AUDRURINGI KOMMUNIKATSIOONIPLAAN

Vision - Audruring for most modern multi-functional

motorsport centre in Baltics

Brief overview of the current situation

Audru circuit or also know as Pärnu Circuit was used for allread as early as in the end of the 1930s. • In 2009 transfer of building title competition was held 2009 for Audru Circuit!!

• A2 Racing won the contest. • In 2010 tenancy agreement was signed, at the same year July building permit was also issued to start witch circuit complex renovation, what was issued in July

By today, A2 Racing have reconstructed an existing track and has finished building admistrative building located in complex

Reformed track complex is located approx 40HA plot which is fenced 100% (6km)

By the fall of 2012 Estonian only „Audruring“ becomes modern track build for at least FIA grade 3 standard

and has no equivalent track Latvia, Lithuania, and Finland.

Circuit includes:

• Racetrack ( 3.2 km),

• Rallycross track

• Supermoto track

• All modern conditions of the competitors, and visitors

Additional information:

• Total investments at approximately 4.8 million EUROS, of which approximately 3.2 million euros the came

form European Regional Development Fund.

• Board of Estonian Autosport Union has assessed the project as the highest priority in Estonian

motorsports.

Audru racetrack = Estonian racetrack

= all northen Europe and scandinavian series

• GT1

• GT2

• GT3

• WTCC

• Formula Renault 2,0

• Formula 3

• By today threre are total of 18 racetracks with total lenght of 54,7km in 1000km distance from Audru.

• Compared to Audruring, most tracks have approximately the same lengh or are shorter

• Newest track with in Northen Europe is Audruring (built 2012) with its all modern facilities

• Second newest is Gotland Ring in Sweden (built 2009

• Most advanced motocenter is Vålerbanen track in Norway with its multible configurations and with its

7,5Km of tarmac roads.

Competitive landscape

Estonia Lenght Width

Audruring 3,2 12

Sweden Lenght Width Built Renovated

Falkenberg Racetrack 1,8 10 1967 2004

Gotland Ring 3,2 12

Karlskoga Motorstadion 2,4 - 1950 2000

Mantorp Park 3,1 12 1969 --

Ring Knutstop 2,1 10 1963 1970

Scandinavian Raceway 4,1 - 1968 -

Sturup Raceway 2,1 - 1972 2005

Finland Lenght Width Built Renovated

The Kemora 2,7 -- 1983 1987

The Ahvenisto Race Circuit 3,0 1967 --

Alastaro 3,0 12 60s --

Botnianring 2,6 - - -

Motorpark Raceway 3,5 1987 1990

Russia Lenght Width Built Renovated

Moscow Autodrome 3,3 12 2001 2005

Latvia Lenght Width Built Renovated

Biekernieki 3,6 10 1966 --

Lithuania Lenght Width Built Renovated

Nemuno žiedas 3,4 10 1960 --

Norway Lenght Width Built Renovated

Rudskogen Motorsenter 3,3 12

Vålerbanen 7,5 10 - -

BUILT

2012

built 2009

1990

a vivid and inspiring description of where a business or brand wants to be in the future

Optimize the portfolio and focus on core

At least FIA grade 3 standard

circuit what includes racetrack

(3,2km), Rallycross track,

Supermoto track + all the

modern conditions to

cometitors and visitors

Product Focus

ETV

BPK, TV3, Kanal12, Ren, Tv6

Autoleht

TehnikaMaailm

Top Gear

Digi

Delfi

Postimees

auto24.

motors24

SmartAd, Webplanet

Permanent roadsigns pointing to

audruring to all mayor roads

(VIA BALTICA)

SOCIAL MEDIA

(Facebook, Twitter, Youtube)

Channel Strategy Price segment: mainstream

Our goal to to keep competitive

prices. 30-40 % lower then tracks in

scandinavia

Keep affordable level for local

motor enthusiasts

To be flexible partner for local and

foreign promotors

Price Platform: new ATL platform that represents

Conciderable ATL

Track VIP events

Car Magazine tests

(autoleht, Top Gear)

Tire tests

PR

Big contactivity through sport

and music venues

Communication

Audruring main target groups

are men between 16-50 who

intrests in motorsport and

motors in general Our bulleye

TA iare men between

18-49

TA size (244 000)

Wider intrest for track comes

from the rest of the consumers

(both men and women) through

a variety of events that are not

related to motor sports (sports,

music, festivals, fairs, etc.)

Consumers

VISION – Audruring for most modern multi-functional motorsport centre in Batics and 2nd most modern,

multi-functional motorsport centre in northen Europe.

2013 – 60 000 Local visitors

2014 – 80 000 Local visitors – Formula 3 cup

2015 – 100 000 Local visitors– GT3 FIA cup

2016 – 120 000 Local visitors -GT3 FIA, Vormel Renault 2,0.

2013 – 10 000 Foreign visitors

2014 – 12 000 Foreign visitors+ Formula 3 cup

2015 – 15 000 Foreign visitors – GT3 FIA cup

2016 – 20 000 Foreign visitors -GT3 FIA, Vormel Renault 2,0.

Media contacitivyt TRP 18-49

Ca 2,629000

Every year

Expected visitors in 2013 (sample)

Audru motofest; 4500

Spordipäev Rull; 2400

Spordipäev ratas; 2400

Audru Kangutaja;

7000

Triatlon; 4500

Audru Rull; 600

Audru 12h sõit; 5500

Audru Talent; 500

Igamehe Karikas; 720

Rahvusvaheline autosport; 7500

Kohalik autosport;

10000

Rahvusvaheline mootoratas;

6000

Kohalik mootoratas;

3000

Drift; 6000

Comment:

65% - Motorsport

35% - Other events (festivals, music venues, fairs)

Budget

• Expected NET Sales for track rental ands

services (events excluded)

2013 – ca 500 000 EUR

2014 – ca 550 000 EUR

2015 – ca 600 000 EUR

2016 – ca 680 000 EUR

2017 – ca 770 000 EUR

2018 – ca 850 000 EUR

Further investments to the complex

carting track 90 000 EUR

permannet tirbunes for visitors 150 000 EUR

Yearly Investemt to communication/marketing

ca 60 000 EUR

Expected visitors :

Year Local Froeign Facebook Media TRP 18-45 Total

2013 60000 10000 3500 2692000 2767513

2014 80000 12000 5000 2692000 2791014

2015 100000 15000 7000 2692000 2816015

2016 120000 20000 8000 2692000 2842016

2017 130000 23000 9000 2692000 2856017

2018 140000 25000 10000 2692000 2869018

1 2 3 4 5 6

Year 2013 2014 2015 2016 2017 2018

Local 60000 80000 100000 120000 130000 140000

Froeign 10000 12000 15000 20000 23000 25000

Facebook 3500 5000 7000 8000 9000 10000

020000400006000080000

100000120000140000160000

Audru contacts lookout 2013-2015

1 2 3 4 5 6

Media TRP 18-45 2692000 2692000 2692000 2692000 2692000 2692000

Year 2013 2014 2015 2016 2017 2018

0

500000

1000000

1500000

2000000

2500000

3000000

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Acitvities C

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Motosport

International

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others

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Other activities

2013

Sport Entertainment

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2013

Visitors split

Motosport

International

Championchips Local

Championships

Local

others

Other activities

2013

Sport Entertainemnt

0

5

10

15

20

25

30

35

Days booked

Total days

Comment:

Cyrrently occupancy 62% from total days in season 2013

Audruring is also open during the week, or external non competition purpose for driving enthusiasts /

driving trainings..

Audruring, WHO? Aururing helds dozens of different competitions in motorsport for cars as motorcycles each year,

Effective marketing tool: Audruring main target groups are men between 16-50 who intrests in motorsport and motors in general.

This will provide a unique opportunity to hit a specific target grop with your ads.

Effective marketing tool: Wider intrest for track comes from the rest of the consumers (both men and women) through a variety of

events that are not related to motor sports (sports, music, festivals, fairs, etc.) This will provide a unique

opportunity to hit a specific target grop with your ads

Audruring, WHO? Audruring is also open every week (24 weeks in 1 season) for sports / recreational athletes (cyclists,

skaters, runners, etc.)

In addition, audruring is marketed for not motor sports areas (sports, music, festivals, exhibitions, fairs)

Audruring COMPETITIONS 2013

Championships for cars:

• Northern European Championships in car circuit racing

• Nordic Championships in car circuit racing

• Finnish championship car circuit racing

• Estonia and Baltic Championships in car circuit racing

Audruring COMPETITIONS 2013

Other cometitions for cars:

• Estonia and the Baltic Motocross Championship

• Estonia and northen Europe DRIFT

• Northern European rallycross championship

• Supercross Championship

Audruring COMPETITIONS 2013

Championships for motorcycles

• Estonian and Baltic circuit racing championship

• Estonian Supermoto Championship

T12 HOUR RACE (2014) – Biggest Autosport venue in whole Baltics

Facts:

• First time in the Baltics - provides a great audience and media interest

• expected attendance : 25 000 people

• International media interest: the 12 - hour race track brings international teams across Europe.

Description

Event duration 3 days

Thursday practice, open track

Friday qualifications, ssupport raeces (such as Volgas, Legendcar cup, Time attack)

Saturday Race day 10:00 Start. 2200 Finish

Number of teams: 50-60 teams

Nationality reach : Estonia, Latvia, Lithuanina, Sweden, Russia, Germany, Finland, England, Norway

Other: Friday Official opening ceremony with the racecar parade form downtown of Pärnu to Triobet ring Circuit taxi as audience attaction

Saturday Awards ceremony on big stage

Concert with 1 local rock band + DJ set + go go girls

Media coverage TV broadcasting,

Live feed in motors24.ee,

Celebrity race (Friday) for PR coverage

12 HOUR RACE (2014) – Biggest Autosport venue in whole Baltics

Budget:

Class 16004%

Class 20006% Class 3000

5%

Class 3000+6%

Class GT4%

Class X4%

Class Diesel4%

Garage rental5%

Ticket sale37%

Main Sponsor18%

Supporters7%

Triobet 12h race Income splittotal income 142800 EUR

Event registration/Prizes

4%

Operational cost 17%

Operational cost (sallaries,

accomodation)

20%

Communication cost11%

Event production cost48%

Triobet 12h cost splittotal cost 135635 EUR

Sponsorship

Main Sponsor : 25 000 EUR

Supporters : a 5000 EUR

12 HOUR RACE (2014) – Biggest Autosport venue in whole Baltics

Competive landscape:

• Palanga (Lithuania) 1000km Race visits annually up to 20,000 visitors

• Nürburgring 24h race visits every year 250 000 + visitors

• Other similar venues :

- Spa 24h

- Britcar 24h

- Barcelona 24h

- Dubai 24h

- Hungaroring 12h

Other events on 2013

April: Grand opening for Racetrack with PR and media coverage

May Gumball3000 stopover

June: Audru Triathlon

July: Audru motweekend: Music and burning rubber festival (similar to Gatebil)

Grind Fest – Music venue for TA 18-29

August: Grand Turismo Baltica

Baltic Strongman cup

September Audru Strongman run

Regular Events / Track services

Mondays : Audru racetrack will be open every Monday for and athelets (running, bicycle, rollerblades, rollerskii)

Tuesdays : Audru racetrack is open for practice for cars

Wednesday : Audru racetrack will be open for practice for bikes

Track service: Racecar rental, Driving scool, Motorbike rental, Fromula Renault rental

Be part of Audruring to become most modern multi-functional

motorsport centre in Batics and 2nd most modern, multi-functional

motorsport centre in northen Europe.