Upload
andreea-maftei
View
217
Download
0
Embed Size (px)
Citation preview
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 1/15
1
Ramnicu-Sarat Branch _________________________________
Sud-est Region
1
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 2/15
2
Demografic Data
Buzau County Population: 498085 inhabitans
Ramnicu Sarat City population:40290 inhabitans.Population Density: 76 inhabitans/Kmp
Employees Ramnicu Sarat City: 8842
Unemployment:7,4%.
Averages net salary:196 euro/month.Average age: 36-46 ani.
Branch Potential _________________________________________
1
2
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 3/15
3
Specific Indicators Small Business
Customers
___________________________________ In Rm.Sarat,the economic environment contains 821
firms,those from the textile industry, trade andconstruction beind predominant.
The most important firms are :SC London FashionSRL having 420 employees,SC Fermit SA with 313employees,SC Mopiel SRL with 102 employees.
The Rm.Sarat Branch has in its portofolio 340
customers-legal persons , 140 being active and 61SBB customers having 71 active loans.
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 4/15
4
Specific Indicators Small Business
CustomersDistribution of Sectors for Rm.Sarat Branch SBB portofolio:
39%
24%
11%12%
6%
8%13%
Trade
Services
Industry
Construction
PFA
Other
Total customers 140
Trade 53
Services 34
Construction 17
Industry 16PFA 8
Other 12
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 5/15
5
Branch AnalysisLocation AnalysisAttractivity
-it is situated at the ground floor of a block of flats,closeto the European rood E85,very close to the central area.
-a good commercial area,a bas stop in front of the
branch.Infrastructure/accessibility:
-there is a parking area but it is not wide enough,thearea is quite circulated and accessible.
Compliance with branch standards of the bank:
-the branch was opened in 03.11.1997and it wasnt up-dates according to the standards of Eurobank Group EFG.
5
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 6/15
6
Location Analysis
Head Count and organizational structure:-agentia are 8 salariati:
- Branch Manager
- Coordinator Customer Services
- SBB Loan Officer
- Mortgage Loan Officer
- Customer Service Officer- Teller
Avantajele locatiei:
-suntem de 12 ani prezenti pe piata.
-vad comercial bun,zona frecventata.
Dezavantaje:
-unitate veche care nu mai corespunde standardelor grupuluiEurobank EFG.
-deschiderea relativ recenta a unei agentii Piraeus Bank alaturide agentia noastra.
6
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 7/15
7
Bussines Analysis-Evolution
_______________________________
No Indicator Dec-2007 Dec-2008 Aug-2009
1N
o.of Individuals
Customer
6644 7141 7286
2 No of SBB
Customer
274 331 340
3 Total volumedeposit
1026 miieuro
1916 miieuro
1726 miieuro
4 Total volume
loans
3992 mii
euro
5334 mii
euro
4793 mii
euro
7
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 8/15
8
Bussines Analysis-Evolution
____________________________
0
1000
2000
3000
4000
50006000
7000
8000
Dec-07 Dec.08 Aug.09
No.of nd dualus omers
No.of BBus omers
No. of Customers
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 9/15
9
Bussines Analysis-Evolution
0
1000
2000
3000
4000
5000
6000
Dec.07 Dec.08 Aug.09
Tot olume
deposits
Tot l volume
loans
Total volume deposits/loans
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 10/15
10
Business Analysis Delinquencies
_______________________________
SBB Loan
The complete portofolio at 31.08.2009 -was 1665 ths euro
SBB loans,the ratio of the current loans into the amount of
loans being of 49 %,respectively 810 ths euro .
The degree of accomplishing the budget is of 79%.
Mortgage loan and Home Equity.
From the amount of 34 loans evaluated at 744 ths
euro,we register 4 loans with delinquecies over 90 days
and for 2 loans have been approved restructuringsolutions,which are to be implemented.
Consumer loans:
No-1155,Volume-2406 ths euro.
Delinquencies over 90 days-91 loans,respectively 7.9%.
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 11/15
11
Bussines Analysis
____________________________Productivity Mar-July09 Evolution
Indicator Mar Apr May Jun jul Ytd
Sum of all
tranzactions
3678 3254 3132 3080 2932 16076
Productivities(transactions/
day/Active
FTEs)
27.9 25.8 26.1 24.4 21.2 25
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 12/15
12
Bussines Analysis
____________________________
Profitability Jan-Jun 2009(ths EURO)
Operating Income 303
Operating expenses 44
Operating Net Results 259
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 13/15
13
Competition Analysis
___________________________
In the Rm.Sarat City are other 9 branches of thecompetitors :Alpha Bank, BRD, BCR, CEC, BTRL,Raiffeisen Bank, Piraeus Bank,Carpatica si Volksbank.
Our main competitors are: Banca Carpatica(they arevery competitive interest at the moment and BCR(they have been on the market for 19 years by takingover the headquarters and the customers of the BNRbranch,they have a very good reputation and a largeportofolio of customers,).
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 14/15
14
Planning of business-Branch Strategy
____________________________
The increasing of de efforts in collection activitiesby phoning and visiting.
The development of the relations with the SBBcustomers who exist by offering products inconformance with every person`s needs and byattracting new clients.
Focus on deposits,on the loyalty of customers andthe attraction of new customers from thecompetitive banks.
8/7/2019 Agentia
http://slidepdf.com/reader/full/agentia 15/15
15
Action Plan
___________________________________
Calling or establishing meetings order with the existing orpossible customers in order to present them offers withdifferent products.
Offering brochures and presenting the products on theplatform to every person that enters the bank
Sending brochures by mail to the customers according tothe agreement concluded with Post Messenger
Introducing brochures in the mail boxes periodically.
Getting references from the customers.