Bn thit lp Google Analytics ng cch?

Cng c phn tch thng c tt c cc doanh nghip ch

ci t ngay khi va mi thnh lp, vi mong mun o m

c hiu qu website mt cch tc thi nht.

Tuy nhin, ngoi vic s dng mt s bo co dng n gin th nhng cng c

phn tch ny hu nh khng c chm cht thm na. V bn ang lng ph

nhng tnh nng chuyn su tuyt vi m cng c phn tch ny cung cp.

Bn b l nhng bo co tuyt vi t Google Analytics

Bi vit m Subiz chia s di y s gip bn thit lp cng c Google Analytics

ng cch c c nhng kt qu hu ch t d liu thu c. Hy cng tm

hiu nh!

1. Tn min chnh (domain) v Tn min ph (subdomain)

C nhiu trang web ngi xem phi g y a ch URL www. mi c th truy

cp. Truy cp www.dvchuyennghiep.blogspot.com thng chuyn hng

thnh dvchuyennghiep.blogspot.com hoc ngc li.

Tuy nhin nhng website ny thng c cc website th cp i km. Nhng

website th cp ny s dng cc subdomain (tn min ph). Khng kh bt

gp nhng blog c dng blog.buyschtuff hay nhng trang ch (landing page)

nh offers.buyschtuff.com.

http://www.dvchuyennghiep.blogspot.com/http://dvchuyennghiep.blogspot.com/http://blog.buyschtuff/http://offers.buyschtuff.com/

Cc trang ny c th chia s lng truy cp (traffic) vi nhng domain hon ton

khc nhau hot ng cho bn th ba vi mc ch nh hun luyn, ng ti video

hay ng dng, V d nh buyschtuff.tv dng ng ti video.

Vn l Google Analytics thng tch thng tin tn min t cc URL khi n ghi

nhn mt ln xem trang. Trong Google

Analytics, www.buyschtuff.com/comtactus v blog.buyschtuff.com/contactus u

c ghi nhn l /contactus.

gii quyt vn ny, chng ta c th

cho www.buyschtuff v blog.buyschtuff.com nhng ID nh dng khc nhau, nh

vy Google Analytics s ghi nhn traffic ring cho hai trang ny. Tuy nhin, nh

vy s kh tnh ra s ngi xem qua li gia hai trang, lt xem trn blog chc

chn c nh hng n doanh thu trn trang thng mi in t.

Cng nhn qua cch phn chia cc website ca chng ti trn Google Analytics

Properties v Views.

Vi ti khon Google Analytics trong tay, bn c th ci t nhiu nh dng

(Property). Mi nh dng s cho thy lt xem trn lng truy cp. Hy xem nh

dng trn Google Analytics ging nh nh dng ca web vy. V d nh trang

thng mi in t ca bn s c tnh l mt nh dng v c th bao gm lun

c nhng trang web c giao dch vi ngi xem.

2. Property v View

Bn hy vit ra tt c cc domain chnh v domain ph c nh hng hoc lin

quan n trang web chnh. Bn phi quyt nh vic c t tn ring cho mi

domain ny hay khng. Mt Property ID c dng chun UA-#######-#.

http://buyschtuff.tv/http://dvchuyennghiep.blogspot.com/2014/08/remarketing-bang-google-analytics.htmlhttp://www.buyschtuff.com/comtactushttp://blog.buyschtuff.com/contactushttp://www.buyschtuff/http://blog.buyschtuff.com/

Ti thng tt c cc subdomain cng mt Property, v s dng View v

Filter (lt xem v b lc) tnh ring lng traffic. Nh

vy www.buyschtuff.com v blog.buyschtuff.com s c cng ID nhng traffic c

tnh ring.

Tuy nhin, blog www.conversiontist.com v

website www.conversionsciences.com ca chng ti c Property ID ring. Hai

trang ny c mc tiu khc nhau nn cng c nhng domain khc nhau.

3. D liu th v kim tra lt view

Nu bn c trong tay mt chng trnh qun l ti u ha, bn cn lm mt vi

thay i v b sung cho cng c phn tch ca mnh. Khi bn ang ni v vic

thc hin cc b lc v mc tiu chuyn i, bn c th mc li.

Google Analytics khng b qua cc li sai. Ngay khi d liu sai c thu thp,

bn khng th loi b chng khi trang d liu (datasheet), v kt qu l Analytics

s cho ra kt qu sai.

Chng ti lun khuyn khch doanh nghip kim tra li cc d liu m khng th

lc c v khng th thay i c trc khi tin hnh phn tch cc d liu.

Bn c th th lc v ci t cc thay i m bo chng lm vic tt trc khi

cng khai cc d liu.

4. Quy c t tn

http://www.buyschtuff.com/http://blog.buyschtuff.com/http://www.conversiontist.com/http://www.conversionsciences.com/

Khi chng ti to mt Property mi trn Google Analytics, Google s cho ra mt

giao din gi l All Web Site Data. Bn nn c vi Property cho ti khon Analytics

ca mnh.

Chng ti thch t nhng ci tn r rng v d tm kim.

Bn nn c mt chun t tn cho cc Property v cc giao din.

Cc Property c th s dng tn ca cc domain. V d nh buyschtuff.com c

s dng cho tt c cc trang c lin quan n buyschtuff.com.

Cc trang ny c cng c im l:

Chng u bt u bng mt con s. Cch sp xp ny kh ph bin.

t tn theo tn ca domain website m trang th hin. Cch ny s gip

mt thi gian trong vic tm kim.

Chng ti dng cc du gch ngang ngn cch, bn s thy d nhn hn rt

nhiu.

V d t Buyschtuff

5. Nhng b lc ph bin

C nhng Filter (b lc) m bn nn cn nhc s dng, ty thuc vo cng vic

m bn ang lm.

Gp domain v domain ph

Nu bn c nhiu domain ph th bn nn bit s lng ngi xem di chuyn gia

cc domain ny. V d ph bin nht l khi bn c blog nm trn mt trang domain

http://1.bp.blogspot.com/-bo-IMuSVMCE/VQfUeI15xTI/AAAAAAAAPpA/KInlqGtBv00/s1600/views-list.png

ph, bn nn bit c c bao nhiu ngi xem trn blog ri chuyn qua xem

website v nhng trang no thu ht ngi xem nht.

Vi b lc ny, Google Analytics s ghi li URL y ca mi trang.

Thay v nh th ny:

Thng gp trong cc bo co ca Google Analytics

Bn s thy th ny:

Hin th y URL

Chng ti khuyn khch bn nn to mt trang ring thu thp thng tin domain,

trn Google Analytics trang ny c gi l Hostname.

http://1.bp.blogspot.com/-BkZ_wqizAuo/VQfUWhISodI/AAAAAAAAPo4/zXnYYf8sfBw/s1600/no-domain1.pnghttp://3.bp.blogspot.com/-8uGvRk-wBVY/VQfUMcHgA1I/AAAAAAAAPow/Yv0dhj6qB8Y/s1600/subdomains.png

y l cch ci t b lc ny trn h s domain ph.

http://3.bp.blogspot.com/-dqyXCalLNyI/VQfUDdKkJZI/AAAAAAAAPoo/35Mbgc0x3gs/s1600/subdomain-filter.png

Cch thm domain ph vo URL m Google Analytics thu thp

Loi b traffic ni b

Khi nh v a ch IP ca cng ty v cc a ch trung gian, b lc s loi ra

nhng website khng lin quan n d liu bn ang thu thp.

Khng bao gm a ch IP ni b

Lower case

Nu bn l ngi bn hng cho Buyschtuff, chng ti s gi traffic n trang ca

bn. Chng ti c th hin th l Buyschtuff.com, c khi l buyschtuff.com.

Google Analytics s tnh hai tn ny l hai trang.

iu ny c ngha l bn phi kt hp c hai th mi c c d liu y v

nhng ngi gh thm t trang Buyschtuff.

http://4.bp.blogspot.com/-d0qu69v4ZSQ/VQfT7IVvj-I/AAAAAAAAPog/EXDEs8A3sKg/s1600/exclusion-filter.png

Sao khng ghp tt c li vi nhau?

y l gi cho bn.

Vn ny cng tn ti trong Campaign Sources.

Thng k v lng truy cp MailChimp c th hin 2 ln

C c trong bo co ca Medium:

http://2.bp.blogspot.com/-UdVHhGfM-6A/VQfTn2NpWNI/AAAAAAAAPoY/44CEcNBT5ao/s1600/source-confusion.png

Bo co Medium cng tn ti

C bn b lc cho php bn gp cc trng hp ny li vi nhau.

Bn c th s dng 4 b lc ny

Cc b lc u d dng ci t.

http://3.bp.blogspot.com/-0p2my1Otdzs/VQfTcK9oArI/AAAAAAAAPoQ/2ORC3qSe7N4/s1600/medium-confusion.pnghttp://3.bp.blogspot.com/-HZNcMICy9tk/VQfTVMCCHmI/AAAAAAAAPoI/YeGUktaVLKM/s1600/four-filters.png

Ci t b lc

6. Ci t Goal (mc tiu)

Goal s cho chng ta bit khi no mt khch truy cp hon thnh xong mt hnh

ng m chng ta quan tm trn website nh vic khch truy cp in mt biu

mu, click nt mua hng, hay khi h hon thnh qu trnh ng k.

Goal linh hot v th v nht l vic khch truy cp xem trang cm n hoc trang

ha n.

http://2.bp.blogspot.com/-UEZwBV_Autk/VQfTJ5tPCgI/AAAAAAAAPoA/5sZ9sgndUNg/s1600/lower-case-filter.png

Khi mt ngi hon thnh vic mua hng trn trang Buyschtuff th trang ha n

s c URL l

http://buyschtuff.com/checkout/orders/show.

Ti to ra mt Goal xem trang ny. Ti cng ci t mt trang lc dn ti

trang ny: t trang mua hng chuyn n trang xc nhn.

Thit lp mc tiu trong trang thng mi in t

Khng c tn tht no ln hn vic mt ngi bt u mua hng hoc ang

ng k nhng li b ngang. Bn s mun bit l do ti sao phi khng?

Mt trang bo co dng phu n gin c th gip bn. Goal cho php bn lm

nhng bo co ny.

Bo co dng Phu

Khng d theo kp cc mc tiu trn landingpage mi v vi cc li cho hng

c a ra trn website. Tuy nhin, ng ngh l s dng nhng landingpage

thng thng ch v vic phn tch s d dng hn.

Thay v vy, hy qu trnh phn tch tr thnh mt phn trong qu trnh pht

trin ca trang mi v nhng trang thay i. Ngay c khi bn khng nhn qua cc

bo co hng tun ngay lc ny, th cc d liu ny s vn y khi bn mun

tm hiu v nhng ngi gh qua website v nhng iu m h quan tm.

http://3.bp.blogspot.com/-g2oI_xIktx0/VQfSqWkS9SI/AAAAAAAAPnw/9dvgUDSjuxI/s1600/Funnel.png

7. Trang tm kim

C th bit c nhiu th t nhng t kha m mi ngi s dng tm kim

trn website ca bn.

Chng c th cho bn bit nhng thiu st trn website ca bn.

Chng c th cho bn bit v nhng sn phm m bn ang cho bn.

Chng c th cho bn bit nhng t m ngi xem dng tm kim sn

phm m bn ang cho bn.

Thit lp Site Search

8. Cng c Analytics sn sng

Trn y l vi mo vic ci t Google Analytics din ra ng cch v c th

qun l tt.

Khi bn sn sng hi mt s cu hi ca c s d liu hnh vi ca bn, th

cu tr li s ch i bn khm ph.

Bi lin quan: Google Analytics v nhng con s bit ni

Bn thit lp Google Analytics ng cch?

Subiz.com - Ngun: Marketingland.com

http://subiz.com/blog/google-analytics-va-nhung-con-so-biet-no.htmlhttp://dvchuyennghiep.blogspot.com/2015/03/ban-thiet-lap-google-analytics-ung-cach.htmlhttp://2.bp.blogspot.com/-TdUr7DY3TxY/VQfScJ-tArI/AAAAAAAAPno/CnKyPaaTS8Q/s1600/search-setup.png