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Absolute Audio/Video owner Ross Sisson grew up in Red Deer, in a home full of music. Organ lessons at the Gaetz Memorial United Church gave him one of his first experiences with a large space that allowed sound to expand. “Corners are a real problem in a room,” says Sisson. “When the bass loads in a corner, it negatively affects the mid-range and higher frequencies of the sound.” That’s why when Sisson visits a client’s home or business, one of his first observations is, “What are the details of the listening area?” According to Sisson, there are modifications that can be made to the room to improve the acoustics. “The room is much more of a factor to creating a positive musical experience than the components,” he explains. “That’s why Absolute also provides advice on acoustical treatments, soundproofing and electrical upgrades. It’s not always enough just to have good sound when you’re sitting in the sweet spot in front of the speakers – quite a few people do other activities while they enjoy their music.” Absolute A/V in Bowness is full of intimate rooms. “Unlike the big box stores, there’s no ‘in with the masses, out on their asses’ scene at this establishment,” says Sisson. “People come back to our shop again and again. “It’s all about the room.” Enjoying music has been a lifelong pursuit for Ross Sisson, owner of Absolute Audio/Video. Celebrating 10 years of SUPER SONIC SERVICE 71

BIC January 2015 - Absolute Audio profile

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Page 1: BIC January 2015 - Absolute Audio profile

Absolute Audio/Video owner Ross Sisson grew up in Red Deer, in a home full of music. Organ lessons at the Gaetz Memorial United Church gave him one of his first experiences with a large space that allowed sound to expand.

“Corners are a real problem in a room,” says Sisson. “When the bass loads in a corner, it negatively affects the mid-range and higher frequencies of the sound.”

That’s why when Sisson visits a client’s home or business, one of his first observations is, “What are the details of the listening area?”

According to Sisson, there are modifications that can be made to the room to improve the acoustics.

“The room is much more of a factor to creating a positive musical experience than the components,” he explains. “That’s why Absolute also provides advice on acoustical treatments, soundproofing and electrical upgrades. It’s not always enough just to have good sound when you’re sitting in the sweet spot in front of the speakers – quite a few people do other activities while they enjoy their music.”

Absolute A/V in Bowness is full of intimate rooms. “Unlike the big box stores, there’s no ‘in with the masses, out on their asses’ scene at this establishment,” says Sisson. “People come back to our shop again and again.

“It’s all about the room.”

sitting in the sweet spot in front of the speakers – quite a few people do other activities while they enjoy their music.”

Absolute A/V in Bowness is full of intimate rooms. “Unlike the big box stores, there’s no ‘in with the masses, out on their asses’ scene at this establishment,” says Sisson. “People come back to our shop again and again.

Enjoying music has been a lifelong pursuit for Ross Sisson, owner of Absolute Audio/Video.

Celebrating 10 years of

SUPER SONIC SERVICESERVICE

71

Page 2: BIC January 2015 - Absolute Audio profile

Absolute Audio Video | 10 Years

Monitor Audio Platinum speakers

“Listening and getting to know the customer’s situation is vital,” says Sisson. “Our commitment to service is very personal. After all, our ultimate goal is to ensure that our customers have the positive experience of enjoying the best possible scenario of audio, video and control convenience in their home or working space.”

Ten years ago, Absolute A/V was mainly an audio shop with a slight emphasis on video. Customers who had purchased systems came back for help with their new homes or renovated space. Glad to oblige, another element to the Absolute business was created. Absolute now engineers and implements whole house A/V control systems and has been involved with projects from Victoria, B.C. to Houston, Texas. The progression has been so successful that Absolute A/V has plans to move to a larger facility in the spring of 2016.

As Sisson and his staff celebrate the store’s 10th anniversary, they emphasize that there’s no such thing as a typical customer. They range from their late teens, to some in their 40s, 50s and all way into their 80s.

Changing out a component for a demo. Outstanding component stack from Ayre Acoustics

Congratulations Absolute Audio! We’re proud to be your partner

and wish you many more years of success!

866.523.2823 | www.avadcanada.caBest Brands | North American Distribution | Dealer Education | Experience Centers

Become an AVAD customer today Become an AVAD customer today and let us help you grow your business.

Best in class brandsAward winning system design

and tech support servicesNorth American distributionDealer education and more

Absolute Audio Video | 10 Years

Congratulations on 10 years of making beautiful music, Absolute!

ayre.com

Congratulations on 10 Years of World-Class service!

Congratulations on 10 Years of World-Class service!

Congratulations on a fantastic

10 years! Here’s to the next 10!

1-800-263-8151 [email protected]

on your 10 th Anniversary!

Congratulations Absolute Audio Video

Page 3: BIC January 2015 - Absolute Audio profile

Absolute Audio Video | 10 Years

Monitor Audio Platinum speakers

“Listening and getting to know the customer’s situation is vital,” says Sisson. “Our commitment to service is very personal. After all, our ultimate goal is to ensure that our customers have the positive experience of enjoying the best possible scenario of audio, video and control convenience in their home or working space.”

Ten years ago, Absolute A/V was mainly an audio shop with a slight emphasis on video. Customers who had purchased systems came back for help with their new homes or renovated space. Glad to oblige, another element to the Absolute business was created. Absolute now engineers and implements whole house A/V control systems and has been involved with projects from Victoria, B.C. to Houston, Texas. The progression has been so successful that Absolute A/V has plans to move to a larger facility in the spring of 2016.

As Sisson and his staff celebrate the store’s 10th anniversary, they emphasize that there’s no such thing as a typical customer. They range from their late teens, to some in their 40s, 50s and all way into their 80s.

Changing out a component for a demo. Outstanding component stack from Ayre Acoustics

Congratulations Absolute Audio! We’re proud to be your partner

and wish you many more years of success!

866.523.2823 | www.avadcanada.caBest Brands | North American Distribution | Dealer Education | Experience Centers

Best in class brandsAward winning system design

and tech support servicesNorth American distributionDealer education and more

Absolute Audio Video | 10 Years

Congratulations on 10 years of making beautiful music, Absolute!

ayre.com

Absolute Audio Video

on Ten years!on Ten years!on Ten years!

VideoVideoVideoAudio Audio Audio

Absolute

CONGRATULATIONS!CONGRATULATIONS!CONGRATULATIONS!CONGRATULATIONS!CONGRATULATIONS!CONGRATULATIONS!

Congratulations on 10 Years of World-Class service!

Congratulations on 10 Years of World-Class service!

Congratulations on a fantastic

10 years! Here’s to the next 10!

1-800-263-8151 [email protected]

on your 10 th Anniversary!

on your 110 th Annnniivveevev rrssrsrrsr aarryyryrryr !!

Congratulations Absolute Audio Video

Congratulations on 10 Years

Page 4: BIC January 2015 - Absolute Audio profile

KLR Design Group • 10th Anniversary • 1

CBy John Hardy Karen Robertson, founder and owner (second from left), and the designers and team members of klr licensed interior design inc.

For DesignA Passion

“After all,” Sisson says, “we not only enjoy different kinds of music but we all hear the music differently. Whether it’s rock, western, hip hop, opera and philharmonic, jazz or any music genre. From great jazz like 20-plus Grammy winner Pat Metheny, the classic rock of the Allman Bros or Thin Lizzy, to the B-52’s or Gomez.”

Whether you’re in the market for a small tube amplifier or a whole house automation system, Absolute A/V has the knowledge to help, from the specific features of the latest components, to the programming, installation, placement, balancing and alignment of speakers.

Sisson and his team of experts, James Davies, Rick Begert and Thom Hewlett, are up to date with the technology; as well as the special skill of rapport with the customer.

Spend any time in the cosy Absolute store, and you’ll instantly realize that for every member of the team, it’s about listening and talking with people, understanding their needs and specific situations. It’s the professionalism and skill of giving clients relevant and up-to-date information and good advice.

“Great music should be enjoyed with quality sound. And the customer’s needs and personal tastes determine what is quality sound,” he says. “We just happen to have years of experience and expertise about the technology.”

Configuring and aligning the speakers to transform the signal into quality sound is crucial; so is proper installation. The Absolute edge is that the staff is up to date, experienced and can engineer the audio/video installation. Starting from the beginning with the architects’ drawings Absolute can

even advise the client on room dimensions to help get the most out of their system.

Sisson points out that while the key Absolute focus is on superb sound, the company is a full-service audio/video shop: “Whether it is the type and configuration of floor, in-wall, on-wall or ceiling speakers, a home theatre system, an AV system for a conference room, a new turntable or a whole house audio/video remote control system; we have the staff with the expertise to install and create the best possible audio and video experience.”

Absolute A/V has earned the reputation for having the largest, most up-to-date and sonically superior selection of audio and video gear in Calgary. Naim, Ayre Acoustics, Burmester, Wavelength and Canadian manufacturers like Simaudio, Bryston and Resonessence Labs are all globally recognized as leaders in computer-based audio.

Sisson points enthusiastically to a massive silver speaker that is shaped like a giant blender. The sound it blends for the ear is the latest in audio technology and it is made in Canada.

“It’s the world’s first omnidirectional electrostatic ribbon speaker,” says Sisson. A pair of PX-1s costs $65,000. No other store in Western Canada has a set on display.

Despite his excitement over the latest technology, Sisson clarifies the most important aspect of Absolute Audio/Video: “We’re not just gear guys, although we know what we can provide — we are music enthusiasts. And we think customers appreciate that our hearts are in the right place when they come for a visit.” •

World’s first Omnidirectional Electrostatic Loudspeakers, by Muraudio.