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Attrition not pressing now, but2008 could be a concern
PSG INST OF MANAGEMENT
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Title:
Attrition not pressing now, but 2008 could be a concern. By: Carey, Robert, Meeting
News, 0145630X, 10/22/2007, Vol. 31, Issue 14
Database:
Business Source Premier
HTML Full Text
Attrition notpressing now, but2008 could be aconcern
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Contents
1. Tackling the Block
2. Willing to Go Over Board
List
en
Paus
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Load
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Section: MN Exclusive Research
In the latest MeetingNews survey of more than
340 corporate and association meeting
planners, one theme was clear: In 2007,
planners are not too concerned about their
ability to pick up the minimum percentage of
guest rooms they contracted for, and are on a
good track to avoid attrition penalties.
The survey results show that 70 percent of all
planners--and more than 79 percent of
association planners, who are more vulnerable
to attrition--have taken action in the past two
years to reduce their exposure to attrition.
"There's no doubt that organizations learned
from the grief they encountered in the early
2000s, when too many of them didn't monitor
room bookings until 30 days out and then fell
way short of filling the minimum 80 to 90
percent of the rooms they blocked,' said Fred
Shea, VP of sales for Hyatt Hotels. "Since then,
planners have reduced their block sizes, used
technology like Passkey to monitor bookings
early and often, established rules for how
http://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#AN0027580667-3%23AN0027580667-3http://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#AN0027580667-5%23AN0027580667-5http://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#AN0027580667-3%23AN0027580667-3http://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#AN0027580667-5%23AN0027580667-58/7/2019 Att 14
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attendees book rooms, linked the housing
function to registration so people book inside
the room block, come earlier to us to release
rooms for transient resale, and so on. The
bottom line is that most planners today would
rather look for overflow inventory for some
attendees than risk triggering attrition
charges."
One convention manager who created a solid
plan to avoid attrition is Lisa Fall of the Texas
Association of Health, Physical Education,
Recreation, and Dance. She keeps detailed
meeting histories of the prior three meetings
she's held in every city in her group's rotation.
"I can show the hotels not just our overall
booking trend, but also our performance rates
over the years in particular cities," she said.
"This makes iteasy for me to secure the room
block I want at the headquarters hotel, and
secure a block at an overflow hotel."
In fact, Fall often books in excess of 100
percent of the room block--something that 41
percent of survey respondents have done with
at least half of their meetings. In these cases,
groups can extract from hotels a "bonus" of
some type beyond simply extending the group
rate to rooms booked above the block, said a
sales executive at a large Northeast meetings
hotel who asked not to be identified.
"Some planners try to negotiate rebates into
the contract if they book over their block, but
properties are much more amenable to giving
softdollar items," he said. "Of course, you'll get
8/7/2019 Att 14
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your additional comp rooms, but you can also
land suite upgrades, airport transfers, spa
treatments--the items that hotels already have
access to and which will not cost them out of
pocket"
While planners have been diligent with their
room blocks since 2004, the shaky economic
outlook could jar the meetings market in the
coming year. A dramatic downturn could
ravage not just meeting attendance, but also
transient business that often saves planners
from attrition.
At the moment, Shea says there is simply no
evidence of that. "Despite what we're all
hearing about the implosion of the housing
market and how itshould slow down the
economy, we are seeing no downward trend in
bookings in either individual or group travel"
he said. "In fact, our pace as of Sept. 1 is
stronger for 2008 than 2007, with no indicationthat itis about to change--even our 2009
bookings are healthy. So, we expect that
occupancy levels for 2008 will, at the least,
stay flat and that the attrition situation will
remain the same. If groups miss their room
targets, transient business will be there to fill
rooms."
Still, planners have been creative in defending
their organizations from financial loss: A 2004
MN survey found that one-third of planners
were able to reduce their attrition penalties,
usually by purchasing another F&B event for a
8/7/2019 Att 14
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meeting or by booking another meeting at the
host hotel in the same year.
Shea noted all that could be moot. "If planners
monitor their booking pace right from the start,
they leave themselves with many options to
avoid attrition."
Tackling the Block
How often do you consume more rooms that
the number set in your original room block?
Corporate
Association
Planners
Planners
100% of the time 4.0%
6.1%
75 to 99% of the time 13.7%
25.2%
50 to 74% of the time 11.1%
21.7%
25 to 49% of the time 11.5%
8.7%
1 to 24% of the time 39.8%
29.6%
0 of the time 19.9%
8.7%
Source: MeetingNews survey of 341
meeting planners
Willing to Go Over Board
http://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#toc%23tochttp://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#toc%23tochttp://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#toc%23tochttp://web.ebscohost.com/ehost/detail?vid=15&hid=104&sid=def768d2-1ee4-4046-9e9c-6895c57b0ba8@sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3D%3D#toc%23toc8/7/2019 Att 14
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In general, how willing have hotels been lately
to enlarge your room block at your negotiated
rate when the need arises?
Corporate Planners
Very willing 53.8%
Somewhat willing,
if 1 push the issue 43.0%
Not at all willing 3.2%
Association Planners
Very willing 45.1%
Somewhat willing,
if 1 push the issue 46.9%
Not at all willing 8.0%
Source: MeetingNews survey of 341
meeting planners
~~~~~~~~
By Robert Carey
Copyright of Meeting News is the property of
Northstar Travel Group LLC and its content
may not be copied or emailed to multiple sites
or posted to a listserv without the copyright
holder's express written permission. However,
8/7/2019 Att 14
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users may print, download, or email articles for
individual use.
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