How a Traditional Media Company Embraced Big Data Presented by: Oscar Padilla, Luminar, an Entravision CompanyFranklin Rios, Luminar, an Entravision CompanyVineet Tyagi, Impetus TechnologiesSlide|2Key Points We Want to Make Today Big Data requires topdo!n e"ecutive sponsorship There has to #e a synergistic need to your #usiness to success$ully implement a #ig data solution %eep a $le"i#le and open approach &etain the #est and #rightest talent' #oth, inhouse and through your partnersSlide|(Who is Entraision! )e*re a diversi$ied media company targeting +S Latinos )e have a unique group o$ media assets including television stations, radio stations and online, mo#ile and social media plat$orms" )e o!n and,or operate -( television stations" &adio group consists o$ ./ radio stations" 0ur television stations are in 12 o$ the top -3 +4S4 5ispanic mar6ets" 132 local !e# properties !ith millions o$ visitors E7C is strategically located across the +4S4 in $astgro!ing and highdensity +4S4 5ispanic mar6etsSlide|.#ational Cross"Media $ootprintEntraision deliers T%& radio& 'nternet and mobile across the top ()*) +, Hispanic marketsSlide|-Entraision -n".ir& -nline& -n the /oSlide|8(nderstanding Why Entraision Decided to Make a Big Data Play9our main $actors in$luenced this decision:14 Become a datadriven organi;ation24 5ispanic consumers are under represented(4 Synergistic opportunity.4 &EDA "