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7/27/2019 Benedicte Tavignon: HEC
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RAISING A NEW GENERATION OF
CHANGE MAKERS
From the classroom to the community
Social Business SummitGawad Kalinga
October 4th 2013
B.FT-oct.4th 2013 GK Enchanted Farm - Bulacan, Philippines
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Why should we raise a new generation ofchangemakers ?
Why ?
2GK Enchanted Farm - Bulacan, Philippines
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We need a shift of paradigm
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Planet in peril
GK Enchanted Farm - Bulacan, Philippines
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Growing inequalit ies
GK Enchanted Farm - Bulacan, Philippines
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The previous generation has grown
with an old paradigm, that fails.
What is wrong with the old paradigm ?
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Few evolutions could threaten more oursociety than admitting that business leaders
have a social responsibility, and should not
just focus on maximizing profit for theshareholders
Milton Friedman (1962).
The dominant paradigm hasbeen based on a wrong
assumption
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Making profitDoing good
We have introduced an artificial wall / separationGK Enchanted Farm - Bulacan, Philippines
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This is just a misconception of
capitalism
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10It has transformed us into doersGK Enchanted Farm - Bulacan, Philippines
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11With no more meaning and energyGK Enchanted Farm - Bulacan, Philippines
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Its urgent to invent new ways
to do business and to raise a
new generation to do it!!
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We need a new paradigm !!
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Making
business
& doing good
We need unified personsGK Enchanted Farm - Bulacan, Philippines
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social entrepreneurs
who disrupt the status quo
social intrapreneurs
who transform the mainstream
We need and
GK Enchanted Farm - Bulacan, Philippines
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We need actors rooted in real lifeGK Enchanted Farm - Bulacan, Philippines
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How can we raise this new generation ofchangemakers ?
HOW ?
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Awareness on the current challenges facing Planet Earth
Long term vision / prospective view
Global and systemic intelligence
Ability to masterspecific skills (e.x. eco-conception)
Creativity to invent new business models
Determination and motivation to bring about thenecessary change
Competences to develop
GK Enchanted Farm - Bulacan, Philippines
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1. Develop teaching
2. Develop a rich offer offield experiences
Increase students opportunities to work in organizationswith high societal impact
3. Help students increase theirself-awareness and definetheir project
A few levers
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1. Develop teaching / integrate social innovationin teaching
A. Create new electives and specific programs
B. Transform existing programs / courses
future of. courses
C. Invent innovative pedagogical tools:ex. Business Games / serious games
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2. Develop a rich offer of field experiences and Increase
students opportunities to work in organizations with highsocietal impact
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3. Help students increase their self-awarenessand define their project
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Collaboration between
France and the Philippines
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Can it help raise this new generation of
changemakers ?GK Enchanted Farm - Bulacan, Philippines
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Unlearn
Learn from the poor
Learn to work with less means, in a more frugal way
Experience reverse innovation
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Interest for the french...
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Reverse Innovation, very simply, is anyinnovation likely to be adopted first in the
developing world.
Increasingly we see companies developingproducts in countries like China and India and
then distribute them globally.
Govindarajan V., Trimble C., Immelt J., (2009),How GE is Disrupting Itself., Harvard Business Review
Reverse innovation
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http://en.wikipedia.org/wiki/Vijay_Govindarajanhttp://en.wikipedia.org/wiki/Vijay_Govindarajan7/27/2019 Benedicte Tavignon: HEC
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General Electric :Mobile Electro Cardiogram: 1000 $
USA :Urgency hospitals/accidents
General Electric
Reverse innovation
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http://www.kamaljeethgroups.com/ecg-machine.htm7/27/2019 Benedicte Tavignon: HEC
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Frugal / Jugaad innovation
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Six principles:
1- Seek opportunity in adversity
2- Do more with less
3- Think and act flexibly
4- Keep it simple
5- Include the margin6- Follow your heart
Radjou N., Prabuh J., Ahuja S. (2012), Jugaad Innovation
GK Enchanted Farm - Bulacan, Philippines
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Bring rich people
to unleashthe genius of the poor
Tony Meloto
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29together become baobabs !GK Enchanted Farm - Bulacan, Philippines
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Thank you for your attention !
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