1.AppropriateTechnology Academy26 March 2011Business for the Other 90%Appropriate Technologyviewed fromSocial Entrepreneurship Jeongtae KimEdit the World/Empower the World

2. [Video] A New Model for Emerging Market Dont Start with a product.Make a careful observation on customers. 3. What would begging people want? Food? Money? What they need is a job opportunity that can make their life sustainably expected, and generate some income by which to purchase services and products that meet their needs. Employment provides human security and platforms for sustainable development. 4. What would you do with m-phone? 5. How much would you like to pay for this? 6. Development Agendas: Two Way ODA Top-down approach: Official DevelopmentAssistance (ODA) mainly going throughreceiving countries to be invested in infra-structure Well-being Bottom-up approach: AppropriateTechnology Assistance (ATA) mainly aimingto enhance capacity of each userAPA 7. AP and Social Entrepreneurship EmploymentMeeting Reality-demand Common grounds Community BuildingDisposable IncomeAppropriateSocialTechnologyEntrepreneurship 8. MDGs as a NBM (new business model) These issues represent some of the urgent problems underway in around the world. Much talk has been on Business and the MDG Empowering the Poor through Markets Inclusive Business What problems make you most uncomfortable? 9. What is Entrepreneurship? Entrepreneur is the one that creates values withwhatever resources one has, even under harshconditions. Social Entrepreneurship is an attitude and capabilitythat makes a profit AND make a difference throughadding values often related to social problems. 10. Business as un-usual (1) It is often reported and analyzed that theConglomerates or Multi-national corporations oftenfail to enter into the emerging markets or minister toso called the other 90% Business as un-usual approach is so essential thatthe majority of the successful stories using AP forbusiness comes from medium and smallenterprises(MSEs) or NGOs. Why you think is this so? 11. Business as un-usual (2) Emerging markets and the neglected other 90%often do not comply with conventional game rule Hence, change the game rule if needed and whennecessary. MSEs and NGOs have more flexibility to change thegame rule: Disruptive Innovation 12. Game-Rule-Change Matrix What is absentWhat is familiar clean water bicycleINSIGHTWhat is essential pumping water What is sufficient human power 13. Business and Appropriate Technology 1. Li m t at i ons show i nnovat i vei sol ut i ons. 14. Business and Appropriate Technology2. Reani m e w ever i s w edathatast or di scar ded. (ex. Sol ar -pow ed LED er ) 15. Business and Appropriate Technology3. Tr ace back what w e erf am l i ar i n t he past year s.i 16. Business and Appropriate Technology4. Keep t he f unct i on t o t hesi m est possi bl e. pl 17. Business and Appropriate Technology5. See w ever i s or di nar y hatas ext r aor di nar y ener gy or r esour ce. (ex. Keep t he Change) 18. Business and Appropriate Technology6. U di f f er ent m se ode of power(f r om el ect r i ci t y t o hum pow ) aner (20-dol l ar D um Laundr y) r 19. Business and Appropriate Technology 7. Focus on what w al l do i ne dai l y l i ves. (ex. uncl ean w er box)at 20. Business and Appropriate Technology 8. Thi nk over your unpl easantexper i ences or di scont ent s.(ex. D gni f i ed M l e Toi l et )iobi 21. Business and Appropriate Technology9. Pr ovi de and l i nk sever alsol ut i ons t o m t i pl e i ssues.ul (ex. Sol ar -3) 22. Business and Appropriate Technology 10. Obser ve peopl es hi dden desi r es, not j ust aski ng what t hey need. (ex. a Sat el l i t e TV i n Lat i n Am i ca)er 23. Business and Appropriate TechnologyA 10+ m e! ndorWhat w d you add? oul 24. Severe Problems to Serious Business The best design often comes in a situation where there are lots of limitations and barriers. Tim Brown, President of IDEO 25. Severe Problems to Serious Business Good designer observes things. Great designer observes people. Tim Brown, President of IDEO 26. PAPER THAT WORKS: concept design Paper Soap Paper Against Food Poisoning Paper what? 27. Thank you for your attention danhovi si on@hanm l .netai w w heU t oday.com w .tN @t heU t odayNRecommended readings: (Monitor Group) (UNDP) (Kimyoungsa) (Time Biz)