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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Artisanal LA 2015 Online Marketing/Print Advertising
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for ARTISANAL LA SPRING SHOW 2015. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Desktop 2. Dedicated Emailing – To CC members in Los Angeles 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4. Newsletter Ads/Cal Listing/Trailer Post – Promoting ARTISANAL show 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle
The campaign had 1,317 clicks (includes 521 bitly clicks), 6,867 content related page views.
Print Ad
Original Content
Page Views – 218 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 461K+ to date. Clicks – 323
Dedicated Email #1 Delivered – 21K+ Opened – 2,138
Clicks - 359
Dedicated Email #2 Delivered – 21K+ Opened – 1,744
Clicks - 89
Campus Circle
Newsletter Emails – 21,484 Opens – 1,832
Weekly Newsletter Campaign Clicks– 25
Calendar Listing
Page Views – 119
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Event Trailer
Page Views – 137
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Sweepstakes Page #1
Page Views– 679 Entries – 234
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status