Australia

AN AUSTRALIAN AN AUSTRALIAN INTERNATIONAL INTERNATIONAL PERSPECTIVE ON PERSPECTIVE ON

TELEMATICSTELEMATICS

Asian Telecom & Information Asian Telecom & Information ExchangeExchange

7 April 20057 April 2005Angus M RobinsonAngus M Robinson

Chief Executive, AEEMAChief Executive, AEEMA

TODAY’S AGENDATODAY’S AGENDA

Australia’s Electronics/ICT IndustryAustralia’s Electronics/ICT IndustryProduct realisation centre conceptProduct realisation centre conceptAustralia’s 3G networksAustralia’s 3G networks3G Test bed project3G Test bed projectAustralia’s emerging telematics Australia’s emerging telematics

industryindustryAEEMA’s international linkages - AsiaAEEMA’s international linkages - Asia

Australian Industry DevelopmentAustralian Industry Development

Electronics Action AgendaElectronics Action Agenda is focusing on is focusing on a unified industrya unified industry a shared visiona shared vision commercialisation of R&Dcommercialisation of R&D industry clusteringindustry clustering an export focus an export focus Branding under Branding under ‘Technology Australia’‘Technology Australia’

ELECTRONICS ACTION AGENDAELECTRONICS ACTION AGENDA KEY FACTS KEY FACTS

National, industry-led, government National, industry-led, government supported strategic approach supported strategic approach approved by Cabinet in June 2003approved by Cabinet in June 2003

Focusing on electronics, photonics, Focusing on electronics, photonics, microelectronics, wireless, microelectronics, wireless, nanoelectronics industry developmentnanoelectronics industry development

ELECTRONICS ACTION AGENDAELECTRONICS ACTION AGENDA- KEY REALISATIONS- KEY REALISATIONS

Electronics and other ICTs are Electronics and other ICTs are pervasive, pervasive, enabling, transforming – ‘horizontal’enabling, transforming – ‘horizontal’

These technologies enable a These technologies enable a whole suite of whole suite of vertical industry sectorsvertical industry sectors such as defence, such as defence, automotive, mining, building and automotive, mining, building and construction, telecommunications etcconstruction, telecommunications etc

Several of these sectors offered Several of these sectors offered substantial substantial opportunities for domestic industry opportunities for domestic industry developmentdevelopment as well as serving as well as serving new new overseas marketsoverseas markets, particularly in North Asia , particularly in North Asia and the USAand the USA

ELECTRONICS ACTION AGENDAELECTRONICS ACTION AGENDA- KEY PROJECTS/ACTIVITIES- KEY PROJECTS/ACTIVITIES

State by state capability mappingState by state capability mapping Industry Capability Mission to North AsiaIndustry Capability Mission to North Asia Development of Development of product realisation centreproduct realisation centre

conceptconcept EIAA linked major projects e.g. telematics, EIAA linked major projects e.g. telematics,

photonicsphotonics Identifying/securing government funding Identifying/securing government funding

opportunitiesopportunities

CENTRE for REALISATION of ADVANCED PRODUCTS

ELECTRONIC andSOFTWARE CO-

IMPLEMENTATION

INDUSTRY PARTNERS

RESEARCH PARTNERS

APPLIED RESEARCH

Innovation TechnologiesManaging Product Design Integrated DesignProcess DesignSystem in PackageIntelligent MicrosystemsIP Re-useDesign for ManufactureWhole-of-Life Design

ADVANCED PRODUCT DEVELOPMENTDesign FlowsSystems IntegrationPrototypingProduct StrategyConcept ProjectsProduct ManagementValidation/VerificationTechnology EntrepreneurshipContract Projects

EDUCATION PROGRAM

INTERNATIONAL PARTNERS

HARDWARE IMPLEMENTATION

Trevor Cole – October 2003

Product Realisation CentreProduct Realisation Centre (PRC)(PRC)

Trevor Cole, January 2004 Source: Tekes

Integrated DesignIntegrated Design

Key Niche Areas - PRCsKey Niche Areas - PRCs

Wireless – 3GWireless – 3G, 802.11, RFID, logistics, 802.11, RFID, logistics Software - business support software, games, Software - business support software, games,

embedded softwareembedded software Intelligent communicating microsystems – smart Intelligent communicating microsystems – smart

agriculture, agriculture, auto electronics/telematicsauto electronics/telematics Digital signal and image processingDigital signal and image processing Opto-Electronics – broadband, sensing, signal Opto-Electronics – broadband, sensing, signal

processingprocessing Medical/scientific devicesMedical/scientific devices

IDENTIFIED AUSTRALIAN INDUSTRY IDENTIFIED AUSTRALIAN INDUSTRY CAPABILITIESCAPABILITIES

Product design and prototype developmentProduct design and prototype development Microelectronics design networkMicroelectronics design network System integration and software System integration and software

developmentdevelopment Contract manufacturing - complex product Contract manufacturing - complex product

development & customer supportdevelopment & customer support Collaborative R&DCollaborative R&D Test beds in advanced western marketsTest beds in advanced western markets Technology and product design licencingTechnology and product design licencing

Australian ICT IndustryAustralian ICT Industry Competitive Advantage Competitive Advantage

“ “ Innovative engineering skills which can Innovative engineering skills which can integrate and adaptintegrate and adapt technologies technologies sourced globally with local field sourced globally with local field knowledge to quickly meet niche knowledge to quickly meet niche market opportunities initially locally market opportunities initially locally and then overseas”and then overseas”

Angus M RobinsonAngus M Robinson

Australia’s 3G NetworksAustralia’s 3G Networks

Currently three 2.5G GPRS, one Currently three 2.5G GPRS, one rural 2.5G CDMA network, and rural 2.5G CDMA network, and one 3G network (Hutchinson)one 3G network (Hutchinson)

Late 2005, Late 2005, two new 3G networkstwo new 3G networks – – Telstra/Hutchinson and Telstra/Hutchinson and Vodafone/OptusVodafone/Optus

One 3G Test bedOne 3G Test bed – Telstra, – Telstra, AdelaideAdelaide

Sydney

Brisbane

Perth

AdelaideCanberra

Melbourne

SydneySydneyAdelaideAdelaide

MelbourneMelbourne

m.Net 3G Test Bed - Adelaidem.Net 3G Test Bed - Adelaide

m.Net Experimental 3G Networkm.Net Experimental 3G Network

Experimental ProjectsExperimental Projects

Support for innovative Support for innovative initiatives that advance initiatives that advance our understanding of our understanding of mobile opportunitiesmobile opportunities

ExampleExample::Blast Theory mixed Blast Theory mixed reality reality game at the Adelaide game at the Adelaide Fringe 2004 festivalFringe 2004 festival

I Like Frank 2004Players in the real city chatted with players in the

virtual city as they searched for the elusive Frank.

Development and Testing of New Development and Testing of New ServicesServices

Clients test new technologies, rich Clients test new technologies, rich content and applicationscontent and applications

Support for rich media production Support for rich media production initiativesinitiatives

Showcasing of 3G contentShowcasing of 3G content

Other UsesOther Uses

Testbed gives a high level of control over Testbed gives a high level of control over the network environmentthe network environment

Operators can explore issues of deployment Operators can explore issues of deployment for 3G networksfor 3G networks

Demonstration of middleware telco Demonstration of middleware telco platforms by vendorsplatforms by vendors

Main Office 1

Main Office 2

Remote Office

Home Worker

IP-PBX

PBX

PSTN IP Mobile

IP Centrex

Mobile Worker

Data VPNs, initial step to build the trustBusiness Telephony VPNsEnhanced Communication ApplicationsBusiness Applications integration

Managed ServicesIdentity managementSelf service

Networked delivered Networked delivered servicesservices

MotorCar

WHAT IS TELEMATICS?WHAT IS TELEMATICS?

““Telematics combines computing and Telematics combines computing and wireless telecommunications wireless telecommunications technologies to provide the capability technologies to provide the capability to effectively convey information over to effectively convey information over networks, to improve government, networks, to improve government, business, and consumer services”business, and consumer services”

The Telematics ‘RevolutionThe Telematics ‘Revolution’’ Telematics in simplest form is not new Telematics in simplest form is not new

(Am/Fm radios, cell phones etc)(Am/Fm radios, cell phones etc)

Future - Future - much greater integration of cars much greater integration of cars and society than ever beforeand society than ever before

Drivers and passengers want a safer and Drivers and passengers want a safer and more pleasurable environmentmore pleasurable environment within their within their carscars

Telematics - Consumer ApplicationsTelematics - Consumer Applications“Always On-line, Real Time Information Anytime, “Always On-line, Real Time Information Anytime,

Anywhere”Anywhere”5

0m

m

InfotainmentSTBDigital TV Digital RadioDVD MoviesCDMP3GamesMusic downloads

World Wide webPortal

E-mailSMSBluetoothWiFiVoice Control

Voice Portal

Digital PicturesPicture Messaging

Navigation

Concierge servicesRestaurants locationsParking locationsHotel locationsWeather and TrafficTourist InfoAuto AssistLocation based services

Mobile CommerceBook and PurchaseMovie ticketsTheatre ticketsGamingToll payments

TrackingRemote Door unlockStolen car disableDiagnostic monitoringCrash detection

Other Services

SafetySecurity

Revenue SourcesRevenue Sources•Hardware Hardware •SoftwareSoftware•SubscriptionSubscription

Telematics - Commercial ApplicationsTelematics - Commercial Applications““Always On-line, Real Time Information Anytime, Anywhere”Always On-line, Real Time Information Anytime, Anywhere”

Digital RadioCDMP3CB Radio

World Wide webPortalDispatchingStock TrackingSales ManagementQuotes for work

E-mailSMSWireless KeyboardVoice controlWiFi

Voice Portal Navigation

Parking locationsHotel locationsWeather and TrafficAuto AssistLocation based services

Mobile CommerceEFTPOS transactionsToll payments

Vehicle TrackingRemote Door unlockStolen car disableDiagnostic monitoringCrash detectionVehicle ManagementJourney Reports

Other Services

SafetySecurity

Revenue SourcesRevenue Sources•Hardware Hardware •SoftwareSoftware•SubscriptionSubscription

Infotainment

Telematics – “TouchTaxi”Telematics – “TouchTaxi”

50 units rolled out so far50 units rolled out so far Overcoming installation Overcoming installation

issues/challengesissues/challenges Very reliable hardwareVery reliable hardware Advertiser interest is strong Advertiser interest is strong

from Top Tier Advertisersfrom Top Tier Advertisers Updated user interface – Updated user interface –

doubled interaction ratesdoubled interaction rates Roll out in Brisbane, Perth Roll out in Brisbane, Perth

and Adelaide on schedule for and Adelaide on schedule for 20052005

Consortium of suppliers to Consortium of suppliers to Emergency Services Industry (6+ Emergency Services Industry (6+ companies)companies)

Turn Key Solution ProviderTurn Key Solution Provider Local and Overseas MarketLocal and Overseas Market Combined local and Overseas Combined local and Overseas

developed Technologiesdeveloped Technologies Independent of car manufacturers Independent of car manufacturers

although have strategic alliances with although have strategic alliances with themthem

Telematics solutions, GPS, Duress Telematics solutions, GPS, Duress Alarms Alarms

ATS Signature ProjectATS Signature Project

Participants include Participants include Holden Innovation Holden Innovation (GMH), Sensis (Telstra), (GMH), Sensis (Telstra), Intelematics, 3M, Intelematics, 3M, Australian Arrow, Clipsal Australian Arrow, Clipsal

Now installed and Now installed and operating in a GM operating in a GM vehiclevehicle

ATS Signature ProjectATS Signature Project

Turn by turn directions to your required destination

Real-time monitoring of traffic congestion

Real-time roadside camera images

Nearby car park locations, availability and prices

Emergency features e.g. SOS assistance, vehicle alarm monitoring and crash detection

Ability to check tollway balance High-value alerts e.g. traffic

alerts, car service reminders, fuel pricing and weather alerts

Home control systems

The Australian Electrical and Electronic The Australian Electrical and Electronic Manufacturers' Association Ltd (Manufacturers' Association Ltd (AEEMAAEEMA) is the ) is the leading industry body representing Australia's leading industry body representing Australia's information and communication technology information and communication technology (ICT(ICT), ), electronics,electronics, and and electrical manufacturingelectrical manufacturing industries industries

AEEMA members supply AEEMA members supply infrastructureinfrastructure, products , products

and manufacturing-related servicesand manufacturing-related services to Australian to Australian and world markets. Through its 17 industry forums, and world markets. Through its 17 industry forums, AEEMA represents over 400 technology driven AEEMA represents over 400 technology driven organisationsorganisations

AEEMAAEEMA INTERNATIONAL LINKAGES – ASIA INTERNATIONAL LINKAGES – ASIA

MOUs with TEEMA and NIIEPA, MOUs with TEEMA and NIIEPA, strategic strategic framework agreementframework agreement with III (Taiwan) with III (Taiwan)

MOU with HKEIA and Hong Kong Auto MOU with HKEIA and Hong Kong Auto Parts Industry AssociationParts Industry Association

MOU with CECC, ChinaMOU with CECC, China MOU with ICA KoreaMOU with ICA Korea Discussions with ATiS, SingaporeDiscussions with ATiS, Singapore Active member of the World Electronics Active member of the World Electronics

ForumForum Member of APEC Tel Working GroupMember of APEC Tel Working Group

FURTHER INFORMATIONFURTHER INFORMATION

AEEMA Ltd and ICT AustraliaAEEMA Ltd and ICT Australia®®

www.aeema.asn.auwww.aeema.asn.auhttp://demonstrator.intelematics.com.au/http://demonstrator.intelematics.com.au/

arobinson@aeema.asn.auarobinson@aeema.asn.au02 02 62 47 465562 47 4655