AI enabled Digital Experience - regist-event.com...ChatBot Platform Other systems AI enabled Software as your friend to talk with you instead of Human Agents. Enterprise-Grade Chatbot

AI enabled Digital Experience

CholHo Jong, Cloud Specialist Director, APAC AppDev & Emerging Technology

인공지능기반디지털경험제공의중요성준비의필요성

Safe harbor statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

2 Copyright © 2019 Oracle and/or its affiliates

Background of the session

Program agenda

1

2

3

How Oracle supports AI-enabled Digital Experience

Case Study

Demo


4

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. |

Oracle Modern Cloud Day

Background of the session• Market Observation (What enterprises need?)• What others are doing with AI?• Examples of AI applications• Why AI-enabled DX matters?

Korea Market Observation


June 12 to July 17, 2017Survey Period

968 # of companies

Republic of KoreaCountry

1. Needs easy, and fast application development platform for providing better digital experiences to users.

2. Needs for Emerging Technologies like AI, Mobile, ChatBot, Blockchain, Analytics, Big Data, etc.

Leadership Capabilities

Dig

ita

l C

ap

ab

ilit

ies

0 12

Fashionista Digital Master

Beginner Conservative

6

8

16

Average Maturity

Key Findings (Why they think as a beginner?)

Customer Experience

Business Value

Operation Excellence

더나은디지털경험을위해이머징기술에기반한쉽고빠른앱개발플랫폼필요 PaaS

E

What others doing with AI?


Source - https://disruptionhub.com/2018-disruptive-trends/

가장영향력있는기술은? AI, 무엇을해야할까요?

https://disruptionhub.com/2018-disruptive-trends/

Examples of AI Applications


Auto Complete Face Recognition Voice Recognition

Playing Go Autonomous Driving Photography

우리는이미 AI 세상에살고있습니다.

Why AI-enabled Digital Experience matters?


Company

Competitors

Circumstances

968 Korean companies need easy and fast application development platforms for providing better DX based on emerging technologies Need for PaaS

Many potential competitors are adopting AI for their digital transformation.

AI is everywhere. We are living in AI era.

쉽고빠르게 AI 기반디지털경험을제공해야합니다.

What we need for successful AI-enabled DX?


Easy & Fast Application Development Platform

OMNI Channel Contents Management Platform

DevOps for CI & CD

ML based Data Analysis Platform

Near-real-time analysis & Visualization of customer behaviors and insights

분석기반

디지털경험

제공

고객경험

분석

원천

AI 지원디지털경험제공을위한필요한것은? 디지털경험에코시스템

OMNi Channel including Chatbot,

Mobile and Web

Web App SNS Mobile

AppChatbot

Mobile Web

Hybrid App

Native App

Modernized Application

Development Platform

Business Analytics Platform



How Oracle supports AI-enabled DX?• Oracle’s offering for AI-enabled DX• Oracle Chatbot Platform for easy & fast Chatbot development

Oracle offerings for AI-enabled Digital Experience


Easy & Fast Application Development Platform

OMNi Channel including Chatbot,

Mobile and Web

Modernized Application

Development Platform

Business Analytics Platform

Enterprise Contents Management Platform

DevOps for CI & CD

ML based Data Analysis Platform

Near-real-time analysis & Visualization of customer behaviors and insights

분석기반

디지털경험

제공

고객경험

분석

원천

Web App SNS Mobile

AppChatbot

Mobile Web

Hybrid App

Native App

ODA (Digital Assistant) Visual Builder CS Oracle Mobile Hub

Developer CS

Autonomous Data Warehouse

Autonomous Transaction Processing

Analytics Cloud

Container Engine

Container Pipeline

OBP (Oracle Blockchain Platform)

OCE (Oracle Content & Experience)

Data Science Cloud (Coming Soon)

Big Data Cloud

ODA (Oracle Digital Assistant)

수십분만에도챗봇을만들수있을까?

What is Chatbot?


챗봇: 특정업무또는질의를처리하는인공지능기반소프트웨어

3rd Party Systems (e.g. News, Weather)

Bot Agent

Messengers, Web Portal, Mobile Application

NLP Only??? NO We need Non-Functional Features,

Channel Support,StructuredDialog,

Dialog Flow Handling,Analytics, Integration, etc.

System of Records (e.g.: CRM, ERP, SCM, etc.)

ChatBot Platform Other systems

AI enabled Software as your friend to talk with you instead of Human Agents.Enterprise-Grade Chatbot is much more than NLP (Natural Language Processing).

NLP ML

(*) NLP: Natural Language Processing / ML: Machine Learning

http://medianetwork.oracle.com/video/player/5403853473001

http://medianetwork.oracle.com/video/player/5403853473001

What is Enterprise-grade Chatbot?


기업에필요한챗봇서비스를위한플랫폼모습은?

Co

mp

on

ent

Serv

ice

Shell

Registry

SDKGET

POST

Component_1 Impl

Component_2 Impl

…

Node Container

Line of Business

Developers and DevOps

Architects and IT Ops

Channel & Backend

Integration

Client Development

Tools

Customer Analytics

Intelligent Bots

Big Data CS

Event Hub CS

Application Container CS

Identity CS

Object Storage CS

ICS, SOACS for

Integration

DevCS Standard Integration Framework

PRE-ASSEMBLED PaaS, OOTB SaaS Bot

Why Conversational Experiences (Chatbot)?


Key Reasons Chatbot can support all three areas for the successful Digital Transformation!

CX

BVOE

ChatBot as a Driver for Digital

Transformation

• Intuitive UI & Natural conversation•Personalization (AI/ML)•24/7/365 availability •Faster response than humans

•Relatively Lost Cost for Development & Upgrade•Save Resources esp. for CS

•KYC (Know Your Customer)•Popular Service Channel

(*) CX: Customer Experience / OE: Operational Excellence / BV: Business Value

디지털변혁의세가지목표를모두이루고싶다면…

Basic Concepts & Building Blocks for ODA


챗봇관련기본개념과구성요소들

Categories of actions or tasks users expect Training phrases for NLP & ML

Variables that identify key pieces of information from user input

extracting the intention of text and relevant information

How to respond

Test & TrainIdentify

ODA Key Features for easy & fast Chatbot development(1)


챗봇을몇일또는몇주만에구현하려면무엇이필요할까?

UI-Based Design, Build, Test, Train and Deploy Pre-built Bot & Backend Integration

UI Training with Built in MLConversation Designer – Communication Tool Skill Store for OOTB SaaS Bot and pre-built bot like QnA, Pre integrated w/OIC

ODA Key Features for easy & fast Chatbot development(2)


챗봇을몇일또는몇주만에구현하려면무엇이필요할까?

인텐트별문장분류

대답못한 문장실시간 식별 &

학습기능

Any Apps & Devices UI based Analytics & LearningStructured Data Handling

APP Channels

iOS, Android

SaaS UIWeb UI

Social Channels

Mobile, SMS, SNS, Web, Voice Device Integration 이세상에완벽한자연어처리챗봇은있는가?여행챗봇을텍스트로한다면?



Case StudyChatbot Case Study in Korea only

ODA: 110+ customers and rapidly growing (As of April, 2019)


오라클챗봇은경험해볼가치가있는가?

ODA Korea customer – InJe University


Customer Experience

Business Value

Operation Excellence

https://linc.inje.ac.kr/main.do?CHATBOT=Y

https://linc.inje.ac.kr/main.do?CHATBOT=Y

ODA Korea customer – Media Cast


http://www.tune-made.com/chatbot/

http://www.tune-made.com/chatbot/



DemoHow to create a FAQ bot in minutes?

Demo – General Process to make a FAQ Bot


Download a sample FAQ bot from the

skills

Copy a CSV file and edit it with

text editors supporting

UTF-8 for QnA

Clone the sample FAQ Bot to create your FAQ Bot

Upload your CSV file for

QnA contents

Testing your FAQ Bot

Deploy your FAQ Bot into

channels

1. FAQ Bot 샘플다운로드

2. CSV 파일복사및편집

3. FAQ Bot 클론 4. CSV 파일업로드 5. FAQ Bot 테스팅6. FAQ Bot 채널통합

FAQ Bot_DEMO.mp4

Copyright © 2019 Oracle and/or its affiliates25

Thank you

CholHo Jong

Cloud Specialist DirectorApplication Development & Emerging Technology


Let’s get ready for the future together!!!

Documents

AI enabled Digital Experience - regist-event.com...ChatBot Platform Other systems AI enabled Software as your friend to talk with you instead of Human Agents. Enterprise-Grade Chatbot