental one..

    ECS employer

  • ECS: Key to success Structural arrangements:

    The project was a high priority for senior management, and owned by one of the Executive

    Timeframes and budgets were challenging, but obtainable

    The project team was hand selected from across the business

    Findings from evaluations were crucial and acted upon

    Project management team institutional knowledge

    Phased roll out meant changes could be implemented and improvements made on an ongoing basis, without compromising evaluation results

  • ECS: Key to success The soft stuff

    From the outset the project team:

    Lived uncomfortably

    Respected each other

    Concentrated on the areas that were hardest

    Rolled with the punches