Amit Shrivastava

7/24/2019 Amit Shrivastava

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Amit ShrivastavaSales Officer and 4 Territory Sales Incharge - RAJHANS NUTRIMENTS PVT.LTD

Navi Mumbai, Maharashtra - Email me on Indeed: indeed.com/r/Amit-Shrivastava/2c2b9b179015d148

A dynamic professional with over more than 13 years of experience in the areas of Sales, BusinessDevelopment, Channel Management and Client Relationship Management.

Recognised for proficiency in carrying out Marketing Operations with focus on accomplishment of the

company's mission & profitability targets.

Team player with strong analytical, problem solving, inter - personal skills & organisational abilities.

Willing to relocate: Anywhere

WORK EXPERIENCE

Area Sales ManagerRAJHANS NUTRIMENTS PVT.LTD - Mumbai, Maharashtra - January 2015 to Present

Mumbai, Maharashtra - JAN 2015 to Till DateCurrently Managing Mumbai and Navi Mumbai

Current Statistics

Leading a team of 4 Sales Officer and 4 Territory Sales Incharge.

Handling 13 distribution points covering 6240 retail outlets with a coverage frequency of weekly in retail.

Leading a team of 26 off roll employees (24 salesman, 2 merchandisers)

Handling 2 chocolate brands (Schmitten and Hoppits)

Deliverables

Making volume forecast for the year basis Last Year performance, targeted market share & available

opportunities to gain volumes from competition

Plan budget requirements for Sales & distribution activities along with manpower requirements.

Plan budget requirements for promotional activities (BTL)

Working with ERP systems for sales process and generating reports.

Focussing on brand establishment & market penetration.

Working in close co-ordination with all the related functions/departments - Supply Chain, Account and

Marketing.

Responsible for data entry in SFA tool used by front line to track secondary sales by sku / outlet.

Continuously upgrade and build the knowledge base of sales team by sharing information on the various

Activities initiated by the company.

Plan & organize 'skill development' training program for Sales Officers, Territory Sales Incharge and sales

man.

Provide support by working with them in market place.

Providing clear, timely and valuable information to Rsm.

Achievements:-

Increase Outlet bases by 167 Percent

Hajoori and Sons

Regional Sales Manager (Mumbai, Navi Mumbai, Nashik, Nagpur, Latur and Aurngabad)
http://www.indeed.com/r/Amit-Shrivastava/2c2b9b179015d148?sid=rex-download&kw=download-top&co=IN


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Regional Sales ManagerHajoori and Sons - Maharashtra - 2014 to April 2014

April 1st 2014 - 31st 2014

Duties:

Responsible for dealing with 59 distribution partners and 5 fat dealers.

Managing a Sales team consisting of 7 Area Sales Manager and 40 sales executive.

Opening and retaining key accounts. Achieving secondary and primary sales as per agreed targets.

Working within a team to manage the budget and achieve set targets.

Maintaining up-to-date market knowledge.

Conducting workshops.

Proactively seeking new market growth opportunities.

Analysing data, numbers and information.

Delivering business change.

Visiting clients on site.

Developing and utilising initiative to identify new partners.

Shaping initiatives through idea generation and also developing proposals.

Organising and attending meetings with prospective clients or businesses.

Providing input to support the development of business road map and annual budgets.Making a high volume of daily calls.

Providing clear, timely and valuable information to senior managers

Achievements:-

Increased sales growth by 364 per cent in Six Months

Sales HeadEnergy Drink - Mumbai, Maharashtra - January 2012 to March 2014

The company: Goldwin Healthcare Pvt. Ltd. has created a niche market for its products, which include energy

drinks, Jeera and Mango, caffeine-free drink and other beverages.

Responsibilities:

Handling Goldwin Healthcare Pvt .Ltd. operation for cloud9 Energy Drink, Packaged water, Mango andJeera drink and setting up market for them; appointing distributor, fat dealers, opening corporate accounts,

training and developing Goldwin Healthcare pvt.Ltd sales team

Opening and retaining key accounts. Achieving secondary and primary sales as per agreed targets

Conducting review meetings on weekly and monthly basis for sales team

Managing a Sales team consisting of 5 Area Sales Manger and 62 sales Excutives

Responsible for dealing with 42 distribution partners and fat dealers, and 15 corporate accounts across

assigned territory

Providing regular market feedback, market survey reports

Setting up new distributor along with extension of distributor channels stock flow primary secondary and

managing distributor claims and other financial matters.

Achievements: -

Increased sales growth by 800 per cent in six months' time.

Area Sales ManagerAmrit Enterprises - Mumbai, Maharashtra - January 2011 to December 2012

The company: PARLE AGRO is a trusted household name and has been refreshing India since two decades

with leading brands like Frooti, AppyClassic, Appy Fizz, Saint Juice, LMN, Grappo Fizz and packaged drinking

water Bailley

Amrit Enterprises is the Franchise for Bailley Bulk Packaged water for Mumbai


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Responsibilities:

Handling Franchise operation for Bailley Bulk Packaged water and setting up organization for them;

appointing distributor, fat dealers, opening corporate accounts, training and developing franchise sales team


Conducting review meetings on weekly and monthly basics of sales team

Managing a Sales team consisting of 4 senior sales officers and 10 sales officers

Responsible for dealing with 62 distribution partners and fat dealers, and 15 corporate accounts across

assigned territory

Responsible for new activations and Tie ups with Key Accounts (Five Stars, Star Hotels, Fine Dines,

Corporate Offices, Multiplex, Malls & Modern Trade

Provide regular market feedback, market survey reports


managing distributor claims and other financial matters

OTJ training and educating the sales team member in the assigned territory and organising BTL activities

(events and promotions)

Achievements-:

Increased sales growth by 36 per cent in five months time

Minimum vehicles with maximum utilization were implemented successfully

Weeding off the non performer distributor and streamlining the distribution with bifurcating of area

Sales ManagerKishor Aqua Bailley - Mumbai, Maharashtra - July 2009 to December 2010

and Raigarh Dist.

Responsibilities:

Handling Franchise operation for Bailley PDW and setting up organization for them; appointing distributor

training and developing franchise sales team


Conducting review meetings on weekly and monthly basics of sales teamManaging a Sales team consisting of 6 ASM and 35 Sales Officer reporting directly.

Responsible for dealing with 57 distribution partners across assigned territory


managing distributor claims and other financial matters

OTJ training and educating the sales team member in the assigned territory and organising BTL activities

(events and promotions)

Achievements-:

Given a growth of 300 per cent approx. Compared to last two years with 100 per cent placement in multipoint

modern format of store (Modern Trade) and activating the Whole Sale channel for the category which now

contribute 20 per cent of the total volume.

Weeding off the non performer distributor and streamlining the distribution with bifurcating of area.

Business DeveloperAngshi ,Interior Designing Services - Bangalore, Karnataka - December 2007 to May 2009

Responsibilities:

Establishing the initial foothold on the market, other marketing activities and looking after the manpower

management.

Identifying prospects and converting them into clients.


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Ensuring timely completion of the project.

Responsible for Accounts management.

Customer ExecutivePepsico India Private Limited - Nashik, Maharashtra - February 2005 to November 2007

Responsibilities-:

Handling business development activities, networking with retailers, distributors and dealers. Along with

Nashik city, have headed sales operations in the areas such as: Malegaon, Manmad, Yeola, Wadali,

Lasalgaon, Nampur, Satana, Deola, Kalwan, Surgana and Peth.

Managing successful product launches. Implemented new schemes and put in place plans to maintain and

increase market share

Analyzing market, collected firsthand information and feedback,

Appointing new channel partners and expanded existing network to cover more markets and broadening

the customer base. Handled fourteen distributors in Nashik and its surrounding areas. Also, oversaw big

multiplexes and malls.

Ensuring optimum stock control, and availability of products at all selling points

Supervising a team of four sales executives.

Achievements-:

Significantly increased market share from 35 percent to 43 percent in Nashik city in Yeola, Manmad and

Nampur, increased the market share from 32 percent to 53 percent

Distinctively received appreciation and award from Rajesh Naik - Vice President at Pepsi, Sachin Tendulkar

and M.S Dhoni, for regularly achieving monthly targets

Sales OfficerN- Serve Product Private Limited - Nashik, Maharashtra - November 2004 to January 2005

Responsibilities-:

Managing Marathwada area Nashik, Latur, Nanded, Dhulia, Aurangabad, Sangamnaire, Jalgaon, and

handled seven distributors of these areas

Sales OfficerClassic Exports & Imports - Pune, Maharashtra - June 2002 to October 2004

Responsibilities-:

Managing seven distributors and a super stockiest.

Supervising a team of four sales representatives for sales and marketing of cosmetic brands, with key focus

on the newly launched brand Clere Hand & Body Lotion, Satiskin Hand Wash, Krayons Baby care products

in Pune, Western Maharashtra & Goa.

Achievements:-

Distinctively doubled the sales of the company in the first year and also exceeded the target by over 47%

in the following year. The same was rewarded by way of a special increment and an award by the RegionalSales Manager.

EDUCATION

Master in Marketing ManagementUniversity of Pune - Pune, Maharashtra

2002


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B.Com.Teg Bahadur Khalsa College, Rani Durgawati University - Jabalpur, Madhya Pradesh

2000

ADDITIONAL INFORMATION

Areas of Expertise

Business Development

Analysing business potential and implementing plans to drive sales, supplementing turnover and achieving

desired targets.

Monitoring competitor activities and devising effective counter measures.

Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per

targeted plans as well as through lead generation.

Business development activities focusing on providing companies global market entry strategies.

Sales & Marketing

Forecasting periodic sales targets (quarterly, monthly & weekly) & driving sales initiatives to achieve

business goals & monitoring frontline sales team to achieve them.

Organising and executing Marketing Plans in coordination with vendors to spearhead product launch and

brand promotion initiatives.

Channel Management

Enabling business growth by developing as well as managing a network of Channel Partners across

assigned territories.

Monitoring the stock levels of stocks at Warehouses (Branch & Parent) & ensuring timely procurement and

replenishment of stocks.

Successfully functioning on bundling schemes to increase profitability and liquidation of ageing stocks in

the store.

Ensuring optimum inventory levels to achieve maximum cost savings with minimum holding of stock;maintaining storage areas and arranging infrastructure to ensure smooth flow of operations.

Organisational Highlight

Documents

Amit Shrivastava