Ahmed Presentation

8/8/2019 Ahmed Presentation

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INTRODUCTION(a ) History

y The company Is founded in 1926 by Mr. Sakichi Toyoda

y After its establishment Toyota become the leading company inJapan as TOYODA AUTOMATIC LOOM WORKS Ltd.

y In September 1993Automobile departmentwas establishedwithin TOYODA AUTOMATIC LOOM WORKS

y In September 1934, this automobile department of the companymanufactured its first TypeA engine car.


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INTRODUCTIONESTABLISHMENT & PRODUCTION

NAME OF COUNTRIES YEAR OF START O PRODUCTION

TAIWAN 1959SOUTH AFIRCA 1961

NEW ZEALAND 1966

INDONESIA 1970

FRANCE 1971

AUSTRAILA 1977

UNITED STATE (USA) 1984

GERMANY 1988

PAKISTAN 1990


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INTRODUCTIONIN PAKISTAN

y In Pakistan TOYOTA has started its

manufacturing activity in 1990 with thename ofIndus Motor Company Ltd. IndusMotor Company Ltd. is a joint venturebetween the House of Habib TOYOTAMotor Corporation and TOYOTA TsushoCorporation Japan for assembling,

y


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In PakistanPLANT

y Indus Motor Company Ltd. Is located at Port BinQasim

Industrial Zone near Karachi in an area measuring over 105 acres.y It must be worth mentioning here that Indus Motor Companys

plant herein Karachi is the only manufacturing site in the worldwhere both Toyotaand Daihatsu brands are being manufactured.


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INTRODUCTIONVARIETY

yWhen it comes to talks of producing a wide variety,

TOYOTA has its name on top. TOYOTA isproducing a range of auto mobiles ranging from ahigh-speed sports car like SUPRA to a grand luxurysaloon like LEXUS. COROLLA Isone of the most

popular brands of TOYOTA in different countriesof world


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SWOT AnalysisSTRENGTHS

y A Motivated and extremely productive work force.

y Low P rice, high qualityy Long-term partnerships with suppliers.

y Careful market research and short design to show room cyclesso as to keep models closely aligned with market demand.

y

Informal contact among employees at all levels of the company.y Every worker is adding value to the company.


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SWOT AnaysisWeakness

y Less market share as compare to General Motors and Ford

y Customers not segmentedy Limited Research and Development done as compare to

competitors

y Delivery time is too long

y

Lack of a proper sales forcey Continuous stress on employees due to kaizen (Continuous

improvement).


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SWOT AnalysisTHREATS

y Rising oil prices decreases the efficiency of our Product

y Declining economic growth on a global scale.y Continuing declining in the value of Rupee.

y Escalating competition in the low priced car market by theentrance of several newly industrialized countries.

y

Increasing cost of imports duty.


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SWOT AnaysisOpportunities

yBased upon advance technologies

yManufacturing environmentally friendlyvehicles

yTargeting the 'urban youth' market.

yProducing cars which are more fuel efficient,have greater performance and less impacton the environment.

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Ahmed Presentation