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MARKETING

O QUE ? QUEM FAZ? QUAIS AS

TENDNCIAS?

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MARKETING

OQUE

MARKETING?

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O Que Mar!e"#$%?

Venda?

Propaganda?

Publicidade?

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Co$&e#"o 'e Mar!e"#$%

(U)a fu$*+o or%a$#,ao$al e u) &o$-u$"o 'e ro&e//o/que e$0ol0e) a &r#a*+o1 a &o)u$#&a*+o e a e$"re%a 'e0alor ara o/ &l#e$"e/1 2e) &o)o a a')#$#/"ra*+o 'o

relao$a)e$"o &o) ele/1 'e )o'o que 2e$ef#e aor%a$#,a*+o e /eu 32l#&o #$"ere//a'o4 5Ko"ler1 67789

A"#0#'a'e que a%re%a 0alor ao ro'u"o ou /er0#*o1 /e$'oe//e 0alor 2e$f#&o $+o ae$a/ ara o &l#e$"e e/e&:f#&o

e ara or%a$#,a*+o1 &o)o "a)2) ara a /oe'a'e e)/eu/ ro&e//o/ 'e /u/"e$"a2#l#'a'e

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Co$&e#"o/

Mar!e" 5)er&a'o9 > #$% 5%er3$'#o9

Mer&a'olo%#a

Marque"e#ro / Prof#//#o$al 'e Mar!e"#$%

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Mer&a'o

o lu%ar 5f:/#&o e@ou a2/"ra"o9 o$'e /ur%e) o/ fe$)e$o/B

Ofer"a e De)a$'a

Oferta: oferecer produtos

Demanda: procurarprodutos

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D#$e#ro e Moe'a

D#$e#ro o )e#o que u/a)o/ ara 'ef#$#r qua$"o 0ale o ro'u"oou /er0#*o.

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De/e-o/ e Ne&e//#'a'e/

Fo)e $e&e//#'a'e

P+o 'e/e-o

Se'e $e&e//#'a'e

Cer0e-a 'e/e-o

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O2-e"#0o 'o Mar!e"#$%

N+o o'e)o/ e/que&er que a/ e//oa/ 2u/&a) 2e$ef:o/ e a/e)re/a/ "a)2). D#a$"e '#//o1 re/a)o/ le)2rar que oo2-e"#0o 'o )ar!e"#$% o B

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A/e&"o/ Oerao$a#/ 'o Mar!e"#$%

Marketing

O2-e"#0o A*e/ Fo&o

LucroCriar, Comunicar,inovar, distribuir,interagir, valorar,gerir

O Cliente, a

empresa, asociedade, asnovastecnologias

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T#o/ 'e Mar!e"#$%

Oerao$alB ee&u"a a/ a"#0#'a'e/ 'e ro'u*+o 'e)a"er#a#/1 'e 0e$'a/1 ro)o*e/1 &a)a$a/1u2l#"=r#a/1 e$"re ou"ra/

T="#&oB l#%a'o a/ 0e$'a/1 e$0ol0e/e &o) o/ $e%Ho/1'e/e/ &o)era#/1 ol:"#&a/ 'e 0e$'a/ e H/0e$'a/1re*o/1 &a$a#/ 'e '#/"r#2u#*+o e"&...

E/"ra"%#&oB e/"u'a o )er&a'o1 l#$a/ 'e a*+o1 )o$#"orao )er&a'o1 ela2ora la$o/ a2ra$%e$"e/ que e$0ol0e) aor%a$#,a*+o &o)o u) "o'o.

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Or#e$"a*+o 'a/ E)re/a/

Pro'u*+oB

Pro'u"oB

e$'a/B

Mar!e"#$%B

E&o//#/"e)aB

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REASE

TIPOSDE

MARKET

ING

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$a a e/ o ar e $%

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T#o/ 'e Mar!e"#$%

D#re"o

Re'eB #$'#&a*+o

Relao$a)e$"oB Cl#e$"e/&a0e #ralB

Guerr#laB No":a

Ele"r$#&oB I$"er$e"

A)2#e$"alB Soe"alB Re/o$/=0el1 "#&o

Cul"uralB Cul"ura1 "ea"ro1 $e)a

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Co)o/"o 'e Mar!e"#$%

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COMPOSTODE

MARKETING?

PRODUTO

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O2-e"#0o ; Sa"#/fa,er a/ $e&e//#'a'e/ 'o/ Cl#e$"e/

Je$/ f:/#&o/B

Ser0#*o/B

Pe//oa/B

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No)e1 /:)2olo1 "er)o ara #'e$"#f#&ar 2e$/ ou /er0#*o/

Tra$/for)ar e) DIFERENCIA