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Application The Gathering (ATG). The thing that you’ve imagined!. [ Incredibles ] Kwong Tsz Ying, Olivia Jeong Seokwon Yoo Suhyun. Contents. Prototype Concept Feasibility. ATG. Lists. You’ve just bought ‘Café Americano’!!!. Price: 3,800 Won Where: Starbucks in 센텀시티 Rating: - PowerPoint PPT Presentation
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Application The Gathering(ATG)
The thing that you’ve imag-ined!
[Incredibles]
Kwong Tsz Ying, OliviaJeong SeokwonYoo Suhyun
Contents
Prototype
Concept
Feasibility
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
Loading to ATG
Caffe Americano\3,600
Caffe Latte\4,100
Caffe Mocha\4,600
Caramel Caffe Latte\4,600
Caramel Macchiato\5,100…
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
Caffe Americano•Price: \3,600•Where: Starbucks in 센텀시티•Server: 김성미
Rating
DescriptionIn Europe, coffee is essentially espresso – which, in America, isn’t very much coffee. To create a caffè americano – a coffee…
Nutrition Facts
Doutzen KroesHier, americano is verschrikkelijk!!!!!!
…
…
Charlotte Lucy Gains-bourgJ'aime cela, si je reviens en France,
…
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
Caffe Americano\3,400
Caffe Americano\3,800
Caffe Americano\3,500
Caffe Americano\3,600
Caffe Americano\3,300…
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
Starbucks부산 해운대 우 1468 1층
ATR’s Recommandations!!!
GangaTandoori Chicken, Palak Paneer,
Outback SteakhouseGarlic Rbi-Eye, Kakadu Griller,
…
Events
…
Shake a Cup, Share a Story
…
Kiira KorpiHän oli paras Server että…
Audrey TautouElle servait le café tort de me...
Diane KrugerIch glaube nicht, dass sie…
Brad PittThis server was so impres-sive...
현빈이 분 커피 추천 잘해 주시는 ...
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
Lists
ATG
You’ve just bought‘Café Americano’!!!
•Price: 3,800 Won•Where: Starbucks in 센텀시티
•Rating: •Server: 김성미
See more details…Comments?
I like the 2nd floor of this coffee shop. On the firs_
Comments:
Choose degree of exposed-ness
For everyone of ATG Users
In private
√
√
ATGApplication The Gathering
Search
Product Cat-egory ServerLocation Rating
Price Range0 1
M
If you have ATG ID, Log in here, or click here to make a new ac-count
Newest Comments (100+)
Avril LavigneHere, americano is horrible!!!!!!!!!!!
…현빈이 분 커피 추천 잘해 주시는 듯
...
OH, SWEET!BUT WHAT IS THIS FOR?
Communication
InformativePersonal
InformativePersonal
Comments
BUT!Are they reliable?
Fake InformationMISLEAD people
Idea
Provide People with reliable information
Over a product/service
By qualifying the real customers
• Collect data from trustful cus-tomers
Database Promotion Real?
In business view…
• Customer database is
expensive and hard to get
• Promotion is costly, yet cus-tomers don’t pay attention
• Will they be-come
real future customers or
not?
Key factor:Customers must not
feel they are manupulated
•Feedback•Database•Promotion•HR mgmt
Benefits
ATG
Firm Users
•Reliable in-formation•Fee
•Comments about product/ser-vice
HOW CAN WE REALIZE THIS APPLICATION?
QR Code• A matrix barcode (or 2-dimensional
code)• Readable by – QR scanners– Smart phones with a camera–Webcams
• Consists of black modules arranged in a square pattern on white back-ground.
Why QR Code?• Consumer Recognition– More than a half smartphone users use QR code
scanning applications• Breadth and Depth– Printed on a package of product, posters, maga-
zines– Link users directly to a website, Facebook page,
YouTube video• Novelty Factor– “what’s this?” element:
Scanning process makes everyone curious to par-ticipate.
High Capacity Encoding of Data• Stores data in both the vertical and horizontal di-
rections• Store several dozen to several hundred times
more information• Handle all types of data, e.g. numeric and alpha-
betic characters, Kanji, Kana, Hiragana, symbols• URL length: Up to 4,295 characters.
A QR Code symbol of this size can encode 300 alphanumeric characters.
High-Speed Reading• Readable from any direction in 360° • 3 specific squares positioned in the
corners of the symbolQR-Codes scanners:
Can determine the correct way to decode the content within the QR-Code
Small Printout Size • Encode the same amount of data
one-tenth the space of a traditional bar code
• Allow to print on the bills with limited space
Accessible and Affordable
• Retailers’ Viewpoint:– Installation price: Low– QR Code generator: USD30– QR Code Printer: USD150
• Consumers’ Viewpoint: – All they need is a smart phone– Download a free QR Code
Can be accessed by anyoneAffordable