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Beyond SOA – Dynamic Business Application: Oracle SaaS Platform
Oracle Korea,
SOA/BPM Sr. Business Development Manager
Fusion Middleware
김일교 ( [email protected] )
© 2008 Oracle Corporation – Proprietary and Confidential 2
1. Wave of Computing
2. Dynamic Business Application
3. Oracle SaaS Platform
4. 요 약
Agenda
© 2008 Oracle Corporation – Proprietary and Confidential 3
Agenda
1. Wave of Computing
2. Dynamic Business Application
3. Oracle SaaS Platform
4. 요 약
© 2008 Oracle Corporation – Proprietary and Confidential 4
Waves Computing
네트웍 검퓨팅
중앙집중적
컴퓨팅
클라이언트/서버
컴퓨팅
CentralizedSpace
DedicatedSpace
동적 비즈니스
지향
Internet Space
Dynamic& Adaptable
IT Driven Business Driven
서비스 기반 검퓨팅
(SOA)
Ubiquitous Space
1970’s 1980’s 1990’s 2000’s
Central Power &Thin Terminals
n-Tier Web &Thin Client
Transactions &Fat Client
Web Services &Rich UI
Service Bus
© 2008 Oracle Corporation – Proprietary and Confidential 5
SOA의 향후 발전From SOA to Dynamic Business Applications
© 2008 Oracle Corporation – Proprietary and Confidential 6
Dynamic Business Apps
On-premise or SaaS
Rigid Packaged Apps
On-premise only
Software design and delivery is evolving
© 2008 Oracle Corporation – Proprietary and Confidential 7
Agenda
1. Wave of Computing
2. Dynamic Business Application
3. Oracle SaaS Platform
4. 요 약
© 2008 Oracle Corporation – Proprietary and Confidential 8
Source: Forrester, 2007 Sept
SOA와 동적 비즈니스 어플리케이션
© 2008 Oracle Corporation – Proprietary and Confidential 9
3 Market Waves Are Colliding
Gro
wth
Velo
city
Current Market Size
SOA
BPM
Dynamic
Business
Applications
Web 2.0
© 2008 Oracle Corporation – Proprietary and Confidential 10
다이나믹 비즈니스어플리케이션의 특징
영구적인 시스템 개발
희박한 협업
고정된 처리 흐름
시스템중심적인 설계
동일한 대응
기존 업무시스템 다이나믹 비즈니스어플리케이션
변화에 적응하는 시스템개발
항시적인 협업
유동적이고 상호적인 흐름
사람중심적인 설계
비즈니스프로세스가 APP주도
상황에 대응
APP이 비즈니스프로세스 주도
© 2008 Oracle Corporation – Proprietary and Confidential 11
Dynamic Business Application Architecture
다이나믹 비즈니스어플리케이션 아키텍처
SOA Infrastructure
EnterpriseFoundation
Packaged Custom Software-as-a-Service
Service Integration
Govern
ance
Managem
ent & S
ecurity
ExtremeTransactionProcessing
ServiceEnablement
Applications
VirtualizationConvergedTelecom
Real Timeand
Events
CoreApplicationPlatform
Application Services Data Services
Enterprise Social Computing
Collaboration& Commerce
KnowledgeManagement
SocialBookmarking
Web 2.0
Portals Collaboration InformationManagement
Business Process Management
Modelingand Simulation
Deploymentand Execution
Business ActivityManagement
Real-time ProcessOptimization
"Vista will be the last major
release of Microsoft Windows.The next generation of operating
environments will be more modular
and will be updated incrementally.
The era of monolithic
deployments of software
releases is nearing an end.Microsoft will be a visible player in
this movement, and the result will
be more-flexible updates to
Windows and a new focus on
quality overall."
"Vista will be the last major
release of Microsoft Windows.”
2011년에는,
50% 독립적인 운영 프로그램
25% 기업용 소프트웨어
SaaS
© 2008 Oracle Corporation – Proprietary and Confidential 14
What is SaaS?
Simply put…
Software deployed as a hosted service and accessed over the Internet
Gartner defines it as…
SaaS is hosted software based on a single set of common code and data definitions
that are consumed in a one-to-many model by all contracted customers, at any
time, on a pay-for-use basis, or as a subscription based on usage metrics.
Key Characteristics
Network-based access to, and management of, commercial software
Subscription based pricing model
Single instance & multi-tenancy
Also, sometimes known as On-demand software.
© 2008 Oracle Corporation – Proprietary and Confidential 15
Is SaaS hype or real?
Analysts
ㆍGartner – 5% of software revenue in 2005. By 2011, 25% of new business
software will be delivered by means of SaaS.
ㆍPacific Crest Securities – Growth will be 25% a year to generate $10 billion
annual revenue by 2009.
Web-based consumer applications
ㆍGoogle & eBay
Web-based business software
ㆍSalesforce.com
Computing/processing services
ㆍSun Utility Grid
© 2008 Oracle Corporation – Proprietary and Confidential 16
How to SaaS?Technical Challenges and Issues
Decomposing monolithic products/apps into services
ㆍAlign services to business needs rather than technical
ㆍ Identify “vertical” and “horizontal” services
Architectural Concerns
ㆍSecurity
ㆍ Interoperability
ㆍRASP
ㆍFlexibility
ㆍPartner Access
Deployment on shared infrastructure
i.e. multi-tenancy
Support for new billing models i.e. usage tracking etc.
Flexible configuration and management i.e. meta-data driven
© 2008 Oracle Corporation – Proprietary and Confidential 17
Agenda
1. Wave of Computing
2. Dynamic Business Application
3. Oracle SaaS Platform
4. 요 약
© 2008 Oracle Corporation – Proprietary and Confidential 18
Oracle SaaS Platform 프로젝트다이나믹 비즈니스 어플리케이션을 위한 인프라스트럭
동적 비즈니스 어플리케이션은
비즈니스 민첩성 구현을 위한 새로운 시도
- 사람을 위한 어플리케이션 디자인, 변화를
고려한 인프라스트럭처
Oracle SaaS Platform 프로젝트는 동적
비즈니스 어플리케이션의 새로운
클래스를 위한 비전
ㆍ 비즈니스 프로세스의 구체화
ㆍ 변화를 고려한 아키텍처
ㆍ 바로 적용이 가능한 구조
ㆍ 풍부한 정보 사용
SOA, Business Process 및 Social
Computing의 통합
© 2008 Oracle Corporation – Proprietary and Confidential 19
Hosting
Smart
Deployment
Governance
and Policy
Management
Unified
Composition
Environment
Unified
Admin
Environment
Service
Network
Governance
and Policy
Management
Unified
Composition
Environment
Unified
Admin
Environment
Smart
Deployment
Business
Process
Governance
and Policy
Management
Unified
Composition
Environment
Unified
Admin
Environment
Smart
Deployment
User
Interaction
Governance
and Policy
Management
Unified
Composition
Environment
Unified
Admin
Environment
Smart
Deployment
Oracle SaaS Platform 프로젝트인프라스트럭처를 위한 새로운 시도
© 2008 Oracle Corporation – Proprietary and Confidential 20
Integrated Platform for Business SaaS
- Oracle SaaS Platform
© 2008 Oracle Corporation – Proprietary and Confidential 21
SaaS ISV today spend up to 50 percent of their R&D expenditures on
Developing SaaS platform capabilities vs. core-to-business applications
Source : Oracle ISV interviews, Oct, 2007
No open, enterprise–class
platform for SaaS
Significant investment in
non-core SaaS capabilities
Hard to create different biz.
models for each tenant
Slim or negative operating
margins
Limited deployment options
From platform vendors
Standards-based, enterprise-class
SaaS platform
SaaS capabilities built in-accelerates
market and reduces development costs
Out-of-the-box, flexible
monetization by tenant
Efficiencies with optimized
Multi-tenant platform and tools
Can be deployed anywhere
Applications built on
Rock-solid Oracle platform
ISV PlanOracle SaaS Platform
© 2008 Oracle Corporation – Proprietary and Confidential 22
Summary
© 2008 Oracle Corporation – Proprietary and Confidential 23
The Long-tail Business
SaaS
© 2008 Oracle Corporation – Proprietary and Confidential 24