Asmacaire Script

8/7/2019 Asmacaire Script

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ASMACAIRE AVP

Approximately 5 mins, To integrate 3D Graphics


2/16

AUDIO VIDEO

Background music

VO: The joys of

childhood are like

bubbles blown into the

air,

SFX: Blowing into air

Fade in a picturesque

landscape of green

fields and blue sky

Superimpose photo of

girl blowing bubbles

3D bubbles come out

and start floating on

air

Each bubble has a

photo/video of

children doing

different things

(playing, going to

school, laughing with

family members)


3/16

AUDIO VIDEO

VO: There freedom to

be carefree as they

float into the bliss of

innocence.

Zoom into 3 bubbles

(one after the other)

where carefree-

looking children are

playing.As other bubbles float

on air

VO: The joys of

playing, studying, or

just simply spendingSunday afternoonswith their family.

Zoom into bubble of

playing, studying,

and bonding. Aseach bubble iszoomed, it rotates.


4/16

AUDIO VIDEO

VO: But just like

bubbles, they are

fragile

Zoom into the bubble

with the 3D graphics

child (boy, 5 y.o.)

holding onto his chest

as if having difficulty

breathing.

VO: And with our

polluted environment

and certain genetic

factors, geneticscoupled with

environmental changes

our children face

threats to their

respiratory system.

Smoke enters bubble,

and a heap of rubble

builds up in his

background,


5/16

AUDIO VIDEO

VO: As bronchospasm

attacks, the bubble of

protection may just

burst.

Bubble pops and child

drops to the ground.

Still holding onto his

chest.

VO: Bronchospasm, or

the sudden muscular

constriction in the walls

of bronchioles,

especially in asthmamay occur anytime.

Camera pans to

open field andsuperimpose text

Text: Bronchospasm


6/16

AUDIO VIDEO

VO: Through the years,

there has been a

significant increase inasthma cases. It has

reached a number of

300 million people

affected and 250,000

deaths resulting from

it

Shades of black and

white lines (3 layers)

run through the screenwith the statistics

mentioned

(Coming from left)

Text: Asthma cases:

Over 300 million

worldwide

(Coming from right)

worldwide. Text: Deaths resultingfrom asthma: 250,000

The two lines with the

statistics encircles the

earth illustration which

will pop out of the

screen.


7/16

AUDIO VIDEO

VO: And when

bronchospasm threaten

our little ones,

immediate relief is

imperative.

Lines get tighter

causing the Earth to

shink

Earth releases the

lines hold and the lines

are thrown out of the

frame.

Zoom out, the earth is

the illustration on

another 3D childs t-

shirt and he smiles as

he breathes.


8/16

AUDIO VIDEO

VO: Salbutamol, the

leading and trusted

rescue for

bronchospasm caused

by asthma and chronic

obstructive pulmonary

disease,

Child runs away and

leave behind the word

Salbutamol (size: as

big as the child)

standing on the

ground.

Words asthma,

chronic pulmonary

disease, and

bronchospasm fly into

the screen like arrows

and dissolves as they

try to hit the wordSabutamol.


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AUDIO VIDEO

is now offered in the

Philippines at amuch affordable

priceAsmacaire.

The word

Asmacaireemerges from the

ground and liftssalbutamol into the

air. A rectangle isdrawn around

Salbutamolsignifying that it is a

generic name.

Baloons with pesosigns further lifts

Asmacaire and

Salbutamol into the

air


10/16

AUDIO VIDEO

VO: Salbutamol

(Asmacaire) is adirect-acting

sympatomimetic withpredominantly

beta-andregenicactivity and a

selective action onbeta receptors,

which results topermanent

bronchodilatationand cardiovascular

side effects.

A gush of air comes

out of theAsmacaire and

flows towards thechild who is having

difficulty breathing.

Shot pans to a childand a nurse in a

hospital bed. Witha clock in the

background

Child inhales thegush of air


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AUDIO VIDEO

VO: And when

administeredthrough inhalation,

the bronchodilatory

action speeds up to

5 15 minutes and

lasts for 3 to 6

hours.

Clock in background

moves its minutehand to show time

lapse of 5-15

minutes.


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AUDIO VIDEO

VO: Aside from its

clinical efficiency,Asmacaire also

comes with theinnovative euro-

dropper this

facilitates accurate

dispensing andminimizes solution

contamination.Multiple Dosing

means more peso

savings.

Zoom into table top

beside hospital bedand show product

shot of Asmacairefurther zooming into

the Euro-dropper

Bottle is tilted and

shows regulatedflow of solution.


13/16

AUDIO VIDEO

VO: With Asmacaire,

more and more Filipino

children will stay

carefree from the

attack of asthma.

Philippine map pops

out of the background

and child icons appear

on it.

***Asmacaire bottlestill superimposed on

the map

VO: In these trying

economic times,

Asmacaire provides

the timely rescue from

bronchospasm.

Zoom into one child icon whichtransforms into the 3D childwho can now breathe freely

now wearing a school uniformand a backpack.*** Background of the child isthe fields landscape with

balloons hanging around him.


14/16

AUDIO VIDEO

VO: So children can

breathe the joys of

childhood andexperience it to the

fullest.

Child takes one

balloon and starts

to run

Child takes books,

pencil, and apple

(which were allhanging in the air)

that he passes by

and place it in the

his backpack


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AUDIO VIDEO

VO: In play Child continues to

run

VO: Interactions Child meets other

children (2 other 3D

kids) in the fields.

Give them a high

five


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AUDIO VIDEO

VO: Let them

explore and enjoy.

To follow script in this

part the client want to

end the avp on how it

start ( bubbles)

VO: Let them

breathe the joys of

childhood withAsmacaire.

Asmacaire and

CYDC logos fade

into screen.

Documents

Asmacaire Script