Bimota Ppt

7/31/2019 Bimota Ppt

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International strategic

Managementbimota

Malashree.B.SPraveen G.MRajeev BSajana JoisSyeda Bushra

Tanuj Thammanna


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Overview:

The Beginning


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The Bimota Name


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The New Market

SuccessThe small Bimota factory located in Rimini was

very successful during the 1980s, as was theCompany's record at the track. Bimota also beganto produce dream machines for the open road andstreets during this time.


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Tamburini Leaves BimotaIn 1983, Massimo Tamburini left Bimota. A talented young

engineer by the name of Frederico Martini filled his

position. Martini had worked with Ducati and brought withhim a wealth of experience that allowed him to take

Bimota to new heights. He led the Company to develop,produce and use basic concepts that he had developed at

Ducati. These were used at Bimota during the 1990s.

Bimota at the TrackMartini took Bimota to new heights at theracetrack. In 1980, Jon Ekerold rode to victory inthe 350cc championship. In 1987, Virginio Ferrarirode a YB4R to victory at the TT F1 WorldChampionship.


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Martini Leaves BimotaWhen the new decade of the 1990s arrived,

Frederico Martini left Bimota. Pierluigi Marconitook his place as Technical Director. Marconi had

collaborated with Martini as a student and he hadgreat technical insight. He directed Bimota to

produce bikes with aircraft alloy frames.

Models by Marconi


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Giuseppe Morri Leaves BimotaIn 1993, the remaining founder of Bimota,

Giuseppe Morri left the Company. Walter Martini

filled his position of General Manager. Bimotadoubled its production under Martini's leadership.1,250 bikes were produced in 1995.

Bimota's 25th Anniversary


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The New MillenniumBy 2000, Bimota was under new management andthe future of the Company looked promising. Newmodels were popular at the most prestigious bike

shows around the world.

Top ModelDuring this time, the top model at Bimota was the

SB8R. It was produced in both carbon fiber andfiberglass versions. Bimota had returned to its rootswith an innovative frame that carried a powerfulSuzuki engine. After being absent from theracetrack for eleven years, Bimota returned. It took

part in the Super-bike World Championship. VirginioFerrari managed the racing team. TechnicalDirector was Franco Farne. Anthony Gobert rodethe Bimota bike and was classified 12th in both the

first and second race in Kyalami, South Africa.Anthony Gobert rode to victory again, two weeks


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Financial CrisisEven though the results of these two races were

amazing, Bimota found itself in dire financial straitsonce again. The Vdue engine project that had been

started in the 1990s went terribly wrong. The Bimotafactory went into bankruptcy. The factory closed. The

first phase of Bimota ended abruptly at this time.Revival

Fortunately, Bimota was able to regain its footingand get back into production in 2003, after manyattempts to do so. Under new management, boththe Bimota name and the Company traditions wererevived. Today, Bimota is once again producing

legendary bikes that have innovative design.AwardsBimota won the Motorcycle Design Award in theSupersport category at the Intermot Show. It was

won by the Company's DB5 model. This is thelatest addition to the trophy wall at the Remini


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The Strategies


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BIMOTA Motto:

TECHNOLOGY OF

EMOTION


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CRM

Putting Customer Relationships inPerspective:

Building on Current Systems

Veteran Users

A Beautiful Noise

Customer Loyalty


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HRD

Bimota has a strong people-oriented work culture that can be seenand felt across all its member concerns. Whether they work in groupor in isolation, their effort is well appreciated and achievements wellrewarded. They have a sense of belonging and they revel in anenvironment of openness and trust. Cross-functional teams functionas one seamless whole and foster the true spirit of teamwork.

Personal Culture

Work Environment

Training

Total Quality Management

Quality Circle Movement


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FINANCE AND ACCOUNTS

Financial Crisis :The V Due, introduced in 1997, had a design flaw withtheir engines. Bimota was forced to ditch the novel fuel injection system andre-engineer the entire engine. Bimota ultimately recalled the entire run ofthe motorcycle. While this was occurring, during the 2000 WorldSuperbike season, one of Bimota's main sponsors disappeared, owing thecompany a great deal of money. The combination of events forced Bimota to

file for bankruptcy and close their doors.

Finance makes an invaluable contribution to our strategic development,decision-making and improvement initiatives. They work closely withstakeholders across Rolls-Royce, as well as with our global supply chain.

Some of the activities they are involved with include transacting

(maintaining books of account and providing statutory accounts), protecting(minimising business risk by providing tax, treasury and compliancemanagement advice), and driving performance (providing robust financialinformation and commercial recommendations to ensure projects aredelivered within budget).

Whatever your role, youll build strong relationships with our suppliers and

partners, and drive world-class performance.


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FINANCE AND ACCOUNTING

BIMOTA


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FINANCE AND ACCOUNTING

The financial statements were prepared inaccordance with the international financialreporting standards published by the internationalaccounting standards board and the interpretation

issued by the international reporting interpretingcommittee where they are adopted in theEuropean Union.

Financial statements are set up in Euro, the

functional currency of the parent company. The balance sheet date of all companies included

in the financial statements n 31st Dec


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INVESTMENT

In the past business year we have increasedinvestment in tangible and intangible assets fromEURO 34.8million to 37.7million.

With a view to developing there product range,they have invested above all in tools andmachinery.This result is despite the decline on themotorcycle market in Europe and the US with adownward trend of 5%.Bimota has increased itsturnover by +10.9%


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FINANCE AND

ACCOUNTINGThe Bimota company in Italy has recently invested alarge sum of money to restock many spare parts forBimota motorcycles as well as full support for manycurrent models.E.g. for Bimota models are: BBX300,BBX509,YB, DB,SB. In the Sportminicycle segment: Sales haveincreased by 171.3% compared to last year

attributed to the involvement in MOTO GPIn the Street segment: +736.9% increase attributedto the launch of DB street series


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PRICE FOR BIMOTA

2009 DB7 - $134,945.002008 Tesi 3D - $136,995.002008 DB6 - $129,400.002012 BBX 300 - $135,395.00

2012 BBX 509 - $136,485.00


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OUTLOOK

According to the recent prognosesthe European and the AmericanMarket will further show a decline or

even stagnate in 2012. Bimota made a further step towards

implementing a global product

strategy and expanding on the Asianmarket


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Research & Development


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R&D

Hub-center steering

Acoustic Testing Cell

Riding Test

Aluminum frame Zero emission motorcycle

Develop new street model

Range

Concept development of a new

EMS system for future emission

Regulations

Carbon fiber and glass fiber body


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R&D In the business year 2011 Bimota has employed 121 employees on average

in our R&D Dept(25.8% of the total work force)

In operative term and without the effects from the activation anddepreciation of development expenses, they have invested 6.3% of our totalsales revenue in R&D

In the business year 2011 they have completed following R&D project: Start of production of the DB5E Desiderio

Start of production of new DB10B MOTARD

Start of production of the re-engineered DB5RE

Start of production of DB7 ORONERO(only for Italy)10th anniversary afterbankruptcy.


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Marketing


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Summary of R&D AND MARKETING STRATEGY INBIMOTA

THE GROWTH STRATEGY BUILDING A GLOBAL BRAND

A BETTER MOTORCYCLE BALANCING PERFORMANCE, RANGE,WEIGHT, AFFORDABILITY & AVAILABILITY

VOLUME PRODUCTION GLOBAL AVAILABILITY OF ADVANCED

TECHNOLOGY TODAY COMMITMENT TO QUALITY APPLYING PROCESS TO INNOVATION

AND PRODUCTION

FULL PRODUCT LINE MOTORCYCLES TO MEET TODAYS NEEDS

INNOVATIVE TECHNOLOGY RUGGED, ROBUST, PATENTED &DELIVERED

INNOVATIVE SALES AND SUPPORT MODEL LEAN, PERSONAL &STREAMLINED

WHATS NEXT CONSTANT INNOVATION / STRATEGIC

ANNOUNCEMENTS


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SWOT ANALYSISBEST Chassis in the

worldRenowned designAlways LimitededitionPart of the racingfamily

Strong R&D set upPassion

Can come into theAsian MarketCan adapt a globalstrategy

Dependent on

DUCATI enginesRigid sales strategyHigh costWeak marketing

Acquisition bybigger companiesProblem ofinvestors


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CONCULSION: Philosophy ofExclusiveness

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Bimota Ppt