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Karnik, KiranAuthor(s):
V. RISHI KUMARPublication title:
BusinesslineMore options
India: Nasscom to redo export strategyV. RISHI KUMAR.Businessline. Chennai: Nov 12, 2001. pg. 1
Abstract (Summary)
The National Association of Software and Services Companies (Nasscom) President, Dr Kiran Karnik,said the BPO from India had witnessed an amazing growth of nearly 70 per cent. This was mainly dueto a huge skilled workforce, high productivity and low attrition rate.
"In view of the changed business and market scenario, we are working with McKinsey & Co to revisit
the Nasscom-McKinsey report of 1999. This is mainly to chart out strategies to suit the changingscenario. This is important particularly in the backdrop of IT software and services sectors witnessingdifferent growth patterns. This report will be unveiled early next year by Nasscom," Dr Karnik said.
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(358 words)Copyright Asia Intelligence Wire from FT Information Nov 12, 2001
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HYDERABAD, Nov. 11. WHICHEVER way one describes this big global opportunity, be it BusinessProcess Outsourcing (BPR) or IT-enabled services, it is this sector which has sustained the Indian ITindustry during the current global downturn.
The National Association of Software and Services Companies (Nasscom) President, Dr Kiran Karnik,said the BPO from India had witnessed an amazing growth of nearly 70 per cent. This was mainly dueto a huge skilled workforce, high productivity and low attrition rate.
Keeping in view the performance of this sector, particularly in the backdrop of IT sector slowdown, DrKarnik said that this was no achievement and gave the association the confidence that India would beable to surpass the $ 50 billion IT exports target by the year 2008.
"In view of the changed business and market scenario, we are working with McKinsey & Co to revisitthe Nasscom-McKinsey report of 1999. This is mainly to chart out strategies to suit the changingscenario. This is important particularly in the backdrop of IT software and services sectors witnessingdifferent growth patterns. This report will be unveiled early next year by Nasscom," Dr Karnik said.
He maintained that the outsourcing business from India was positive and the opportunity for growthcontinued to be strong. "We will see a turnaround during the second part next year."
Recently, Nasscom had forecast that the industry would witness about 30 per cent growth this fiscal,which means a slight trimming of its earlier projections.
When asked about the basis for his projections on business process outsourcing, he said that thecompanies in India were beginning to scale up the value chain in terms of offerings. Though initiallyscores of companies rushed to capitalise on various IT-enabled services, due to poor quality ofservice, they could not deliver as per expectations.
"Due to unhealthy pricing competition, quality suffered and many were out of business. The situationhas changed. From merely data entry-related business, we are witnessing a situation where softwareengineers are manning such facilities providing highly skilled services online. It is this type of businessthat will help us scale up the ladder," Dr.Karnik said.
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People: Karnik, Kiran
Author(s): V. RISHI KUMAR
Publication title: Businessline. Chennai:Nov 12, 2001. pg. 1
Source type: Periodical
ProQuestdocument ID:
89472802
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