Aqua-Therm St. Petersburg 2016 Marketing manual ENG

Please send this form to [email protected]

Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16

Exhibiting company Telephone

Contact person E-mail

Aqua-Therm St. Petersburg International exhibition for domestic and industrial heating,

water supply, engineering and plumbing systems, air-

conditioning, ventilation, equipment for pools, saunas and spas

20-22 April 2016 | St. Petersburg | EXPOFORUM EXHIBITOR MARKETING MANUAL 1

Dear exhibitor, We are very pleased that you have decided to participate in Aqua-Therm St. Petersburg, and welcome you as an exhibitor. Please contact us with any queries you may have during your preparation for the exhibition. The Exhibitor Marketing Manual contains important information which will make your participation in the exhibition as effective as possible. Information about your company for the official exhibition catalogue should be submitted until 26 February 2016. Arrangement of passes for the exhibition. Company employees who will be present at the exhibition must arrange for permanent passes (exhibitor’s badges). We would like to draw your attention to the fact that the form with a list of applicants for exhibition passes must be filled in electronically and returned to the Organiser no later than 22 March 2016. You can fill in the form in your online Personal Account. Pro-forma M (page 2) – MUST be filled in. Please, write the totals for your order on the form, sign it and stamp it with your company stamp. The filled in form is used as proof for invoicing. Please, adhere to the timescales and regulations of the form submission. We wish you success and looking forward to seeing you at the exhibition! Yours sincerely, The team of Aqua-Therm St. Petersburg

Elena Zelenina Exhibition Director [email protected] Marina Bolotskaya Exhibition Manager [email protected]

Daria Ustinova Marketing Manager [email protected] Yulia Mukhamedzhanova Coordinator [email protected]

MARKETING MANUAL

mailto:[email protected]

http://www.rosupack.com/en-GB/home/exhibitors/exhibitor_manual.aspx





Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ORDER FORM FOR MARKETING SERVICES

(THIS FORM MUST BE COMPLETED)

Exhibitor’s Name:

Address:

The services are paid separately. The service (work) list and description are specified in the attachments (Forms) to this Application. A Forms returned without signed Services Application Contract will not be processed.

Form No. Form was filled in and

sent to Reed Exhibitions

Description of services Total, €

Form M2 (page 3) yes no Advertising in the route planner

Form M3 (page 4) yes no Additional advertising options

Form M4 (page 5) yes no Complimentary tickets free of charge

Form M5 (page 6) yes no Exhibitor pre-registration free of charge

Form M6 (page 7) yes no Press guide free of charge

Form М7.1–2 (page 8–10) yes no

Advertising on the web-site and in Online exhibitor catalogue

Form М7.3. (page 11) Advertising packages (up to 15% benefit)

The reception of this application by the Exhibition Organiser (including reception by way of an identified fax) confirms that we have familiarised ourselves and are in full agreement with the conditions set out in the Exhibitor Marketing Manual. We consider the obligations of Reed Exhibitions regarding this application to be reciprocal to ours. In case of non-payment of the full price of this application before 13th February 2016 by the Exhibitor, the Organiser reserves the right to cancel the application without the agreement of the Exhibitor. AGREEMENT ON THE PROCESSING OF CONTACT DETAILS 1. The Exhibitor gives Reed Exhibitions the permission to process its contact details. 2. The term "Exhibitor contact details" in this agreement is considered to mean service related information, information about the organisation and information about ways of contacting the representatives of the Exhibitor regarding service and business issues. 3. The term "processing of contact details" describes actions (operations) that include the collection, arrangement, storage, changes in details, usage, distribution (including transfer), blocking and destruction of contact details. 4. The Exhibitor agrees to provide its contact details to other exhibitors at the exhibitions and as part of invitations to visit stands and seminars (exhibition business programme events). 5. Contact details are kept confidential by Reed Exhibitions in accordance with the legislation of the Russian Federation. This agreement remains in force throughout the duration of the validity of this agreement. The Exhibitor has the right to contact Reed Exhibitions to request the cessation of the processing of contact details.

Payment schedule and procedure: Payment for present Services Application Contract to be sent within 7 banking days since the day of invoicing.

signature date

customer ID (Organiser use only)

Place for stamp



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ADVERTISING IN THE OFFICIAL EXHIBITION ROUTE PLANNER Full-colour Route Planner with the exhibition plan, list of participants and business programme events will be produced by the exhibition opening.

All visitors will receive a free Route Planner at the entrance to the exhibition.

All visitors will easily find your stand if the information about your company is placed in the Route Planner.

All visitors will see the colorful advertisement of your company. The advertisement’s efficiency will be enhanced by the fact that potential customers are able to examine your products right on the spot!

ADVERTISING IN THE EXHIBITION ROUTE PLANNER

Quantity Price, EUR Total, EUR

Full page (internal) Х 1 180

Half page (internal) Х 650

Logo on the floor plan Х 415

Outside back cover Х 1 415

Colour highlighting of the Company name in Exhibitor list

X 295

Technical requirements: Files: TIFF, JPEG, PDG formats, CMYK colour model, 300 dpi resolution, +5mm bleed on every side, all fonts to be in italics, all linked pictures (if needed) to be present in attachment. Recommendation: text used in logos and modules should be placed at a distance of no less than 4mm inside the edge of the cut. Notes: Adverts for the Route Planner must be provided in electronic file format no later than 26 February 2016. All prices include VAT 18%.

Valid with FORM “M” only.

TOTAL FOR FORM M2: €

Signature Date

2

F O R M

М

NO LATER THAN

26 FEBRUARY 2016



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ADDITIONAL ADVERTISING OPTIONS VISITOR REGISTRATION

Price, EUR Price, EUR Total, EUR

Placement of advertising materials at visitor registration desks Х 2 950

Logo on visitor lanyards Х 19 470

SPONSORSHIP OPPORTUNITIES

Price, EUR Total, EUR

General Sponsor 23 600

Partner 16 000

Route planner Sponsor 6 500

Complimentary tickets Sponsor 7 000

Visitor registration Sponsor 11 200

Electronic registration Sponsor 5 600

Brand packages Sponsor 6 500

ONSITE ADVERTISING

Price, EUR Total, EUR

Logo on the pavilion plan next to the exhibition entrance 475

PROMOTERS*

Price, EUR Price, EUR Total, EUR

Permission for the distribution of promotional materials in the exhibition hall

Х 475

All prices include VAT 18%. *The price only includes the cost of the promoter's badge. Additional staff is hired separately by Exhibitor.

All materials for promoters should be submitted for the Organiser’s approval no later than by 26 January 2015. All lay-outs of your materials for approval please send to e-mail: [email protected] Spreading the promo materials directly by the exhibition entries is strictly prohibited! Minimum distance to be kept:

Entry to the exhibition – no less than 30 metres away from the entrance

Entry to the pavilion – no less than 40 metres away from the entrance

Please note that the above features are basic. For your convenience we offer a variety of sponsorship packages which will help to make your participation more noticeable. For more details contact your manager.


TOTAL FOR FORM M3: €

Signature Date

3

F O R M

М

NO LATER THAN

26 FEBRUARY 2016




Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







COMPLIMENTARY TICKETS

On the 26th of February 2016 the Organisers will send you 50 complimentary tickets for the visitors you would like to invite

to the exhibition.

1. POST ADDRESS

Please indicate your post address for delivery of complimentary tickets (in case you don’t fill in the field below, the tickets will be delivered to the address indicated in the application):

Address

Recipient

2. ADDITIONAL COMPLIMENTARY TICKETS

If you need more tickets, please, indicate it below. Additional tickets are free of charge.

Required number of complimentary tickets:

4

F O R M

М

NO LATER THAN 26 FEBRUARY 2016



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







EXHIBITOR PRE-REGISTRATION

Complete for all personnel who will attend the show including stand-sharers.

According to this list we shall prepare badges for passing into the pavilion during all working days of the exhibition. The Organiser cannot be responsible for mistakes resulting from illegible handwriting.

COMPANY NAME

NO LATER THAN 21 MARCH 2016

5

F O R M

М



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







PRESS-GUIDE

During the exhibition preparation and holding, as well as according to its results, the Organiser`s PR department dispatches press-releases with photos and information about the exhibitors and their products to the leading industry and business media and Internet portals. Please answer the following questions to help us additionally promote your company. This information will be published on the exhibition web-site www.aquatherm-spb.com

1. IS YOUR COMPANY PLANNING ANY PROMOTION ACTIVITIES AT YOUR STAND? IF YES, PLEASE GIVE US

DETAILS:

2. IS YOUR COMPANY PLANNING TO LAUNCH/PRESENT ANY NEW PRODUCTS/SERVICES AT THE

EXHIBITION? IF YES, PLEASE GIVE DETAILS:

3. IS YOUR COMPANY PLANNING TO HOLD A PRESS CONFERENCE PRESENTATION OR OTHER EVENTS,

DURING THE EXHIBITION? IF YES, PLEASE GIVE US DETAILS (DATE, TIME, VENUE, SUBJECT):

6

F O R M

М


http://www.aquatherm-spb.com/


Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ADVERTISING ON THE WEB-SITE

MAIN PAGE AND CLICK-THROUGH BANNERS

Banner

- click-through banner, - homepage banner Price, EUR Month/s

Banner №1 615х250 330 660

Displayed at the Home page. Rotation each 3-4 sec. Static banner with hyperlink. One of the flash-carousel slides.

Per 1 month during June–February

Per 1 month during March–April

Banner №2 300х250 400 800

Click-through banner. Static or animated banner with hyperlink.



Banner №3 615х120 350 700

Displayed at the Home page. Static or animated banner with hyperlink.



Banner №4 300х100 260 520

Click-through banners. Static or animated banner with hyperlink.



Banner №5 615x120 230 460

Displayed at the Home page. Static or animated banner with hyperlink.



Banner №6 300х100 285 Since paid at till

30.04.2016 Click-through banner. Static banner with hyperlink, rotation each

3-4 sec. Available only in packages including printed materials

and on-site advertising

Peel-off corner banner 650Х650, preview 100Х100 330 660

Click-through banner. Double static, in the right top of the web-site with hyperlink. Opens with cursor.



All prices include VAT 18%. Total, EUR

VISITOR REGISTRATION PAGE

Banner Price, EUR Month/s

Banner №7 915х120 400 800

Displayed at the Visitor registration page. Static or animated banner with hyperlink





TOTAL FOR FORM M7.1: €

Signature Date

7.1

F O R M

М



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ADVERTISING ON THE WEB-SITE (BANNER SCHEME)

MAIN PAGE AND CLICK-THROUGH BANNERS (BANNER SCHEME)

VISITOR REGISTRATION PAGE (BANNER SCHEME)

150 000 PAGE VIEWS ANNUALLY

7.1

F O R M

М

12 000 PAGE VIEWS in 3 months*

*During visitor promotion campaign: February–April



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ADVERTISING IN ONLINE CATALOGUE

BANNER IN ONLINE CATALOGUE

Option Price, EUR Price, EUR Month/s

Banner №8 715х120 320 685

Displayed in the top of all the pages of Online Exhibitor catalogue. Static or animated banner with hyperlink




LOGO IN EXHIBITOR PROFILE

Option Price, EUR

Logo100х100 260

in exhibitor profile in On-line Exhibitor Catalogue + in Banners Carousel on the Main page with hyperlink

Since paid and till 30.04.2016




Signature Date

30 000 PAGE VIEWS ANNUALLY

YOUR COMPANY NAME Description

YOUR LOGO

28 000 PAGE VEWS ANNUALLY

7.2

F O R M

М



Marina Bolotskaya

+ 7 495 937 68 61 + 145

+7 926 217 34 16







ADVERTISING PACKAGES

ADVERTISING PACKAGES: UP TO 15% BENEFIT

Package X Price, EUR Total, EUR

Package “Logo in Profile”:

555

Logo in on-line catalogue, Banners Carousel on the web-site main page, colour highlighting of the Company name in the Official Route Planner

485

Package “Logo on the Navigation”:

1150

Logo in on-line catalogue, Banners Carousel, on the exhibition floor plan in the Official Route Planner and exhibition floor plan on advertising construction next to the exhibition entrance

1065

Package “Get Maximum Audience”: 935

1/2 advertising page in the Show Guide, click-through banner №6 on the main page of the web-site (published since paid and till 30.04.2016)

815




Signature Date

7.3

F O R M

М


Documents

Aqua-Therm St. Petersburg 2016 Marketing manual ENG