AtlantaJazzFestivalSponsorshipProposal-2008

8/7/2019 AtlantaJazzFestivalSponsorshipProposal-2008

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THE C ITY OF A TLANTA O FFICE OF C ULTURAL A FFAIRS

MEMORIAL DAY WEEKEND MAY 24 - 26

WOODRUFF PARK

SPONSORSHIPOPPORTUNITIES


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Dea r Sir/ Ma d am:

The City o f Atlanta s Office of Cultura l Affairs is p lea sed to p resen t the 2008

Atlanta Jazz Festival.

It is the mission o f the Offic e of Cultura l Affa irs throug h its Music Festiva l prog ra mto develop the cultural aspects of peoples lives and to provide a familyoriente d events. These annua l festiva ls p rovide the fine st c ultura l musica c tivities this c ity ha s to o ffer. It c on tinues to lea ve a rem arkab le imp ression o nevery one who a ttends.

The At la nta Jazz Festiva l will be held Memorial Day weekend, May 24-26 inhistoric Woodruff Park. Regarded as one of the countrys largest FREE jazz

festivals, the AJF has an estimated attendance of over 150,000 participantsthroughout its 31 Days of Ja zz p rog ra mm ing during the mo nth of Ma y.

Follow ing is our sp onsorship p rop osa l. Tha nk you for your c onside ra tion. If youhave any questions, please call me at 404.817.7957.

Sincerely,

David N. Mitchell Dav id N. Mitc hell

Pub lic Relations Ma nager

C I T Y O F AT L A N TA S H I R L E Y F R A N K L I N

MAYOR 675 PONCE DE LEON AVE, 5 TH FLOOR ATLANTA, GEORGIA 30308

(404) 817-6815 -Fax (404) 817-6827 Website www.bcaatlanta.com

D I A N N E H A R N E L L C O H E N

COMMISSIONERDEPARTMENT OF PARKS, RECREATION

AND CULTURAL AFFAIRS C A M I L L E R U S S E L L L O V E

DIRECTOR OFFICE OF CULTURAL AFFAIRS


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M ISSION The Atlan ta Jazz Festival is p resen ted a s an a venue to expose and enterta in adiverse audience of Jazz aficionados, young Jazz enthusiasts and musicala rtists to the rich he ritag e a nd va riety of Jazz a s an authentic fo rm o f tra d itiona lmusic.

THE DATE/ PLACE: M EMORIAL DAY WEEKEND , M AY 24 26; W OODRUFF PARK Atlan ta is one o f the m ost dyna mic c ities in the wo rld . The A tlanta Jazz Festival

is regarded as one of the countrys largest free Jazz festivals with over 300,000p a rtic ipa nts d uring its 31 d ays of even ts. The Atlanta Jazz festiva l p rovide s thecity with an opportunity to unify Atlantas diverse population, to celebrateAtla nta s ric h c ultura l heritage a nd to p rom ote tourism.

WHAT HAPPENS AT THE EVENT ? The Atlanta Jazz Festival ha s showc ased som e of the mo st a d mired ja zzlegend s in the world inc lud ing Nina Simone , Arturo Sa nd ova l, Miles Davis, DizzyGillespie, Shirley Horn, Russell Gunn, the Yellow Jackets and others. Our keyadvertising partners will enjoy direct access to our participants and also enjoyexclusive signage and billing within specially designated VIP-areas of venuewhere products can be sampled, experienced and enjoyed, gift distributiona nd signa ture p hoto op portunities c an be a rranged with hosts and guests.

O BJECTIVE To a ugme nt your b rand s pow er positioning to trend set ters and influenc ersamongst purchasing scope and position product within the script of eventmotioning throughout the Atlanta Jazz Festival with a highly visible eventma rketing p rop erty d uring the a ura a nd e xc item ent a s the City of Atlanta p layshost.

PROCESS Your brand can have a multitude of on-site product placement and brandintegration around event as well as pre-promotional activities.

O VERVIEW


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Performa nc e Sta ge - fea turing stra ight

ahea d jazz a nd c onte mp orary ja zz onthe ma in stag e.

31 Days of Jazz - Offe ring the sound s oflive jazz nightly in b a rs, resta urants,performanc e venue s and diverseloc a tions throug hout metro Atla nta .

1. Neighb orho od Jazz Series:3 neighb orhood s ove r 3 wee kends,wee kend family a c tivities, ja zzentertainment.

2. Dinne r and Jazz Series3. Night life Series4. Ec lec tic Jazz5. Ja zz ETC

Youth Jazz Ba nd Co mp et ition (Ap ril26 th ) - a rea Midd le a nd High Sc hoo lJa zz Ba nds c om pe te for a c hanc e tope rform d uring the Weekend Conc ertseries. The c om p etition will take p lac ea t the histo ric Spelma n Co lleg e.

Late Night Jazz Jams - Features latenight of c oo l ja zz performanc es anddancing.

FESTIVAL ATTRACTIONS


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AUDIENCE 43% a re b etw een 45-75,

eq ually male and fema le

57% a re b etw een 25- 44 65% Afric a n-Ame ric a n

EDUCATION 90% a ttend ed c olleg e

INCOME 28% ho usehold inc om e

b etw een $35,000 - $50,000

44% own the ir ow n homes 95% ow n a t lea st one c red it

card

EMPLOYMENT 27% Sa les 23% Professiona l 17% Ma na ge me nt 16% Servic e

11% Prod uc tion 6% Construction

ATLANTA J AZZ FESTIVAL DEMOGRAPHICS


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SPONSORSHIP O PPORTUNITY

PRESENTING SPONSOR : $150,000

3 mo nth promo tiona l time frame .

Bra nd ing of e ntire festival and sig na g e a t a ll festiva l events.

Ca teg ory exc lusivity w ith roya lty-free rig hts to ma rks/ log os.

Customized signage and footprint display at Woodruff Park (MemorialDay wee kend , sized to m ee t your spec ific a tions).

Prod uc t Samp ling .

Full page advertisement inside cover of program guide (April 1 -Ma y 31).

Full p age b ac k c ove r of festiva l pull out g uid e (we ekend guide in 2 ma jorreg iona l pub lica tions - May 22 - Ma y 31).

Full motion flash c om me rc ia l on fe stival we b site.

Log o inc lusion in a ll med ia b uys.

40% sha red p rint a dve rtising.

30% sha red rad io a dve rtising.

20% sha red te levision adve rtising .

On-sta ge m ent ion a t a ll festiva l events. Log o inc lusion o n a ll offic ia l festival me rc ha nd ise.

Customized hospitality package to include VIP Reception at WoodruffPa rk, Me mo ria l Day wee kend events.

VIP Ac c ess to a ll Festiva l eve nts.


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SPONSORSHIP O PPORTUNITY

MAINSTAGE SPONSOR : $100,000

2 mo nth promo tiona l time frame . Title d esigna tion fo r the Ma in Sta ge (Ex: Your Co mp any Ja zz Ma in Sta ge)

Ca teg ory exc lusivity w ith roya lty-free rig hts to ma rks/ log os.

Custom ized foo tp rint disp lay a t Wood ruff Pa rk (not exce ed 20X30).

Custom ized signa ge o n Ma in Sta ge a t Wood ruff Pa rk.


Full p a ge a dvertisem ent in program g uid e (Ap ril 1 - Ma y 31).

Banner Advertisement on Festival website. Log o inc lusion in a ll med ia b uys.

5% sha red p rint a dve rtising .

5% sha red ra d io adve rtising.

On-sta ge m ent ion a t a ll festiva l events.

Log o inc lusion o n a ll offic ia l festival me rc ha nd ise.

Customized hospitality package to include VIP Reception at WoodruffPa rk Mem oria l Day wee kend eve nts.



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SPONSORSHIP O PPORTUNITY LATE N IGHT J AZZ J AM SESSIONS : $25,000

This exc lusive two n ight event w ill ta ke p lac e o n Ma y 24 th and May 25 th .


Presenting designation for the Jazz Sessions (Ex: Jazz Jam Sessionsp resente d b y Your Co mp any).

Roya lty-free right s to ma rks/ logos.

Custom ized foo tp rint disp lay a t Wood ruff Pa rk (not exce ed 10X20).

Custom ized signa ge a t Woo d ruff Pa rk. (two 4 x6 ba nne rs).

Prod uc t Sa mp ling (Event of your c hoic e).

1/2 page a dvertisem ent in prog ra m g uid e (Ap ril 1 - Ma y 31).

Banner Advertisement on Festival website.

Log o inc lusion in a ll med ia b uys. 5% sha red p rint a dve rtising .

On-sta ge m ent ion a t a ll festiva l events.

Log o inc lusion o n a ll offic ia l festival me rc ha nd ise.

Customized hospitality package to include VIP Reception atWood ruff Pa rk Mem oria l Da y wee kend eve nts.


VIP R ECEPTION : $25,000Your brand can host the exclusive VIP reception that will kick off the weekendfestival. Invited guests will include Atlantas top tastemakers, politicians, press,a nd festiva l performers. Event will ta ke p lac e on Frida y, Ma y 23, 2008.

2 mo nth promo tiona l time fra me .

Sp onsor de signa tion of Rec ep tion.


Foo tp rint disp la y a t Woo d ruff Pa rk (not e xce ed 10X10).

1/4 p age a dvertisem ent in prog ra m g uid e (Ap ril 1 - Ma y 31).

Log o inclusion in a ll med ia buys.

Log o o n Festiva l web site.

5% sha red p rint a dve rtising.

On-sta ge m ent ion a t a ll festival events.

Log o inclusion on a ll offic ia l festival me rc ha nd ise.

VIP Ac c ess to a ll festival eve nts.


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SPONSORSHIP O PPORTUNITY AJF P REVIEW PARTY : $15,000

Event d esig ned to c eleb ra te and a nnounc e the offic ia l festiva l lineup . Exp oseyour b rand to A tla nta s top ta stema kers, p olitic ians, and p ress. Event will ta kep lac e o n Wed nesda y, April 23, 2008.


Sp onsor d esigna tion of spec ific festival eve nt.


Foo tp rint d isp lay a t Woo d ruff Pa rk (not e xce ed 10X10).

1/4 page a dvertisem ent in p rog ram g uid e (Ap ril 1 - Ma y 31).

Log o inc lusion in a ll med ia buys.

Log o o n Festiva l website.

Signa ge a t fe stiva l. On-sta ge m ent ion a t a ll festival events.

Log o inclusion o n a ll offic ial festival me rc ha nd ise.

Custom ized hosp ita lity p ac kag e to inc lude VIP Rec ep tion a t Wood ruffPa rk Mem oria l Da y we ekend eve nts.

VIP Ac c ess to a ll festiva l eve nts.

VIP H OSPITALITY TENT: $15,000The VIP Hosp itality Tent will prov id e 3 days of expo sure to a ll of the festiva l VIP s.Expose your brand to Atlantas top tastemakers, politicians, press, and festivalperformers.




Foo tp rint d isp lay a t Woo d ruff Pa rk (not e xce ed 10X10).

1/4 pa ge a dvertisem ent in program g uide (Ap ril 1 - Ma y 31)

Log o inc lusion in a ll med ia buys.

Log o o n Festiva l website.

Signa ge a t fe stiva l.

On-sta ge m ent ion a t a ll festival events.

Log o inclusion o n a ll offic ial festival me rc ha nd ise.

Customized hospitality package to include VIP Reception at WoodruffPa rk Mem oria l Day we ekend eve nts.

VIP Ac c ess to a ll festiva l eve nts

Documents

AtlantaJazzFestivalSponsorshipProposal-2008