August 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama

August 2017

Overview

TV

Digital

OOH

TVBJ Prime Time Rating Update

超時空男臣 & 賭城群英會

Viu TV and J2 Rating Update

Weekday and Weekend rating

Premiere league package

NowTV

Upcoming Program Update

TVB Jade

JM Network

introduces a New Outdoor LED at Causeway Bay JP Plaza

Cinema

Distribution list update

Facebook

Launch of Collection Ad

Innity

Launch of Mobile Spin format

Meitu

Exclusive Partnership with Google

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1st Line Drama 2nd Line Drama

1ST

LINE

DRAMA

2ND

LINE

DRAMA

Year to Date Average: 17.1

(From Jul 14- Aug 27, 2017)

Year to Date Average: 16.9

(From Jun 19 – Aug 4, 2017)

Average Rating

Period : Jan 23– Aug 4, 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM

The performance of 1st line drama “射鵰英雄傳” keeps steady with average 17 rating points throughout the 9 weeks broadcasting, as well as in the finale

week. Followed by “超時空男臣”, which hits higher ratings with an average 19 rating points due to its humorous storyline & popularity.

Although the 2nd line drama “賭城群英會” performed better than the previous drama “蘭花刼, nevertheless it maintained a fair performance in the finale week of solid rating at round 17. Overall, a significantly increasing

trend of 10% prime time drama rating in July, and believed the rating will

keep growth with the new broadcasted 2nd Line Drama “同盟”, featuring with attractive casts & action genre.

17.1 16.9

OMD's Point of View

1.45 1.441.4231.446 1.534

1.115

1.349 1.44

1.136 1.223

1.127 1.0420.9820.93

1.103

1.415

1.67 1.5561.621

1.683

1.964

1.447

1.737

1.37

1.586

1.353 1.146

1.412

0.62 0.750.719

0.61 0.715

0.6 0.528

0.762

0.4330.386

0.750.782

0.556 0.6460.6050.6540.5570.579

1.166

0.876 1.0691.1441.035

1.186

0.4760.410.4040.451

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J2 Viu

ViuTV local produced drama “詭探” maintained a good performance with an average rating of 1.8 points throughout the 5 weeks broadcasting

period, also in the finale week. Followed by “瑪嘉烈與大衛系列: 前度”, an significant 75% drop of rating points compared to “詭探”, which recorded 0.4 rating point on average, overall a 50% drop of prime time weekday

rating in July.

Given that the rating of J2 is stable for weekday and weekend prime time,

Viu TV hit 1.2 average rating points in week Jul 17, contributed by 香港世 界桌球大師賽 2017-決賽. As being seen that the rating fluctuation is heavily depended on programme genre and sport live programme

broadcasting is still an advantageous highlight of Viu TV.

Weekday Rating (2030-2330)

1.717

2.584

2.193

2.691

2.109

1.696

1.975 2.157

1.742 1.898

1.665 1.841.874

1.4671.422

1.7

2.599

2.03

1.588

2.071

2.437

1.498

1.897

1.273

1.867 1.719

1.585

1.938

0.5760.489 0.708

0.3520.406 0.5250.430.469

0.532 0.385

0.5620.657 0.677

0.457 0.672

0.316 0.4860.508

1.187

0.874 0.715

0.721 0.851

0.609

0.995 1.146

0.589 0.481

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J2 Viu

Average Rating

Weekend Rating (2030-2330)

Period : 23 Jan, 2016 – 6 Aug 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM

瑪嘉烈與大衛 系列: 前度

OMD's Point of View

Tv – NOW TV releases the English Premier League & La Liga package

Entitlement Full Season Pkg Half Season Pkg

Live spots on Premier League 720 360

Live spots on La Liga 720 360

Spots on Premier League’s ancillary program

100 50

Spots on NowTV advertisable channels 1400 700

Package Cost (Gross) HK$2,380,000 HK$1,380,000

NowTV combines the EPL package with La Liga.

Both are popular matches within soccer lovers, especially attract

to male audiences.OMD's Point of View

播映日期: 2017年8月28日

播映時間: 逢星期一至五 2030-2130

集數: 20

演員:薛家燕、黎諾懿、林嘉華、湯洛雯、 姚子羚、張頴康、威 利、林漪娸

故事大綱:

俗語有話: 好仔不如好新抱; 乖女不如乖女婿. 奶奶與新抱, 外母與女婿, 雙方 沒有血緣關係的親人. 相處不好, 就令兒子,女兒成為磨心. 相處得好, 就是多 一個女兒,多半個兒子. 只是如何做到這一步, 實在考智力, 腦力, 和體力...

位於新界的鼎和豆品廠, 是個傳統家族企業, 一個廠房內, 都是皇親國戚, 在 三朝元老, 總管蕭秀瓊的管理下, “和諧”地又中規中矩的在時代的洪流下 營運。一天, 太子爺竇彰帶著企業醫生王兆明進駐豆品廠, 明更成為瓊的上 司. 瓊眼中的”人情味”, 往往被明視為姑息養奸. 於是瓊帶著親信涂威龍一 起對抗這兩個異族 。

誰知這場戰爭的戰線, 竟由辦公室移至家裡. 原來瓊的獨生女司徒嵐, 竟是明 的愛侶, 二人更閃婚. 令身為上司的明成為瓊的女婿。 瓊與明由辦公室鬥到家裡, 生意, 生活都是地雷, 一戰未停, 一戰又起, 難為了 女兒, 也難為了周邊的人…結果嵐在混亂中跌到, 陷入昏迷, 清醒後竟失去了 對明的記憶, 這對關係複雜的”敵人”, 又該如何面對…

Upcoming TVBJ – 1st line drama燦爛的外母

播映日期: 2017年9月18日

播映時間: 逢星期一至五 2130-2230

集數: 21

演員: 馬國明、黃智雯、胡鴻鈞、劉佩玥、 蔣志光、謝雪心、黃子恆

故事大綱:

季多次與死亡擦身而過，一次意外喚醒了沉睡百年的石精靈當，從此打開 了天眼，看到凡人看不見的「東西」。當決心向百年前令他沉睡的邪魔報 仇，每星期都要季跟他一起去鬧鬼的地方查找線索，途中遇上娜。娜誤會 季是一位隱世的降魔大師，從此依賴著他，把他當作「