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Age Appropriate Content: g pp pa writer’s challenge
by Larry Huberby Larry Huber
The Goals of this lecture:강의의목표
• An Introduction
A di i f th t “G l A di ”
강의의목표
• A discussion of the term “General Audience”
• A brief history of the ratings system used in the USA: how it came into being / the various categories / typical programmingcame into being / the various categories / typical programming that fits into each category
• The development of the ‘V’ chip
• What’s required within the categories – the writer’s challenge
The Market Place• The Market Place
• A specific look at preschool programming (Curious George)
• Beat Band (an exercise)
• 개요 2
Introduction개요
• Animation is a global market due to its popularity across all ages. Each market however receives animation differently Due to cultural
개요
Each market however, receives animation differently. Due to cultural differences and changes, markets vary according to the age of the viewers. This results in several very specific markets based on a number of changing factors The most common division in thisnumber of changing factors. The most common division in this market is age related.
애니메이션은전연령에거쳐인기가있기때문에하나의글로벌한시장이라할수• 애니메이션은전연령에거쳐인기가있기때문에하나의글로벌한시장이라할수있다. 그럼에도불구하고각각의시장은애니메이션을다르게받아들인다. 그것은 문화적인차이와변형그리고시청자들의연령에서많은영향을받는다. 이것은몇몇구체적인시장들의변화요소에근거하는결과를낳는다. 그중이시장에서가장일반적인시장분할은연령대와관련돼있다.
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GENERAL AUDIENCE전체관객
• When I am approached to develop animation programming my first question is always “What is the age of the audience?” The most
전체관객
question is always What is the age of the audience? The most terrifying answer is “General Audiences”.
• 애니메이션프로그램을개발할때 제일먼저생각하는질문은언제나• 애니메이션프로그램을개발할때 제일먼저생각하는질문은언제나“시청자의연령이어떻게되는가?”이다. 또한그중가장두려운대답은 “전체관객”이다.
• “General Audience” means the animation and the story it tells is acceptable to all ages.
• “전체관객” 의뜻은그애니메이션과스토리가전연령에적합하다는뜻이다.
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For example…예를들어
• To clarify, “general audience” means the four year old child sitting on her grandfather’s knee must find the animation as engaging as her
예를들어…
her grandfather s knee must find the animation as engaging as her grandfather or her mother or her ten year old sister and teen-age brother!
• 명확히하자면 “ 전체관객” 은 네살짜리어린이가그녀의할머니무릎에앉아서그녀의할아버지또는엄마또는열살짜리언니그리고십대오빠가좋아할만한애니메이션을찾는것이다.
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That description of a “general audience” is not a typical family.p g yp y
이가족은전형적인가족이 아니다.
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“General Audience” (cont.)전체관객
This is generally an unrealistic expectation requiring story elements that are:
전체관객
are:
• Simple enough to be understood by the youngest members of the audience as well asaudience as well as…
• engaging to the most sophisticated viewer.
Thi i t 70 f i d tiThis requirement can encompass 70 years of experience, education and historic values.
It is the hardest demographic to hit.
이것은스토리요소들에대한일반적인비현실적기대들이다.
가장어린관객이이해할수있을정도로심플하거나• 가장어린관객이이해할수있을정도로심플하거나…• 가장섬세한관객들을사로잡을수있는…..
이러한조건들은 70여년의경험, 교육그리고역사적의미들을아우르는것이다.
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이것은가장맞추기어려운인구통계학적인것이다.
“General Audience” (cont.)전체관객
• “General Audiences” appears to be the goal that most providers of content want to hit but it is not necessary to strive for this difficult to
전체관객
content want to hit but it is not necessary to strive for this difficult to attain ideal.
• “전체관객” 은모든콘텐츠제공자들이맞추고싶어하는목표이지만이상적인것을• 전체관객 은모든콘텐츠제공자들이맞추고싶어하는목표이지만이상적인것을얻기위해굳이애쓸필요는없다.
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“General Audience” (cont.)전체관객
• Television is divided into markets along specific age ranges. These markets range from pre-school children to mature adult
전체관객
These markets range from pre school children to mature adult audiences. Whatever the advertiser is selling, there is a television market for it.
• 텔레비전은구체적인연령층으로시장에나뉘어있다. 이러한시장들은미취학아동부터성숙한어른관객들까지범위를포괄한다.광고주가팔려고하는것이있으면텔레비전마켓이있는것이다.
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American TV and children미국 와어린이
• American television geared towards children has been a concern among parents since the earliest days of the media Broadcast
미국 TV와어린이
among parents since the earliest days of the media. Broadcast television has come under pressure to edit programming to children to ensure that nothing harmful will be viewed by this age group.
• 어린이에게맞추어진미국텔레비전은그미디어의초기단계부터부모들이관련해왔다. 방송국은그연령계층의어린이들에게해가되지않도록하기위해프로그램을편집하도록압력을받아왔다.
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American TV and children (cont.)미국 와어린이
• Broadcast Standards and Practices was a department created by the Television Networks in response to this concern Television
미국 TV와어린이
the Television Networks in response to this concern. Television critics screened all programming to assure compliance to certain approved standards. Early children’s television was produced under these guidelinesthese guidelines.
• Broadcast Standards and Practices 는이러한우려에대한대응으로방송국에서만든부서이다 TV비평가들은특정한승인된기준들을준수하였는지확인하기만든부서이다. TV 비평가들은특정한승인된기준들을준수하였는지확인하기위하여모든프로그램들을심사했다. 초기의어린이텔레비전은이러한가이드라인을따라제작되었다.
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American TV and children (cont.)미국 와어린이
• These guidelines were judged by parental organizations to be too lax and they demanded strict federal standards to replace
미국 TV와어린이
lax and they demanded strict federal standards to replace commercial network practices. The compromise between censorship and free-market viewing was to allow parents to decide what their children should watch To make this attainable a contentwhat their children should watch. To make this attainable, a content ratings system was created.
이러한가이드라인들은부모들로구성된기구들에의해너무허술하다고판단되었고• 이러한가이드라인들은부모들로구성된기구들에의해너무허술하다고판단되었고기구들은엄격한연방의기준들로하여금상업적인네트워크관행들을교체하도록요구하였다. 검열과자유시장의시청사이의타협은부모들로하여금그들의아이들이무엇을시청해야하는지를결정하도록허용했다. 이것을달성하기위하여, 콘텐츠등급제도가탄생하였다.
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THE AMERICAN TELEVISION RATINGS SYSTEM
미국의텔레비전등급제
• A Brief History• The early movies ratings system in the United States was designed
to help parents gain information to help them in making decisionsto help parents gain information to help them in making decisions about which movies their children will and will not be allowed to watch.
• 간추린역사• 미국의초기영화등급제도는부모들로하여금그들의아이들이시청해야할것과하지말아야할것들을결정하는데도움을주기위하여고안되었다하지말아야할것들을결정하는데도움을주기위하여고안되었다.
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THE AMERICAN TELEVISION RATINGS SYSTEM
미국의텔레비전등급제
• The early ratings system was applied to theatrical films.
• 초기의등급제도는극장용영화에적용되었다• 초기의등급제도는극장용영화에적용되었다.
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THE AMERICAN TELEVISION RATINGS SYSTEM
미국의텔레비전등급제
• Once Television programming came on the scene, the need for a similar rating system was desired.This TV ratings system was modeled after the ratings system• This TV ratings system was modeled after the ratings system already in place for motion pictures - also a voluntary ratings system. While there is occasionally a blanket rating for a show,
ll i di id l i d t d f th i t t bgenerally individual episodes are rated for their content by a monitoring board.
텔레비전프로편성이등장하자 영화와비슷한등급제도에대한필요가부상하였다• 텔레비전프로편성이등장하자, 영화와비슷한등급제도에대한필요가부상하였다.• 이텔레비전등급제도는원래존재하던영화등급제를따라서지어졌다.
–자발적인등급제도또한그렇다. 때때로한쇼프로그램을위한전반적인등급제가있지만일반적으로각각의에피소드는내용에따라서심사위원회가등급을정한다있지만일반적으로각각의에피소드는내용에따라서심사위원회가등급을정한다.
15
THE AMERICAN TELEVISION RATINGS SYSTEM
미국의텔레비전등급제
• The “G” rating used for theatrical films.
• The “TV-G” rating used for television.
• “G” 등급은극장용영화들에사용한다.
• ”TV-G” 등급은텔레비전에사용한다.
16
THE AMERICAN TELEVISION RATINGS SYSTEM
미국의텔레비전등급제
• TV-G ratings were voluntarily used with broadcast television programs. With the proliferation of programs produced for cable and therefore not under the same restrictions as broadcastand therefore not under the same restrictions as broadcast television, the concerns voiced by parents resulted in 1996, the USA Federal Communications commission pushed for a ratings system to help guide parents in making viewing decisions for their children. p g p g g
• TV-G 등급은자발적으로방송텔레비전프로그램과함께사용되었다. TV-G등급은자발적으로방송텔레비전프로그램과함께사용되었다. 케이블을위해제작된프로그램의급증으로인해방송국과는같은제한을받을수없어서 1996년에프로그램의급증으로인해방송국과는같은제한을받을수없어서, 1996년에부모들의우려의목소리로인하여미국의 Federal Communications 위원회는등급제로부모들이아이들에게무엇을시청할지결정하는것을돕도록권하였다.
17
THE AMERICAN TELEVISION RATINGS SYSTEM
미국의텔레비전등급제
• The ratings were developed by a group of television industry professionals in coordination with the commission and advocacy groups Including the ratings is voluntarygroups. Including the ratings is voluntary.
• 등급제는 위원회와 지지하는 그룹들과의 합동 하에 텔레비전 산업의 전문가들그룹에 의해 개발되었다 등급제를 포함하는 것은 자발적이다그룹에 의해 개발되었다. 등급제를 포함하는 것은 자발적이다.
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THE RATINGS CATEGORIES등급카테고리등급카테고리
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THE RATINGS CATEGORIES등급카테고리
• IN THE UNITED STATES, TELEVISION SHOWS HAVE A VOLUNTARY RATINGS SYSTEM THERE ARE SEVEN
등급카테고리
VOLUNTARY RATINGS SYSTEM. THERE ARE SEVEN CATEGORIES THESE RATINGS ENCOMPASS.
1) TV Y 2) TV Y7 3) TV Y7FV 4) TV G 5)1) TV-Y 2) TV-Y7 3) TV-Y7FV 4) TV-G 5) TV-PG 6) TV-14 7) TV-MA
• 미국에서텔레비전쇼들은자발적인등급제를가지고있다.이러한등급들이아우르는 7개의카테고리가있다.
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TV-Y• PROGRAMMING AIMED AT THE YOUNGEST AUDIENCES: TV-YMEANS THAT THE PROGRAM IS SUITABLE FOR ALL CHILDRENMEANS THAT THE PROGRAM IS SUITABLE FOR ALL CHILDREN. THERE ARE NO FRIGHTENING IMAGES OR SITUATIONS. THERE IS NO UNSUITABLE LANGUAGE. THIS AUDIENCE DEVELOPMENTALLY MAY NOT EASILY DISTINGUISH BETWEENDEVELOPMENTALLY MAY NOT EASILY DISTINGUISH BETWEEN REAL AND MAKE BELIEVE, SO MORE CARE IS REQUIRED.
가장 어린 시청자들을 위한 편성 프로 : TV Y 은 그 프로그램이 모든 어린이들에게• 가장 어린 시청자들을 위한 편성 프로 : TV-Y 은 그 프로그램이 모든 어린이들에게적합한 것임을 의미한다. 무서운 이미지나 상황들은 포함되어 있지 않다. 적절하지못한 언어도 없다. 이 연령의 시청자들은 발육상으로 진짜와 진짜같이 보이는 것을구별하지 못할 수 있다, 그래서 더욱 주의가 요구된다.
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TV-Y (cont.)• IN THE UNITED STATES, THESE PROGRAMS HAVE
EDUCATIONAL THEMES DORA THE EXPLORER / BLUESEDUCATIONAL THEMES. DORA THE EXPLORER / BLUES CLUES / CURIOUS GEORGE ALL FALL WITHIN THE PARAMETERS OF THIS RATING.
• 미국에서, 이러한프로그램들은교육적인테마를가지고있다. DORA/THE EXPLORER/ BLUES CLUES/ CURIOUS GEORGE 는모두이등급의한도안에들어간다.
22
TV-Y7• PROGRAMMING IS DESIGNED FOR AUDIENCES AGED 7 AND
ABOVE PROGRAMMING MAY HAVE EDUCATIONAL THEMESABOVE. PROGRAMMING MAY HAVE EDUCATIONAL THEMES, BUT SOME PROGRAMMING IS TOTALLY FOR ENTERTAINMENT PURPOSES. MAY HAVE MILD/COMEDIC FANTASY OR VIOLENCE PARENTS SHOULD CONSIDER THEVIOLENCE - PARENTS SHOULD CONSIDER THE APPROPRIATENESS OF THE PROGRAM FOR CHILDREN YOUNGER THAN 7 YEARS.
• 7살이상의시청자들을위해고안된프로그램이다. 프로그램은교육적인테마를가지고있을수있지만어떤프로그램들은순전히엔터테인먼트를위한것일수있다. 온건하거나코믹한판타지나폭력을가지고있을수있다온건하거나코믹한판타지나폭력을가지고있을수있다
-부모들은 7살이하의아이들을위해프로그램의적절성을고려해봐야한다.
23
TV-Y7 (cont.)• IN THE UNITED STATES THESE SHOWS MAY HAVE
EDUCATIONAL ELEMENTS BUT SOMETIMES ARE PUREEDUCATIONAL ELEMENTS, BUT SOMETIMES ARE PURE ENTERTAINMENT. PBS’ ARTHUR & THE MAGIC SCHOOL BUSARE SHOWS WITH EDUCATIONAL ELEMENTS AND CURRICULUM GOALSCURRICULUM GOALS.
• 미국에서는이러한쇼들이교육적인요소들을갖고있지만, 때때로순전히엔터테인먼트를위한것이다 PBS의 ARTHUR & THE MAGIC SCHOOL BUS는엔터테인먼트를위한것이다. PBS의 ARTHUR & THE MAGIC SCHOOL BUS 는교육적인요소들과커리큘럼목표들을가진쇼이다.
24ARTHUR - PBS THE MAGIC SCHOOL BUS - PBS
TV-Y7 (cont.)• WHILE, NICKELODEON’S SPONGE BOB & FILM ROMAN’S
GARFIELD ARE TV Y7 SHOWS DESIGNED FOR PUREGARFIELD ARE TV-Y7 SHOWS DESIGNED FOR PURE ENTERTAINMENT.
• 반면에, 니켈로데온의스폰지밥과필름로만의가필드는 TV-Y7 쇼이며순전히엔터테인먼트를위해만들어졌다.
25SPONGE BOB - NICKELODEON GARFIELD & FRIENDS – FILM ROMAN
TV-Y7-FV• DIRECTED TO OLDER CHILDREN - FANTASY VIOLENCE. THIS
CATEGORY WAS DESIGNED TO COVER PROGRAMMINGCATEGORY WAS DESIGNED TO COVER PROGRAMMING WHERE THE FANTASY VIOLENCE IS MORE INTENSE THAN FOUND IN TV-Y7 SHOWS.
• 연령이높은아이들을위해제작되었다. -판타지폭력. 이카테고리는 TV-Y7쇼들보다판타지와폭력이더강렬한편성을다루기위해고안되었다.
26
TV-Y7-FV(cont.)• POWERPUFF GIRLS / DEXTER'S LABORATORY / SUPER MARIO
BROTHERS ARE SHOWS THAT FIT WITHIN THIS CATEGORYBROTHERS ARE SHOWS THAT FIT WITHIN THIS CATEGORY.
• 파워퍼프걸/ 덱스터의실험실/수퍼마리오형제는이카테고리에속한다.
DEXTER’S LAB
27
POWERPUFF GIRLS SUPER MARIO BRO’S
TV-G• THE EVER POPULAR AND MUCH DESIRED - 'G' RATING FOR
GENERAL AUDIENCES THIS CATEGORY RATING COVERSGENERAL AUDIENCES. THIS CATEGORY RATING COVERS PROGRAMS THAT MAY NOT HAVE BEEN DESIGNED WITH YOUNG CHILDREN IN MIND, BUT THAT MOST PARENTS WOULD FIND SUITABLE FOR THE ENTIRE FAMILY TO WATCHWOULD FIND SUITABLE FOR THE ENTIRE FAMILY TO WATCH.
• 더대중적이고더시청하고싶어하는것 - ‘G’ 등급은전체관객을위한것이다. 이카테고리등급은어린아이들을염두에두고만들어진것은아닐지라도대부분의이카테고리등급은어린아이들을염두에두고만들어진것은아닐지라도대부분의부모들은모든가족들이보기에적절하다고생각할수있다.
28
TV-G• PROGRAMS IN THIS CATEGORY CONTAIN MINIMAL (IF ANY)
VIOLENCE MINIMAL (IF ANY) STRONG LANGUAGE ANDVIOLENCE, MINIMAL (IF ANY) STRONG LANGUAGE AND MINIMAL (IF ANY) SEXUAL DIALOGUE OR SITUATIONS.
• MOST SHOWS WITH GENERAL AUDIENCE RATINGS ARE PRODUCED FOR PURE ENTERTAINMENT NICKELODEON’SPRODUCED FOR PURE ENTERTAINMENT. NICKELODEON S CHALKZONE & FAIRLY ODDPARENTS WERE PRODUCED FOR PURE ENTERTAINMENT.
• 이카테고리의프로그램은최소한의(만일포함한다면)폭력을포함하고있으며, 최소한의폭력은거친언어와최소한의성적인대화나상황을나타낸다.
• 대부분의 ‘전체관객’ 쇼는순전히엔터테인먼트를위해제작된다 니켈로디온의• 대부분의 전체관객 쇼는순전히엔터테인먼트를위해제작된다. 니켈로디온의척존과페어리오드페런츠는순전히엔터테인먼트를위해제작되었다.
29FAIRLY ODDPARENTS CHALKZONE
TV-G• WHILE PBS’ DANGER RANGERS AND MARTHA SPEAKS ARE
TV-G SHOWS WITH EDUCATIONAL GOALSTV-G SHOWS WITH EDUCATIONAL GOALS.
• PBS 의 Danger rangers 와 Martha speaks 는교육적목표를지닌 TV-G 쇼이다.
30DANGER RANGERS - PBS MARTHA SPEAKS - PBS
TV-PG• TV-PG - PARENTAL GUIDANCE SUGGESTED. PROGRAMS IN
THIS CATEGORY CONTAIN MATERIAL OR SITUATIONS THATTHIS CATEGORY CONTAIN MATERIAL OR SITUATIONS THAT THEY WOULD FIND UNSUITABLE FOR YOUNG CHILDREN.
TV PG 부모의지도가제안된다 이카테고리의프로그램들은어린아이들에게• TV-PG –부모의지도가제안된다. 이카테고리의프로그램들은어린아이들에게부적합하다고생각될수있는자료나상황들을포함하고있다.
31
TV-PG (cont.)• WHEN A TV-PG RATING IS GIVEN TO A PROGRAM, IT IS
BECAUSE IT CONTAINS ONE OR MORE OF THE FOLLOWINGBECAUSE IT CONTAINS ONE OR MORE OF THE FOLLOWING ELEMENTS: (V) MODERATE VIOLENCE, (S) SOME SEXUAL SITUATIONS, (L) SOME COARSE LANGUAGE OR SWEARING OR (D) MODERATE SUGGESTIVE DIALOGUEOR (D) MODERATE SUGGESTIVE DIALOGUE
• TV-PG 등급판정이났다면, 하나이상의다음의요소들을포함하고있기때문이다.• (V)온건한폭력 (S)약간의성적인상황 (L)약간의조악한언어나욕설혹은• (V) 온건한폭력, (S) 약간의성적인상황, (L) 약간의조악한언어나욕설혹은
(D) 온건한정도의외설적인대화
32BEN TEN: ALIEN FORCE
TV-PG (cont.)• PROGRAMS THAT SOMETIMES CONTAIN ELEMENTS WHERE
PARENTAL GUIDANCE IS SUGGESTED ARE: BEN 10 ALIENPARENTAL GUIDANCE IS SUGGESTED ARE: BEN 10 ALIEN FORCE / BATMAN / FUTURAMA / TEENAGE MUTANT NINJA TURTLES
• 때때로부모들의가이드라인이제안되는요소를포함한프로그램들: BEN 10 ALIEN FORCE / BATMAN / FUTURAMA / TEENAGE MUTANT NINJA TURTLES
33
TV-14• PARENTS STRONGLY CAUTIONED. PROGRAMS WITHIN THIS
CATEGORY CONTAIN MATERIAL THAT MOST PARENTS WOULDCATEGORY CONTAIN MATERIAL THAT MOST PARENTS WOULD FIND UNSUITABLE FOR CHILDREN UNDER 14 TO WATCH UNATTENDED BY AN ADULT. (V) VIOLENCE, (S) SEXUAL SITUATIONS (L) COARSE LANGUAGE OR SWEARING OR (D)SITUATIONS, (L) COARSE LANGUAGE OR SWEARING OR (D) SUGGESTIVE DIALOGUE
부모들에게강력하게주의를요하는쇼 이카테고리의프로그램은대부분의부모들이• 부모들에게강력하게주의를요하는쇼. 이카테고리의프로그램은대부분의부모들이14살아래의아이들이어른들의동반없이보기에는적절하지않다고판단되는자료들을포함하고있다. (V) 폭력, (S) 성적인상황, (L) 조악한언어나욕설혹은 (D) 외설적인대화
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TV-14 (cont.)• FOR SHOWS WITH EPISODES RATED IN THE TV-14
CATEGORY, IT IS HIGHLY RECOMMENDED THAT PARENTS ,TAKE GREAT CARE IN DETERMINING IF SUCH PROGRAMS ARE SUITABLE FOR THEIR CHILDREN UNDER AGE 14. *MARKETS WILL BE LIMITED TO BROADCASTER WITH HOURS SET ASIDE FOR ADULT PROGRAMMING AND TOSET ASIDE FOR ADULT PROGRAMMING AND TO BROADCASTERS WHO ONLY DEAL WITH ADULT PROGRAMMING: ADULT SWIM / SPIKE / COMEDY CENTRAL
• TV-14 카테고리로등급이판정이된에피소드들은 14살이하의어린이가보기에적절한지에대해부모들의엄청난주의가딸린판단을필요로한다.
*시장은어른들을위한프로편성을위해떼어둔시간대에방송을하도록, 어른들을위한프로편성만을다루는방송관계자들- ADULT SWIM / SPIKE / COMEDY CENTRAL 로제한될것이다CENTRAL-로제한될것이다.
35FAMILY GUY - FOX BOONDOCKS – OMEDY CENTRAL
TV-MA• TV-MA IS AIMED AT MATURE AUDIENCE ONLY.
THESE PROGRAMS ARE DESIGNED FOR ADULTS (17 ANDTHESE PROGRAMS ARE DESIGNED FOR ADULTS (17 AND OLDER) AND NOT FOR CHILDREN AT ALL. THE STORY LINES AND IMAGERY FREQUENTLY HAVE (V) VIOLENCE, (S) SEXUAL SITUATIONS (L) PROFANE LANGUAGE AND STRONGLY (D)SITUATIONS, (L) PROFANE LANGUAGE AND STRONGLY (D) EXPLICIT DIALOGUE
TV MA는성숙한시청자들에게만겨냥된것이다 이러한프로그램들은 (17세이상)의• TV-MA 는성숙한시청자들에게만겨냥된것이다. 이러한프로그램들은 (17세이상)의어른들을위해고안되었고아이들에게는절대허용되지않는다. 스토리라인과이미지는많은 (V) 폭력, (S) 성적인상황들, (L) 신성모독적인말들과강력히 (D) 노골적인대화들을포함하고있다.
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TV-MA (cont.)• PROGRAMS WITH THIS RATING ARE CONSIDERED
UNSUITABLE FOR CHILDREN UNDER AGE 17 SHOWS THATUNSUITABLE FOR CHILDREN UNDER AGE 17. SHOWS THAT FALL UNDER THIS RATING ARE: SOUTH PARK / DRAWN TOGETHER *MARKETS WILL BE LIMITED TO BROADCASTERS FOR ADULT PROGRAMMING: ADULT SWIM / SPIKE / COMEDYFOR ADULT PROGRAMMING: ADULT SWIM / SPIKE / COMEDY CENTRAL
17세이하의어린이들에게부적합하다고생각되는이등급을가진프로그램들• 17세이하의어린이들에게부적합하다고생각되는이등급을가진프로그램들. 이범주의해당하는작품들은다음과같다; SOUTH PARK / DRAWN TOGETHER *어른들을위한프로편성을하는방송관계자들에게시장이제한될것이다
: ADULT SWIM / SPIKE / COMEDY CENTRAL
37SOUTH PARK – COMEDY CENTRAL DRAWN TOGETHER – ADULT SWIM
THE “V” CHIP DEVICE브이 칩장비
• WITH SO MANY AVENUES OF TV-MA PROGRAMMING, SINCE 2000 MANUFACTURERS HAVE INCLUDED A V-CHIP DEVICE
브이-칩장비
2000, MANUFACTURERS HAVE INCLUDED A V CHIP DEVICEBUILT INTO THE TV SET.
• THIS V-CHIP ALLOWS PARENTS TO DIGITALLY PREVENT VIEWING OF PROGRAMMING THAT HAS A TV RATING OF ANYVIEWING OF PROGRAMMING THAT HAS A TV RATING OF ANY TYPE THEY WISH TO BLOCK.
TV MA프로편성의수많은방법들과함께 2000년부터 제조업자들은 TV셋트에• TV-MA 프로편성의수많은방법들과함께, 2000년부터, 제조업자들은 TV 셋트에브이-칩장비를장착하였다.
• 이브이-칩은부모들로하여금디지털적으로, 막고싶은그어떤티비등급의프로그램들을시청하는것을방지한다.
38
THE “V” CHIP DEVICE (cont.)브이 칩장비
• HOW THE V-CHIP FUNCTIONS: THE V-CHIP DEVICE DIGITALLY 'RECOGNIZES' THE RATINGS ON A SHOW BEING BROADCAST
브이-칩장비
RECOGNIZES THE RATINGS ON A SHOW BEING BROADCAST. PARENTS CAN PROGRAM THEIR SETS TO KEEP OUT SHOWS WITH A PARTICULAR RATING.
• 브이-칩이기능하는방법 : 브이-칩장비는디지털적으로, 방송되고있는쇼의등급을‘인식’한다. 부모들은특정한등급을받은쇼들이상영되지않도록셋팅을조정할수있다.
39
THE MARKET PLACE마켓플레이스
• WHERE DO I PITCH MY PRODUCT?마켓플레이스
• 어디에나의프로덕트를피칭할것인가?
40
WHAT’S REQUIRED WITHIN CATEGORIES?카테고리안에무엇이필요한가?
• THE MARKET PLACE. Where do you place your product? Do your homework and research. For example you shouldn't approach Disney with a show that• For example, you shouldn t approach Disney with a show that obviously falls into the TV-MA category. They don’t produce or distribute such programming. They produce with a “family
di ” i i daudience” in mind.
• 시장. 당신의프로덕트를어디에두는가? 숙제하고조사해와라.예를들어 당신은디즈니에접근할때 TV MA범주에분명히떨어지는쇼를가져가면• 예를들어, 당신은디즈니에접근할때 TV-MA 범주에분명히떨어지는쇼를가져가면안된다. 그들은그런프로그램을제작하거나배급하지않는다. 그들은 “가족시청자”를염두에두고제작한다
41
WHAT’S REQUIRED WITHIN CATEGORIES? (cont.)
카테고리안에무엇이필요한가?
• For the purposes of this presentation the focus will be on the first four categories only:
• 이프레젠테이션의목적들을위해, 처음의 4가지의카테고리에만집중하겠다.
1 – 3 (THE YOUNGEST AUDIENCE)(가장어린시청자)
4 – 7 (PRE-SCHOOL TO YOUNG SCHOOL AGE)(미취학아동들부터취학아동들까지)
4 – 7 (BUT FANTASY & MILDLY SCARY)(판타지적요소와약간무서운)
426 – 9 (SCHOOL AGED CHILDREN)(학교에다니는나이의아이들)
WHAT’S REQUIRED WITHIN CATEGORIES? (cont.)
카테고리안에무엇이필요한가?
• Let’s work our way backwards: From ‘G’ General Audience shows (with the least amount of requirements by broadcasters), to ‘Y’ (with the most number of requirements by broadcasters.)
• 이제거꾸로짚어보는시간 : ’G’ 전체관객쇼(방송관계자들이소수의필수사항을하 터 방송관계자 의 건이가장많 까지요구하는) 들로부터, ‘Y’ (방송관계자들의요구조건이가장많은등급)까지.
43
WHAT’S REQUIRED FOR A ‘G’GENERAL AUDIENCE?
전체관객에게필요한것?
A SHOW AIMED AT A GENERAL AUDIENCE WILL REQUIRE: • A CLEAR VISION OF SHOW • A CLEAR EPISODE IDEAS THAT MATCH VISION A VISUAL STYLE CONCEPT• A VISUAL STYLE CONCEPT
• STORYLINES THAT APPEAL TO A BROAD RANGE OF AGES• NOTE: IF YOUR SHOW IDEA HAS EDUCATIONAL ELEMENTS -HAVE A CLEAR SET OF GOALS THAT ARE PART OF THE OVERALLHAVE A CLEAR SET OF GOALS THAT ARE PART OF THE OVERALL VISION OF THE SHOW.
전체관객을 겨냥한 쇼는 이러한 것들을 요구할 것이다:쇼의 명쾌한 비젼• 쇼의 명쾌한 비젼.
• 비젼과 잘 맞는 명쾌한 에피소드 아이디어• 시각적 스타일 컨셉• 폭넓은 연령대들에게 호소하는 이야기줄거리• 노트 : 만약 당신의 쇼 아이디어가 교육적인 요소들을 가지고 있다면- 쇼의 전반적인 비젼의 일부인 명확한 목표 설정을 하라.
44
SAMPLE ‘G’ SHOWS AND THEIR MARKETS
‘G’ 쇼의샘플과시장
CHALKZONE DANGER RANGERSCHALKZONE -NICKELODEON
DANGER RANGERS -PBS
• ‘TV-G’ MARKETS: DISNEY - DISNEY CHANNEL / CARTOON G S S S C / C OONETWORK / NICKELODEON / PBS / QUBO / WARNER BROTHERS / THE HUB (HASBRO-DISCOVERY)
45• TV-G 시장 : DISNEY - DISNEY CHANNEL / CARTOON NETWORK / NICKELODEON / PBS / QUBO / WARNER BROTHERS / THE HUB (HASBRO-DISCOVERY)
SAMPLE ‘TV-Y7-FV’ SHOWS AND THEIR MARKETS
‘TV-Y7-FV’ 쇼의샘플과시장
POWERPUFF GIRLS & DEXTER’S LAB CARTOON NETWORK
• SIMILAR TO GENERAL AUDIENCE PROGRAMS: CLEAR VISION OF SHOW /
POWERPUFF GIRLS & DEXTER S LAB – CARTOON NETWORK
PROGRAMS: CLEAR VISION OF SHOW / CLEAR EPISODE IDEAS THAT MATCH VISION / VISUAL STYLE CONCEPT AND
46
VISION / VISUAL STYLE CONCEPT AND STORYLINES THAT APPEAL TO YOUNGER AGES
SAMPLE ‘TV-Y7-FV’ SHOWS AND THEIR MARKETS (cont.)
‘TV-Y7-FV’ 쇼의샘플과시장
JIM HENSON’S DINOSAUR TRAIN - DOC MCSTUFFINS -
• IF YOUR TV-Y7-FV SHOW IDEA HAS EDUCATIONAL ELEMENTS -HAVE A CLEAR SET OF GOALS THAT ARE PART OF THE OVERALL
PBS DISNEY
HAVE A CLEAR SET OF GOALS THAT ARE PART OF THE OVERALL VISION OF THE SHOW.
47• 만일 당신의 TV-Y7-FV 쇼 아이디어가 교육적인 요소들을 가지고 있다면
- 쇼의 전반적인 비젼의 일부인 명확한 목표 설정을 해라
SAMPLE ‘TV-Y7’ SHOWS AND THEIR MARKETS
‘TV-Y7’ 쇼의샘플과시장
SPONGE BOB -NICKELODEON
ARTHUR - PBS
• TV-Y7 DOES NOT REQUIRE EDUCATIONAL COMPONENT BUT FOR THOSE THAT DO, INCLUDE CLEAR GOALS AND OBJECTIVES FOR THE SERIES AND INDIVIDUAL EPISODES.
• ‘TV-Y7’ MARKETS: PBS MARKETS FOR SHOWS WITH EDUCATIONAL COMPONENTS / DISNEY JR. / CARTOON NETWORK / NICKELODEON OR NICK JR. / QUBO / WARNER BROTHERS / THE HUB (HASBRO-DISCOVERY)
48• TV-Y7 은 교육적인 요소들을 필요로 하지는 않지만 그러한 쇼들을 위해서, 이 시리즈와 각각의 에피소드를 위한
명확한 목표와 목적을 포함시켜라.
SAMPLE ‘TV-Y’ SHOWS AND THEIR MARKETS
‘TV-Y’ 쇼의샘플과시장
BLUES CLUES CURIOUS GEORGEBLUES CLUES - NICK JR.
CURIOUS GEORGE - PBS
• IN THE UNITED STATES, ALMOST ALL PROGRAMMING FOR THEALL PROGRAMMING FOR THE ‘TV-Y’ CATEGORY HAS
49
TV Y CATEGORY HAS EDUCATIONAL COMPONENTS.
SAMPLE ‘TV-Y’ SHOWS AND THEIR MARKETS
‘TV-Y’ 쇼의샘플과시장
• WITH THE PUSH FOR MULTI-PLATFORM PROGRAMMING (BROADCAST / (INTERNET / PODCASTS / CELLPHONE APPS / PUBLISHING) THEY ALSO REQUIRE RESOURCES FORPUBLISHING) THEY ALSO REQUIRE RESOURCES FOR PARENTS AND TEACHERS TO ACCESS MATERIALS RELATED TO TOPICS COVERED IN THE SERIES EPISODES.
• ‘TV-Y’ MARKETS: PBS KIDS - SPROUT / DISNEY JR. / NICK JR. / QUBO / THE HUB (HASBRO-DISCOVERY)( )
• 다양한플랫폼의프로그램이되기위해(방송/인터넷/팟캐스트/스마트폰앱/ 출판)학부형과교사들이접근할수있는각에피소드별주제를위한자료들이반드시필요하다필요하다.
• ‘TV-Y’ 시장: PBS KIDS - SPROUT / DISNEY JR. / NICK JR. / QUBO / THE HUB (HASBRO-DISCOVERY)
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HUB (HASBRO DISCOVERY)
AN EXAMPLE: PRE-SCHOOL PROGRAMMING
예시 : 프리스쿨프로그래밍
51
AN EXAMPLE: PRE-SCHOOL PROGRAMMING
예시 : 프리스쿨프로그래밍
• AN EXAMPLE: PRE-SCHOOL PROGRAMMING
• CURIOUS GEORGE.• Production Studio: Universal Animation Studios.• Broadcaster: The Public Broadcasting System.
• An example of melding education and entertainment. Using curriculum as part of the program guidelines.
• 예시 : 프리스쿨프로그래밍
• 호기심많은죠지• 제작사 : 유니버설애니메이션스튜디오• 방송사 : PBS
• 교육과엔터테인먼트가잘녹아든예, 교과과정을프로그램의가이드라인의일부로사용
52
• CURIOUS GEORGE HAS A CURRICULUM FOCUS ON: MATH / SCIENCE / ENGINEERINGON: MATH / SCIENCE / ENGINEERING
• 호기심많은죠지는다음과같은교과과정을중점적으로가지고있다.: 수학, 과학, 공학, ,
53
• CONNECTICUT: PRESCHOOL / K-12 CURRICULUM FRAMEWORK:FRAMEWORK:
• Strand: Cognitive Development / Science / Technology-Engineering
P G l ( t t d f K / K 12• Program Goals (extracted from pre-K / K-12 curriculum framework)
• 코네티컷 : 프리스쿨 / K-12 교과과정
• 요소 : 인지개발, 과학, 기술공학
프로그램목표
54
• 프로그램목표(미취학아동/ 유치원 –고등학교교과과정에서차출함)
demonstrate the ability to think, reason, question and remember:engage in problem solving:• use simple machines and materialsp
Content Standards* Logical – Mathmatical/Scientific Thinking (Engineering)
생각, 이유, 질문그리고기억할수있는능력이있음을보여준다.문제해결이가능함을보여줌간단한기계와소재를이용한다• 간단한기계와소재를이용한다.
콘텐츠의기준* 논리적-수학적/과학적인사고(엔지니어링)
55
• Preschool programs will provide children with opportunities to: express wonder, ask questions and seek answers about the natural world;;
• recognize and solve problems through active exploration, including trial and error and interacting with peers and adults;
• organize and express their understanding of common properties and attributes of thingsattributes of things.
• 미취학프로그램들은시청자들에게다음과같은기회를제공한다.자연계에대한궁금증을표현하고, 질문을하고답을찾는다.
• 시도와실수를하는활발한탐사와어른과동년배들과의교류를통해문제를인식하고해결한다.
• 공공재산과사물의속성에대한그들의이해를표현하고체계화한다• 공공재산과사물의속성에대한그들의이해를표현하고체계화한다.
56
• CURIOUS GEORGE – SEASON 2: Episode 11 (segment 1)"Th F ll A t ti M k F H t“"The Fully Automatic Monkey Fun Hat“
57
An experiment 실험
• BEAT BAND
Wh i h A di ?
실험
• Who is the Audience?
• Which ratings category?
• If the show is for entertainment: 1 sample episodes
• If the show has educational components: 1 sample episode
• 비트밴드
• 누가관객인가?
• 어떤카테고리에해당되는가?
• 만약이쇼가오락을위한것이라면? : 1개의샘플에피소드
• 만일이쇼가교육적인것이라면? : 1개의샘플에피소드
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CONCLUSION결론
• Know your audience.결론
• Research the market.
• 관객을알아라.
• 마켓리서치를하라.
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Thank You!
